This document discusses various graphic design, radio, and advergame production techniques. It provides advantages and disadvantages of working in Photoshop and Premiere Pro. For Photoshop, advantages include editing images in layers and correcting colors. Disadvantages include its complexity for beginners. For Premiere Pro, advantages include arranging video clips and adding effects. Disadvantages include its complexity. The document also compares two Coca-Cola posters and evaluates which advertising product is most effective at promoting the brand to different audiences.
4. Graphic Design Production
• Advantages of working in Photoshop
– You can edit images in multiple layers, resize, crop and
correct colour on digital photos. You can use this software
to create a better quality image. It also helps import
numbers of videos and photos into software quickly and
easily.
• Disadvantages of working in Photoshop
– If you are a beginner using photoshop you might find it
difficult to pick up on the tools as there is a lot to learn.
Photoshop is expensive and you might not have access at
home and only at school.
6. Graphic Design Production
The similarities between both
these posters are that we both
included some kind of coca cola
can/bottle. Also both of the
posters are summer related
and set on a beach.
The differences with the posters is that my
poster, the one above has a slogan
whereas the one at the side doesn’t. With
my poster I could have added a few more
pictures and detail instead of just waves
and a coca cola can because the other one
from google has an umbrella on a beach
which shows it is summer.
9. Radio Production
• Advantages of working in Premiere Pro
– Premiere pro is one of the best apps out there known for video
editing as you can place multiple video clips on the same video
track and its also ideal for trimming and arranging your clips.
You can even create simple text layers. You can also add
different effects and audio clips from different adverts/radios
used before into your video and make it a unique piece of work.
• Disadvantages of working in Premiere Pro
• If it is only a few times that you have been on the app it can
be a very confusing programme. It has highly monthly fees
so some people might not be able to buy it.
14. Advergame Production
• Advantages of working in Photoshop
– There is a huge number of features, it can do nearly anything regarding online
media. Some apps have a problem with not having enough tools whereas
photoshop has plenty tools and most likely can do what you need/want. One
of the positives is that you can easily make small edits. You can add different
layers and stack them over each other which makes it easy as you can hide all
the other images and work on one particular part.
• Disadvantages of working in Photoshop
• If you are a beginner using this app you might find it difficult as there is
such a wide amount of tools and functions, it is quite hard to actually
understand and learn what they mean. Photoshop is an app that takes up
a lot of space on your computer and if you don’t have a well equipped
computer you could have troubles with this app.
18. Comparison
• Which product do you believe advertises the product the best?
Why?
• I think the Advergame advertises the product best because the
audience is for the younger generation and they are most likely to
drink coca cola and the game is about collecting coca cola bottles so
if they see that there is a game about it then they might think that
they want to try it. If they enjoy the game they might tell their
friends/family about it and influence them to play.
• Which of your products is the most professional? Why?
• I think that the Radio is the most professional because it is a short
but powerful way of advertising your product. There is so many
ways to listen to the radio so there is a bigger chance of targeting
the fitted audience.
19. Reflective Triangle
Write down one key
thing you have learnt
from this project
Write down two
things you would do
differently if you were
to do this project
again and how you
would do that.
Write down three
things you still need
to develop your
understanding on or
skills within.
Learnt how
to make an
advergame
Do a different
season theme
Add more
detail to
my poster
Learn how to
use all the
photoshop
tools
Learn how to
download
youtube clips
Understand
the difference
of premiere
and
photoshop
Editor's Notes
Include an image of your York College poster experiment here. (Paste as a JPEG)
What makes working in this medium better/worse than the other mediums we are exploring?
Include an image of your final product and a similar existing product and, using text boxes and arrows, reference the similarities and differences.
Include an image of your final product and, using text boxes and arrows, discuss the strengths, weaknesses and changes you would make to the product. Reference tools/hardware employed in the production and/or post production of the finished piece
Include an image of your York College poster experiment here. (Paste as a JPEG)
What makes working in this medium better/worse than the other mediums we are exploring?
Discuss the content of your final product and the content of a similar existing product referencing the similarities and differences.
Discuss the strengths, weaknesses and changes you would make to the product.
Reference tools/hardware employed in the production and/or post production of the finished piece
Include an image of your experiments
What makes working in this medium better/worse than the other mediums we are exploring?
Include an image of your final product and a similar existing product and, using text boxes and arrows, reference the similarities and differences.
Include an image of your final product and, using text boxes and arrows, discuss the strengths, weaknesses and changes you would make to the product. Reference tools/hardware employed in the production and/or post production of the finished piece