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This is a magazine advert of Fuse ODG song 
Azonto. The shot type of the image is medium 
shot. The framing of the image is centred. 
The body language of the artist Fuse ODG is 
happy (through his smile) and chilled (through 
him wearing sunglasses), which can link to the 
genre of Afrobeat as the song is upbeat so the 
artist has to look happy to reflect the song he 
is promoting (Azonto). 
There is an effect of shallow depths of field for 
the background of the image being blurry and 
the artist being focused. Another effect is that 
the image is black and white but the t-shirt is 
yellow. The text used is bold and bright as the 
text colour is yellow and white in capital 
letters. The title of the song is placed at the top 
left corner of the page and it does not over lay 
the artist in the image. In the same way the 
information about the song being ‘out now’ is 
bold and is at the bottom of the page, centred. 
The combination of the text and image works 
as there is a constant colour scheme evident, 
black, yellow and white. Branding is also used 
by social media such as Facebook and Twitter. 
I will consider having a strong colour scheme 
for my magazine as it would make the advert 
more eye catching and appealing. I will 
consider using black and white image and 
make the top a bright colour. effect for my 
magazine advert as well consider using shallow 
depths of field as a photography technique if 
the photography for my advert is at a location.

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Magazine advert

  • 1. This is a magazine advert of Fuse ODG song Azonto. The shot type of the image is medium shot. The framing of the image is centred. The body language of the artist Fuse ODG is happy (through his smile) and chilled (through him wearing sunglasses), which can link to the genre of Afrobeat as the song is upbeat so the artist has to look happy to reflect the song he is promoting (Azonto). There is an effect of shallow depths of field for the background of the image being blurry and the artist being focused. Another effect is that the image is black and white but the t-shirt is yellow. The text used is bold and bright as the text colour is yellow and white in capital letters. The title of the song is placed at the top left corner of the page and it does not over lay the artist in the image. In the same way the information about the song being ‘out now’ is bold and is at the bottom of the page, centred. The combination of the text and image works as there is a constant colour scheme evident, black, yellow and white. Branding is also used by social media such as Facebook and Twitter. I will consider having a strong colour scheme for my magazine as it would make the advert more eye catching and appealing. I will consider using black and white image and make the top a bright colour. effect for my magazine advert as well consider using shallow depths of field as a photography technique if the photography for my advert is at a location.