Job hunting in a Web 2.0 World


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Using Web 2.0 tools and Social media for business networking.
Presentation at BC Career Management Association's annual conference, March 5-7, 2008

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  • I appreciate the concern which is been rose. The things need to be sorted out because it’s not about the individual but it can be with everyone.

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Job hunting in a Web 2.0 World

  1. 1. Using Web 2.0 tools and Social Media for Business Networking eHamer AssociatesLtd Career and Performance Consultants
  2. 2. <ul><li>Re-cap of the basics of job hunting </li></ul><ul><ul><li>Tried and true job hunting methods </li></ul></ul><ul><li>What is Web 2.0? How is it different? </li></ul><ul><li>Internet-assisted Networking </li></ul><ul><ul><li>Automating repetitive tasks </li></ul></ul><ul><ul><li>Reducing user effort </li></ul></ul><ul><ul><li>Improving user experience </li></ul></ul><ul><li>Web 2.0 productivity tools </li></ul><ul><li>Social media: benefits and cautions </li></ul>
  3. 3. <ul><li>Knowledge of self is key </li></ul><ul><li>Be discriminating; don’t shoot at everything that moves </li></ul><ul><li>Don’t ‘settle’ for what you think you can get </li></ul><ul><li>Articulate soft skills and work achievements </li></ul>
  4. 4. <ul><li>60 – 70% of jobs are found through networking, or career marketing </li></ul><ul><li>Only 15 – 20% are the result of job ads </li></ul><ul><li>Recruiters serve their client – not you </li></ul><ul><li>Manage your time; focus on relationships </li></ul>
  5. 5. <ul><li>It’s not who YOU know, it’s who THEY know </li></ul><ul><li>Goal #1 – Expand your network  meet with real people, face2face is best; phone is OK </li></ul><ul><li>Goal #2 – Probe for challenges, reveal needs </li></ul><ul><li>Goal #3 – Share ideas and expertise: establish credibility </li></ul>
  6. 6. <ul><li>1 st tier network – huge overlap in contacts </li></ul><ul><li>2 nd and 3 rd tier – decreasing overlap  </li></ul><ul><li>More, and more diverse contacts, that you don’t already know  </li></ul><ul><li>More opportunities you’d otherwise never hear about </li></ul>
  7. 7. <ul><li>What you want to do, </li></ul><ul><li>How you aim to do it, </li></ul><ul><li>Where you want to do it, and: </li></ul><ul><li>How the employer will benefit </li></ul>
  8. 9. <ul><li>Tools for next generation Internet </li></ul><ul><li>Publish and subscribe technology </li></ul><ul><li>Virtual collaboration technology </li></ul><ul><li>File sharing technology </li></ul><ul><li>Mash-ups – aggregation </li></ul><ul><li>Smart online forms (AJAX) </li></ul><ul><li>Personalized information, delivered </li></ul>
  9. 10. <ul><li>Business clubs, job clubs, events </li></ul><ul><ul><li>People you know – linking to new contacts </li></ul></ul><ul><ul><li>Mostly local, occasionally regional </li></ul></ul><ul><ul><li>Mostly peers </li></ul></ul><ul><li> </li></ul><ul><li>New phenomenon of social networking </li></ul><ul><ul><li>People you know – linking to new contacts </li></ul></ul><ul><ul><li>Local + regional / national / global </li></ul></ul><ul><ul><li>Peers + influencers and deciders </li></ul></ul>
  10. 11. <ul><li> see: </li></ul><ul><li> see: </li></ul><ul><li> see: </li></ul><ul><li>Join groups </li></ul><ul><li>Subscribe to email lists and e-newsletters thru: </li></ul><ul><ul><li>Professional association </li></ul></ul><ul><ul><li>Prolific bloggers in your field of interest </li></ul></ul><ul><ul><li>Company or University Alumni groups </li></ul></ul>
  11. 12. <ul><li>Click on the “Branch Manager” Job </li></ul><ul><li>Job Insider in action </li></ul>
  12. 13. <ul><li>What is it, and how can you use it? </li></ul><ul><ul><li>Journal </li></ul></ul><ul><ul><li>Syndicated column </li></ul></ul><ul><ul><li>Web presentation </li></ul></ul><ul><ul><li>Serialized portfolio </li></ul></ul><ul><li>Share with the world: </li></ul><ul><ul><li>Your everyday experience (of job hunting) </li></ul></ul><ul><ul><li>Things you notice and have opinions about (related to your expertise) </li></ul></ul><ul><ul><li>Raise awareness – increase your internet presence </li></ul></ul>
  13. 14. <ul><li>Goal #1 – Expand your network </li></ul><ul><li>Use professional networking sites </li></ul><ul><li>meet with real people, face2face is best; phone is OK </li></ul><ul><li>Goal #2 – Probe for challenges, reveal needs </li></ul><ul><li>do research, ask questions, show interest </li></ul><ul><li>Goal #3 – Share ideas and expertise: establish credibility </li></ul><ul><li>Blog! </li></ul>
  14. 15. <ul><li> </li></ul><ul><ul><li>Free , easy to set up, customizable look </li></ul></ul><ul><li> </li></ul><ul><ul><li>Free , easy to set up, upgrade to premium features such as </li></ul></ul><ul><ul><ul><li>Webhosting, site translation, custom designs, allows XML export of all content, add gadgets and widgets … </li></ul></ul></ul><ul><li>Serious? Then get a domain name, buy wCMS software (Expression Engine), build a blog-based site, brand it, host it , and away you go! </li></ul>
  15. 16. <ul><li>Blog often (daily or frequently, regularly) </li></ul><ul><li>Find an authentic voice </li></ul><ul><li>Link to articles of interest </li></ul><ul><li>‘ Tag’ your blog posts with meaningful search terms </li></ul><ul><li>‘ Claim’ your blog on indexing sites such as </li></ul><ul><li>Not all about you – read other blogs and create thoughtful comments on your blog, with links back to their blog </li></ul>
  16. 17. <ul><li>Job hunting is a more than full-time job: 50 - 60 hours/week </li></ul><ul><li>Dedicate at least 40% of your time to interpersonal contacts (networking) (20 - 25 hr/wk) </li></ul><ul><li>Remaining time </li></ul><ul><ul><li>1 hr/day check in to job sites </li></ul></ul><ul><ul><li>1 hr/day check in to ‘10 most desired employers’ </li></ul></ul><ul><ul><li>2 hrs/day respond to selected postings </li></ul></ul><ul><ul><li>1 hr/day updating profiles, inviting new contacts to your network, setting up face2face meetings </li></ul></ul><ul><li>Leaves 10+ hrs/week to blog! </li></ul>
  17. 18. <ul><li>Web developer </li></ul><ul><ul><li>For instance: Roland Tanglao </li></ul></ul><ul><ul><ul><li>blogs on employer’s site </li></ul></ul></ul><ul><ul><li>-and- </li></ul></ul><ul><ul><ul><li>blogs on his own site and runs VanEats </li></ul></ul></ul><ul><li>Significance: </li></ul><ul><ul><li>Showcasing his talents –and- his personality/style </li></ul></ul><ul><ul><li>Giving of yourself – sharing your expertise in stories, photos, videos </li></ul></ul>
  18. 19. <ul><li>Scott “ The Content Wrangler ” Abel </li></ul><ul><ul><li>Technical writer – who started blogging about content and managing it better </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li>Within 2 years: </li></ul></ul><ul><ul><ul><li>25,000+ subscribers to the blog </li></ul></ul></ul><ul><ul><ul><li>Developed entirely new career (conference and event organizer) and established reputation as ‘the go-to guy’ – just by blogging (and doing it well and often) </li></ul></ul></ul>
  19. 20. <ul><li>Open a Google account: iGoogle home page </li></ul><ul><ul><li>Page to aggregate information (from RSS feeds) </li></ul></ul><ul><li>Google Docs & Spreadsheets </li></ul><ul><ul><li>Web-based text and spreadsheet programs </li></ul></ul><ul><li> </li></ul><ul><ul><li>toll-free number, leave msg for yourself </li></ul></ul><ul><ul><li>reminders sent both voicemail and email </li></ul></ul><ul><li>Sandy : “the best EA you’ll never meet” </li></ul><ul><ul><li>Keeps track of appointments, sends e-reminders </li></ul></ul><ul><li>MeetingWizard : takes the pain out of coordinating meeting dates and times </li></ul>
  20. 21. <ul><li> </li></ul><ul><ul><li>Popular with teens </li></ul></ul><ul><ul><li>Not appropriate for business/professional use </li></ul></ul><ul><li> </li></ul><ul><ul><li>Reputation for ‘college +’ level users </li></ul></ul><ul><ul><li>Check out groups: my search for “content management”  CM Pros link and another link </li></ul></ul><ul><li> and </li></ul><ul><ul><li>Not appropriate for business/professional use (unless you’re a photographer/videographer) </li></ul></ul>
  21. 22. <ul><li>Keep it professional – don’t risk employers finding potentially embarrassing material </li></ul><ul><li>If you need web-based mail, open a Gmail account – neutral and not riddled with spam </li></ul><ul><li>Add link to your LinkedIn profile to your email signature </li></ul><ul><li>Check what comes up when you google your own name – and check often </li></ul>
  22. 23. <ul><li>If you are smart about it, working the Web 2.0 way is ‘time well wasted’  not wasted at all </li></ul><ul><li>Understand the power of relationships </li></ul><ul><ul><li>Connecting with new people is the most reliable route to a satisfying job – and a rewarding career </li></ul></ul><ul><ul><li>Nothing beats face-to-face meetings </li></ul></ul><ul><ul><li>Know what you want to discuss – and focus on asking lots of leading questions – then listen </li></ul></ul><ul><ul><ul><li>the more you tell, the less you sell </li></ul></ul></ul>
  23. 24. <ul><li>Emma Hamer eHamer Associates Ltd., Career and Performance Consultants </li></ul><ul><li> </li></ul><ul><li>Tel: 604-317-2234 </li></ul>