The document describes how a print advertisement was designed to mimic real media advertisements from Channel 4. It placed the Channel 4 logo in the top right corner and matched the color scheme. It used title text as the main focus in the largest font size, with scheduling information below in a smaller size. A tagline was placed in the top left corner in a medium-sized font. A single magnified image of a burger was featured and manipulated with Photoshop to anchor the meaning of the documentary being advertised.

1. HOW OUR PRINT ADVERTISEMENT USES,
DEVELOPS AND CHALLENGES FORMS AND
CONVENTIONS OF REAL MEDIA
PRODUCTS?

3. CHANNEL 4 LOGO:
 To make our print advertisement look like a professional real media
product we placed the Channel 4 logo in the middle on the right-hand side
of the advertisement. Also made parts of the ‘4’ transparent so that it
blended into the background. Challenges slightly by matching the colour of
the image instead of matching the colour of the banners.
Our print advert:
Real Channel 4
advertisements:

4. TEXT LAYOUT:
 Title of documentary and information in the bottom right
corner.
 We put the title of the documentary ‘Can I Take Your Order
Please’ in the largest typeface so that it is the main text focus.
Closest font we could get to the ‘Channel 4’ font.
 Scheduling information smaller than and underneath the title
of the documentary.
 Banners in one solid colour for the documentary, tagline and
scheduling information.
Our print advert: Real Channel 4 advert:

5. TAGLINE:
 Tagline in top left corner, font smaller than the
title but larger than scheduling information.
 Banner used, same as the one which it placed
with the title of the documentary and the
scheduling information.
Our print advert: Real Channel 4 advert:

6. CHOSEN IMAGE:
 One dominant image, extreme close up of a magnifying
glass looking into a McDonalds burger to anchor meaning
to the documentary.
 Using simple Photoshop manipulation, we ‘flipped’ the
image and adjusted the ‘brightness’ and ‘sharpness’.
Our print advert:
Real Channel 4 adverts: