1. Case Study Magazine:
Rock Sound

2. Rock Sound:
 Rock Sound is a British magazine which focuses
on rock music. The magazine aims at being more
"underground" and less commercial, whilst also
giving coverage to more well known acts. It
generally looks at the pop, punk, pop-
punk, emo, hardcore, post-hardcore, heavy
metal and extreme metal genres of rock music.
 "For those who like their music loud, extreme
and non-conformist“
 Although primarily aimed at the British
market, the magazine is also sold in
Australia, Canada and the United States.

3. Facts:
 Target audience is male and female fans of
rock/alternative music. It is mainly aimed at
teenagers.
 Sonic Publishing
 Editor is Ben Patashnik
 First published 11 years ago.
 It is a monthly magazine priced at £3.99
 It can be bought in stores such as Borders and
online via their website.

4. Front Cover:
 Masthead: Large and bold  Typeface: All of the
font. The title is relevant fonts match the rock
to the genre of music the style of the magazine.
magazine focuses on.
 Coverlines and
 Main Image: Covering the Quotes/Information: Main
masthead, medium shot with coverline is in a different
and more interesting font
direct mode of address of the and is bigger. The other
band which the main article is coverlines are smaller but
about. One of the guys is still bold and in capitals
winking, this kind of image is they are in a slightly
usually on this magazine (the different colour to the
cover star pulling faces or information that goes with
messing about) as it adds to them. The information is
that stereotypical and fun rock also slightly smaller than
the coverline.
image.
 Colour Scheme: Bright and  Issue information: Placed
colourful which appeals to a in the bottom right corner
younger audience instead of being „held‟ by a young
adults. Dark colours such as woman with the
blue, red and white. stereotypical rock image
Matching what the cover look (dark eyeliner, black
stars are wearing. It also nail polish, pale skin, dark
usually uses yellow to make hair hair. Contains the
things stand out –WORLD price of the issue and what
EXCLUSIVE! issue it is –in this one the
Aug 2009 issue. It also
 Puff: “Free! Official contains the barcode.
sonishpere festival guide”
and “+3x Free Posters”.  Images: related to the
They are shown in the articles inside „BRAND NEW
typical FREE font and stands they speak!‟ and related to
out against the blue the bands for example
background as it‟s red. logos „avenged seven fold‟

5. Contents Page:
 Images: Two of the
 Columns: used to keep images have been „cut‟
the page looking smart out probably using
and organised. They are Photoshop. They make
also organised into the page more
groups using interesting and the
banners, for example image at the top left has
where it says „regulars‟ been took in black and
and „Rock Sound new white which adds to the
music first‟. rock theme. The other
 Page Numbers: In read images have also been
so that they stand out photographed with dark
and are the same size as colours and stereotype
article titles. Also are the artists as „reckless‟ –
placed with the images using a fire extinguisher
large enough so that for the band and the guy
they can be noticed being in a boxing outfit.
easily find the article
that relates to the  Features: Each feature
image. has a title and a brief
description in a smaller
 Colour Scheme: The print.
colour scheme is still
dark and rock like  A washed out black line
colours such as reds and has been used on he left
black. side which adds to the
detail of the magazine
 Editor‟s note: There is a as the effect of it being
note from the editor „inky‟ and „brushed‟ adds
which is a typical to the style more so
magazine convention it than if it was just a
normally thanks the normal black line. Also
magazine team and circles that are in grey
readers and explains a against the red
bit about the issue. background and inks
into the grey
background gives it a
notebook look.

6. Double Page Spread:
 Main Image:  Images: Photo
Full page image shoot of the
of the band sat band with
down on a sofa images of them
chair in low key messing
lighting around and
dressed having fun. A
casually. Full band shot
at the top. The
 Text: Large images connote
letter to start fun and rock „n‟
the article then roll.
the rest of the
article is in a  Captions: Each
small font. photo has been
given a caption
 Quotes: A in a small,
quote taken white font
from a member describing the
of the back – reasoning
Alex Gaskarth behind he
is in a large image and who
bold font in is in it.
italics.
 Use of shapes:
 The band name The blue
is shown in the arrows make
top left corner the page look
in a blue arrow more
to show that interesting and
the article is shows more
about them. skills.

7. Aspects of the magazine I intend
to use/imitate in my magazine:
 Typeface: I adore the crazy and cool fonts
and will definitely want to include eye-
catching and interesting fonts in my
magazine
 Photo Shoot: I like the style of photo shoot
where the band are acting stereotypically
troublesome and reckless.
 Shapes and other small details: The small
details to the magazine are what make it so
great and interesting to look at.
 Colourful: I intend to also use a simple but
colourful scheme except maybe not as bright.
Elisa Narborough