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Digital Transformation
CEO: insert your own text
Chief Digital Officer: insert your own text
Author: insert your own text
Date: insert your own text
Version No: E.g. 1.0 for final / 0.1 for drafts
Strategy & Plan
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If you need help
Contact me at marco@vanhurne.com
contact me
• 15+ years in Digital Transformation for organizations like Philips,
Steelcase, Indeed.com, and many others
• Certified Change Management Prosci ADKAR® Practitioner
• Prolific Author of technology books
• Articles on various blogs
• Try out the CDO Chatbot
Beyond the Cloud
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Table of Content
1. Executive Summary
2. Market & Competitor Analysis
3. Company Performance
4. SWOT
5. Digital Maturity Model - Current State & Target State
6. Digital Transformation Strategic Objectives, Team & Budget
7. Technologies to consider to reach our Digital Transformation Strategic Objectives
• Big Data
• Artificial Intelligence
• Cloud Computing
• Cyber security
• Blockchain
• Internet of Things
8. Digital Transformation Initiatives to reach our Strategic Objectives
9. Digital Transformation Plan
10. Dashboards to Track & Manage Progress
11. Exhibit
• Digital Marketing
• 3-D Printing
• Drones
• Robots
• Virtual Reality
• Augmented reality
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Table of Content
1. Executive Summary
2. Market & Competitor Analysis
3. Company Performance
4. SWOT
5. Digital Maturity Model - Current State & Target State
6. Digital Transformation Strategic Objectives, Team & Budget
7. Technologies to consider to reach our Digital Transformation Strategic Objectives
• Big Data
• Artificial Intelligence
• Cloud Computing
• Cyber security
• Blockchain
• Internet of Things
8. Digital Transformation Initiatives to reach our Strategic Objectives
9. Digital Transformation Plan
10. Dashboards to Track & Manage Progress
11. Exhibit
• Digital Marketing
• 3-D Printing
• Drones
• Robots
• Virtual Reality
• Augmented reality
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Executive Summary
Mission &
Vision
Digital
Transformation
Strategic
Objectives
Budget &
Headcounts
Mission: Insert your own text
Vision: Insert your own text
Insert strategic
objective #1
Technologies to
consider
Insert your own text
Next Steps
Digital
Transformation
Initiatives
Insert your own text
Insert your own text
Budget: Insert your own text
Headcount: Insert your own text
Insert strategic
objective #2
Insert strategic
objective #3
Insert strategic
objective #4
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Table of Content
1. Executive Summary
2. Market & Competitor Analysis
3. Company Performance
4. SWOT
5. Digital Maturity Model - Current State & Target State
6. Digital Transformation Strategic Objectives, Team & Budget
7. Technologies to consider to reach our Digital Transformation Strategic Objectives
• Big Data
• Artificial Intelligence
• Cloud Computing
• Cyber security
• Blockchain
• Internet of Things
8. Digital Transformation Initiatives to reach our Strategic Objectives
9. Digital Transformation Plan
10. Dashboards to Track & Manage Progress
11. Exhibit
• Digital Marketing
• 3-D Printing
• Drones
• Robots
• Virtual Reality
• Augmented reality
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PESTLE Analysis
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your CEO or Manager is busy, he does not have to read the whole slide.
PESTLE
P
E
S
T
E
L
Technological
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Legal
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Environmental
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Political
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Economical
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Social
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Target Market
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your CEO or Manager is busy, he does not have to read the whole slide.
Target Market description
• Describe in this text block your target market(s), that is to say the group of customers that you want to
market your products to.
• To identify your target market(s), you can use customer segmentations such as:
 Geographic segmentation
 Demographic/socioeconomic segmentation: gender, age, income, occupation, education,
household size, and stage in the family life cycle)
 Attitudes
 Psychological profiles
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Target Market Size & Growth
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your CEO or Manager is busy, he does not have to read the whole slide.
Total Available Market
(TAM)
Serviceable Available
Market (SAM)
Target Market
Market
Share
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• Size: Insert your own text
• Growth: Insert your own text
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• Growth: Insert your own text
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• Size: Insert your own text
• Growth: Insert your own text
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• Size: Insert your own text
• Growth: Insert your own text
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Market Profitability
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your CEO or Manager is busy, he does not have to read the whole slide.
Porter’s 5 Forces
Intensity of Competitive
Rivalry
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Threat of New Entrants
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Threat of Substitute Products
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Bargaining Power of Buyers
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Bargaining Power of Suppliers
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Caption:
Low Average High
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Competitor Identification
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your CEO or Manager is busy, he does not have to read the whole slide.
1.Key National Competitors 2.Key International Competitors
• Competitor A
• Competitor B
• Competitor C
• Competitor D
• Competitor E
• Competitor F
• Competitor G
• Competitor H
3.Substitutes 4.New Entrants
• Competitor I
• Competitor J
• Competitor K
• Competitor L
• Competitor M
• Competitor N
• Competitor O
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Competitor Benchmarking (1/2)
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your CEO or Manager is busy, he does not have to read the whole slide.
Revenue Profit Market share Main activity
Number of
employee
Product
quality
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own text
Competitor A
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Competitor B
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Competitor D
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Competitor Benchmarking (2/2)
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your CEO or Manager is busy, he does not have to read the whole slide.
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5
0
-5
Gaining market share
Losing market share
Average
market
growth
0 10 20 30 40 50
Company
Growth
(%)
Market Share (%)
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60
Insert company name
Insert company name
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Insert company name
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Table of Content
1. Executive Summary
2. Market & Competitor Analysis
3. Company Performance
4. SWOT
5. Digital Maturity Model - Current State & Target State
6. Digital Transformation Strategic Objectives, Team & Budget
7. Technologies to consider to reach our Digital Transformation Strategic Objectives
• Big Data
• Artificial Intelligence
• Cloud Computing
• Cyber security
• Blockchain
• Internet of Things
8. Digital Transformation Initiatives to reach our Strategic Objectives
9. Digital Transformation Plan
10. Dashboards to Track & Manage Progress
11. Exhibit
• Digital Marketing
• 3-D Printing
• Drones
• Robots
• Virtual Reality
• Augmented reality
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Revenue
$2,500,000
+12%
Profit
$1,000,000
+10%
Website traffic
1,000,000 Visitors
-5%
Top 5 countries in terms of Revenue Customer Satisfaction
92%
Stock Price
$102
-4%
Company Performance for FY [Insert Fiscal Year]
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your CEO or Manager is busy, he does not have to read the whole slide.
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Table of Content
1. Executive Summary
2. Market & Competitor Analysis
3. Company Performance
4. SWOT
5. Digital Maturity Model - Current State & Target State
6. Digital Transformation Strategic Objectives, Team & Budget
7. Technologies to consider to reach our Digital Transformation Strategic Objectives
• Big Data
• Artificial Intelligence
• Cloud Computing
• Cyber security
• Blockchain
• Internet of Things
8. Digital Transformation Initiatives to reach our Strategic Objectives
9. Digital Transformation Plan
10. Dashboards to Track & Manage Progress
11. Exhibit
• Digital Marketing
• 3-D Printing
• Drones
• Robots
• Virtual Reality
• Augmented reality
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Company Strengths & Weaknesses
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your CEO or Manager is busy, he does not have to read the whole slide.
Strengths Weaknesses
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Company Opportunities & Threats
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your CEO or Manager is busy, he does not have to read the whole slide.
Opportunities Threats
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Table of Content
1. Executive Summary
2. Market & Competitor Analysis
3. Company Performance
4. SWOT
5. Digital Maturity Model - Current State & Target State
6. Digital Transformation Strategic Objectives, Team & Budget
7. Technologies to consider to reach our Digital Transformation Strategic Objectives
• Big Data
• Artificial Intelligence
• Cloud Computing
• Cyber security
• Blockchain
• Internet of Things
8. Digital Transformation Initiatives to reach our Strategic Objectives
9. Digital Transformation Plan
10. Dashboards to Track & Manage Progress
11. Exhibit
• Digital Marketing
• 3-D Printing
• Drones
• Robots
• Virtual Reality
• Augmented reality
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Digital maturity assessment
Description (1/2)
Customer
Experience
Level 1 - Basic Level 2 - Medium Level 3 - Good Level 4 - World-class
• Only a single channel, which is
often a physical store
• React to customer needs
Data &
Insights
Strategy &
Leadership
Technology
Operations
• Multiple channels but often siloed,
with the ecommerce department
often seen as a separate entity
• Start to proactively answer customer
needs, and influence buying
decisions
• Actively transitioning from a multi
channel to an omni-channel model
• Proactively answer customer needs,
and influence buying decisions
• Omni-channel model where
channels are integrated, allowing a
seamless customer experience
• Meet the needs of customers even
before they become aware of those
needs (with Internet of Things)
• Barely no data
• Barely no insight
• The company has some data
• A team of people manually analyze
and provide insight to the rest of the
company
• The company has a Big Data
solution gathering a lot of data
• Automatic reporting with key insights
• Almost a 360-degree view of the
customer
• The company has a Big Data
solution gathering a lot of data
• Automatic reporting providing a lot
of key insights in real time
• A 360-degree view of the customer
• Barely no digital transformation
strategy
• Barely no plan to implement the
digital strategy
• Barely no investment
• A basic digital transformation
strategy has been defined
• A basic plan has been defined to
implement the digital strategy
• Small buy-in from the leadership
team and small financial investment
• A robust digital transformation
strategy has been defined
• A robust plan has been defined to
implement the digital strategy
• High buy-in from the leadership
team and high financial investment
• Same as level 3
• A Chief Digital Officer is now part of
the Executive Committee
• The corporate strategy team and
the Digital team work together to
define the corporate strategy
• Barely no new technologies are
leveraged to better achieve the
corporate strategic objectives
• Start to leverage new technologies
to better achieve the corporate
strategic objectives
• All the new technologies are either
leveraged or considered to better
achieve the corporate strategic
objectives
• Same as level 3
• A Chief Technology Officer is now
part of the Executive Committee
• The corporate strategy team and
the Technology team work together
to define the corporate strategy
• Barely no processes are automated
• Do not support the continuum from
full service to self-service
• Start to automate basic processes
• Start to support the continuum from
full service to self-service
• Many processes have been
automated
• Algorithms are extensively used to
optimize processes automatically
• Support the continuum from full
service to self-service
• Most processes have been automated
• Algorithms and machine learning are
extensively used to optimize
processes automatically
• Support the continuum from full
service to self-service
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Digital maturity assessment
Description (2/2)
Culture &
People
Level 1 - Basic Level 2 - Medium Level 3 - Good Level 4 - World-class
Organization
Marketing
Cyber
Security
Brand
Management
• Mainly uses traditional marketing
levers (e.g. TV, Radio)
• Starts to use both traditional
marketing levers and digital
marketing lever (e.g. Google Ads,
Facebook Organic, Facebook Ads),
but in a siloed way
• Uses both traditional marketing
levers and digital marketing lever in
an integrated way
• Same as level 3
• Great at creating shareable viral
content
• Always experiments new emerging
marketing levers
• Employee training is inefficient,
relying heavily on classroom
• Did not define a Digital culture
• Do not have the right talents and
capabilities
• Some employee training is digitized
and becomes more efficient
• Started to implement a Digital
culture
• Start to recruit the right talents and
capabilities
• Employee training is digitized and
available on demand
• The new digital culture has been
implemented
• Has the right talents and capabilities
• Employee training is pushed to
individuals on-demand as part of
continual improvement process
• The company is well-know for its
great digital culture
• Has the right talents and capabilities
• Bureaucratic organization
• Communication essentially done via
emails
• Start to create an agile organization
• Communication essentially done via
emails
• Has an agile organization
• Communication done via emails
and collaborative tools (e.g. Slack,
Atlassian) where the right people
and the right information come
together
• Recognized in the industry as a
state-of-the-art agile organization
able to quickly adapt, innovate and
disrupt other companies or itself
• Do not plan for and proactively
addresses cyber threats and
vulnerabilities
• Does not establish user profile to
ensure proper access to sensitive
data
• Start to plan for and proactively
addresses cyber threats and
vulnerabilities
• vulnerabilities ensure proper access
to sensitive data
• Plans for and proactively addresses
cyber threats and vulnerabilities
• Establishes user profile to ensure
proper access to sensitive data
• Customer confidence above the
industry average
• Plans for and proactively addresses
cyber threats and vulnerabilities
• Establishes user profile to ensure
proper access to sensitive data
• Customer confidence in the 90th
percentile within the industry
• Does not have a consistent and
differentiating brand across digital
channels
• Start to develop a consistent and
differentiating brand across digital
channels
• Has a consistent and differentiating
brand across digital channels
• Customer trust above the industry
average
• Has a consistent and differentiating
brand across digital channels
• Customer trust in the 90th percentile
within the industry
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Digital maturity assessment
Current State & Target State
Customer
Experience
Level 1 - Basic Level 2 - Medium Level 3 - Good Level 4 - World-class
Data &
Insights
Strategy &
Leadership
Technology
Operations
Culture &
People
Current State Target State
Organization
Marketing
Cyber Security
Brand
Management
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Table of Content
1. Executive Summary
2. Market & Competitor Analysis
3. Company Performance
4. SWOT
5. Digital Maturity Model - Current State & Target State
6. Digital Transformation Strategic Objectives, Team & Budget
7. Technologies to consider to reach our Digital Transformation Strategic Objectives
• Big Data
• Artificial Intelligence
• Cloud Computing
• Cyber security
• Blockchain
• Internet of Things
8. Digital Transformation Initiatives to reach our Strategic Objectives
9. Digital Transformation Plan
10. Dashboards to Track & Manage Progress
11. Exhibit
• Digital Marketing
• 3-D Printing
• Drones
• Robots
• Virtual Reality
• Augmented reality
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Mission, Vision & Digital Transformation Strategic Objectives
Replace this text by your own text. Provide the key takeaway of this Powerpoint slide, so if
your CEO or Manager is busy, he does not have to read the whole slide.
Mission
Vision
Digital
Transforma-
tion
Strategic
Objectives
Insert your mission statement in this grey box
Insert your mission statement in this grey box
Insert Digital
Transformation
Strategic objective
#1
(e.g. Increase sales)
Insert Digital
Transformation
Strategic objective
#2
(e.g. Decrease cost)
Insert Digital
Transformation
Strategic objective
#3
(e.g. Increase
customer
satisfaction)
Insert Digital
Transformation
Strategic objective
#4
(e.g. Increase
employee
satisfaction)
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KPIs and Targets
Replace this text by your own text. Provide the key takeaway of this Powerpoint slide, so if
your CEO or Manager is busy, he does not have to read the whole slide.
Insert the Digital Transformation
Strategic Objectives #1
(e.g. Increase sales)
Digital Transformation
Strategic Objectives
KPIs
• e.g. Sales from BU 1
• Insert KPI
• Insert KPI
Targets
• e.g. +15%
• Insert Target
• Insert Target
Insert the Digital Transformation
Strategic Objectives #2
(e.g. Decrease cost)
• Insert KPI
• Insert KPI
• Insert KPI
• Insert Target
• Insert Target
• Insert Target
Insert the Digital Transformation
Strategic Objectives #3
(e.g. Increase customer
satisfaction)
• Insert KPI
• Insert KPI
• Insert KPI
• Insert Target
• Insert Target
• Insert Target
Insert the Digital Transformation
Strategic Objectives #4
(e.g. Increase employee
satisfaction)
• Insert KPI
• Insert KPI
• Insert KPI
• Insert Target
• Insert Target
• Insert Target
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Digital Transformation Team
Replace this text by your own text. Provide the key takeaway of this Powerpoint slide, so if
your CEO or Manager is busy, he does not have to read the whole slide.
Digital Transformation Headcount
Past & Projection
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Digital Transformation Organizational Chart
Replace this text by your own text. Provide the key takeaway of this Powerpoint slide, so if
your CEO or Manager is busy, he does not have to read the whole slide.
Insert Name
Chief Marketing
Officer
Insert Name
Insert Role
Insert Name
Insert Role
Insert Name
Insert Role
Insert Name
Insert Role
Insert Name
Insert Role
Insert Name
Insert Role
Insert Name
Insert Role
Insert Name
Insert Role
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Digital Transformation Budget
Replace this text by your own text. Provide the key takeaway of this Powerpoint slide, so if
your CEO or Manager is busy, he does not have to read the whole slide.
Digital Transformation Budget (US$)
Past & Projection
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Table of Content
1. Executive Summary
2. Market & Competitor Analysis
3. Company Performance
4. SWOT
5. Digital Maturity Model - Current State & Target State
6. Digital Transformation Strategic Objectives, Team & Budget
7. Technologies to consider to reach our Digital Transformation Strategic Objectives
• Big Data
• Artificial Intelligence
• Cloud Computing
• Cyber security
• Blockchain
• Internet of Things
8. Digital Transformation Initiatives to reach our Strategic Objectives
9. Digital Transformation Plan
10. Dashboards to Track & Manage Progress
11. Exhibit
• Digital Marketing
• 3-D Printing
• Drones
• Robots
• Virtual Reality
• Augmented reality
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Technologies to consider to reach our Strategic Objectives
Replace this text by your own text. Provide the key takeaway of this Powerpoint slide, so if
your CEO or Manager is busy, he does not have to read the whole slide.
Big Data Artificial Intelligence Cloud Computing Cyber Security
Blockchain Internet of Things Digital Marketing 3-D Printing
Drones Virtual Reality Augmented reality
Robots
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Big data is a term that describes the large volume of data, both structured and unstructured, that
inundates a business on a day-to-day basis. But it’s not the amount of data that’s important. It is what
organizations do with the data that matters. Big data can be analyzed for insights that lead to better
tactical and strategical decisions.
While the term “big data” is relatively new, the act of gathering and storing large amounts of
information for eventual analysis is ages old. The concept gained momentum in the early 2000s when
industry analyst Doug Laney articulated the now-mainstream definition of big data as the three Vs:
• Volume: Organizations collect data from a variety of sources, including business transactions,
social media and information from sensor or machine-to-machine data. In the past, storing it
would’ve been a problem, but today, new technologies have eased the challenge.
• Velocity: Data streams in at an unprecedented speed and must be dealt with in a timely manner.
RFID tags, sensors and smart metering are driving the need to deal with torrents of data in near-
real time.
• Variety: Data comes in all types of formats, from structured, numeric data in traditional databases
to unstructured text documents, email, video, audio, stock ticker data and financial transactions.
The amount of data in our world has been exploding, and analyzing large data sets will become a key
basis of competition, underpinning new waves of productivity growth, innovation, and consumer
surplus, according to research by MGI and McKinsey's Business Technology Office.
Why are we considering the Big Data for our
organization?
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Examples of industry using Big Data
Government
Manufacturing
Banking With large amounts of information streaming in
from countless sources, banks are faced with
finding new and innovative ways to manage big
data. Big Data and Analytics help banks better
understand customers and minimize risk. Big
data brings big insights, but it also requires
financial institutions to stay one step ahead of
the game with advanced analytics.
Health care
Retail
Education Educators armed with data-driven insight can
make a significant impact on school systems,
students and curriculums. By analyzing big
data, they can identify at-risk students, make
sure students are making adequate progress,
and can implement a better system for
evaluation and support of teachers and
principals.
When government agencies are able to harness
and apply analytics to their big data, they gain
significant ground when it comes to managing
utilities, running agencies, dealing with traffic
congestion or preventing crime. But while there
are many advantages to big data, governments
must also address issues of transparency and
privacy.
Patient records. Treatment plans. Prescription
information. When it comes to health care,
everything needs to be done quickly,
accurately, and, in some cases, with enough
transparency to satisfy stringent industry
regulations. When big data is managed
effectively, health care providers can uncover
hidden insights that improve patient care.
Armed with insight that big data can provide,
manufacturers can boost quality and output
while minimizing waste – processes that are
key in today’s highly competitive market. More
and more manufacturers are working in an
analytics-based culture, which means they can
solve problems faster and make more agile
business decisions.
Customer relationship building is critical to the
retail industry – and the best way to manage
that is to manage big data. Retailers need to
know the best way to market to customers, the
most effective way to handle transactions, and
the most strategic way to bring back lapsed
business. Big data remains at the heart of all
those things.
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Where does Big Data come from?
The sources for big data generally fall into one of three categories
Social media
data
Publicly
available data
Streaming
data
This category includes data that reaches your IT systems from a web of connected
devices, often part of the IoT. You can analyze this data as it arrives and make
decisions on what data to keep, what not to keep and what requires further analysis.
The data on social interactions is an increasingly attractive set of information,
particularly for marketing, sales and support functions. It's often in unstructured or
semistructured forms, so it poses a unique challenge when it comes to consumption
and analysis.
Massive amounts of data are available through open data sources like the US
government’s data.gov, the CIA World Factbook or the European Union Open Data
Portal.
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What is Artificial Intelligence (AI)?
A system with a gool-oriented adaptive behavior
Popular definition of AI
More accurate definition of AI
(from Daniel Hulme, CEO of AI Solution
Satalia)
The theory and development of computer
systems able to perform tasks normally
requiring human intelligence, such as visual
perception, speech recognition, decision-
making, and translation between languages.
A system with a goal-oriented adaptive
behavior
• “Goal-oriented” in a sense of trying to
achieve an objective (e.g. Better allocate
Google ads spending to ensure better ROI)
• “Behavior” in a sense of how quickly and
frictionlessly , I can move resources to
achieve the objective
• “Adaptive” in a sense of making a decision,
and then learning whether that decision was
good or bad, and adtapting its own model of
the world
36
36
Estimated Value of Artificial Intelligence
The potential value created by Artificial Intelligence could reach between $3.5T and
$5.8T
According to McKinsey Global Institute Analysis, the potential value generated by
Artificial Intelligence could reach between $3.5T and $5.8T.
The value generated by AI will mostly be captured by the following business functions:
Marketing & Sales
($1.4T and $2.6T)
Supply Chain
Management &
Manufacturing
($1.2T and $2T)
Other
Operations
($234B and
$371B)
Risk
($135B and
$200B)
Finance
& IT
($135B
and
$187B)
37
37
Cloud computing is the practice of using a network of remote servers hosted on the
Internet to store, manage, and process data, rather than a local server or a personal
computer.
The key benefits of Cloud computing are:
Efficiency
Strategic
Value
Flexibility
Users can scale services to fit their needs, customize applications and access cloud
services from anywhere with an internet connection.
Enterprise users can get applications to market quickly, without worrying about
underlying infrastructure costs or maintenance.
Cloud services give enterprises a competitive advantage by providing the most
innovative technology available.
Why are we considering Cloud Computing for our
organization?
38
Cyber security is the practice of protecting systems, networks, and programs from digital attacks.
These cyberattacks are usually aimed at accessing, changing, or destroying sensitive information;
extorting money from users; or interrupting normal business processes.
Implementing a Cyber security solution would provide many benefits for our organization:
Personal Information
Protection
Productivity Protection
A comprehensive Digital
Protection
This will allow our employees to surf the internet as and when they need, and ensure that they
aren’t at risk from potential threats.
One of the most valuable commodities in the digital age is personal information. If a virus is
able to obtain personal information regarding our employees or customers, they are quite
capable of selling that information on, or even using it to steal their money.
Viruses can slow down personal computers to a crawl, and make working on them practically
impossible. This can cause a lot of wasted time for your employees, and can often bring your
entire business to a standstill.
Protection from Spyware &
Adware
Inspire Confidence in our
Customers
Website Protection
If our system becomes infected, there is a real chance that our website be forced to shut
down. This means that not only will we be losing money from missed transactions, but we will
also lose customer trust.
Spyware is a form of cyber infection which is designed to spy on a computer actions, and relay
that information back to the cyber-criminal.
Adware is a form of computer virus which fills a computer with advertisements.
If we can prove that our business is effectively protected against all kinds of cyber threats, we
can inspire trust in our customers and clients. They will then feel more confident when
purchasing our products or using of our services.
Why are we considering a Cyber security solution for
our organization?
39
Why are we considering the Blockchain Technology
for our organization?
Blockchain is a distributed database existing on multiple computers at the same time. It is constantly growing as new
sets of recordings, or 'blocks', are added to it. Each block contains a timestamp and a link to the previous block, so
they actually form a chain.
The potential Blockchain benefits for our organization are:
Greater
transparency
Because blockchain is a type of distributed ledger, all network participants share the same documentation
as opposed to individual copies. That shared version can only be updated through consensus, which
means everyone must agree on it. To change a single transaction record would require the alteration of all
subsequent records and the collusion of the entire network. Thus, data on a blockchain is more accurate,
consistent and transparent than when it is pushed through paper-heavy processes.
Enhanced security
There are several ways blockchain is more secure than other record-keeping systems. Transactions must
be agreed upon before they are recorded. After a transaction is approved, it is encrypted and linked to the
previous transaction. This, along with the fact that information is stored across a network of computers
instead of on a single server, makes it very difficult for hackers to compromise the transaction data.
Improved
traceability
It is sometimes difficult to trace products that are traded through our supply chain. If exchanges of goods
were recorded on a blockchain, we would end up with an audit trail that shows where an asset came from
and every stop it made on its journey. This historical transaction data could help us verify the authenticity
of assets and prevent fraud.
Increased
efficiency and
speed
Since we use traditional, paper-heavy processes, trading anything is a time-consuming process that is
prone to human error and often requires third-party mediation. By streamlining and automating these
processes with blockchain, transactions could be completed faster and more efficiently. Since record-
keeping would be performed using a single digital ledger that is shared among participants, we wouldn’t
have to reconcile multiple ledgers and we would end up with less clutter.
Reduced costs
With blockchain and its trustable data, we wouldn’t need as many third parties or middlemen to make
guarantees. Besides, we wouldn’t have to review so much documentation to complete a trade because
everyone would have permissioned access to a single, immutable version.
40
Why are we considering the Internet of Things for our
organization?
The Internet of things (IoT) is the extension of Internet connectivity into physical devices and everyday objects.
Embedded with electronics, Internet connectivity, and other forms of hardware, these devices can communicate and
interact with others over the Internet, and they can be remotely monitored and controlled.
The key benefits of IoT for our organization are:
Increased
Productivity
Products that are connected can communicate their condition and report on how they are used. This data
can be used across the extended supply chain. For example, it can be the trigger to schedule preventative
maintenance on a production line when equipment is not in uses, rather than reactive maintenance when it
breaks down. Usage and performance data can also be fed back into the R&D process to improve the
performance and usability of a product.
Improved
Customer
Experience
A great example of improved customer experience is in the automotive industry where vehicles are already
capable of providing real-time diagnostic and location data, as well as usage data, such as vehicle speed,
fuel consumption, and trip lengths. Bringing this to other industries, logistics companies can provide
location data in real time to their customers, helping customers keep track of when their shipments will be
delivered, and truck drivers can receive instant alerts when they need to bring their vehicles in for service
based on remote diagnostics.
Enhanced
Business Models
Older business models are built on a path to profit that relies on selling products. More products sold
equals more profit. Thanks to the IoT, profits are more heavily reliant on recurring income. The business
model needs to be based upon how the products and the data they produce can generate additional
income streams. Personalization, additional services, and usage-based pricing are all becoming the norm,
as is understanding how the additional partners in the ecosystem make money and support each other’s
efforts. The IoT has the potential to increase revenue, but only when businesses are willing to embrace a
new way of thinking and look at new options for income generation.
41
Why are we considering Digital Marketing for our
organization?
Digital Marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage
digital channels such as search engines, social media, email, and other websites to connect with current and
prospective customers.
The key benefits of Digital Marketing are:
Ability to reach a
great number of
people
Digital marketing will allow our organization to reach millions of people leveraging search engines, social
media and emails.
Ability to market a
business in a very
cost-effective way
For example, a small business can expose over 1,000 people to its products and services for less than $3
using social media. While that same exposure through direct mail costs about $57 and through television
ads costs about $28.
Ability to measure
return on
investment
Digital marketing analytics takes the guess work out of determining whether our marketing is actually
working. By measuring our digital marketing campaigns in real-time, we can see which tactics are working
and which are not. Then, we can adjust our campaigns for greater success. We can also take the insights
that we’ve gained from the process to improve future campaigns
Ability to target our
ideal buyers
With digital marketing, we can ensure that the right consumers are viewing our content. SEO allows us to
reach those consumers who are searching the web for content and topics that are relevant to our business.
While pay-per-click, display, and social media advertising enables us to target those who are most likely to
be interested in our products or services based on demographic information and general characteristics.
42
Why are we considering 3D Printing for our
organization?
The 3D printing technology builds a three-dimensional object from a computer-aided design (CAD) model, usually by
successively adding material layer by layer, which is why it is also called additive manufacturing. 3D Printing
processes are now considered viable as an industrial-production technology.
The key benefits of 3D Printing are:
Cost Reduction 3D Printing helps bring the machine costs, labor costs and material costs down.
Speed
With 3D printing, parts and products can be manufactured a lot quicker than they can using traditional
methods. Complex designs can be created as a CAD model and then transformed into a reality in just a
few hours. This delivers design ideas in a way that enables them to be verified quickly and designed in a
short space of time. This is so advantageous over traditional methods as they can take weeks or months to
go from the design stage to prototype stage and right through to the production process.
Enhanced
Competitive
Advantage
Through having the ability to reduce the life cycle of products, businesses can create room for new
products that have been improved and enhanced – delivering better products in a shorter space of time.
This gives a competitive advantage, but it also makes it possible to develop products early, creating
prototypes more frequently until the product is perfected and ready for production creating a highly
effective product launch.
Error reduction
When it comes to designing parts and products, designers have to consider efficiency. Many parts and
products require a high number of steps in the traditional manufacturing process. This can lead to
problems with the manufacturing process as there is a risk of error and so, a single step manufacture is
more beneficial.
Confidentiality
With 3D printing, third parties can never claim your innovations for themselves. Continuous prototyping
and manufacturing in-house with a 3D printer ensures that designs never leave the company premises,
safeguarding your intellectual property.
43
Why are we considering the use of Drones for our
organization?
Drones are more formally known as unmanned aerial vehicles (UAVs) or unmanned aircraft systems (UASes).
Essentially, a drone is a flying robot that can be remotely controlled or fly autonomously through software-controlled
flight plans in their embedded systems, working in conjunction with onboard sensors and GPS.
The key benefits of using Drones are:
Cost Reduction
The use of Drones helps decrease the cost associated with transporting a certain product from one place
to another. That is why transportation corporations and online retail companies are opting for drone as part
of their logistics. Amazon and EBay are now also considering a new futuristic service such as using drones
to improve product delivery.
Time Saver
Drones are very convenient for users who want to save more time while covering a scene and navigating
above the ground. With just a push of a button, users can already fly the drone and start recording moving
images to its surroundings in a lesser time. Users will no longer have to wait for a photographer,
cameraman, and digital artist to accomplish the job just to record images or carry a material.
Less Effort
When users intend to capture a photo or video, drones provide a better accessibility than the traditional
camera to lessen effort. Drones are smaller and more convenient than the traditional large cameras, which
require your whole body to carry the camera.
Live Streaming
Drones are common for live streaming events, especially when there are important occasions that are
currently scheduled for a particular day. You can fly the drone to the area where there is a high
concentration of individuals, groups, or organizations that are present in a certain event. There is no
restriction for any drones to cover a live event. Images captured by the drone can be published to blogs,
streaming sites, and social media networks.
44
Why are we considering the use of Robots for our
organization?
A robot is a machine designed to execute one or more tasks automatically with speed and precision. There are as
many different types of robots as there are tasks for them to perform. Robots that resemble humans are known as
androids; however, many robots aren't built on the human model. Industrial robots, for example, are often designed to
perform repetitive tasks that aren't facilitated by a human-like construction.
The key benefits of using Robots are:
Cost Reduction
For many companies, using robots will cut costs of human labor. Once a company has purchased a robotic
team to complete tasks, they’ll just be paying to power and maintain them, which is usually a lot cheaper
than paying a salary to each employee.
Quality and
Accuracy
The possibility of human error is removed when humans aren’t performing jobs. Robotic workers achieve
precise, exact movements and execute with minimal error. Fewer errors mean more quality products and
less wasted production materials. That translates to more profits for the business. Improved quality and
accuracy will leave less room for frustration internally. It will also make clients happier.
Uninterrupted
Workflow
Robots don’t need to sleep, or even rest. It means that robotic automation unleashes the possibility of 24/7
production.
Robots Can
Perform Complex
Tasks
In this day and age, robotic technologies are constantly improving. Scientists have even created robots
that walk with a human-like gait. And with these vast and quickly developing improvements comes the
ability to perform complex tasks in the workplace. This will remove the need to locate and hire specialized
employees. It will also ensure that difficult and complicated tasks are performed without error.
45
Why are we considering Virtual Reality for our
organization?
Virtual Reality (VR) is the use of computer technology to create a simulated environment. Unlike traditional user
interfaces, VR places the user inside an experience. Instead of viewing a screen in front of them, users are immersed
and able to interact with 3D worlds. By simulating as many senses as possible, such as vision, hearing, touch, even
smell, the computer is transformed into a gatekeeper to this artificial world.
The key benefits of using Virtual Reality are:
Better Product
Prototyping
Companies will be able to use VR to better visualize and design the product that they are developing like
never. This was not possible before, but with the advent of VR the product being developed can be
precisely designed, analyzed for its functionality, and can also be modified multiple times if required before
it is sent to production.
Reduced Travel
Cost
Virtual reality helps businesses to conduct efficient virtual meetings involving different teams spread across
the globe.
Provide a
Competitive
Advantage
As opposed to a traditional product launch or physically building a new store, businesses can quickly and
confidentially create a virtual store, which is much easier as compared to physically setting up a store.
While the speed of marketing can be accelerated using this technology, the store can be planned in
complete secrecy. This helps businesses to stay ahead of the competition.
Easier to Interview
Candidates
With new applications of VR, taking interviews of candidates who have applied for a job will be much
easier for the human resources department in the future. They will be able to interview candidates from
different locations face-to-face in a virtual conference room, where they will also be able to view the
candidate's responses and body language.
46
Why are we considering Augmented Reality for our
organization?
Augmented reality, commonly abbreviated "AR," is computer-generated content overlaid on a real world environment.
AR hardware comes in many forms, including devices that you can carry, such as handheld displays, and devices you
wear, such as headsets, and glasses.
The key benefits of using Augmented Reality are:
Technology is
Unique and
Noticeable
For now, companies using AR have much more chances to surprise their customers and create a
necessary buzz, because they can give their consumers something their competitors don`t have yet.
More Virality
Augmented reality gets better word of mouth and social sharing, which increase the acquisition of new
customers.
Opportunities for
Personalization
AR provides a chance to create something unique for the prospect or customer. AR is way more engaging
than standard media content.
Content Quality
Improvement
With AR a company can give users a tool for creating the content that they couldn`t do before by
themselves.
47
Table of Content
1. Executive Summary
2. Market & Competitor Analysis
3. Company Performance
4. SWOT
5. Digital Maturity Model - Current State & Target State
6. Digital Transformation Strategic Objectives, Team & Budget
7. Technologies to consider to reach our Digital Transformation Strategic Objectives
• Big Data
• Artificial Intelligence
• Cloud Computing
• Cyber security
• Blockchain
• Internet of Things
8. Digital Transformation Initiatives to reach our Strategic Objectives
9. Digital Transformation Plan
10. Dashboards to Track & Manage Progress
11. Exhibit
• Digital Marketing
• 3-D Printing
• Drones
• Robots
• Virtual Reality
• Augmented reality
48
We identified 5 key problems that our Digital Transformation
could solved
1 Insert your key problem (e.g. With so many IT systems, it is extremely difficult to have one single source of truth
providing a 360 degrees view of our customers)
2 Insert your key problem (e.g. The product recommendation of our website do not really leverage all the data we
have on our customers)
3 Insert your key problem (e.g. Our Supply chain is too complex, costly and paper-based)
4 Insert your key problem (e.g. We spend high amount in Marketing without really know our return on investment)
5 Insert your key problem (e.g. Due to a market saturation, our growth has been flat for the past 2 years. We need to
find additional streams of income to be able to meet shareholder expectations)
49
Based on our desired target state, key problems, strategic
objectives & potential new technologies, we identified 10 initiatives
Initiative name Description
1.Big Data Insert description
2.Google Ads e.g. Advertise in a profitable way to Millions of people every month
3.Artificial Intelligence e.g. Acquire a competitive advantage by adopting AI within the company
4.Digital culture Insert description
5.Agile Organization Insert description
6.Insert the name of the initiative Insert description
7.Insert the name of the initiative Insert description
8.Insert the name of the initiative Insert description
9.Insert the name of the initiative Insert description
10.Insert the name of the initiative Insert description
50
We assessed the impact & effort level associated with each
initiative (1/2)
Impact Effort
An initiative with a high impact
would mean one of the
followings:
• The initiative needs to happen
in order to achieve the desired
future state
• The initiative will significantly
reduce our cost or increase our
revenue
The “Effort” criteria is
assessed based on the
followings:
• Ease of implementation
• Time frame required
• Resources required (Number of
people, capital investment, etc.)
51
We assessed the impact & effort level associated with each
initiative (2/2)
Initiative name Impact Effort
1.Big Data Insert your own text Insert your own text
2.Google Ads High High
3.Artificial Intelligence Low Low
4.Digital culture Very low Very low
5.Agile Organization Very high Very high
6.Insert the name of the initiative Average Average
7.Insert the name of the initiative Low Low
8.Insert the name of the initiative Very low Very low
9.Insert the name of the initiative Low Low
10.Insert the name of the initiative Very low Very low
For more details, see Business Case associated with each initiative
52
We recommend to prioritize the initiatives with high impact and low
effort
impact
Effort
Low
High
Low
High
Initiative Prioritization Matrix
1 2
7
4
6
5
9
3
10
8
53
Table of Content
1. Executive Summary
2. Market & Competitor Analysis
3. Company Performance
4. SWOT
5. Digital Maturity Model - Current State & Target State
6. Digital Transformation Strategic Objectives, Team & Budget
7. Technologies to consider to reach our Digital Transformation Strategic Objectives
• Big Data
• Artificial Intelligence
• Cloud Computing
• Cyber security
• Blockchain
• Internet of Things
8. Digital Transformation Initiatives to reach our Strategic Objectives
9. Digital Transformation Plan
10. Dashboards to Track & Manage Progress
11. Exhibit
• Digital Marketing
• 3-D Printing
• Drones
• Robots
• Virtual Reality
• Augmented reality
54
54
Overarching Digital Transformation Plan
Replace this text by your own text. Provide the key takeaway of this Powerpoint slide, so if
your CEO or Manager is busy, he does not have to read the whole slide.
Month Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
1.Big Data
2.Google Ads
3.Artificial Intelligence
4.Digital culture
5.Agile Organization
Insert initiative name
Insert initiative name
Insert initiative name
Insert initiative name
55
55
Month Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
1.Identify all the potential sources for
data
2.Define how to store and manage
data
3.Define how much of it to analyze
4.Decide how to use insights
5.Research the technologies to make
the most of big data
6.Implement the selected technology
7.Optimize
8.Insert your own text
9.Insert your own text
10.Insert your own text
Detailed Plan for Initiative “Big Data”
Replace this text by your own text. Provide the key takeaway of this Powerpoint slide, so if
your CEO or Manager is busy, he does not have to read the whole slide.
56
56
Detailed Plan for Initiative “Google Ads”
Replace this text by your own text. Provide the key takeaway of this Powerpoint slide, so if
your CEO or Manager is busy, he does not have to read the whole slide.
Month Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Define account structure
Define Campaigns,
Adgroups & Keywords
Define at least 2 ads per
Adgroup
Define Ad extensions
Go live
Manage bids based on
performance
Adjust bids per location,
Age, Gender, Device, etc.
Add new Keywords based
on search term report
Add negative Keywords
57
57
Month Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
1.Get Familiar with AI
2.Create an AI team including
Business experts & AI experts
3.Identify the problem we want AI to
solve
4.Identify initiatives to solve these
problems
5.Assess the potential value of each
initiative
6.Prioritize the initiatives
7.Acknowledge the Internal Capability
Gap & hire accordingly
8.Form a taskforce to integrate our
different data set together
9.Begin applying AI to a small sample
of your data
10.Prove value, collect feedback, and
then expand accordingly
Detailed Plan for Initiative “Artificial Intelligence”
Replace this text by your own text. Provide the key takeaway of this Powerpoint slide, so if
your CEO or Manager is busy, he does not have to read the whole slide.
58
58
Detailed Plan for Initiative [insert initiative name]
Replace this text by your own text. Provide the key takeaway of this Powerpoint slide, so if
your CEO or Manager is busy, he does not have to read the whole slide.
Month Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Insert your own text
Insert your own text
Insert your own text
Insert your own text
Insert your own text
Insert your own text
Insert your own text
Insert your own text
Insert your own text
59
59
Detailed Plan for Initiative [insert initiative name]
Replace this text by your own text. Provide the key takeaway of this Powerpoint slide, so if
your CEO or Manager is busy, he does not have to read the whole slide.
Month Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Insert your own text
Insert your own text
Insert your own text
Insert your own text
Insert your own text
Insert your own text
Insert your own text
Insert your own text
Insert your own text
60
60
Detailed Plan for Initiative [insert initiative name]
Replace this text by your own text. Provide the key takeaway of this Powerpoint slide, so if
your CEO or Manager is busy, he does not have to read the whole slide.
Month Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Insert your own text
Insert your own text
Insert your own text
Insert your own text
Insert your own text
Insert your own text
Insert your own text
Insert your own text
Insert your own text
61
61
Table of Content
1. Executive Summary
2. Market & Competitor Analysis
3. Company Performance
4. SWOT
5. Digital Maturity Model - Current State & Target State
6. Digital Transformation Strategic Objectives, Team & Budget
7. Technologies to consider to reach our Digital Transformation Strategic Objectives
• Big Data
• Artificial Intelligence
• Cloud Computing
• Cyber security
• Blockchain
• Internet of Things
8. Digital Transformation Initiatives to reach our Strategic Objectives
9. Digital Transformation Plan
10. Dashboards to Track & Manage Progress
11. Exhibit
• Digital Marketing
• 3-D Printing
• Drones
• Robots
• Virtual Reality
• Augmented reality
62
62
Dashboard - Digital Transformation Strategic Objectives Status
Replace this text by your own text. Provide the key takeaway of this Powerpoint slide, so if
your CEO or Manager is busy, he does not have to read the whole slide.
Mission
Vision
Digital
Transforma-
tion
Strategic
Objectives
Insert your mission statement in this grey box
Insert your mission statement in this grey box
Insert Digital
Transformation
Strategic objective
#1
(e.g. Increase sales)
Insert Digital
Transformation
Strategic objective
#2
(e.g. Decrease cost)
Insert Digital
Transformation
Strategic objective
#3
(e.g. Increase
customer
satisfaction)
Insert Digital
Transformation
Strategic objective
#4
(e.g. Increase
employee
satisfaction)
Slightly behind target Meeting target or above target
Significantly behind target
63
63
Dashboard - KPIs Status
Replace this text by your own text. Provide the key takeaway of this Powerpoint slide, so if
your CEO or Manager is busy, he does not have to read the whole slide.
Insert the Digital Transformation
Strategic Objectives #1
(e.g. Increase sales)
Digital Transformation
Strategic Objectives
KPIs
• e.g. Sales from BU 1
• Insert KPI
• Insert KPI
Targets
• e.g. +15%
• Insert Target
• Insert Target
Insert the Digital Transformation
Strategic Objectives #2
(e.g. Decrease cost)
• Insert KPI
• Insert KPI
• Insert KPI
• Insert Target
• Insert Target
• Insert Target
Insert the Digital Transformation
Strategic Objectives #3
(e.g. Increase customer
satisfaction)
• Insert KPI
• Insert KPI
• Insert KPI
• Insert Target
• Insert Target
• Insert Target
Insert the Digital Transformation
Strategic Objectives #4
(e.g. Increase employee
satisfaction)
• Insert KPI
• Insert KPI
• Insert KPI
• Insert Target
• Insert Target
• Insert Target
Status
Slightly behind target Meeting target or above target
Significantly behind target
64
64
Dashboard - Overarching Digital Transformation Plan
Replace this text by your own text. Provide the key takeaway of this Powerpoint slide, so if
your CEO or Manager is busy, he does not have to read the whole slide.
Month Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Artificial Intelligence
Google Ads
Insert initiative name
Insert initiative name
Insert initiative name
Insert initiative name
Insert initiative name
Insert initiative name
Insert initiative name
Behind schedule On track or completed
Significantly behind schedule
65
65
Month Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
1.Identify all the potential sources for
data
2.Define how to store and manage
data
3.Define how much of it to analyze
4.Decide how to use insights
5.Research the technologies to make
the most of big data
6.Implement the selected technology
7.Optimize
8.Insert your own text
9.Insert your own text
10.Insert your own text
Dashboard - Detailed Plan for Initiative “Big Data”
Replace this text by your own text. Provide the key takeaway of this Powerpoint slide, so if
your CEO or Manager is busy, he does not have to read the whole slide.
Behind schedule On track or completed
Significantly behind schedule
66
66
Dashboard - Detailed Plan for Initiative “Google Ads”
Replace this text by your own text. Provide the key takeaway of this Powerpoint slide, so if
your CEO or Manager is busy, he does not have to read the whole slide.
Month Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Define account structure
Define Campaigns,
Adgroups & Keywords
Define at least 2 ads per
Adgroup
Define Ad extensions
Go live
Manage bids based on
performance
Adjust bids per location,
Age, Gender, Device, etc.
Add new Keywords based
on search term report
Add negative Keywords
Behind schedule On track or completed
Significantly behind schedule
67
67
Month Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
1.Get Familiar with AI
2.Create an AI team including
Business experts & AI experts
3.Identify the problem we want AI to
solve
4.Identify initiatives to solve these
problems
5.Assess the potential value of each
initiative
6.Prioritize the initiatives
7.Acknowledge the Internal Capability
Gap & hire accordingly
8.Form a taskforce to integrate our
different data set together
9.Begin applying AI to a small sample
of your data
10.Prove value, collect feedback, and
then expand accordingly
Dashboard - Detailed Plan for Initiative “Artificial Intelligence”
Replace this text by your own text. Provide the key takeaway of this Powerpoint slide, so if
your CEO or Manager is busy, he does not have to read the whole slide.
Behind schedule On track or completed
Significantly behind schedule
68
68
Dashboard - Detailed Plan for Initiative [insert initiative name]
Replace this text by your own text. Provide the key takeaway of this Powerpoint slide, so if
your CEO or Manager is busy, he does not have to read the whole slide.
Month Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Insert your own text
Insert your own text
Insert your own text
Insert your own text
Insert your own text
Insert your own text
Insert your own text
Insert your own text
Insert your own text
Behind schedule On track or completed
Significantly behind schedule
69
69
Next steps
• Once your Digital Transformation Strategy and Plan has been approved,
communicate it to the Organization (Note: most of the key stakeholders should have
already been highly engaged in the preparation of this deliverable)
• Make sure everyone has a clear understanding of the different roles & responsibilities
• Set up a 45-min weekly meeting with all the key stakeholders to follow the Digital
Transformation Strategic Objectives progress
• Display the dashboards on the meeting room. Choose the method below that best suits
your company:
• Print the dashboards on A1 and stick them on the meeting room wall
• Reproduce the dashboards using post-it notes, tapes and Sharpy pens
• Use a digital whiteboard such as Google Jamboard. Particularly useful if you have
key stakeholders in different cities or countries
70
70
Table of Content
1. Executive Summary
2. Market & Competitor Analysis
3. Company Performance
4. SWOT
5. Digital Maturity Model - Current State & Target State
6. Digital Transformation Strategic Objectives, Team & Budget
7. Technologies to consider to reach our Digital Transformation Strategic Objectives
• Big Data
• Artificial Intelligence
• Cloud Computing
• Cyber security
• Blockchain
• Internet of Things
8. Digital Transformation Initiatives to reach our Strategic Objectives
9. Digital Transformation Plan
10. Dashboards to Track & Manage Progress
11. Exhibit
• Digital Marketing
• 3-D Printing
• Drones
• Robots
• Virtual Reality
• Augmented reality
71
71
Insert exhibit #1 title
Insert your own words to summarize the key message of this slide
72
72
Insert exhibit #2 title
Insert your own words to summarize the key message of this slide
73
73
Digital Transformation
CEO: insert your own text
Chief Digital Officer: insert your own text
Author: insert your own text
Date: insert your own text
Version No: E.g. 1.0 for final / 0.1 for drafts
Models
74
Digital
Transformation
Digital transformation is the process of using digital technologies to create
new — or modify existing — business processes, culture, and customer
experiences to meet changing business and market requirements. This
reimagining of business in the digital age is a digital transformation
75
Change Management in a Company
Introduction
Mechanical production with water and stream power
1. Industrial Revolution
Mass production through assembly lines and electricity
2. Industrial Revolution
Digital revolution (the use of electronic and IT systems)
3. Industrial Revolution
Industry 4.0 (Industrial production combined with modern information and communication technology)
4. Industrial Revolution
Change Management
Change management encompasses all measures used to change the strategies, structures, processes and behavior of an organization
76
The Role of Transformation
Information
CONVERTED NOT CONVERTED
Digital Transformation Digital Transformation
• What role does the company play in
today’s business?
• What does digital transformation look like?
CHANGE
77
Digital Transformation
Digital Transformation
People
Process Tools
Digital
Transformation
78
Digital Transformation
Digital Transformation
Change in
Operational
Model
Wearables
Customer
Interaction
Artificial
Intelligenc
e
Robotics
Employee
Engagement
Big
Data
Cloud
Computing
Changes
in
Business
Model
Mobile
Apps
Digital
Transformatio
n
79
Four Stages of Digital Transformation Business Network Collaboration
Four Stages of Digital Transformation
Customer Experience Omni-
channel
This is a sample text. You simply add
your own text and description here.
Supplier Collaboration
Business Networks
This is a sample text. You simply add
your own text and description here.
Workforce
Engagement
This is a sample text. You simply add
your own text and description here.
Asset & Internet
Of Things
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your own text and description here.
80
Enter your subhead line here
Six Stages Digital Transformation Strategy
Customer Experience & Digital
Marketing
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own text and description here.
Digital
Business Models
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own text and description here.
Digital
Organization
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own text and description here.
Digital Technology
Strategy
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own text and description here.
Analytics
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own text and description here.
Governance, Risk
& Compliance
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own text and description here.
81
Digital Transformation Channel Flexibility & Cloud Solutions
DT Channel Flexibility & Cloud Solutions
Channel Flexibility
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own text and description here.
Cloud Solutions
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simply add your own text
and description here.
Business Agility
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simply add your own text
and description here.
Rich User Experience
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simply add your own text
and description here.
Big Data
This is a sample text. You
simply add your own text
and description here.
82
Digital Transformation Engaging Customers & Optimizing Operations
DT Engaging Customers, Optimizing
Operations
Engaging
Customers
Empowering
Employees
Optimizing
Operations
Transforming
Products
This is a sample text. You
simply add your own text and
description here.
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simply add your own text and
description here.
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simply add your own text and
description here.
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simply add your own text and
description here.
83
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DT for Continuous Improvement & Business
Growth
Innovative Approach
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your own text and description here.
Business Growth
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your own text and description here.
Continuous Improvement
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your own text and description here.
Intelligent Use of Technology
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your own text and description here.
84
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Five Diamonds DT Process Integration & Insights
Platform-ization
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your own text and description here.
Integration
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add your own text and description
here.
Process
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add your own text and description
here.
Insights
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your own text and description here.
85
Enter your subhead line here
DT Operational Architecture & Solution
Selection
Strategy Objectives
Operational Excellence
Operational Architecture
Business Case Development
Solution Selection
This is a sample text. You
simply add your own text
and description here.
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simply add your own text
and description here.
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simply add your own text
and description here.
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simply add your own text
and description here.
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simply add your own text
and description here.
86
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Five Stages Loop for Digital Transformation
Big Data
Analytics
This is a sample text. You simply add your
own text and description here.
Instrumental Industrial Machine
This is a sample text. You simply add your own text
and description here.
Industrial Data
System
This is a sample text. You simply add
your own text and description here.
Physical & Human
Networks
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your own text and description here.
Remote & Centralized Data
Visualization
This is a sample text. You simply add your own
text and description here.
Digital
Transformatio
n
87
Enter your subhead line here
Five Steps of Digital Transformation
1
Digital
Business
Strategy &
Culture
2
Staff &
Customer
Engagement
3
Process &
Innovation
4
Technology
5
Data &
Analytics
If strategy and culture aren’t
right, It leads to digitization of
services
If engagement with
stakeholders is wrong, it leads
to resistance
Without these, incoherent
actions occurs
Rarely the differentiator
technology does enable digital
transformation and it is
therefore vital that the right
technology is embraced
Used for insights and
evidence-based decision
marketing, without it there is
simply stagnation
Digital Transformation
88
Enter your subhead line here
Four Stages Digital Transformation Flow
Chart
Strategy & Vision Technology &
Capabilities
People & Culture Process & Governance
Text Here Text Here Text Here Text Here
Text Here Text Here Text Here Text Here
Text Here Text Here Text Here Text Here
Digital Transformation
89
Enter your subhead line here
Why Digital Transformation is Needed?
Innovation Employee Influence
Customer Influence Competition
Text Here Text Here Text Here Text Here
Text Here Text Here Text Here Text Here
Text Here Text Here Text Here Text Here
90
Enter your subhead line here
Why Digital Transformation is Needed?
?
The Invisibility Of New Companies
Customer Influence
The Constant Pace Of Innovation
Employee Influence
Thanks to the internet customers had access to several
offers from which they can choose the best product.
Therefor competition between companies is not limited to
the domestic market.
Employees also have high expectations of the company. If
IT cannot meet their requirements employees will resort to
other system and applications that are unregulated by the
company.
The rules are always changing from an industry and
emerging the start-ups are mostly reason. Companies,
therefore have to constantly a brainstorm ideas and
optimize process to stay on the market
Changes happen more and more quickly. Every few years,
innovations become absolute and are replaced by new
innovations. If a company cannot keep up, it will no longer
exist.
91
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Core Elements
Digital
Transformation
Customer Understanding
This is a sample text. You simply add your
own text and description here.
Top-Line Growth
This is a sample text. You simply add your
own text and description here.
Digitally Modified Business
This is a sample text. You simply add your
own text and description here.
Customer Touch Points
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own text and description here.
Process Digitization
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own text and description here.
Performance Management
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own text and description here.
92
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Barriers to Digital Transformation
70%
60%
45%
30%
25%
10%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Legacy System / Processes
Digital Skills Shortage
Data Issues
Short-Term Revenue Targets
Employee Traning
Business Case Identification
93
Digital Transformation in 5 Steps
Ways to Achieve Digital Transformation
Gain New Experience & Design
Innovative Business Models
Develop
Digital DNA
Adopt New Technologies to an
Existing Infrastructure
Design Decision On Data Not on
Feelings
Co-Create & Co-Innovation With
New Parents
94
Enter your subhead line here
Transformation Roadmap
Assessment Opportunity Scan Re-Vision
Business Case
Commitment
Test
Scale Re-View / Re-Cycle
95
Enter your subhead line here
Task Distribution
80%
75%
65%
55%
40%
30%
20%
10%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
IT CEO Development Product/Divisions Research &
Development
Outside Service
Prvoviders
Special "Digital"
Department
Others
96
Digital Transformation Task: IT Department
Task Distribution
Consultation
Innovation
Management
Product Development
Check Concepts
Integrate & Optimize New
Apps
Develop New Apps
Run New Apps
Manage Needs &
Requirements
97
Digital Jobs Within A Company
Task Distribution
• Employer Brand Director
• Design Learning Manager
• Digital Work Experience Expert
Human Resources
• Digital Marketing Professional
• Digital Communications Manager
• Digital Copywriter
Marketing
• E-Business Manager
• Digital Account Manager
• Digital Product Manager
Sales
• Web Project Manager
• Web Designer
• SEO Manager
Web
• Digital Marketing Professional
• Digital Communications Manager
• Digital Copywriter
Technology
• Content Manager
• Chief Listening Officer
• Social Media Manager
Supporting Task
98
Enter your subhead line here
Transformation On Budget
0-3 Months 4-6 Months 7-12 Months
$5000 $6000 $8000
Content
Curation
Launch Blog
& Email
Marketing
Audience
Building
Email
Database
Website &
Social
CRM
99
Enter your subhead line here
Value Addition from Transformation
81%
Life in Engagement
25%
Increase in Sales
55%
Higher Traffic
70%
Improved Customer Satisfaction (i.e, NPS)
60%
Increased Lead Gen/Sales
100
Digital Transformation Strategy - Basic
Digital Transformation Strategy
2. Growth Driver 3. Operational Improvement
1. Digital Transformation
Demand
Generation
Availability
and
Selection
Customer
Purchasing
Process
Customer
Experience
Process
Efficiency
Capital
Use
Agility
New
Business
Models
101
Enter your subhead line here
Digital Transformation Strategy
Customer
Experienc
e
Customer
Purchase
Process
Reach &
Selection
Demand
Generatio
n
New
Business
Models
Agility
Assets
Utilization
Process
Efficiency
Operational
Improvemen
t
Growth
Drivers
102
Enter your subhead line here
Components of Digital Transformation
Customer
Integration
Employee
Training
Process
Optimization
Product
Transformation
Intelligent System
103
Digital
Transformation
Wearables
Drone
Self Driving
Car
Self
Driving
Car
Ecommerce
Social Media
Infotai-
nment
Digital
Products
Cloud
Computing
Smart
Factory
Internet of
Things
Big Data
Data
Robotics
Additive
Manufact-
uring
Apps
Remote
Mainte-
nance
Broadband
Data Based
Routing
Enter your subhead line here
Factors of Digital Transformation
Digital Data
Connectivity
Automation
Digital Customer
Access
104
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Aspects of Digital Transformation
Upper management is responsible for preparing and implementing digital transportation
Strategy & Management
There need to be positive customer experience in all aspects, both online and offline.
Customer Experience
New digital technologies can create product and service innovations.
Innovation
In order to implement change, appropriate know-how and corporate culture are structured
Know-How & Culture
Organizational forms are adapted to align with corporate culture
Organization
105
Enter your subhead line here
Aspects of Digital Transformation
Internal and external collaboration is adapted to transformation.
Collaboration
A digital infrastructure is set up to create conditions for new possible collaborations.
Digital Infrastructure
New processes are installed and existing processes are digitized and automated
Business Process
Connection with the internet make products, machines and other objects intelligent (Internet of Things)
Intelligent System
106
Enter your subhead line here
Generating Growth in The Digital Age
Knowledge
About customer and ecosystem
Defining
Success
Development
of the company
Creating
new value
Accelerating
implementation through technology
Protecting
the business
Understanding how customer needs and behavior patterns influence growth as well as values
in the value chain and the digital economy
Define business strategies, portfolios, business models and new value flows.
Develop the best offers and application models as well as a plan for target achievement.
Accelerate approaches for designing and developing company-wide solution strategies
Create scale new business ideas, products and services.
Protect assets, data and image against any threats from the digital economy
107
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Digital Transformation Challenges
To change the
corporate culture
To keep the digital
strategy in mind
To ensure effective
collaboration
between departments
and teams
To allocate resources
and budgets
To understand the
influence of newly
networked customers
Challenges
108
Enter your subhead line here
Digital Transformation Challenges
The Need Digital Transformation Is Not
Recognized Or Lacks The Necessary
Commitment
There Is Little Or No Training
The Budget For Digitization Is Too Short-
sighted
Digital Solutions Are Only Sought For
Individual Problems Instead Of Working
On An Overall Strategy
Automations Is Neglected. Instead
Traditional Workplace Concepts Are
Applied
The IT Organizational Structure Is Not
Flexible Enough
Digital Activities Are Not Targeted Or
Embedded In Existing Corporate
Strategies
There Is a Lack Of Innovation In IT
Solution
The Date Center Infrastructure Is
Obsolete
109
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Top Digital Transformation Challenges
Ensuring
Availability of
Resources
Changing Company
Culture
Handling The Talent
Confrontation
Handling Competition
Finding The Right
Leadership
Enhancing Customer
Experience
Engagement of
Employees
110
Enter your subhead line here
Digitalization Trends
Customer Interfaces
Are Digitized
Digital Business Models
Are Set Up
Data Is Stored A Huge Scale,
Analyzed And Made Usable Via Big
Data
Open Source
Communities/Crowdsourcing Are
Used For Projects
Mobile Data Access Is Enabled Via
Mobile Devices, Mobile Internet,
Cloud Etc.
Artificial Intelligence, 3D Printing And
Networking System Are Used For
Production Processes.
111
Digital Maturity Model From Reutlingen University of Applied Science
Digital Maturity Model
Vision, Roadmap of Transformation
Strategy
Management Methods, Resources
Management
Business Model, Innovation Potential, Digital Value Chain
Products
Procedures, Processes, Agility
Operations
Customer-Centric, Open Communication
Culture
Roles, Skills, Potential
People
Rules of Communication and Collaboration, KPIs
Monitoring
Software Tools, Cloud Structure, Industry 4.0
Technology
No Maturity Conceptual Defined Integrated Transformed
112
Management
Strategy
Operations
Products
This examines the degree of the digital strategy maturity.
Management develops a strategy taking into account technical
innovation as well as changes in consumer behavior. The digital
strategy, vision and business model are documented and
communicated within the company
This looks at how digitally compatible the product/service is. In
doing so a number of other things are taken into account such
as, customer benefits, the level of innovation in the business
model as well as the depth and added value of digitization
This entails management’s influence on implementing the
strategy. They need to up-to-date with new technologies as well
as communicate the need for changes
This investigates the agility of business processes as well as how
frequently digital is used. It examines resource allocations,
integrates digital activities and generalize the business model
Enter your subhead line here
Digital Maturity Dimensions
113
People
Culture
Technology
Monitoring
This explores the corporate culture and the scope of open
communication. Corporate culture is defined by employee
decision-making processes. The wrong corporate culture can
slow down innovation. Transparency dynamics and the
frequency of communication should be reviewed.
This looks at how well the digital strategy is being implemented
and which tools are being used.
This investigates how many digital experts already exist in the
company. It also checks whether necessary resources for digital
transformation are available.
This examines how well workplace concepts are being
implemented and how effectively digitization potential is being
used to develop products and services, Data analysis, cross-
channel management, process automation, and system agility
are important.
Enter your subhead line here
Digital Maturity Dimensions
114
Enter your subhead line here
Digital Maturity Levels
No Maturity Conceptual Defined Integrated Transformed
New approaches are
emerging through the
digitization of core processes,
products, and services. New
control models are required.
Corporate culture has
undergone a lasting change.
Strategies are developed
from pilot projects
experiences; A basic
awareness of digital
change develops within the
company.
Digital transformation has
already been carried out
with certain projects, but
no cross-departmental
corporate strategy can be
defined.
Digital change has been
discussed in some areas,
but there is still no
implementation strategy.
Digital media is integrated
more deeply into business
models where strategies have
been developed and
implemented. Core processes
products and series are
digitized.
115
Enter your subhead line here
Transformed Company – Roadmap Steps
Customer
Analysis
Competitive
Analysis
Market
Analysis
Corporate
Analysis
Analysis
Market
Positioning
Selecting
the Target Group
Strategy Design
Reach
Customers
Impress
Customers
Fresh Ideas and
Opportunities
Effect
People and
Corporate Culture
Processes and
System
Monitoring and
Controlling
Transformation
Roadmap for
Transformation
Internal
Communication and
Change
Management
Branding and
External
Communication
116
Rigid Value Chain
Transformed Company
Joins parts to create the end product and
monitors the customer interface
The Value Chain Before Digital Transformation
Original
Equipment
Manufacture
Delivers Parts
Asks For Parts
Delivers Product
Influences Need
Customer
Supplier
117
Enter your subhead line here
Digital Transformation
Digital
Transformation
Location
Supply Chain
Real
Estate
Marketing
Social
Mobile
Website
Call Center
Investor
Relations
Sales
Accounting
118
Enter your subhead line here
Digital Transformation Building Blocks
New Products and
Business Models
Customer
Relationships
Operations
Data And IT Infrastructure
Organization and Governance
Digital Culture and Change Management
119
Enter your subhead line here
Skills Necessary For Digital Transformation
Necessary
Skills
Business
Acumen
Agile
Structure
Technological
Savviness
Collaborative
Process
UX Design
Intraparietal
Spirit
120
Enter your subhead line here
Plan Your Journey To Digital Transformation
1
A Digital Laggard
Initial
4
Competing With
Digital
Quantified
2
Developing Digital
Capability
Managed
3
Average Digital
Capability
Defined
5
Best In Class Digital
Marketing
Optimized
121
Enter your subhead line here
The 7 Layers of Digital Transformation
Leadership & Capabilities Culture
Process Business Model
Infrastructure Customer Experience
Organization
01 02
03
04
05
06
07
122
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Transformation Strategy Process
Context &
Capability
Insights
Strategy &
Experience
Modeling
Roadmap &
Execution
Planning
Execution &
Optimization
Vision & Goals
 Gather insights
 Size up capabilities
 Analyze gaps & opportunities
 Frame challenges & objectives
 Develop digital vision & high-
level goals
 Identify key initiatives
 Define technical &
operational requirement
 Develop business case for
investment
 Prioritize initiatives based on
effort and impact
123
Enter your subhead line here
An Effective Framework For Digital
Transformation
Customer
Information-Based Decisions
Digital Automation
Technology Finance and Governance
Business Model and Architecture
Must Be Well Established
And Effective Before
Successfully Pulling The
Three Key Levers
124
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Digital Transformation & Holistic Optimization
Transformation
Determination &
Collaboration
Identification
& Information
Calculation
& Prioritization
Optimization &
Humanization
Experimentation
& Innovation
01 02
03
04
05
06
People
Process
Systems
125
Why Your Business Needs Transformation Strategy?
Why Business Needs a Transformation Strategy
Sales Marketing Business Model
Automation Customer Centric
Collaboration Process
Connectivity New Talents
01 02
03
04
05
06
07
08
Innovative
Products
Empowerin
g
Employees
Engaging
Customers
Optimizing
Operations
126
Enter your subhead line here
Opportunities & Advantages of DT
Professional web
controlling enables
the analysis of
usage behavior and
generation of
insights
Customer
Insights
Cross-media
customer experience
through mobile,
social and online
platforms
Customer
Experience
New digital service
and products e.g.
apps offer added
value for customers
New Product
Service
New technologies
enable advanced
service such as
apps or digital
signage terminals
New
Technology
Reduced sales,
delivery and service
cost for fast time to
market
Cost & Time
Savings
Increase process
and employee
productivity through
the use of digital
applications
Increase of
Productivity
Customer Product Process
Digital Business Transformation
External Chances Internal Opportunities
127
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Digital Transformation Core Components
Digital Strategy User Experience Design
Service and
Meaningful
Content
Channel
Integration
Operations Governance Digital Unfractured
128
Enter your subhead line here
How to Drive Digital Transformation
Frame The Digital Challenge
Sustain The Transformation
Focus Investments
Engage The Organization
 Understand the impact
 Assess digital maturity
 Develop vision and align around it
 Build a digital roadmap
 Build investment case
 Setup governance model
 Build capabilities
 Align incentives and rewards
 Measure, monitor and iterate
 Signal the change
 Mobilize at scale
 Evolve culture and adapt work
practices
Sustain Frame
Engage Focus
129
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Digital Transformation Levers
Operational
Transformation
Ecosystem
Transformation
Industry
Transformation
Digital Workplace
Differentiated Digital
Products And
Experience
Digital Customer And
Partner Networks
130
Enter your subhead line here
Digital Transformation
Operatio
n
Business
Model
Design
4
3
5
2
6
1
7
Customer Understanding
Digital
Accessibility
Refined
Business
Digital
Globalization
Operation
Monitoring
Customer
Satisfaction
Elevated ROI
Digitized
131
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7 Tips of Successful Digital Transformation
1
2
3
4
5
6
Adapt to the dynamic environment and define a strategy to constantly optimize portfolio
Minimize customizations where unnecessary
Avoid cost of internal learning-bring in experts
Build right organization model and vision without micromanagement
Define unambiguous ownership and accountability
Master the art of portfolio rationalization
7 Don’t jump into execution before building a digital mindset and culture
132
Digital Transformation
Patterns
133
Digital Transformation Patterns
Digital Transformation Patterns
Digital
Transformatio
n
Engage Your
Customers
Empower Your
Employees
Optimize Your
Operations
Transform Your
Products
Create more personal
computing
Reinvent productivity &
business processes
Build the intelligent cloud
platform
134
Enter your subhead line here
Vision for Digital Transformation
Engage Your Customer Transform Your Products
Empower Your
Employees
Optimize Your
Operations
Deliver personalized, rich,
connected experience in
journeys’ your customer
choose
Keep up with your fast moving
customers, efficiently
collaborating to anticipate and
meet customer demands
Increase the flow of
information across your entire
business operations, better
manage your resources and
keep your business processes
synchronized across all
boundaries
Expand the reach of your
business using digital
channels, anticipate customer
needs, understand how your
products are used and quickly
develop and improve products
and services
135
Enter your subhead line here
Business Drivers for Digital Transformation
Business Drivers
Increasing customer demand for
personalized experiences
Increased disruption from use of new
business models
Faster pace of customer and market
change
Increasing pressure to deliver more value
at a lower cost
Increasing pressure to manage complex
supply chain
Focus Areas for Key
Executives
Increase sales, customer acquisition,
retention, and satisfaction
Better predict potential buyer and new
product outcomes
Increase design and engineering
productivity
Identify and implement manufacturing
efficiencies
Improve production output and quality
Business Benefits
Improved marketing and sales
effectiveness
Increased market share
Improved perceived services
Improved speed to market
Reduction in operating costs
136
Engage Your
Customers
Digital advertising
and CLM
Customer data management and
analytics
Online and mobile
commerce
Tech-enabled stores
Omni-channel experience
delivery
Customer service automation
Digital Transformation Capability Model
Digital Transformation Capability Model
Transform Your
Products
Research and ideation
Product development
Product Launch
Optimize Your
Operations
Data driven supply
chain and logistics
Digital equipment
management
Intelligent process
and quality control
Digitized front line
and back office operations
Empower Your
Employees
Digital talent management
and development
Employee mobility
Productivity and
collaboration
Tech-enabled employee
engagement
137
Capability Map
Capability Map
Provide Strategy &
Direction
Develop Products &
Services
Market & Sell Products
& Services
Manage The Total
Supply Chain
Provide Customer
Service
Focus The Customer Value
Proposition
Continually Assess Viability And
Strategic Fit And Adapt The
Development Portfolio
Gather And Analyze Data To Identify
Markets, Segment Customers, And
Leverage The Customer Base
Forecast Finished Goods And Raw
Materials
Develop, Deploy, And Deliver The
Customer Experience
Collect, Communicate, And
Understand The Customer, Market,
Competitive And Regulatory
Environment
Manage The Full Product
Service Life Cycle
Plan Materials And Production
Demand And Capacity
Collaborate With Customers To
Design/Build Products
Communicate The Brand
Design And Prototype New Products
Understand Customer Needs And
Map To Strategic Direction Acquire Materials, Services And
Products
Analyze Service Issues And
Implement Process Improvements
Pilot New Products And Product
Refinements
Continually Adapt Product Packaging
And Pricing
Communicate And Manage To Goals
And Measures
Develop And Operate And/or Acquire
Manufacturing Capacity
Measure And Report Service And
Product Quality Delivery Performance
Develop And Direct Risk Mitigation
And Management
Continually Improve Production
Capacity And Performance
Optimize Supply Chain Performance
Assess Customer Satisfaction And
Report Net Promoter Score
Target Markets, Customers And
Segments And Execute Plans For
Attraction Acquisition, And
Conversion
Assure Product And Service Quality
Proactively Assure Product
Satisfaction (Save Sales)
Manage Iterative
Release/Certification Processes
Develop And Direct Lean/ Continuous
Improvement Provide On-site Assembly And
Configuration
Communicate With Customers Via
Any Communication Channel
138
Eco System
Eco System
Internal
Organization
Suppliers
Distribution
Channels
Partners API Interfaces
Structure The Organization To
Include The New Approach
Agree On The Business Objectives
And Respective Contributions
Agree On The Omni-channel
Framework
Develop Partner Ecosystem
Strategy
Drive towards agile business
strategy and business model
Assess Organization Culture And
Implement Management Of
Change
Define The Development Models
And Benefit Sharing
Define Updated KPI
Define The Key Topics (E.G. Open
Innovations)
Include in company strategy as 2
ways (consume and expose)
Assess Skill And Address Gaps
Update The Operational
Framework And Objectives
(Interfaces)
Develop The Integrated Chain Identify Key Strategies With Clients
Include API into the product tit and
service development
considerations
Update KPI, Department And
Individual Objectives To Drive
Change
Refresh The Supplier Landscape Include Consumers Interactions Define The Boundaries Explore opportunities
Ensure Continuity And
Coexistence Of The Measure
Value Two Models
Measure Value Measure Value
Agree On The Reward And Benefit
Sharing
Measure value
Include Consumer Interactions Measure Value Leverage a partnership ecosystem
139
Increase Customer Acquisition,
Retention, Satisfaction, And
Loyalty
Develop New Revenue
Opportunities Throughout
Modern Customer Journey
Improve Customer Connection
And Personalized Experiences
Improve And Monitor Impact|
And Effectiveness Of Marketing
Increase Marketing Agility And
Time-to-market
Increase Customer And
Marketing Insights
Investment Objectives
(Strategic Options)
Enterprise Scenarios Mapped To Benefits
Engage Your Customers – Scenario Chain
Competitive Pressure
Rapidly Changing Customer
And Market Trends
Changing Business Model And
Cost Control
Increasing Customer Demand
For Personalized Experiences
Overabundance Of Choice For
Customers
Eroding Customer Loyalty
Business Drivers
(Business Environment)
Mobile-first World
Engage Your Customers
Empower Your Employees
Optimize Your Operations
Optimize Your Operations
Scenarios
(Tactical Business Changes)
Key Benefits
Improved Marketing Effectiveness
And ROI
Increased Market Share
Improved Product/Service Quality
Improved Collaboration With
Partners
Improved Speed To
Market/Innovation
Increased Revenue Via Cross-
sell/Up-sell
Increased Customer Satisfaction
And Loyalty
Reduced Time To Create And
Deploy Campaigns
Improved Brand Value
140
Improve Customer
Experiences Through
Digital Marketing
Improving Marketing
Productivity
Increase Customer And
Marketing Insights
Investment
Objectives
Business
Changes
Create personalized
offers from customer
demographics insights
Create proximity centric
offers created based on
customer location
Track and optimize
campaign effectiveness
using machine learning
Collaborate and
coordinate with partners
more effectively
Create and deploy
marketing campaign
materials faster
Enabling
Changes
Integration of customer
data into a cohesive
view
Segment customers
Develop relevant
insights with real-time
account data, news,
social activity and
connections
Beacon and geographic
based customer
targeting
Marketing website
creation and
management
Create engaging
content and apps
Enter your subhead line here
Engage Your Customers – Benefits Dependency Network
Enabling
Technologies
Customer Relationships
Management
Data Management
Business Intelligence
Predictive And
Prescriptive Analyst Ice
Media Services
Application
Instrumentations
Social Computing
Mobile Computing
Website Automation
Increased Revenue Via
Up-sell And Cross Sell
Increased Profit Margin
From Higher Value
Services
Increased Customer
Satisfaction, Trust And
Loyalty
New Customer
Acquisition
Benefits
Lower Cost To
Advertise
Faster Time To Impact
Decreasing Customer
Demand For
Exceptional
Experiences
Increased Customer
Demand For
Personalization
Decreases In Market
And Wallet Share
Increased Customer
Churn
Increasing Competitive
Pressure
Increasing Competitive
Use Of Technology
Increasing Time-to-
market Pressure
Business Drivers
Digital Transformation Strategy & Plan Templates - www.beyondthecloud.digital.pptx
Digital Transformation Strategy & Plan Templates - www.beyondthecloud.digital.pptx
Digital Transformation Strategy & Plan Templates - www.beyondthecloud.digital.pptx
Digital Transformation Strategy & Plan Templates - www.beyondthecloud.digital.pptx
Digital Transformation Strategy & Plan Templates - www.beyondthecloud.digital.pptx
Digital Transformation Strategy & Plan Templates - www.beyondthecloud.digital.pptx
Digital Transformation Strategy & Plan Templates - www.beyondthecloud.digital.pptx
Digital Transformation Strategy & Plan Templates - www.beyondthecloud.digital.pptx
Digital Transformation Strategy & Plan Templates - www.beyondthecloud.digital.pptx
Digital Transformation Strategy & Plan Templates - www.beyondthecloud.digital.pptx
Digital Transformation Strategy & Plan Templates - www.beyondthecloud.digital.pptx
Digital Transformation Strategy & Plan Templates - www.beyondthecloud.digital.pptx
Digital Transformation Strategy & Plan Templates - www.beyondthecloud.digital.pptx
Digital Transformation Strategy & Plan Templates - www.beyondthecloud.digital.pptx
Digital Transformation Strategy & Plan Templates - www.beyondthecloud.digital.pptx
Digital Transformation Strategy & Plan Templates - www.beyondthecloud.digital.pptx
Digital Transformation Strategy & Plan Templates - www.beyondthecloud.digital.pptx
Digital Transformation Strategy & Plan Templates - www.beyondthecloud.digital.pptx

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Digital Transformation Strategy & Plan Templates - www.beyondthecloud.digital.pptx

  • 1. 1
  • 2. 2 2 Digital Transformation CEO: insert your own text Chief Digital Officer: insert your own text Author: insert your own text Date: insert your own text Version No: E.g. 1.0 for final / 0.1 for drafts Strategy & Plan
  • 3. 3 3 If you need help Contact me at marco@vanhurne.com contact me • 15+ years in Digital Transformation for organizations like Philips, Steelcase, Indeed.com, and many others • Certified Change Management Prosci ADKAR® Practitioner • Prolific Author of technology books • Articles on various blogs • Try out the CDO Chatbot Beyond the Cloud
  • 4. 4 4 Table of Content 1. Executive Summary 2. Market & Competitor Analysis 3. Company Performance 4. SWOT 5. Digital Maturity Model - Current State & Target State 6. Digital Transformation Strategic Objectives, Team & Budget 7. Technologies to consider to reach our Digital Transformation Strategic Objectives • Big Data • Artificial Intelligence • Cloud Computing • Cyber security • Blockchain • Internet of Things 8. Digital Transformation Initiatives to reach our Strategic Objectives 9. Digital Transformation Plan 10. Dashboards to Track & Manage Progress 11. Exhibit • Digital Marketing • 3-D Printing • Drones • Robots • Virtual Reality • Augmented reality
  • 5. 5 5 Table of Content 1. Executive Summary 2. Market & Competitor Analysis 3. Company Performance 4. SWOT 5. Digital Maturity Model - Current State & Target State 6. Digital Transformation Strategic Objectives, Team & Budget 7. Technologies to consider to reach our Digital Transformation Strategic Objectives • Big Data • Artificial Intelligence • Cloud Computing • Cyber security • Blockchain • Internet of Things 8. Digital Transformation Initiatives to reach our Strategic Objectives 9. Digital Transformation Plan 10. Dashboards to Track & Manage Progress 11. Exhibit • Digital Marketing • 3-D Printing • Drones • Robots • Virtual Reality • Augmented reality
  • 6. 6 6 Executive Summary Mission & Vision Digital Transformation Strategic Objectives Budget & Headcounts Mission: Insert your own text Vision: Insert your own text Insert strategic objective #1 Technologies to consider Insert your own text Next Steps Digital Transformation Initiatives Insert your own text Insert your own text Budget: Insert your own text Headcount: Insert your own text Insert strategic objective #2 Insert strategic objective #3 Insert strategic objective #4
  • 7. 7 7 Table of Content 1. Executive Summary 2. Market & Competitor Analysis 3. Company Performance 4. SWOT 5. Digital Maturity Model - Current State & Target State 6. Digital Transformation Strategic Objectives, Team & Budget 7. Technologies to consider to reach our Digital Transformation Strategic Objectives • Big Data • Artificial Intelligence • Cloud Computing • Cyber security • Blockchain • Internet of Things 8. Digital Transformation Initiatives to reach our Strategic Objectives 9. Digital Transformation Plan 10. Dashboards to Track & Manage Progress 11. Exhibit • Digital Marketing • 3-D Printing • Drones • Robots • Virtual Reality • Augmented reality
  • 8. 8 8 PESTLE Analysis Replace this text by your own text. Provide the key takeaway of this Powerpoint slide, so if your CEO or Manager is busy, he does not have to read the whole slide. PESTLE P E S T E L Technological • Replace the text by your own text • Replace the text by your own text • Replace the text by your own text • Replace the text by your own text Legal • Replace the text by your own text • Replace the text by your own text • Replace the text by your own text • Replace the text by your own text Environmental • Replace the text by your own text • Replace the text by your own text • Replace the text by your own text • Replace the text by your own text Political • Replace the text by your own text • Replace the text by your own text • Replace the text by your own text • Replace the text by your own text Economical • Replace the text by your own text • Replace the text by your own text • Replace the text by your own text • Replace the text by your own text Social • Replace the text by your own text • Replace the text by your own text • Replace the text by your own text • Replace the text by your own text
  • 9. 9 9 Target Market Replace this text by your own text. Provide the key takeaway of this Powerpoint slide, so if your CEO or Manager is busy, he does not have to read the whole slide. Target Market description • Describe in this text block your target market(s), that is to say the group of customers that you want to market your products to. • To identify your target market(s), you can use customer segmentations such as:  Geographic segmentation  Demographic/socioeconomic segmentation: gender, age, income, occupation, education, household size, and stage in the family life cycle)  Attitudes  Psychological profiles
  • 10. 10 10 Target Market Size & Growth Replace this text by your own text. Provide the key takeaway of this Powerpoint slide, so if your CEO or Manager is busy, he does not have to read the whole slide. Total Available Market (TAM) Serviceable Available Market (SAM) Target Market Market Share • Description: Insert your own text • Size: Insert your own text • Growth: Insert your own text • Description: Insert your own text • Size: Insert your own text • Growth: Insert your own text • Description: Insert your own text • Size: Insert your own text • Growth: Insert your own text • Description: Insert your own text • Size: Insert your own text • Growth: Insert your own text
  • 11. 11 11 Market Profitability Replace this text by your own text. Provide the key takeaway of this Powerpoint slide, so if your CEO or Manager is busy, he does not have to read the whole slide. Porter’s 5 Forces Intensity of Competitive Rivalry Insert your own text Threat of New Entrants • Insert your own text • Insert your own text • Insert your own text Threat of Substitute Products • Insert your own text • Insert your own text • Insert your own text Bargaining Power of Buyers • Insert your own text • Insert your own text • Insert your own text Bargaining Power of Suppliers • Insert your own text • Insert your own text • Insert your own text Caption: Low Average High
  • 12. 12 12 Competitor Identification Replace this text by your own text. Provide the key takeaway of this Powerpoint slide, so if your CEO or Manager is busy, he does not have to read the whole slide. 1.Key National Competitors 2.Key International Competitors • Competitor A • Competitor B • Competitor C • Competitor D • Competitor E • Competitor F • Competitor G • Competitor H 3.Substitutes 4.New Entrants • Competitor I • Competitor J • Competitor K • Competitor L • Competitor M • Competitor N • Competitor O
  • 13. 13 13 Competitor Benchmarking (1/2) Replace this text by your own text. Provide the key takeaway of this Powerpoint slide, so if your CEO or Manager is busy, he does not have to read the whole slide. Revenue Profit Market share Main activity Number of employee Product quality Insert your own text Competitor A Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Competitor B Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Competitor D Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text
  • 14. 14 14 Competitor Benchmarking (2/2) Replace this text by your own text. Provide the key takeaway of this Powerpoint slide, so if your CEO or Manager is busy, he does not have to read the whole slide. 20 15 10 5 0 -5 Gaining market share Losing market share Average market growth 0 10 20 30 40 50 Company Growth (%) Market Share (%) Insert title 60 Insert company name Insert company name Insert company name Insert company name
  • 15. 15 15 Table of Content 1. Executive Summary 2. Market & Competitor Analysis 3. Company Performance 4. SWOT 5. Digital Maturity Model - Current State & Target State 6. Digital Transformation Strategic Objectives, Team & Budget 7. Technologies to consider to reach our Digital Transformation Strategic Objectives • Big Data • Artificial Intelligence • Cloud Computing • Cyber security • Blockchain • Internet of Things 8. Digital Transformation Initiatives to reach our Strategic Objectives 9. Digital Transformation Plan 10. Dashboards to Track & Manage Progress 11. Exhibit • Digital Marketing • 3-D Printing • Drones • Robots • Virtual Reality • Augmented reality
  • 16. 16 16 Revenue $2,500,000 +12% Profit $1,000,000 +10% Website traffic 1,000,000 Visitors -5% Top 5 countries in terms of Revenue Customer Satisfaction 92% Stock Price $102 -4% Company Performance for FY [Insert Fiscal Year] Replace this text by your own text. Provide the key takeaway of this Powerpoint slide, so if your CEO or Manager is busy, he does not have to read the whole slide.
  • 17. 17 17 Table of Content 1. Executive Summary 2. Market & Competitor Analysis 3. Company Performance 4. SWOT 5. Digital Maturity Model - Current State & Target State 6. Digital Transformation Strategic Objectives, Team & Budget 7. Technologies to consider to reach our Digital Transformation Strategic Objectives • Big Data • Artificial Intelligence • Cloud Computing • Cyber security • Blockchain • Internet of Things 8. Digital Transformation Initiatives to reach our Strategic Objectives 9. Digital Transformation Plan 10. Dashboards to Track & Manage Progress 11. Exhibit • Digital Marketing • 3-D Printing • Drones • Robots • Virtual Reality • Augmented reality
  • 18. 18 18 Company Strengths & Weaknesses Replace this text by your own text. Provide the key takeaway of this Powerpoint slide, so if your CEO or Manager is busy, he does not have to read the whole slide. Strengths Weaknesses • Insert you own text • Insert you own text • Insert you own text • Insert you own text • Insert you own text • Insert you own text • Insert you own text • Insert you own text • Insert you own text • Insert you own text • Insert you own text • Insert you own text • Insert you own text • Insert you own text
  • 19. 19 19 Company Opportunities & Threats Replace this text by your own text. Provide the key takeaway of this Powerpoint slide, so if your CEO or Manager is busy, he does not have to read the whole slide. Opportunities Threats • Insert you own text • Insert you own text • Insert you own text • Insert you own text • Insert you own text • Insert you own text • Insert you own text • Insert you own text • Insert you own text • Insert you own text • Insert you own text • Insert you own text • Insert you own text • Insert you own text
  • 20. 20 20 Table of Content 1. Executive Summary 2. Market & Competitor Analysis 3. Company Performance 4. SWOT 5. Digital Maturity Model - Current State & Target State 6. Digital Transformation Strategic Objectives, Team & Budget 7. Technologies to consider to reach our Digital Transformation Strategic Objectives • Big Data • Artificial Intelligence • Cloud Computing • Cyber security • Blockchain • Internet of Things 8. Digital Transformation Initiatives to reach our Strategic Objectives 9. Digital Transformation Plan 10. Dashboards to Track & Manage Progress 11. Exhibit • Digital Marketing • 3-D Printing • Drones • Robots • Virtual Reality • Augmented reality
  • 21. 21 21 Digital maturity assessment Description (1/2) Customer Experience Level 1 - Basic Level 2 - Medium Level 3 - Good Level 4 - World-class • Only a single channel, which is often a physical store • React to customer needs Data & Insights Strategy & Leadership Technology Operations • Multiple channels but often siloed, with the ecommerce department often seen as a separate entity • Start to proactively answer customer needs, and influence buying decisions • Actively transitioning from a multi channel to an omni-channel model • Proactively answer customer needs, and influence buying decisions • Omni-channel model where channels are integrated, allowing a seamless customer experience • Meet the needs of customers even before they become aware of those needs (with Internet of Things) • Barely no data • Barely no insight • The company has some data • A team of people manually analyze and provide insight to the rest of the company • The company has a Big Data solution gathering a lot of data • Automatic reporting with key insights • Almost a 360-degree view of the customer • The company has a Big Data solution gathering a lot of data • Automatic reporting providing a lot of key insights in real time • A 360-degree view of the customer • Barely no digital transformation strategy • Barely no plan to implement the digital strategy • Barely no investment • A basic digital transformation strategy has been defined • A basic plan has been defined to implement the digital strategy • Small buy-in from the leadership team and small financial investment • A robust digital transformation strategy has been defined • A robust plan has been defined to implement the digital strategy • High buy-in from the leadership team and high financial investment • Same as level 3 • A Chief Digital Officer is now part of the Executive Committee • The corporate strategy team and the Digital team work together to define the corporate strategy • Barely no new technologies are leveraged to better achieve the corporate strategic objectives • Start to leverage new technologies to better achieve the corporate strategic objectives • All the new technologies are either leveraged or considered to better achieve the corporate strategic objectives • Same as level 3 • A Chief Technology Officer is now part of the Executive Committee • The corporate strategy team and the Technology team work together to define the corporate strategy • Barely no processes are automated • Do not support the continuum from full service to self-service • Start to automate basic processes • Start to support the continuum from full service to self-service • Many processes have been automated • Algorithms are extensively used to optimize processes automatically • Support the continuum from full service to self-service • Most processes have been automated • Algorithms and machine learning are extensively used to optimize processes automatically • Support the continuum from full service to self-service
  • 22. 22 22 Digital maturity assessment Description (2/2) Culture & People Level 1 - Basic Level 2 - Medium Level 3 - Good Level 4 - World-class Organization Marketing Cyber Security Brand Management • Mainly uses traditional marketing levers (e.g. TV, Radio) • Starts to use both traditional marketing levers and digital marketing lever (e.g. Google Ads, Facebook Organic, Facebook Ads), but in a siloed way • Uses both traditional marketing levers and digital marketing lever in an integrated way • Same as level 3 • Great at creating shareable viral content • Always experiments new emerging marketing levers • Employee training is inefficient, relying heavily on classroom • Did not define a Digital culture • Do not have the right talents and capabilities • Some employee training is digitized and becomes more efficient • Started to implement a Digital culture • Start to recruit the right talents and capabilities • Employee training is digitized and available on demand • The new digital culture has been implemented • Has the right talents and capabilities • Employee training is pushed to individuals on-demand as part of continual improvement process • The company is well-know for its great digital culture • Has the right talents and capabilities • Bureaucratic organization • Communication essentially done via emails • Start to create an agile organization • Communication essentially done via emails • Has an agile organization • Communication done via emails and collaborative tools (e.g. Slack, Atlassian) where the right people and the right information come together • Recognized in the industry as a state-of-the-art agile organization able to quickly adapt, innovate and disrupt other companies or itself • Do not plan for and proactively addresses cyber threats and vulnerabilities • Does not establish user profile to ensure proper access to sensitive data • Start to plan for and proactively addresses cyber threats and vulnerabilities • vulnerabilities ensure proper access to sensitive data • Plans for and proactively addresses cyber threats and vulnerabilities • Establishes user profile to ensure proper access to sensitive data • Customer confidence above the industry average • Plans for and proactively addresses cyber threats and vulnerabilities • Establishes user profile to ensure proper access to sensitive data • Customer confidence in the 90th percentile within the industry • Does not have a consistent and differentiating brand across digital channels • Start to develop a consistent and differentiating brand across digital channels • Has a consistent and differentiating brand across digital channels • Customer trust above the industry average • Has a consistent and differentiating brand across digital channels • Customer trust in the 90th percentile within the industry
  • 23. 23 23 Digital maturity assessment Current State & Target State Customer Experience Level 1 - Basic Level 2 - Medium Level 3 - Good Level 4 - World-class Data & Insights Strategy & Leadership Technology Operations Culture & People Current State Target State Organization Marketing Cyber Security Brand Management
  • 24. 24 24 Table of Content 1. Executive Summary 2. Market & Competitor Analysis 3. Company Performance 4. SWOT 5. Digital Maturity Model - Current State & Target State 6. Digital Transformation Strategic Objectives, Team & Budget 7. Technologies to consider to reach our Digital Transformation Strategic Objectives • Big Data • Artificial Intelligence • Cloud Computing • Cyber security • Blockchain • Internet of Things 8. Digital Transformation Initiatives to reach our Strategic Objectives 9. Digital Transformation Plan 10. Dashboards to Track & Manage Progress 11. Exhibit • Digital Marketing • 3-D Printing • Drones • Robots • Virtual Reality • Augmented reality
  • 25. 25 25 Mission, Vision & Digital Transformation Strategic Objectives Replace this text by your own text. Provide the key takeaway of this Powerpoint slide, so if your CEO or Manager is busy, he does not have to read the whole slide. Mission Vision Digital Transforma- tion Strategic Objectives Insert your mission statement in this grey box Insert your mission statement in this grey box Insert Digital Transformation Strategic objective #1 (e.g. Increase sales) Insert Digital Transformation Strategic objective #2 (e.g. Decrease cost) Insert Digital Transformation Strategic objective #3 (e.g. Increase customer satisfaction) Insert Digital Transformation Strategic objective #4 (e.g. Increase employee satisfaction)
  • 26. 26 26 KPIs and Targets Replace this text by your own text. Provide the key takeaway of this Powerpoint slide, so if your CEO or Manager is busy, he does not have to read the whole slide. Insert the Digital Transformation Strategic Objectives #1 (e.g. Increase sales) Digital Transformation Strategic Objectives KPIs • e.g. Sales from BU 1 • Insert KPI • Insert KPI Targets • e.g. +15% • Insert Target • Insert Target Insert the Digital Transformation Strategic Objectives #2 (e.g. Decrease cost) • Insert KPI • Insert KPI • Insert KPI • Insert Target • Insert Target • Insert Target Insert the Digital Transformation Strategic Objectives #3 (e.g. Increase customer satisfaction) • Insert KPI • Insert KPI • Insert KPI • Insert Target • Insert Target • Insert Target Insert the Digital Transformation Strategic Objectives #4 (e.g. Increase employee satisfaction) • Insert KPI • Insert KPI • Insert KPI • Insert Target • Insert Target • Insert Target
  • 27. 27 27 Digital Transformation Team Replace this text by your own text. Provide the key takeaway of this Powerpoint slide, so if your CEO or Manager is busy, he does not have to read the whole slide. Digital Transformation Headcount Past & Projection
  • 28. 28 28 Digital Transformation Organizational Chart Replace this text by your own text. Provide the key takeaway of this Powerpoint slide, so if your CEO or Manager is busy, he does not have to read the whole slide. Insert Name Chief Marketing Officer Insert Name Insert Role Insert Name Insert Role Insert Name Insert Role Insert Name Insert Role Insert Name Insert Role Insert Name Insert Role Insert Name Insert Role Insert Name Insert Role
  • 29. 29 29 Digital Transformation Budget Replace this text by your own text. Provide the key takeaway of this Powerpoint slide, so if your CEO or Manager is busy, he does not have to read the whole slide. Digital Transformation Budget (US$) Past & Projection
  • 30. 30 30 Table of Content 1. Executive Summary 2. Market & Competitor Analysis 3. Company Performance 4. SWOT 5. Digital Maturity Model - Current State & Target State 6. Digital Transformation Strategic Objectives, Team & Budget 7. Technologies to consider to reach our Digital Transformation Strategic Objectives • Big Data • Artificial Intelligence • Cloud Computing • Cyber security • Blockchain • Internet of Things 8. Digital Transformation Initiatives to reach our Strategic Objectives 9. Digital Transformation Plan 10. Dashboards to Track & Manage Progress 11. Exhibit • Digital Marketing • 3-D Printing • Drones • Robots • Virtual Reality • Augmented reality
  • 31. 31 31 Technologies to consider to reach our Strategic Objectives Replace this text by your own text. Provide the key takeaway of this Powerpoint slide, so if your CEO or Manager is busy, he does not have to read the whole slide. Big Data Artificial Intelligence Cloud Computing Cyber Security Blockchain Internet of Things Digital Marketing 3-D Printing Drones Virtual Reality Augmented reality Robots
  • 32. 32 32 Big data is a term that describes the large volume of data, both structured and unstructured, that inundates a business on a day-to-day basis. But it’s not the amount of data that’s important. It is what organizations do with the data that matters. Big data can be analyzed for insights that lead to better tactical and strategical decisions. While the term “big data” is relatively new, the act of gathering and storing large amounts of information for eventual analysis is ages old. The concept gained momentum in the early 2000s when industry analyst Doug Laney articulated the now-mainstream definition of big data as the three Vs: • Volume: Organizations collect data from a variety of sources, including business transactions, social media and information from sensor or machine-to-machine data. In the past, storing it would’ve been a problem, but today, new technologies have eased the challenge. • Velocity: Data streams in at an unprecedented speed and must be dealt with in a timely manner. RFID tags, sensors and smart metering are driving the need to deal with torrents of data in near- real time. • Variety: Data comes in all types of formats, from structured, numeric data in traditional databases to unstructured text documents, email, video, audio, stock ticker data and financial transactions. The amount of data in our world has been exploding, and analyzing large data sets will become a key basis of competition, underpinning new waves of productivity growth, innovation, and consumer surplus, according to research by MGI and McKinsey's Business Technology Office. Why are we considering the Big Data for our organization?
  • 33. 33 33 Examples of industry using Big Data Government Manufacturing Banking With large amounts of information streaming in from countless sources, banks are faced with finding new and innovative ways to manage big data. Big Data and Analytics help banks better understand customers and minimize risk. Big data brings big insights, but it also requires financial institutions to stay one step ahead of the game with advanced analytics. Health care Retail Education Educators armed with data-driven insight can make a significant impact on school systems, students and curriculums. By analyzing big data, they can identify at-risk students, make sure students are making adequate progress, and can implement a better system for evaluation and support of teachers and principals. When government agencies are able to harness and apply analytics to their big data, they gain significant ground when it comes to managing utilities, running agencies, dealing with traffic congestion or preventing crime. But while there are many advantages to big data, governments must also address issues of transparency and privacy. Patient records. Treatment plans. Prescription information. When it comes to health care, everything needs to be done quickly, accurately, and, in some cases, with enough transparency to satisfy stringent industry regulations. When big data is managed effectively, health care providers can uncover hidden insights that improve patient care. Armed with insight that big data can provide, manufacturers can boost quality and output while minimizing waste – processes that are key in today’s highly competitive market. More and more manufacturers are working in an analytics-based culture, which means they can solve problems faster and make more agile business decisions. Customer relationship building is critical to the retail industry – and the best way to manage that is to manage big data. Retailers need to know the best way to market to customers, the most effective way to handle transactions, and the most strategic way to bring back lapsed business. Big data remains at the heart of all those things.
  • 34. 34 34 Where does Big Data come from? The sources for big data generally fall into one of three categories Social media data Publicly available data Streaming data This category includes data that reaches your IT systems from a web of connected devices, often part of the IoT. You can analyze this data as it arrives and make decisions on what data to keep, what not to keep and what requires further analysis. The data on social interactions is an increasingly attractive set of information, particularly for marketing, sales and support functions. It's often in unstructured or semistructured forms, so it poses a unique challenge when it comes to consumption and analysis. Massive amounts of data are available through open data sources like the US government’s data.gov, the CIA World Factbook or the European Union Open Data Portal.
  • 35. 35 35 What is Artificial Intelligence (AI)? A system with a gool-oriented adaptive behavior Popular definition of AI More accurate definition of AI (from Daniel Hulme, CEO of AI Solution Satalia) The theory and development of computer systems able to perform tasks normally requiring human intelligence, such as visual perception, speech recognition, decision- making, and translation between languages. A system with a goal-oriented adaptive behavior • “Goal-oriented” in a sense of trying to achieve an objective (e.g. Better allocate Google ads spending to ensure better ROI) • “Behavior” in a sense of how quickly and frictionlessly , I can move resources to achieve the objective • “Adaptive” in a sense of making a decision, and then learning whether that decision was good or bad, and adtapting its own model of the world
  • 36. 36 36 Estimated Value of Artificial Intelligence The potential value created by Artificial Intelligence could reach between $3.5T and $5.8T According to McKinsey Global Institute Analysis, the potential value generated by Artificial Intelligence could reach between $3.5T and $5.8T. The value generated by AI will mostly be captured by the following business functions: Marketing & Sales ($1.4T and $2.6T) Supply Chain Management & Manufacturing ($1.2T and $2T) Other Operations ($234B and $371B) Risk ($135B and $200B) Finance & IT ($135B and $187B)
  • 37. 37 37 Cloud computing is the practice of using a network of remote servers hosted on the Internet to store, manage, and process data, rather than a local server or a personal computer. The key benefits of Cloud computing are: Efficiency Strategic Value Flexibility Users can scale services to fit their needs, customize applications and access cloud services from anywhere with an internet connection. Enterprise users can get applications to market quickly, without worrying about underlying infrastructure costs or maintenance. Cloud services give enterprises a competitive advantage by providing the most innovative technology available. Why are we considering Cloud Computing for our organization?
  • 38. 38 Cyber security is the practice of protecting systems, networks, and programs from digital attacks. These cyberattacks are usually aimed at accessing, changing, or destroying sensitive information; extorting money from users; or interrupting normal business processes. Implementing a Cyber security solution would provide many benefits for our organization: Personal Information Protection Productivity Protection A comprehensive Digital Protection This will allow our employees to surf the internet as and when they need, and ensure that they aren’t at risk from potential threats. One of the most valuable commodities in the digital age is personal information. If a virus is able to obtain personal information regarding our employees or customers, they are quite capable of selling that information on, or even using it to steal their money. Viruses can slow down personal computers to a crawl, and make working on them practically impossible. This can cause a lot of wasted time for your employees, and can often bring your entire business to a standstill. Protection from Spyware & Adware Inspire Confidence in our Customers Website Protection If our system becomes infected, there is a real chance that our website be forced to shut down. This means that not only will we be losing money from missed transactions, but we will also lose customer trust. Spyware is a form of cyber infection which is designed to spy on a computer actions, and relay that information back to the cyber-criminal. Adware is a form of computer virus which fills a computer with advertisements. If we can prove that our business is effectively protected against all kinds of cyber threats, we can inspire trust in our customers and clients. They will then feel more confident when purchasing our products or using of our services. Why are we considering a Cyber security solution for our organization?
  • 39. 39 Why are we considering the Blockchain Technology for our organization? Blockchain is a distributed database existing on multiple computers at the same time. It is constantly growing as new sets of recordings, or 'blocks', are added to it. Each block contains a timestamp and a link to the previous block, so they actually form a chain. The potential Blockchain benefits for our organization are: Greater transparency Because blockchain is a type of distributed ledger, all network participants share the same documentation as opposed to individual copies. That shared version can only be updated through consensus, which means everyone must agree on it. To change a single transaction record would require the alteration of all subsequent records and the collusion of the entire network. Thus, data on a blockchain is more accurate, consistent and transparent than when it is pushed through paper-heavy processes. Enhanced security There are several ways blockchain is more secure than other record-keeping systems. Transactions must be agreed upon before they are recorded. After a transaction is approved, it is encrypted and linked to the previous transaction. This, along with the fact that information is stored across a network of computers instead of on a single server, makes it very difficult for hackers to compromise the transaction data. Improved traceability It is sometimes difficult to trace products that are traded through our supply chain. If exchanges of goods were recorded on a blockchain, we would end up with an audit trail that shows where an asset came from and every stop it made on its journey. This historical transaction data could help us verify the authenticity of assets and prevent fraud. Increased efficiency and speed Since we use traditional, paper-heavy processes, trading anything is a time-consuming process that is prone to human error and often requires third-party mediation. By streamlining and automating these processes with blockchain, transactions could be completed faster and more efficiently. Since record- keeping would be performed using a single digital ledger that is shared among participants, we wouldn’t have to reconcile multiple ledgers and we would end up with less clutter. Reduced costs With blockchain and its trustable data, we wouldn’t need as many third parties or middlemen to make guarantees. Besides, we wouldn’t have to review so much documentation to complete a trade because everyone would have permissioned access to a single, immutable version.
  • 40. 40 Why are we considering the Internet of Things for our organization? The Internet of things (IoT) is the extension of Internet connectivity into physical devices and everyday objects. Embedded with electronics, Internet connectivity, and other forms of hardware, these devices can communicate and interact with others over the Internet, and they can be remotely monitored and controlled. The key benefits of IoT for our organization are: Increased Productivity Products that are connected can communicate their condition and report on how they are used. This data can be used across the extended supply chain. For example, it can be the trigger to schedule preventative maintenance on a production line when equipment is not in uses, rather than reactive maintenance when it breaks down. Usage and performance data can also be fed back into the R&D process to improve the performance and usability of a product. Improved Customer Experience A great example of improved customer experience is in the automotive industry where vehicles are already capable of providing real-time diagnostic and location data, as well as usage data, such as vehicle speed, fuel consumption, and trip lengths. Bringing this to other industries, logistics companies can provide location data in real time to their customers, helping customers keep track of when their shipments will be delivered, and truck drivers can receive instant alerts when they need to bring their vehicles in for service based on remote diagnostics. Enhanced Business Models Older business models are built on a path to profit that relies on selling products. More products sold equals more profit. Thanks to the IoT, profits are more heavily reliant on recurring income. The business model needs to be based upon how the products and the data they produce can generate additional income streams. Personalization, additional services, and usage-based pricing are all becoming the norm, as is understanding how the additional partners in the ecosystem make money and support each other’s efforts. The IoT has the potential to increase revenue, but only when businesses are willing to embrace a new way of thinking and look at new options for income generation.
  • 41. 41 Why are we considering Digital Marketing for our organization? Digital Marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers. The key benefits of Digital Marketing are: Ability to reach a great number of people Digital marketing will allow our organization to reach millions of people leveraging search engines, social media and emails. Ability to market a business in a very cost-effective way For example, a small business can expose over 1,000 people to its products and services for less than $3 using social media. While that same exposure through direct mail costs about $57 and through television ads costs about $28. Ability to measure return on investment Digital marketing analytics takes the guess work out of determining whether our marketing is actually working. By measuring our digital marketing campaigns in real-time, we can see which tactics are working and which are not. Then, we can adjust our campaigns for greater success. We can also take the insights that we’ve gained from the process to improve future campaigns Ability to target our ideal buyers With digital marketing, we can ensure that the right consumers are viewing our content. SEO allows us to reach those consumers who are searching the web for content and topics that are relevant to our business. While pay-per-click, display, and social media advertising enables us to target those who are most likely to be interested in our products or services based on demographic information and general characteristics.
  • 42. 42 Why are we considering 3D Printing for our organization? The 3D printing technology builds a three-dimensional object from a computer-aided design (CAD) model, usually by successively adding material layer by layer, which is why it is also called additive manufacturing. 3D Printing processes are now considered viable as an industrial-production technology. The key benefits of 3D Printing are: Cost Reduction 3D Printing helps bring the machine costs, labor costs and material costs down. Speed With 3D printing, parts and products can be manufactured a lot quicker than they can using traditional methods. Complex designs can be created as a CAD model and then transformed into a reality in just a few hours. This delivers design ideas in a way that enables them to be verified quickly and designed in a short space of time. This is so advantageous over traditional methods as they can take weeks or months to go from the design stage to prototype stage and right through to the production process. Enhanced Competitive Advantage Through having the ability to reduce the life cycle of products, businesses can create room for new products that have been improved and enhanced – delivering better products in a shorter space of time. This gives a competitive advantage, but it also makes it possible to develop products early, creating prototypes more frequently until the product is perfected and ready for production creating a highly effective product launch. Error reduction When it comes to designing parts and products, designers have to consider efficiency. Many parts and products require a high number of steps in the traditional manufacturing process. This can lead to problems with the manufacturing process as there is a risk of error and so, a single step manufacture is more beneficial. Confidentiality With 3D printing, third parties can never claim your innovations for themselves. Continuous prototyping and manufacturing in-house with a 3D printer ensures that designs never leave the company premises, safeguarding your intellectual property.
  • 43. 43 Why are we considering the use of Drones for our organization? Drones are more formally known as unmanned aerial vehicles (UAVs) or unmanned aircraft systems (UASes). Essentially, a drone is a flying robot that can be remotely controlled or fly autonomously through software-controlled flight plans in their embedded systems, working in conjunction with onboard sensors and GPS. The key benefits of using Drones are: Cost Reduction The use of Drones helps decrease the cost associated with transporting a certain product from one place to another. That is why transportation corporations and online retail companies are opting for drone as part of their logistics. Amazon and EBay are now also considering a new futuristic service such as using drones to improve product delivery. Time Saver Drones are very convenient for users who want to save more time while covering a scene and navigating above the ground. With just a push of a button, users can already fly the drone and start recording moving images to its surroundings in a lesser time. Users will no longer have to wait for a photographer, cameraman, and digital artist to accomplish the job just to record images or carry a material. Less Effort When users intend to capture a photo or video, drones provide a better accessibility than the traditional camera to lessen effort. Drones are smaller and more convenient than the traditional large cameras, which require your whole body to carry the camera. Live Streaming Drones are common for live streaming events, especially when there are important occasions that are currently scheduled for a particular day. You can fly the drone to the area where there is a high concentration of individuals, groups, or organizations that are present in a certain event. There is no restriction for any drones to cover a live event. Images captured by the drone can be published to blogs, streaming sites, and social media networks.
  • 44. 44 Why are we considering the use of Robots for our organization? A robot is a machine designed to execute one or more tasks automatically with speed and precision. There are as many different types of robots as there are tasks for them to perform. Robots that resemble humans are known as androids; however, many robots aren't built on the human model. Industrial robots, for example, are often designed to perform repetitive tasks that aren't facilitated by a human-like construction. The key benefits of using Robots are: Cost Reduction For many companies, using robots will cut costs of human labor. Once a company has purchased a robotic team to complete tasks, they’ll just be paying to power and maintain them, which is usually a lot cheaper than paying a salary to each employee. Quality and Accuracy The possibility of human error is removed when humans aren’t performing jobs. Robotic workers achieve precise, exact movements and execute with minimal error. Fewer errors mean more quality products and less wasted production materials. That translates to more profits for the business. Improved quality and accuracy will leave less room for frustration internally. It will also make clients happier. Uninterrupted Workflow Robots don’t need to sleep, or even rest. It means that robotic automation unleashes the possibility of 24/7 production. Robots Can Perform Complex Tasks In this day and age, robotic technologies are constantly improving. Scientists have even created robots that walk with a human-like gait. And with these vast and quickly developing improvements comes the ability to perform complex tasks in the workplace. This will remove the need to locate and hire specialized employees. It will also ensure that difficult and complicated tasks are performed without error.
  • 45. 45 Why are we considering Virtual Reality for our organization? Virtual Reality (VR) is the use of computer technology to create a simulated environment. Unlike traditional user interfaces, VR places the user inside an experience. Instead of viewing a screen in front of them, users are immersed and able to interact with 3D worlds. By simulating as many senses as possible, such as vision, hearing, touch, even smell, the computer is transformed into a gatekeeper to this artificial world. The key benefits of using Virtual Reality are: Better Product Prototyping Companies will be able to use VR to better visualize and design the product that they are developing like never. This was not possible before, but with the advent of VR the product being developed can be precisely designed, analyzed for its functionality, and can also be modified multiple times if required before it is sent to production. Reduced Travel Cost Virtual reality helps businesses to conduct efficient virtual meetings involving different teams spread across the globe. Provide a Competitive Advantage As opposed to a traditional product launch or physically building a new store, businesses can quickly and confidentially create a virtual store, which is much easier as compared to physically setting up a store. While the speed of marketing can be accelerated using this technology, the store can be planned in complete secrecy. This helps businesses to stay ahead of the competition. Easier to Interview Candidates With new applications of VR, taking interviews of candidates who have applied for a job will be much easier for the human resources department in the future. They will be able to interview candidates from different locations face-to-face in a virtual conference room, where they will also be able to view the candidate's responses and body language.
  • 46. 46 Why are we considering Augmented Reality for our organization? Augmented reality, commonly abbreviated "AR," is computer-generated content overlaid on a real world environment. AR hardware comes in many forms, including devices that you can carry, such as handheld displays, and devices you wear, such as headsets, and glasses. The key benefits of using Augmented Reality are: Technology is Unique and Noticeable For now, companies using AR have much more chances to surprise their customers and create a necessary buzz, because they can give their consumers something their competitors don`t have yet. More Virality Augmented reality gets better word of mouth and social sharing, which increase the acquisition of new customers. Opportunities for Personalization AR provides a chance to create something unique for the prospect or customer. AR is way more engaging than standard media content. Content Quality Improvement With AR a company can give users a tool for creating the content that they couldn`t do before by themselves.
  • 47. 47 Table of Content 1. Executive Summary 2. Market & Competitor Analysis 3. Company Performance 4. SWOT 5. Digital Maturity Model - Current State & Target State 6. Digital Transformation Strategic Objectives, Team & Budget 7. Technologies to consider to reach our Digital Transformation Strategic Objectives • Big Data • Artificial Intelligence • Cloud Computing • Cyber security • Blockchain • Internet of Things 8. Digital Transformation Initiatives to reach our Strategic Objectives 9. Digital Transformation Plan 10. Dashboards to Track & Manage Progress 11. Exhibit • Digital Marketing • 3-D Printing • Drones • Robots • Virtual Reality • Augmented reality
  • 48. 48 We identified 5 key problems that our Digital Transformation could solved 1 Insert your key problem (e.g. With so many IT systems, it is extremely difficult to have one single source of truth providing a 360 degrees view of our customers) 2 Insert your key problem (e.g. The product recommendation of our website do not really leverage all the data we have on our customers) 3 Insert your key problem (e.g. Our Supply chain is too complex, costly and paper-based) 4 Insert your key problem (e.g. We spend high amount in Marketing without really know our return on investment) 5 Insert your key problem (e.g. Due to a market saturation, our growth has been flat for the past 2 years. We need to find additional streams of income to be able to meet shareholder expectations)
  • 49. 49 Based on our desired target state, key problems, strategic objectives & potential new technologies, we identified 10 initiatives Initiative name Description 1.Big Data Insert description 2.Google Ads e.g. Advertise in a profitable way to Millions of people every month 3.Artificial Intelligence e.g. Acquire a competitive advantage by adopting AI within the company 4.Digital culture Insert description 5.Agile Organization Insert description 6.Insert the name of the initiative Insert description 7.Insert the name of the initiative Insert description 8.Insert the name of the initiative Insert description 9.Insert the name of the initiative Insert description 10.Insert the name of the initiative Insert description
  • 50. 50 We assessed the impact & effort level associated with each initiative (1/2) Impact Effort An initiative with a high impact would mean one of the followings: • The initiative needs to happen in order to achieve the desired future state • The initiative will significantly reduce our cost or increase our revenue The “Effort” criteria is assessed based on the followings: • Ease of implementation • Time frame required • Resources required (Number of people, capital investment, etc.)
  • 51. 51 We assessed the impact & effort level associated with each initiative (2/2) Initiative name Impact Effort 1.Big Data Insert your own text Insert your own text 2.Google Ads High High 3.Artificial Intelligence Low Low 4.Digital culture Very low Very low 5.Agile Organization Very high Very high 6.Insert the name of the initiative Average Average 7.Insert the name of the initiative Low Low 8.Insert the name of the initiative Very low Very low 9.Insert the name of the initiative Low Low 10.Insert the name of the initiative Very low Very low For more details, see Business Case associated with each initiative
  • 52. 52 We recommend to prioritize the initiatives with high impact and low effort impact Effort Low High Low High Initiative Prioritization Matrix 1 2 7 4 6 5 9 3 10 8
  • 53. 53 Table of Content 1. Executive Summary 2. Market & Competitor Analysis 3. Company Performance 4. SWOT 5. Digital Maturity Model - Current State & Target State 6. Digital Transformation Strategic Objectives, Team & Budget 7. Technologies to consider to reach our Digital Transformation Strategic Objectives • Big Data • Artificial Intelligence • Cloud Computing • Cyber security • Blockchain • Internet of Things 8. Digital Transformation Initiatives to reach our Strategic Objectives 9. Digital Transformation Plan 10. Dashboards to Track & Manage Progress 11. Exhibit • Digital Marketing • 3-D Printing • Drones • Robots • Virtual Reality • Augmented reality
  • 54. 54 54 Overarching Digital Transformation Plan Replace this text by your own text. Provide the key takeaway of this Powerpoint slide, so if your CEO or Manager is busy, he does not have to read the whole slide. Month Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 1.Big Data 2.Google Ads 3.Artificial Intelligence 4.Digital culture 5.Agile Organization Insert initiative name Insert initiative name Insert initiative name Insert initiative name
  • 55. 55 55 Month Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 1.Identify all the potential sources for data 2.Define how to store and manage data 3.Define how much of it to analyze 4.Decide how to use insights 5.Research the technologies to make the most of big data 6.Implement the selected technology 7.Optimize 8.Insert your own text 9.Insert your own text 10.Insert your own text Detailed Plan for Initiative “Big Data” Replace this text by your own text. Provide the key takeaway of this Powerpoint slide, so if your CEO or Manager is busy, he does not have to read the whole slide.
  • 56. 56 56 Detailed Plan for Initiative “Google Ads” Replace this text by your own text. Provide the key takeaway of this Powerpoint slide, so if your CEO or Manager is busy, he does not have to read the whole slide. Month Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Define account structure Define Campaigns, Adgroups & Keywords Define at least 2 ads per Adgroup Define Ad extensions Go live Manage bids based on performance Adjust bids per location, Age, Gender, Device, etc. Add new Keywords based on search term report Add negative Keywords
  • 57. 57 57 Month Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 1.Get Familiar with AI 2.Create an AI team including Business experts & AI experts 3.Identify the problem we want AI to solve 4.Identify initiatives to solve these problems 5.Assess the potential value of each initiative 6.Prioritize the initiatives 7.Acknowledge the Internal Capability Gap & hire accordingly 8.Form a taskforce to integrate our different data set together 9.Begin applying AI to a small sample of your data 10.Prove value, collect feedback, and then expand accordingly Detailed Plan for Initiative “Artificial Intelligence” Replace this text by your own text. Provide the key takeaway of this Powerpoint slide, so if your CEO or Manager is busy, he does not have to read the whole slide.
  • 58. 58 58 Detailed Plan for Initiative [insert initiative name] Replace this text by your own text. Provide the key takeaway of this Powerpoint slide, so if your CEO or Manager is busy, he does not have to read the whole slide. Month Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text
  • 59. 59 59 Detailed Plan for Initiative [insert initiative name] Replace this text by your own text. Provide the key takeaway of this Powerpoint slide, so if your CEO or Manager is busy, he does not have to read the whole slide. Month Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text
  • 60. 60 60 Detailed Plan for Initiative [insert initiative name] Replace this text by your own text. Provide the key takeaway of this Powerpoint slide, so if your CEO or Manager is busy, he does not have to read the whole slide. Month Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text
  • 61. 61 61 Table of Content 1. Executive Summary 2. Market & Competitor Analysis 3. Company Performance 4. SWOT 5. Digital Maturity Model - Current State & Target State 6. Digital Transformation Strategic Objectives, Team & Budget 7. Technologies to consider to reach our Digital Transformation Strategic Objectives • Big Data • Artificial Intelligence • Cloud Computing • Cyber security • Blockchain • Internet of Things 8. Digital Transformation Initiatives to reach our Strategic Objectives 9. Digital Transformation Plan 10. Dashboards to Track & Manage Progress 11. Exhibit • Digital Marketing • 3-D Printing • Drones • Robots • Virtual Reality • Augmented reality
  • 62. 62 62 Dashboard - Digital Transformation Strategic Objectives Status Replace this text by your own text. Provide the key takeaway of this Powerpoint slide, so if your CEO or Manager is busy, he does not have to read the whole slide. Mission Vision Digital Transforma- tion Strategic Objectives Insert your mission statement in this grey box Insert your mission statement in this grey box Insert Digital Transformation Strategic objective #1 (e.g. Increase sales) Insert Digital Transformation Strategic objective #2 (e.g. Decrease cost) Insert Digital Transformation Strategic objective #3 (e.g. Increase customer satisfaction) Insert Digital Transformation Strategic objective #4 (e.g. Increase employee satisfaction) Slightly behind target Meeting target or above target Significantly behind target
  • 63. 63 63 Dashboard - KPIs Status Replace this text by your own text. Provide the key takeaway of this Powerpoint slide, so if your CEO or Manager is busy, he does not have to read the whole slide. Insert the Digital Transformation Strategic Objectives #1 (e.g. Increase sales) Digital Transformation Strategic Objectives KPIs • e.g. Sales from BU 1 • Insert KPI • Insert KPI Targets • e.g. +15% • Insert Target • Insert Target Insert the Digital Transformation Strategic Objectives #2 (e.g. Decrease cost) • Insert KPI • Insert KPI • Insert KPI • Insert Target • Insert Target • Insert Target Insert the Digital Transformation Strategic Objectives #3 (e.g. Increase customer satisfaction) • Insert KPI • Insert KPI • Insert KPI • Insert Target • Insert Target • Insert Target Insert the Digital Transformation Strategic Objectives #4 (e.g. Increase employee satisfaction) • Insert KPI • Insert KPI • Insert KPI • Insert Target • Insert Target • Insert Target Status Slightly behind target Meeting target or above target Significantly behind target
  • 64. 64 64 Dashboard - Overarching Digital Transformation Plan Replace this text by your own text. Provide the key takeaway of this Powerpoint slide, so if your CEO or Manager is busy, he does not have to read the whole slide. Month Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Artificial Intelligence Google Ads Insert initiative name Insert initiative name Insert initiative name Insert initiative name Insert initiative name Insert initiative name Insert initiative name Behind schedule On track or completed Significantly behind schedule
  • 65. 65 65 Month Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 1.Identify all the potential sources for data 2.Define how to store and manage data 3.Define how much of it to analyze 4.Decide how to use insights 5.Research the technologies to make the most of big data 6.Implement the selected technology 7.Optimize 8.Insert your own text 9.Insert your own text 10.Insert your own text Dashboard - Detailed Plan for Initiative “Big Data” Replace this text by your own text. Provide the key takeaway of this Powerpoint slide, so if your CEO or Manager is busy, he does not have to read the whole slide. Behind schedule On track or completed Significantly behind schedule
  • 66. 66 66 Dashboard - Detailed Plan for Initiative “Google Ads” Replace this text by your own text. Provide the key takeaway of this Powerpoint slide, so if your CEO or Manager is busy, he does not have to read the whole slide. Month Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Define account structure Define Campaigns, Adgroups & Keywords Define at least 2 ads per Adgroup Define Ad extensions Go live Manage bids based on performance Adjust bids per location, Age, Gender, Device, etc. Add new Keywords based on search term report Add negative Keywords Behind schedule On track or completed Significantly behind schedule
  • 67. 67 67 Month Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 1.Get Familiar with AI 2.Create an AI team including Business experts & AI experts 3.Identify the problem we want AI to solve 4.Identify initiatives to solve these problems 5.Assess the potential value of each initiative 6.Prioritize the initiatives 7.Acknowledge the Internal Capability Gap & hire accordingly 8.Form a taskforce to integrate our different data set together 9.Begin applying AI to a small sample of your data 10.Prove value, collect feedback, and then expand accordingly Dashboard - Detailed Plan for Initiative “Artificial Intelligence” Replace this text by your own text. Provide the key takeaway of this Powerpoint slide, so if your CEO or Manager is busy, he does not have to read the whole slide. Behind schedule On track or completed Significantly behind schedule
  • 68. 68 68 Dashboard - Detailed Plan for Initiative [insert initiative name] Replace this text by your own text. Provide the key takeaway of this Powerpoint slide, so if your CEO or Manager is busy, he does not have to read the whole slide. Month Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Behind schedule On track or completed Significantly behind schedule
  • 69. 69 69 Next steps • Once your Digital Transformation Strategy and Plan has been approved, communicate it to the Organization (Note: most of the key stakeholders should have already been highly engaged in the preparation of this deliverable) • Make sure everyone has a clear understanding of the different roles & responsibilities • Set up a 45-min weekly meeting with all the key stakeholders to follow the Digital Transformation Strategic Objectives progress • Display the dashboards on the meeting room. Choose the method below that best suits your company: • Print the dashboards on A1 and stick them on the meeting room wall • Reproduce the dashboards using post-it notes, tapes and Sharpy pens • Use a digital whiteboard such as Google Jamboard. Particularly useful if you have key stakeholders in different cities or countries
  • 70. 70 70 Table of Content 1. Executive Summary 2. Market & Competitor Analysis 3. Company Performance 4. SWOT 5. Digital Maturity Model - Current State & Target State 6. Digital Transformation Strategic Objectives, Team & Budget 7. Technologies to consider to reach our Digital Transformation Strategic Objectives • Big Data • Artificial Intelligence • Cloud Computing • Cyber security • Blockchain • Internet of Things 8. Digital Transformation Initiatives to reach our Strategic Objectives 9. Digital Transformation Plan 10. Dashboards to Track & Manage Progress 11. Exhibit • Digital Marketing • 3-D Printing • Drones • Robots • Virtual Reality • Augmented reality
  • 71. 71 71 Insert exhibit #1 title Insert your own words to summarize the key message of this slide
  • 72. 72 72 Insert exhibit #2 title Insert your own words to summarize the key message of this slide
  • 73. 73 73 Digital Transformation CEO: insert your own text Chief Digital Officer: insert your own text Author: insert your own text Date: insert your own text Version No: E.g. 1.0 for final / 0.1 for drafts Models
  • 74. 74 Digital Transformation Digital transformation is the process of using digital technologies to create new — or modify existing — business processes, culture, and customer experiences to meet changing business and market requirements. This reimagining of business in the digital age is a digital transformation
  • 75. 75 Change Management in a Company Introduction Mechanical production with water and stream power 1. Industrial Revolution Mass production through assembly lines and electricity 2. Industrial Revolution Digital revolution (the use of electronic and IT systems) 3. Industrial Revolution Industry 4.0 (Industrial production combined with modern information and communication technology) 4. Industrial Revolution Change Management Change management encompasses all measures used to change the strategies, structures, processes and behavior of an organization
  • 76. 76 The Role of Transformation Information CONVERTED NOT CONVERTED Digital Transformation Digital Transformation • What role does the company play in today’s business? • What does digital transformation look like? CHANGE
  • 78. 78 Digital Transformation Digital Transformation Change in Operational Model Wearables Customer Interaction Artificial Intelligenc e Robotics Employee Engagement Big Data Cloud Computing Changes in Business Model Mobile Apps Digital Transformatio n
  • 79. 79 Four Stages of Digital Transformation Business Network Collaboration Four Stages of Digital Transformation Customer Experience Omni- channel This is a sample text. You simply add your own text and description here. Supplier Collaboration Business Networks This is a sample text. You simply add your own text and description here. Workforce Engagement This is a sample text. You simply add your own text and description here. Asset & Internet Of Things This is a sample text. You simply add your own text and description here.
  • 80. 80 Enter your subhead line here Six Stages Digital Transformation Strategy Customer Experience & Digital Marketing This is a sample text. You simply add your own text and description here. Digital Business Models This is a sample text. You simply add your own text and description here. Digital Organization This is a sample text. You simply add your own text and description here. Digital Technology Strategy This is a sample text. You simply add your own text and description here. Analytics This is a sample text. You simply add your own text and description here. Governance, Risk & Compliance This is a sample text. You simply add your own text and description here.
  • 81. 81 Digital Transformation Channel Flexibility & Cloud Solutions DT Channel Flexibility & Cloud Solutions Channel Flexibility This is a sample text. You simply add your own text and description here. Cloud Solutions This is a sample text. You simply add your own text and description here. Business Agility This is a sample text. You simply add your own text and description here. Rich User Experience This is a sample text. You simply add your own text and description here. Big Data This is a sample text. You simply add your own text and description here.
  • 82. 82 Digital Transformation Engaging Customers & Optimizing Operations DT Engaging Customers, Optimizing Operations Engaging Customers Empowering Employees Optimizing Operations Transforming Products This is a sample text. You simply add your own text and description here. This is a sample text. You simply add your own text and description here. This is a sample text. You simply add your own text and description here. This is a sample text. You simply add your own text and description here.
  • 83. 83 Enter your subhead line here DT for Continuous Improvement & Business Growth Innovative Approach This is a sample text. You simply add your own text and description here. Business Growth This is a sample text. You simply add your own text and description here. Continuous Improvement This is a sample text. You simply add your own text and description here. Intelligent Use of Technology This is a sample text. You simply add your own text and description here.
  • 84. 84 Enter your subhead line here Five Diamonds DT Process Integration & Insights Platform-ization This is a sample text. You simply add your own text and description here. Integration This is a sample text. You simply add your own text and description here. Process This is a sample text. You simply add your own text and description here. Insights This is a sample text. You simply add your own text and description here.
  • 85. 85 Enter your subhead line here DT Operational Architecture & Solution Selection Strategy Objectives Operational Excellence Operational Architecture Business Case Development Solution Selection This is a sample text. You simply add your own text and description here. This is a sample text. You simply add your own text and description here. This is a sample text. You simply add your own text and description here. This is a sample text. You simply add your own text and description here. This is a sample text. You simply add your own text and description here.
  • 86. 86 Enter your subhead line here Five Stages Loop for Digital Transformation Big Data Analytics This is a sample text. You simply add your own text and description here. Instrumental Industrial Machine This is a sample text. You simply add your own text and description here. Industrial Data System This is a sample text. You simply add your own text and description here. Physical & Human Networks This is a sample text. You simply add your own text and description here. Remote & Centralized Data Visualization This is a sample text. You simply add your own text and description here. Digital Transformatio n
  • 87. 87 Enter your subhead line here Five Steps of Digital Transformation 1 Digital Business Strategy & Culture 2 Staff & Customer Engagement 3 Process & Innovation 4 Technology 5 Data & Analytics If strategy and culture aren’t right, It leads to digitization of services If engagement with stakeholders is wrong, it leads to resistance Without these, incoherent actions occurs Rarely the differentiator technology does enable digital transformation and it is therefore vital that the right technology is embraced Used for insights and evidence-based decision marketing, without it there is simply stagnation Digital Transformation
  • 88. 88 Enter your subhead line here Four Stages Digital Transformation Flow Chart Strategy & Vision Technology & Capabilities People & Culture Process & Governance Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Digital Transformation
  • 89. 89 Enter your subhead line here Why Digital Transformation is Needed? Innovation Employee Influence Customer Influence Competition Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here
  • 90. 90 Enter your subhead line here Why Digital Transformation is Needed? ? The Invisibility Of New Companies Customer Influence The Constant Pace Of Innovation Employee Influence Thanks to the internet customers had access to several offers from which they can choose the best product. Therefor competition between companies is not limited to the domestic market. Employees also have high expectations of the company. If IT cannot meet their requirements employees will resort to other system and applications that are unregulated by the company. The rules are always changing from an industry and emerging the start-ups are mostly reason. Companies, therefore have to constantly a brainstorm ideas and optimize process to stay on the market Changes happen more and more quickly. Every few years, innovations become absolute and are replaced by new innovations. If a company cannot keep up, it will no longer exist.
  • 91. 91 Enter your subhead line here Core Elements Digital Transformation Customer Understanding This is a sample text. You simply add your own text and description here. Top-Line Growth This is a sample text. You simply add your own text and description here. Digitally Modified Business This is a sample text. You simply add your own text and description here. Customer Touch Points This is a sample text. You simply add your own text and description here. Process Digitization This is a sample text. You simply add your own text and description here. Performance Management This is a sample text. You simply add your own text and description here.
  • 92. 92 Enter your subhead line here Barriers to Digital Transformation 70% 60% 45% 30% 25% 10% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Legacy System / Processes Digital Skills Shortage Data Issues Short-Term Revenue Targets Employee Traning Business Case Identification
  • 93. 93 Digital Transformation in 5 Steps Ways to Achieve Digital Transformation Gain New Experience & Design Innovative Business Models Develop Digital DNA Adopt New Technologies to an Existing Infrastructure Design Decision On Data Not on Feelings Co-Create & Co-Innovation With New Parents
  • 94. 94 Enter your subhead line here Transformation Roadmap Assessment Opportunity Scan Re-Vision Business Case Commitment Test Scale Re-View / Re-Cycle
  • 95. 95 Enter your subhead line here Task Distribution 80% 75% 65% 55% 40% 30% 20% 10% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% IT CEO Development Product/Divisions Research & Development Outside Service Prvoviders Special "Digital" Department Others
  • 96. 96 Digital Transformation Task: IT Department Task Distribution Consultation Innovation Management Product Development Check Concepts Integrate & Optimize New Apps Develop New Apps Run New Apps Manage Needs & Requirements
  • 97. 97 Digital Jobs Within A Company Task Distribution • Employer Brand Director • Design Learning Manager • Digital Work Experience Expert Human Resources • Digital Marketing Professional • Digital Communications Manager • Digital Copywriter Marketing • E-Business Manager • Digital Account Manager • Digital Product Manager Sales • Web Project Manager • Web Designer • SEO Manager Web • Digital Marketing Professional • Digital Communications Manager • Digital Copywriter Technology • Content Manager • Chief Listening Officer • Social Media Manager Supporting Task
  • 98. 98 Enter your subhead line here Transformation On Budget 0-3 Months 4-6 Months 7-12 Months $5000 $6000 $8000 Content Curation Launch Blog & Email Marketing Audience Building Email Database Website & Social CRM
  • 99. 99 Enter your subhead line here Value Addition from Transformation 81% Life in Engagement 25% Increase in Sales 55% Higher Traffic 70% Improved Customer Satisfaction (i.e, NPS) 60% Increased Lead Gen/Sales
  • 100. 100 Digital Transformation Strategy - Basic Digital Transformation Strategy 2. Growth Driver 3. Operational Improvement 1. Digital Transformation Demand Generation Availability and Selection Customer Purchasing Process Customer Experience Process Efficiency Capital Use Agility New Business Models
  • 101. 101 Enter your subhead line here Digital Transformation Strategy Customer Experienc e Customer Purchase Process Reach & Selection Demand Generatio n New Business Models Agility Assets Utilization Process Efficiency Operational Improvemen t Growth Drivers
  • 102. 102 Enter your subhead line here Components of Digital Transformation Customer Integration Employee Training Process Optimization Product Transformation Intelligent System
  • 103. 103 Digital Transformation Wearables Drone Self Driving Car Self Driving Car Ecommerce Social Media Infotai- nment Digital Products Cloud Computing Smart Factory Internet of Things Big Data Data Robotics Additive Manufact- uring Apps Remote Mainte- nance Broadband Data Based Routing Enter your subhead line here Factors of Digital Transformation Digital Data Connectivity Automation Digital Customer Access
  • 104. 104 Enter your subhead line here Aspects of Digital Transformation Upper management is responsible for preparing and implementing digital transportation Strategy & Management There need to be positive customer experience in all aspects, both online and offline. Customer Experience New digital technologies can create product and service innovations. Innovation In order to implement change, appropriate know-how and corporate culture are structured Know-How & Culture Organizational forms are adapted to align with corporate culture Organization
  • 105. 105 Enter your subhead line here Aspects of Digital Transformation Internal and external collaboration is adapted to transformation. Collaboration A digital infrastructure is set up to create conditions for new possible collaborations. Digital Infrastructure New processes are installed and existing processes are digitized and automated Business Process Connection with the internet make products, machines and other objects intelligent (Internet of Things) Intelligent System
  • 106. 106 Enter your subhead line here Generating Growth in The Digital Age Knowledge About customer and ecosystem Defining Success Development of the company Creating new value Accelerating implementation through technology Protecting the business Understanding how customer needs and behavior patterns influence growth as well as values in the value chain and the digital economy Define business strategies, portfolios, business models and new value flows. Develop the best offers and application models as well as a plan for target achievement. Accelerate approaches for designing and developing company-wide solution strategies Create scale new business ideas, products and services. Protect assets, data and image against any threats from the digital economy
  • 107. 107 Enter your subhead line here Digital Transformation Challenges To change the corporate culture To keep the digital strategy in mind To ensure effective collaboration between departments and teams To allocate resources and budgets To understand the influence of newly networked customers Challenges
  • 108. 108 Enter your subhead line here Digital Transformation Challenges The Need Digital Transformation Is Not Recognized Or Lacks The Necessary Commitment There Is Little Or No Training The Budget For Digitization Is Too Short- sighted Digital Solutions Are Only Sought For Individual Problems Instead Of Working On An Overall Strategy Automations Is Neglected. Instead Traditional Workplace Concepts Are Applied The IT Organizational Structure Is Not Flexible Enough Digital Activities Are Not Targeted Or Embedded In Existing Corporate Strategies There Is a Lack Of Innovation In IT Solution The Date Center Infrastructure Is Obsolete
  • 109. 109 Enter your subhead line here Top Digital Transformation Challenges Ensuring Availability of Resources Changing Company Culture Handling The Talent Confrontation Handling Competition Finding The Right Leadership Enhancing Customer Experience Engagement of Employees
  • 110. 110 Enter your subhead line here Digitalization Trends Customer Interfaces Are Digitized Digital Business Models Are Set Up Data Is Stored A Huge Scale, Analyzed And Made Usable Via Big Data Open Source Communities/Crowdsourcing Are Used For Projects Mobile Data Access Is Enabled Via Mobile Devices, Mobile Internet, Cloud Etc. Artificial Intelligence, 3D Printing And Networking System Are Used For Production Processes.
  • 111. 111 Digital Maturity Model From Reutlingen University of Applied Science Digital Maturity Model Vision, Roadmap of Transformation Strategy Management Methods, Resources Management Business Model, Innovation Potential, Digital Value Chain Products Procedures, Processes, Agility Operations Customer-Centric, Open Communication Culture Roles, Skills, Potential People Rules of Communication and Collaboration, KPIs Monitoring Software Tools, Cloud Structure, Industry 4.0 Technology No Maturity Conceptual Defined Integrated Transformed
  • 112. 112 Management Strategy Operations Products This examines the degree of the digital strategy maturity. Management develops a strategy taking into account technical innovation as well as changes in consumer behavior. The digital strategy, vision and business model are documented and communicated within the company This looks at how digitally compatible the product/service is. In doing so a number of other things are taken into account such as, customer benefits, the level of innovation in the business model as well as the depth and added value of digitization This entails management’s influence on implementing the strategy. They need to up-to-date with new technologies as well as communicate the need for changes This investigates the agility of business processes as well as how frequently digital is used. It examines resource allocations, integrates digital activities and generalize the business model Enter your subhead line here Digital Maturity Dimensions
  • 113. 113 People Culture Technology Monitoring This explores the corporate culture and the scope of open communication. Corporate culture is defined by employee decision-making processes. The wrong corporate culture can slow down innovation. Transparency dynamics and the frequency of communication should be reviewed. This looks at how well the digital strategy is being implemented and which tools are being used. This investigates how many digital experts already exist in the company. It also checks whether necessary resources for digital transformation are available. This examines how well workplace concepts are being implemented and how effectively digitization potential is being used to develop products and services, Data analysis, cross- channel management, process automation, and system agility are important. Enter your subhead line here Digital Maturity Dimensions
  • 114. 114 Enter your subhead line here Digital Maturity Levels No Maturity Conceptual Defined Integrated Transformed New approaches are emerging through the digitization of core processes, products, and services. New control models are required. Corporate culture has undergone a lasting change. Strategies are developed from pilot projects experiences; A basic awareness of digital change develops within the company. Digital transformation has already been carried out with certain projects, but no cross-departmental corporate strategy can be defined. Digital change has been discussed in some areas, but there is still no implementation strategy. Digital media is integrated more deeply into business models where strategies have been developed and implemented. Core processes products and series are digitized.
  • 115. 115 Enter your subhead line here Transformed Company – Roadmap Steps Customer Analysis Competitive Analysis Market Analysis Corporate Analysis Analysis Market Positioning Selecting the Target Group Strategy Design Reach Customers Impress Customers Fresh Ideas and Opportunities Effect People and Corporate Culture Processes and System Monitoring and Controlling Transformation Roadmap for Transformation Internal Communication and Change Management Branding and External Communication
  • 116. 116 Rigid Value Chain Transformed Company Joins parts to create the end product and monitors the customer interface The Value Chain Before Digital Transformation Original Equipment Manufacture Delivers Parts Asks For Parts Delivers Product Influences Need Customer Supplier
  • 117. 117 Enter your subhead line here Digital Transformation Digital Transformation Location Supply Chain Real Estate Marketing Social Mobile Website Call Center Investor Relations Sales Accounting
  • 118. 118 Enter your subhead line here Digital Transformation Building Blocks New Products and Business Models Customer Relationships Operations Data And IT Infrastructure Organization and Governance Digital Culture and Change Management
  • 119. 119 Enter your subhead line here Skills Necessary For Digital Transformation Necessary Skills Business Acumen Agile Structure Technological Savviness Collaborative Process UX Design Intraparietal Spirit
  • 120. 120 Enter your subhead line here Plan Your Journey To Digital Transformation 1 A Digital Laggard Initial 4 Competing With Digital Quantified 2 Developing Digital Capability Managed 3 Average Digital Capability Defined 5 Best In Class Digital Marketing Optimized
  • 121. 121 Enter your subhead line here The 7 Layers of Digital Transformation Leadership & Capabilities Culture Process Business Model Infrastructure Customer Experience Organization 01 02 03 04 05 06 07
  • 122. 122 Enter your subhead line here Transformation Strategy Process Context & Capability Insights Strategy & Experience Modeling Roadmap & Execution Planning Execution & Optimization Vision & Goals  Gather insights  Size up capabilities  Analyze gaps & opportunities  Frame challenges & objectives  Develop digital vision & high- level goals  Identify key initiatives  Define technical & operational requirement  Develop business case for investment  Prioritize initiatives based on effort and impact
  • 123. 123 Enter your subhead line here An Effective Framework For Digital Transformation Customer Information-Based Decisions Digital Automation Technology Finance and Governance Business Model and Architecture Must Be Well Established And Effective Before Successfully Pulling The Three Key Levers
  • 124. 124 Enter your subhead line here Digital Transformation & Holistic Optimization Transformation Determination & Collaboration Identification & Information Calculation & Prioritization Optimization & Humanization Experimentation & Innovation 01 02 03 04 05 06 People Process Systems
  • 125. 125 Why Your Business Needs Transformation Strategy? Why Business Needs a Transformation Strategy Sales Marketing Business Model Automation Customer Centric Collaboration Process Connectivity New Talents 01 02 03 04 05 06 07 08 Innovative Products Empowerin g Employees Engaging Customers Optimizing Operations
  • 126. 126 Enter your subhead line here Opportunities & Advantages of DT Professional web controlling enables the analysis of usage behavior and generation of insights Customer Insights Cross-media customer experience through mobile, social and online platforms Customer Experience New digital service and products e.g. apps offer added value for customers New Product Service New technologies enable advanced service such as apps or digital signage terminals New Technology Reduced sales, delivery and service cost for fast time to market Cost & Time Savings Increase process and employee productivity through the use of digital applications Increase of Productivity Customer Product Process Digital Business Transformation External Chances Internal Opportunities
  • 127. 127 Enter your subhead line here Digital Transformation Core Components Digital Strategy User Experience Design Service and Meaningful Content Channel Integration Operations Governance Digital Unfractured
  • 128. 128 Enter your subhead line here How to Drive Digital Transformation Frame The Digital Challenge Sustain The Transformation Focus Investments Engage The Organization  Understand the impact  Assess digital maturity  Develop vision and align around it  Build a digital roadmap  Build investment case  Setup governance model  Build capabilities  Align incentives and rewards  Measure, monitor and iterate  Signal the change  Mobilize at scale  Evolve culture and adapt work practices Sustain Frame Engage Focus
  • 129. 129 Enter your subhead line here Digital Transformation Levers Operational Transformation Ecosystem Transformation Industry Transformation Digital Workplace Differentiated Digital Products And Experience Digital Customer And Partner Networks
  • 130. 130 Enter your subhead line here Digital Transformation Operatio n Business Model Design 4 3 5 2 6 1 7 Customer Understanding Digital Accessibility Refined Business Digital Globalization Operation Monitoring Customer Satisfaction Elevated ROI Digitized
  • 131. 131 Enter your subhead line here 7 Tips of Successful Digital Transformation 1 2 3 4 5 6 Adapt to the dynamic environment and define a strategy to constantly optimize portfolio Minimize customizations where unnecessary Avoid cost of internal learning-bring in experts Build right organization model and vision without micromanagement Define unambiguous ownership and accountability Master the art of portfolio rationalization 7 Don’t jump into execution before building a digital mindset and culture
  • 133. 133 Digital Transformation Patterns Digital Transformation Patterns Digital Transformatio n Engage Your Customers Empower Your Employees Optimize Your Operations Transform Your Products Create more personal computing Reinvent productivity & business processes Build the intelligent cloud platform
  • 134. 134 Enter your subhead line here Vision for Digital Transformation Engage Your Customer Transform Your Products Empower Your Employees Optimize Your Operations Deliver personalized, rich, connected experience in journeys’ your customer choose Keep up with your fast moving customers, efficiently collaborating to anticipate and meet customer demands Increase the flow of information across your entire business operations, better manage your resources and keep your business processes synchronized across all boundaries Expand the reach of your business using digital channels, anticipate customer needs, understand how your products are used and quickly develop and improve products and services
  • 135. 135 Enter your subhead line here Business Drivers for Digital Transformation Business Drivers Increasing customer demand for personalized experiences Increased disruption from use of new business models Faster pace of customer and market change Increasing pressure to deliver more value at a lower cost Increasing pressure to manage complex supply chain Focus Areas for Key Executives Increase sales, customer acquisition, retention, and satisfaction Better predict potential buyer and new product outcomes Increase design and engineering productivity Identify and implement manufacturing efficiencies Improve production output and quality Business Benefits Improved marketing and sales effectiveness Increased market share Improved perceived services Improved speed to market Reduction in operating costs
  • 136. 136 Engage Your Customers Digital advertising and CLM Customer data management and analytics Online and mobile commerce Tech-enabled stores Omni-channel experience delivery Customer service automation Digital Transformation Capability Model Digital Transformation Capability Model Transform Your Products Research and ideation Product development Product Launch Optimize Your Operations Data driven supply chain and logistics Digital equipment management Intelligent process and quality control Digitized front line and back office operations Empower Your Employees Digital talent management and development Employee mobility Productivity and collaboration Tech-enabled employee engagement
  • 137. 137 Capability Map Capability Map Provide Strategy & Direction Develop Products & Services Market & Sell Products & Services Manage The Total Supply Chain Provide Customer Service Focus The Customer Value Proposition Continually Assess Viability And Strategic Fit And Adapt The Development Portfolio Gather And Analyze Data To Identify Markets, Segment Customers, And Leverage The Customer Base Forecast Finished Goods And Raw Materials Develop, Deploy, And Deliver The Customer Experience Collect, Communicate, And Understand The Customer, Market, Competitive And Regulatory Environment Manage The Full Product Service Life Cycle Plan Materials And Production Demand And Capacity Collaborate With Customers To Design/Build Products Communicate The Brand Design And Prototype New Products Understand Customer Needs And Map To Strategic Direction Acquire Materials, Services And Products Analyze Service Issues And Implement Process Improvements Pilot New Products And Product Refinements Continually Adapt Product Packaging And Pricing Communicate And Manage To Goals And Measures Develop And Operate And/or Acquire Manufacturing Capacity Measure And Report Service And Product Quality Delivery Performance Develop And Direct Risk Mitigation And Management Continually Improve Production Capacity And Performance Optimize Supply Chain Performance Assess Customer Satisfaction And Report Net Promoter Score Target Markets, Customers And Segments And Execute Plans For Attraction Acquisition, And Conversion Assure Product And Service Quality Proactively Assure Product Satisfaction (Save Sales) Manage Iterative Release/Certification Processes Develop And Direct Lean/ Continuous Improvement Provide On-site Assembly And Configuration Communicate With Customers Via Any Communication Channel
  • 138. 138 Eco System Eco System Internal Organization Suppliers Distribution Channels Partners API Interfaces Structure The Organization To Include The New Approach Agree On The Business Objectives And Respective Contributions Agree On The Omni-channel Framework Develop Partner Ecosystem Strategy Drive towards agile business strategy and business model Assess Organization Culture And Implement Management Of Change Define The Development Models And Benefit Sharing Define Updated KPI Define The Key Topics (E.G. Open Innovations) Include in company strategy as 2 ways (consume and expose) Assess Skill And Address Gaps Update The Operational Framework And Objectives (Interfaces) Develop The Integrated Chain Identify Key Strategies With Clients Include API into the product tit and service development considerations Update KPI, Department And Individual Objectives To Drive Change Refresh The Supplier Landscape Include Consumers Interactions Define The Boundaries Explore opportunities Ensure Continuity And Coexistence Of The Measure Value Two Models Measure Value Measure Value Agree On The Reward And Benefit Sharing Measure value Include Consumer Interactions Measure Value Leverage a partnership ecosystem
  • 139. 139 Increase Customer Acquisition, Retention, Satisfaction, And Loyalty Develop New Revenue Opportunities Throughout Modern Customer Journey Improve Customer Connection And Personalized Experiences Improve And Monitor Impact| And Effectiveness Of Marketing Increase Marketing Agility And Time-to-market Increase Customer And Marketing Insights Investment Objectives (Strategic Options) Enterprise Scenarios Mapped To Benefits Engage Your Customers – Scenario Chain Competitive Pressure Rapidly Changing Customer And Market Trends Changing Business Model And Cost Control Increasing Customer Demand For Personalized Experiences Overabundance Of Choice For Customers Eroding Customer Loyalty Business Drivers (Business Environment) Mobile-first World Engage Your Customers Empower Your Employees Optimize Your Operations Optimize Your Operations Scenarios (Tactical Business Changes) Key Benefits Improved Marketing Effectiveness And ROI Increased Market Share Improved Product/Service Quality Improved Collaboration With Partners Improved Speed To Market/Innovation Increased Revenue Via Cross- sell/Up-sell Increased Customer Satisfaction And Loyalty Reduced Time To Create And Deploy Campaigns Improved Brand Value
  • 140. 140 Improve Customer Experiences Through Digital Marketing Improving Marketing Productivity Increase Customer And Marketing Insights Investment Objectives Business Changes Create personalized offers from customer demographics insights Create proximity centric offers created based on customer location Track and optimize campaign effectiveness using machine learning Collaborate and coordinate with partners more effectively Create and deploy marketing campaign materials faster Enabling Changes Integration of customer data into a cohesive view Segment customers Develop relevant insights with real-time account data, news, social activity and connections Beacon and geographic based customer targeting Marketing website creation and management Create engaging content and apps Enter your subhead line here Engage Your Customers – Benefits Dependency Network Enabling Technologies Customer Relationships Management Data Management Business Intelligence Predictive And Prescriptive Analyst Ice Media Services Application Instrumentations Social Computing Mobile Computing Website Automation Increased Revenue Via Up-sell And Cross Sell Increased Profit Margin From Higher Value Services Increased Customer Satisfaction, Trust And Loyalty New Customer Acquisition Benefits Lower Cost To Advertise Faster Time To Impact Decreasing Customer Demand For Exceptional Experiences Increased Customer Demand For Personalization Decreases In Market And Wallet Share Increased Customer Churn Increasing Competitive Pressure Increasing Competitive Use Of Technology Increasing Time-to- market Pressure Business Drivers