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Unit 3: Introduction to
Professional Practice
Job Roles and
Working in the Creative Media Production Industry
Introduction to
Professional Practice
• Unit 3 is designed to introduce the variety of roles,
responsibilities, employment and progression opportunities
available in this sector, Media Production.
• As such you will be investigating your own options, methods of
work and planning for the future.
• Assessment in this unit is from set assignments and the
cumulative production journal at the end of the year.
• It is therefore important that you not only track the process of
how you have worked in each project, but also how you have
developed over the year
Assessment criteria/Task List
1. Understand progression
opportunities within the
creative media sector.
1.1 Locate, access and use
information to support
own development.
- Illustrated sector guide
- Practitioner research file
- Five Year Plan
2. Understand the skills
needed to pursue a career
in the creative media
sector.
2.1 Critically evaluate a range
of working practices and
methods.
- Music Video Process Log
- End of Year Review
2.2 Apply knowledge of
working practices to
support own
development.
- Music Video Process Log
- End of Year Review
3. Be able to carry out roles
and responsibilities
consistent with
professional practice.
3.1 Organise self and work
to meet deadlines and
targets.
- End of Year 1 review
3.2 Demonstrate
consideration and
professionalism in working
with others.
- End of Year 1 review
Task 1: Illustrated Sector Guide [1.1]
Research a sector of the industry that you are interested in working in [e.g. film
production, TV, radio, graphic design, etc]. Use the information you find to produce an
illustrated guide to that sector. Include facts about employment, skills needed,
workforce information, etc.
Task 2: Practitioner Research File [1.1]
Within your chosen sector identify someone who is a notable practitioner and produce
a fact file about them. Research their journey to where they are now; look at
education, experience, skillset and look for insightful quotes about them and by them
to build a picture of who they are and how they work.
Task 3: Five Year Plan [1.1]
Produce a plan taking into account where you are now, what you will need to do next
and how to go about that in the next 5 years. Outline educational requirements
[college, University, courses, etc], experience you will need/would like to gain and
personal development that will be necessary to you in your future plans.
Task 4: Music Video Process Log [2.1, 2.2]
Complete the Music Video Process Log to evidence how you worked technically during
the Music Video production phase. Screenshot and explain how you managed to get
your production finalised.
Task 5: End of Year Review [2.1, 2.2, 3.1, 3.2]
Produce an end of year review looking at how you have worked across the year,
considering each stage of production, which productions have worked/not worked,
how you have managed your time, what skills you have developed, how you have
worked with others and how you organised your time, resources and equipment
throughout the year. You should then produce an action plan for Year 2 selecting 5 key
areas you wish to focus on to develop further.
Illustrated Sector Guide
Task 1: Illustrated Sector Guide [1.1]
Research a sector of the industry that you are interested in working in [e.g.
film production, TV, radio, graphic design, etc]. Use the information you find to
produce an illustrated guide to that sector. Include facts about employment,
skills needed, workforce information, etc.
What we want from you is research in to the part of the media industry that you are
most interested in. That could be films, magazines, video games, television,
journalism… whatever you are interested in.
Find out about that industry. What jobs roles are available? What skills do people
need to work in that industry? What level of education is needed? How diverse, or
not, is the industry?
We want some good facts and figures that you can take and then use in your
illustrated guide.
Write down the information that you find, and keep a record of where you found it.
It’s best to get lots of research, and then pick the most useful information from that.
When making your illustrated guide, think carefully about all the elements
involved.
A good guide will have:
• Concise information
• Consistent image style
• Clear, consistent typography
• A coherent colour scheme
All of these elements need to work together to create your guide.
Practitioner Research
Task 2: Practitioner Research File [1.1]
Within your chosen sector identify someone who is a notable practitioner and produce
a fact file about them. Research their journey to where they are now; look at
education, experience, skillset and look for insightful quotes about them and by them
to build a picture of who they are and how they work.
What we want from you is research a specific person that works in the part of the industry
you made your illustrated guide for. Focus on those involved in the production of media,
rather than people who just appear in it.
Find out as much as you can about them, to help you produce your fact file.
We want to know what their education was like, what experience they have and what skills
they have. Find quotes about them. Read about them. Get a good picture of who they are
and how they got to where they are.
Write down the information that you find, and keep a record of where you found it. It’s best
to get lots of research, and then pick the most useful information from that.
When making a fact file, think carefully about all the elements involved.
A good fact file will have:
• Concise and relevant information
• Quotes about the practitioner
• Information on their work and achievements
• Background on how they got in to the industry
• What insight you have taken from this that can help you in your
development?
This information can be presented with graphics, typography and a colour
scheme.
Roger Deakins is an English cinematographer best known for his work on the films of the Coen brothers, Sam
Mendes, and Denis Villeneuve. He is a member of both the American and British Society of
Cinematographers. Deakins' first feature film in America as cinematographer was Mountains of the Moon
(1990). He began his collaboration with the Coen brothers in 1991 on the film Barton Fink. He received his
first major award from the American Society of Cinematographers for his outstanding achievement in
cinematography for the internationally praised major motion picture The Shawshank Redemption (1994). He
is also known for his work in The Assassination of Jesse James by the Coward Robert Ford (2007), No Country
for Old Men (2007), True Grit (2010), Skyfall (2012), Sicario (2015), and Blade Runner 2049 (2017). Deakins
also worked as one of the visual consultants for Pixar's animated feature WALL-E. In 2018 he won an Oscar
for best cinematographer for his work in Blade Runner 2049.
Roger Deakins quotes
“The biggest challenge of any
cinematographer is making the imagery fit
together of a piece: that the whole film has a
unity to it, and actually, that a shot doesn't
stand out.”
“I like simplicity. I like using natural sources. I
like images to look natural - as though
somebody sitting in a room by a lamp is
being lit by that lamp.”
Roger Deakins studied at the National Film and Television School (NFTS) for the early part of his
life. After graduating, Deakins found work as a cameraman, assisting in the production of
various projects for approximately seven years. An early project of his involved filming a nine
month trip on a yacht, titled Around the World with Ridgeway. Deakins was subsequently hired
to film two documentaries in Africa. He also shot anthropological documentaries in India and
Sudan. During the late 1970s and early 1980s, Deakins was also involved in a number of music-
related projects, including Blue sued shoes, a music documentary about the
British rockabily scene, the concert film Van Morrison in Ireland, and the Ray Davies musical
film Return to waterloo. He also made short music videos for Herbie Hancock, Eric
Clapton, Marvin Gaye, Tracey Ullman, Madness, Level 42 and Meat Loaf. Deakins's first dramatic
project was miniseries titled Wolcott, about a black detective working in the East End of
London. The camerawork of the miniseries impressed his former schoolmate and frequent
collaborator Michael Radford, who enlisted Deakins for their first dramatic feature, the 1983
film Another Time Another Place. The film screened at the Cannes Film Festival and was well-
received. In 1991, Deakins began his long-term collaboration with the Coen Brothers, starting
with the film Barton Fink. The Coens had been impressed with Deakins's work, and reached out
to him after their previous collaborator Barry Sonnenfeld left to pursue a career in directing. The
film won the Coens' the Festival de Cannes in 1991 and earned Deakins best cinematography
awards from New York, Chicago and Los Angeles film critics circles.
5 Year Plan.
What are you currently doing to pursue a career in your chosen field?
I am currently doing a two year course in creative media. This is a level three course that I can learn and enhance
my skills in the creative side of media production. I am currently learning lots of new techniques and skills that
will defiantly help me pursue my career in the future.
What do you plan to do next in the pursuit of your chosen field?
After I have finished my two years in college I will go straight into looking for a job in the film and television
industry. These jobs will consist of camera operating and/ or assisting. I may not be able to go straight into this
however I could assist on set and work my way up.
Select at least three potential University courses that would help you further your career aims. You should state
what the course is, which university it is run by, the entry requirements and why you think it would help you.
What type of work experience do you think you would need to help you in your future career? How might you
be able to find work experience placements? If you could pick anywhere to do work experience, where would it
be and why?
I would need to get work experience on a film/ television set. This would help me get a job in this field easier
because I would be getting experience working with cameras and camera equipment and also experience working
with a team. I could find work experience placements by using the internet or by networking and getting to know
lots of people in the field. A good place for work experience, for me, would be with a freelance company as I
could learn techniques and skills first hand on a set and get a lot more one to one and first hand teaching rather
than working inside a large company that have a lot of staff and not enough time.
What specific skills do you need to develop? There should be a mix of industry specific skills and also personal
development points. When you identify these, come up with suggestions as to how you might make those
improvements.
Some skills that I would need to work on include gimbal operating and setting up. I would be able to learn this by
getting one myself or using ,and learning how to use one, through a work experience placement or working with
a company.
In 5 years time I will…
In 5 years time I will be working as a camera operator on a film/ television set enhancing and mastering my skills
to keep moving up on the ladder.
Music Video Process Log
Task 4: Music Video Process Log [2.1, 2.2]
Complete the Music Video Process Log to evidence how you worked technically
during the Music Video production phase. Screenshot and explain how you managed
to get your production finalised.
There is a specific pro forma that you will use for this as part of your music video
production. Ensure that is completed with your Music Video project, to complete this
task.
End of Year Review
Task 5: End of Year Review [2.1, 2.2, 3.1, 3.2]
Produce an end of year review looking at how you have worked across the year,
considering each stage of production, which productions have worked/not worked,
how you have managed your time, what skills you have developed, how you have
worked with others and how you organised your time, resources and equipment
throughout the year. You should then produce an action plan for Year 2 selecting 5
key areas you wish to focus on to develop further.
Complete the following slides to review your year. You can add images if you want to.
You can get screenshots from any part of your previous projects to support your work
on this.
Which productions have worked/not worked?
How you have managed your time?
What skills you have developed?
How you have worked with others?
How you organised your time, resources and equipment
throughout the year?
Produce an action plan for Year 2 selecting 5 key areas you wish
to focus on to develop further.
Area to work on Actions to take

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Here are three potential university courses that would help further my career aims:1. BA (Hons) Film Production - University of KentThis course is run by the University of Kent and requires 112 UCAS points for entry. It would help me further my career as it focuses on practical filmmaking skills such as screenwriting, directing, cinematography and editing. This degree would allow me to gain experience working on short films and gain industry contacts.2. BA (Hons) Television Production - University of Westminster This course is run by the University of Westminster and requires 104 UCAS points for entry. It would help me as it focuses on developing skills needed for a career in television such as producing, camera operating

  • 1. Unit 3: Introduction to Professional Practice Job Roles and Working in the Creative Media Production Industry
  • 2. Introduction to Professional Practice • Unit 3 is designed to introduce the variety of roles, responsibilities, employment and progression opportunities available in this sector, Media Production. • As such you will be investigating your own options, methods of work and planning for the future. • Assessment in this unit is from set assignments and the cumulative production journal at the end of the year. • It is therefore important that you not only track the process of how you have worked in each project, but also how you have developed over the year
  • 3. Assessment criteria/Task List 1. Understand progression opportunities within the creative media sector. 1.1 Locate, access and use information to support own development. - Illustrated sector guide - Practitioner research file - Five Year Plan 2. Understand the skills needed to pursue a career in the creative media sector. 2.1 Critically evaluate a range of working practices and methods. - Music Video Process Log - End of Year Review 2.2 Apply knowledge of working practices to support own development. - Music Video Process Log - End of Year Review 3. Be able to carry out roles and responsibilities consistent with professional practice. 3.1 Organise self and work to meet deadlines and targets. - End of Year 1 review 3.2 Demonstrate consideration and professionalism in working with others. - End of Year 1 review
  • 4. Task 1: Illustrated Sector Guide [1.1] Research a sector of the industry that you are interested in working in [e.g. film production, TV, radio, graphic design, etc]. Use the information you find to produce an illustrated guide to that sector. Include facts about employment, skills needed, workforce information, etc. Task 2: Practitioner Research File [1.1] Within your chosen sector identify someone who is a notable practitioner and produce a fact file about them. Research their journey to where they are now; look at education, experience, skillset and look for insightful quotes about them and by them to build a picture of who they are and how they work. Task 3: Five Year Plan [1.1] Produce a plan taking into account where you are now, what you will need to do next and how to go about that in the next 5 years. Outline educational requirements [college, University, courses, etc], experience you will need/would like to gain and personal development that will be necessary to you in your future plans.
  • 5. Task 4: Music Video Process Log [2.1, 2.2] Complete the Music Video Process Log to evidence how you worked technically during the Music Video production phase. Screenshot and explain how you managed to get your production finalised. Task 5: End of Year Review [2.1, 2.2, 3.1, 3.2] Produce an end of year review looking at how you have worked across the year, considering each stage of production, which productions have worked/not worked, how you have managed your time, what skills you have developed, how you have worked with others and how you organised your time, resources and equipment throughout the year. You should then produce an action plan for Year 2 selecting 5 key areas you wish to focus on to develop further.
  • 7. Task 1: Illustrated Sector Guide [1.1] Research a sector of the industry that you are interested in working in [e.g. film production, TV, radio, graphic design, etc]. Use the information you find to produce an illustrated guide to that sector. Include facts about employment, skills needed, workforce information, etc.
  • 8. What we want from you is research in to the part of the media industry that you are most interested in. That could be films, magazines, video games, television, journalism… whatever you are interested in. Find out about that industry. What jobs roles are available? What skills do people need to work in that industry? What level of education is needed? How diverse, or not, is the industry? We want some good facts and figures that you can take and then use in your illustrated guide. Write down the information that you find, and keep a record of where you found it. It’s best to get lots of research, and then pick the most useful information from that.
  • 9. When making your illustrated guide, think carefully about all the elements involved. A good guide will have: • Concise information • Consistent image style • Clear, consistent typography • A coherent colour scheme All of these elements need to work together to create your guide.
  • 10.
  • 12. Task 2: Practitioner Research File [1.1] Within your chosen sector identify someone who is a notable practitioner and produce a fact file about them. Research their journey to where they are now; look at education, experience, skillset and look for insightful quotes about them and by them to build a picture of who they are and how they work.
  • 13. What we want from you is research a specific person that works in the part of the industry you made your illustrated guide for. Focus on those involved in the production of media, rather than people who just appear in it. Find out as much as you can about them, to help you produce your fact file. We want to know what their education was like, what experience they have and what skills they have. Find quotes about them. Read about them. Get a good picture of who they are and how they got to where they are. Write down the information that you find, and keep a record of where you found it. It’s best to get lots of research, and then pick the most useful information from that.
  • 14. When making a fact file, think carefully about all the elements involved. A good fact file will have: • Concise and relevant information • Quotes about the practitioner • Information on their work and achievements • Background on how they got in to the industry • What insight you have taken from this that can help you in your development? This information can be presented with graphics, typography and a colour scheme.
  • 15. Roger Deakins is an English cinematographer best known for his work on the films of the Coen brothers, Sam Mendes, and Denis Villeneuve. He is a member of both the American and British Society of Cinematographers. Deakins' first feature film in America as cinematographer was Mountains of the Moon (1990). He began his collaboration with the Coen brothers in 1991 on the film Barton Fink. He received his first major award from the American Society of Cinematographers for his outstanding achievement in cinematography for the internationally praised major motion picture The Shawshank Redemption (1994). He is also known for his work in The Assassination of Jesse James by the Coward Robert Ford (2007), No Country for Old Men (2007), True Grit (2010), Skyfall (2012), Sicario (2015), and Blade Runner 2049 (2017). Deakins also worked as one of the visual consultants for Pixar's animated feature WALL-E. In 2018 he won an Oscar for best cinematographer for his work in Blade Runner 2049. Roger Deakins quotes “The biggest challenge of any cinematographer is making the imagery fit together of a piece: that the whole film has a unity to it, and actually, that a shot doesn't stand out.” “I like simplicity. I like using natural sources. I like images to look natural - as though somebody sitting in a room by a lamp is being lit by that lamp.” Roger Deakins studied at the National Film and Television School (NFTS) for the early part of his life. After graduating, Deakins found work as a cameraman, assisting in the production of various projects for approximately seven years. An early project of his involved filming a nine month trip on a yacht, titled Around the World with Ridgeway. Deakins was subsequently hired to film two documentaries in Africa. He also shot anthropological documentaries in India and Sudan. During the late 1970s and early 1980s, Deakins was also involved in a number of music- related projects, including Blue sued shoes, a music documentary about the British rockabily scene, the concert film Van Morrison in Ireland, and the Ray Davies musical film Return to waterloo. He also made short music videos for Herbie Hancock, Eric Clapton, Marvin Gaye, Tracey Ullman, Madness, Level 42 and Meat Loaf. Deakins's first dramatic project was miniseries titled Wolcott, about a black detective working in the East End of London. The camerawork of the miniseries impressed his former schoolmate and frequent collaborator Michael Radford, who enlisted Deakins for their first dramatic feature, the 1983 film Another Time Another Place. The film screened at the Cannes Film Festival and was well- received. In 1991, Deakins began his long-term collaboration with the Coen Brothers, starting with the film Barton Fink. The Coens had been impressed with Deakins's work, and reached out to him after their previous collaborator Barry Sonnenfeld left to pursue a career in directing. The film won the Coens' the Festival de Cannes in 1991 and earned Deakins best cinematography awards from New York, Chicago and Los Angeles film critics circles.
  • 17. What are you currently doing to pursue a career in your chosen field? I am currently doing a two year course in creative media. This is a level three course that I can learn and enhance my skills in the creative side of media production. I am currently learning lots of new techniques and skills that will defiantly help me pursue my career in the future.
  • 18. What do you plan to do next in the pursuit of your chosen field? After I have finished my two years in college I will go straight into looking for a job in the film and television industry. These jobs will consist of camera operating and/ or assisting. I may not be able to go straight into this however I could assist on set and work my way up.
  • 19. Select at least three potential University courses that would help you further your career aims. You should state what the course is, which university it is run by, the entry requirements and why you think it would help you.
  • 20. What type of work experience do you think you would need to help you in your future career? How might you be able to find work experience placements? If you could pick anywhere to do work experience, where would it be and why? I would need to get work experience on a film/ television set. This would help me get a job in this field easier because I would be getting experience working with cameras and camera equipment and also experience working with a team. I could find work experience placements by using the internet or by networking and getting to know lots of people in the field. A good place for work experience, for me, would be with a freelance company as I could learn techniques and skills first hand on a set and get a lot more one to one and first hand teaching rather than working inside a large company that have a lot of staff and not enough time.
  • 21. What specific skills do you need to develop? There should be a mix of industry specific skills and also personal development points. When you identify these, come up with suggestions as to how you might make those improvements. Some skills that I would need to work on include gimbal operating and setting up. I would be able to learn this by getting one myself or using ,and learning how to use one, through a work experience placement or working with a company.
  • 22. In 5 years time I will… In 5 years time I will be working as a camera operator on a film/ television set enhancing and mastering my skills to keep moving up on the ladder.
  • 24. Task 4: Music Video Process Log [2.1, 2.2] Complete the Music Video Process Log to evidence how you worked technically during the Music Video production phase. Screenshot and explain how you managed to get your production finalised. There is a specific pro forma that you will use for this as part of your music video production. Ensure that is completed with your Music Video project, to complete this task.
  • 25. End of Year Review
  • 26. Task 5: End of Year Review [2.1, 2.2, 3.1, 3.2] Produce an end of year review looking at how you have worked across the year, considering each stage of production, which productions have worked/not worked, how you have managed your time, what skills you have developed, how you have worked with others and how you organised your time, resources and equipment throughout the year. You should then produce an action plan for Year 2 selecting 5 key areas you wish to focus on to develop further. Complete the following slides to review your year. You can add images if you want to. You can get screenshots from any part of your previous projects to support your work on this.
  • 27. Which productions have worked/not worked?
  • 28. How you have managed your time?
  • 29. What skills you have developed?
  • 30. How you have worked with others?
  • 31. How you organised your time, resources and equipment throughout the year?
  • 32. Produce an action plan for Year 2 selecting 5 key areas you wish to focus on to develop further. Area to work on Actions to take