The combination of the main product (album) and ancillary texts (digipack, poster, music video) effectively advertise the album. The materials work together to create an easily identifiable and uniquely themed product for their target alternative metal/post-grunge audience. Specifically, the digipack, poster, and music video incorporate elements from Alice in Wonderland to represent the dark and mysterious tone of the album. Together, these materials provide a clear image of what to expect from the music and style presented on the album.

1. Evaluation Question 2
How effective is the combination of your main product and ancillary texts?

2. In terms of ancillary texts I believe that our media product is very
effective at advertising our album. The synergy between the digipack,
poster and the music video, all come together to create a easily
identifiable album, with a unique but also relevant theme to the genre.
Due to the genre type there is a certain audience we are marketing to,
specifically the post-grunge/alternative metal audience. However, due
to the fact that these genres correspond with multiple variations of the
metal genre it was important not to be to dependant on one of them.
Instead it was our idea to create a generally alternative product.
Also, due to our target audience also being younger we applied our
knowledge as young people as young people into advertising our
product effectively to the younger generation.

3. When creating our music video we took inspiration from two music
videos and then converged the two ideas together.
We focused on Paramores ‘Brick by Boring Brick’ and Flyleafs ‘All
Around Me’

4. For our digipack we made it clear that it was fairytale themed. We also
hoped to make it clear that we had been inspired by Alice in Wonderland, by
the inclusion of playing cards, hearts and teacups.

5. With the poster we made it obvious that this
is a female driven band by only including a
woman on the poster. We also used the
poster to showcase how dark and mysterious
the album will be, with the eerie, dim and
muted background. Again we aimed to
repent the intersexualisation our product has
by placing certain iconography of ‘Alice in
Wonderland’ on Faith, who played the ‘Alice’
character. We did this by using a blue dress,
which is perhaps one of the most famous
icons of that film.

7. As a whole I think our media product combined creates a clear image
of what to expect from the album. The poster and digipack I believe
represents what to expect from the video, the darkness, the ‘Alice in
Wonderland theme’ and the alternative elements. And then when the
video is added to the overall product it creates a clear image as to what
the album is like. The combination of the actual song and the video
really showcase to the target audience what they will be experiencing
when they buy the album.
I also think that we managed to crate some synergy between our music
video and the one that inspired us, taking even specific shots or themes
from them and incorporating them into ours.