1. 1
Sana’a – Yemen
Mobile: +967-712-303-333
E-mail: a.obaid2013@gmail.com / obaid.a@mamtrends.com
AHMED A.KHALIQ OBAID
PERSONAL INFORMATION:
 Nationality: Yemeni
 Marital Status: Married with 2 children
 Place of Birth: Hadramout – Yemen
 Date of Birth: 25/09/1981
OBJECTIVE:
Seeking a professional position to fulfill my ambitions and welling to join and participate in any aspect
within my field. Ambitious to get more experience in different fields and I have the willingness to learn new skills.
WORK EXPERIENCE:
October, 2003 – Present. MAM International Corp.
 Senior Brand Managers: 1st
.Jun.2012 - Present.
Handled many group brands : (Procter & Gamble Prestige Products, L’Oreal Group, Interparfums Group,
Cartier, Guerlain, Martine Micallef, Korloff, Sprecher Berrier & Montegrappa ) accounts in Yemen.
1. Ensure continued business growth and increasing market share.
2. Work closely with the distributors and Beauty Advisers (sellers) to ensure alignment and successful
implementation of marketing plans and strategies.
3. Review the budget on quarterly basis and ensuring that all actual is recorded comparing it with plan.
Provide plans and actions to bridge the gap if any or utilize any unused funds.
4. Organize and coordinate lessons learnt workshops/review of program work plans with partners and
other stakeholders.
5. Analyze consumer trends and information, and categories to help identify product categories to enter as
future sources of growth.

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6. Develop pricing & packing strategies, for improved margin mix, trade spending plans and distribution
goals.
7. Develop campaign concepts and means of communication through media, while ensuring flawless
execution of initiatives.
8. Analyze current performance, trends, market conditions, and other contributing factors.
9. Handle correspondence and commercial letters, including contacting suppliers to request quotas.
10. Develop growth targets, business objectives and brand strategies for the brand that aligns with global
business plan.
11. Balance and keep track of inventory, stocks, and point of sale merchandise.
12. Calculate yearly and quarterly budgets.
13. Handle the execution of the initiatives with a clear plan of who will do what and when meeting all
objectives and timing. Follow up with the concerned people to ensure timely and flawless execution
14. Building good relationship with clients.
15. Manage trade promotional activities and marketing events.
16. Business plan & review
17. Regular market visits.
18. Participated in preparing Distributor & Retail company policies
19. Manage Team Work: (Assistant Brand Managers & Sales Representatives)
ACHIEVEMENT:
1. Achieved annual target & margin profit for my brands approximately %85 - %115
2. Organize, set & oversee on the follow:
a. Executed campaign for:
i. Perfumes ( New Launches & Repost )
ii. Cosmetics & session for hosting global experts to our top clients
iii. Corporate campaign for Ramadan & Eids & special occasion such as:
1. Advertisement & publicity
2. Set list of promotion, offers & discount items
3. Set GWPs, raffle draw & contests
4. Set target & incentives for team works
 Brand Manager: 1St
.Jan.2008 - 31st
.May.2012
 Assistant Brand Manger: 1st
.Apr.2007 - 31st
.Dec.2007
 Showroom Manager: 1st
.Jul.2005 - 31st
.Mar.2007
 Sales Representative: 1st
.Oct.2003 - 30th
.June.2005

3. 3
MEETING & TRAINING:
Time Meetings & Courses Company Country
1st
– 4th
Sep 2014 Annual Distributors Conference Procter & Gamble Athens, Greece
13th
- 17th
May 2014 Annual Regional Meeting Guerlain Dubai, U.A.E
8th
– 10th
Dec 2013 Training Introduce Brand L’Oreal Group Dubai, U.A.E
2nd
- 4th
Sep 2013 Annual Distributors Conference Procter & Gamble Venice, Italy
3rd
- 6th
Jun 2013 Annual Regional Meeting Sprecher Berrier Mykonos, Greece
13th
-17th
May 2013 Annual Regional Meeting Guerlain Mykonos, Greece
5th
- 7th
Sep 2012 Visit (Market & Manufactory) Procter & Gamble Frankfurt , Germany
3rd
– 5th
Sep 2012 Annual Distributors Conference Procter & Gamble Barcelona, Spain
16th
- 21st
Jun 2012 Annual Regional Meeting Sprecher Berrier Mauritius
4th
– 6th
Jun 2012 Annual Regional Meeting Cartier Dubai, U.A.E
7th
- 10th
May 2012 Annual Regional Meeting Guerlain Panama
4th
– 8th
Jul 2011 Annual Distributors Conference Procter & Gamble Vienna, Austria
12th
- 15th
Feb 2011 Developing Middle Management Skills MAM Sana'a, Yemen
11th
April 2011 College 2 (Execution with Excellence) Procter & Gamble Dubai, U.A.E
24th
– 25th
Jan 2011 Annual Regional Meeting Cartier Dubai, U.A.E
28th
- 2nd
Jul 2010 Annual Distributors Conference Procter & Gamble Rome, Italy
30th
– 2nd
Jun 2010 College 1 Procter & Gamble Dubai, U.A.E
3rd
- 7th
May 2010 Annual Regional Meeting Guerlain Dubai, U.A.E
11th
– 16th
Oct 2009 Annual Distributors Conference Procter & Gamble Sharm El-Sheikh, Egypt
23rd
– 25th
Nov 2008 The First Professional Marketing & Selling Forum MAM Sana'a, Yemen
5th
-7th
May 2008 Annual Distributors Conference Procter & Gamble Dubai, U.A.E
25th
- 29th
Apr 2008 Annual Regional Meeting Guerlain Dubai, U.A.E
19th
- 24th
Apr 2008 Annual Regional Meeting Guerlain Istanbul, Turkey
1st
-6th
Mar 2008 Annual Regional Meeting Guerlain Phuket, Thailand
QUALIFICATIONS:
 Bachelor degree in Marketing Queen Arwa University 2003
 High School, Literary Section Al-sha’ab School 1999
LANGUAGES:
 Arabic (Mother Tongue)
 English (Excellent)
COMPUTER SKILLS:
 Proficient in (MS Word, MS Excel, MS PowerPoint)

4. 4
PERSONAL SKILLS:
 Excellent communication and interpersonal skills
 Excellent organizational, time management qualities.
 Ability to handle high level of responsibility
 A responsible work-team member, along with an excellent ability to work independently.
 Complete allocated work in time and under minimal supervision.
REFERENCES:
References are available on request.
MAM International Corp.
1. Khaled AL-Maqtari
MAM TRENDS & YEMLUB Manager
+967-711-212-129
maqtari.k@yemlub.com
2. Fahd Jawi
Finance Manager
+967-711-777-555
jawi.f@maminternational.com