Ideas for our tagline

1. Ideas For Our Tagline
As a group, we have used our research and planning to find a suitable tagline that relates to
our narrative and to the subgenre we have chosen to portray, which is slasher. We have
used pieces of work such as the focus group and the pitch to ask the target audience what
they think would sound best out of the few that we could provide. These ideas for our tagline
are listed below.
When analysing focus group together , we saw that the majority of the target audience
wanted to see the bottom one which is “He is what he eats” as the tagline for out slasher
film. This is because it relates to the genre of the film and connects with the narrative that is
being portrayed. In the film, the killer proceeds to eat his victims, and so, he is what he eats.
The target audience also chose this tagline as they said that is was an appropriate size and
length in comparison to the other options. The shorter the tagline is, the easier it is to read
and so can create more suspense and mystery for the audience. When looking at popular
slasher films, it is seen that the taglines are all short but are very powerful and relate to the
narrative of the film. We took inspiration from the very popular slasher film ‘Halloween’, who
had the tagline “The night he came home”. This is very effective as it relates as previously
said to the narrative and so effectively draws the target audience in. the audience wants to
know ho came home and what they did, and so will see the film. By choosing “He is what he
eats”, the audience would be inclined to watch our slasher film to find out what happens and
why.