Sachin Bansal and Binny Bansal, both graduates of IIT Delhi, co-founded Flipkart in 2007 after leaving jobs at Amazon. They started Flipkart by delivering books across Bangalore on their scooters. Through convenient shipping and payment options as well as discounts and customer service, Flipkart grew to become a leading e-commerce company in India. However, they faced challenges from international competitors and changing strategies to address competition from Amazon and others. Both Sachin and Binny have received awards and recognition for their success and leadership of Flipkart.

1. Flipkart
Sachin Bansal & Binny Bansal
By:
Ekaghni Dey

3. Sachin Bansal
• Born on 5th august in
Chandigarh.
• His schooling was from
St. Anne’s
convent school.
• His father was in
business and his
mother is homemaker.
• He scored an All India
Rank 49 in IIT JEE.
• He graduated from IIT
Delhi with a degree in
computer science.

4. The
Beginning
of Career
• After completion of degree
Sachin bansal joined Techspan
company.
• In 2006, he joined
Amazon.com India as Senior
Software Engineer.
• Then he got Binny Bnsal into
the Amazon.com and after 6
month they both decided to
leave Amazon.

5. Binny Bansal
• Binny bansal is
originally from
Chandigarh.
• His schooling was from
St. Anne’s in
Chandigarh.
• His father was chief
manager at a bank,
and his mother, a
government sector
employee.
• He is also graduated
from the IIT delhi with
a ddegree in Computer
science and
engineering.

6. The Beginning of career
• Binny worked with sarnoff corporation for 1.5 years.
• Then after, binny was previously employed with Amazon for 9
months.
• Before joining amazon, he was rejected by google twice.
• After leaving Amazon in 2007, they (Sachin & binny) founded
Flipkart as an e-commerce company.

7. Early days of Flipkart
Flipkart is an electronic
commerce company
headquartered in bangalore,
Karnataka. It was founded in
2007 by Sachin Bansal and
Binny Bansal (no relation).
The early days of Flipkart
Sachin Bansal and his
business partner Binny
Bansal used to deliver books
across Bengaluru on their
scooters.

8. Reason for success
Product
category
selection.
Convenience.
Supply chain
efficiency.
Focus on
customer
service.
Discount and
free shipping.
Exchange
offer.
Cash on
delivery.
Easy retuen
policy.

9. Awards and Recognition
2012–2013
Entrepreneur of the year- ET Award
Nov. 2015
In November 2015, Sachin bansal along
with the co-founder of Flipkart, Binny
Bansal was named the 86th richest
person in India by Forbes India Rich List.
2017
India Today magazine ranked him 26th
along with Binny Bansal in India’s 50
most powerful people of 2017 list.

10. Challenges Faced
• Because of cut throughout competition flipkart faces losses many
times.
• Due to international competitor such as Amazon, ebay, alibaba
flipkart has to change its strategy according to the competition.
• Delivery in a rural areas.
• Logistics & supply chain.
• Payments.

11. Strategy
Adopted
• Exclusive product launch strategy
product like motorola and xiomi
mobile sale.
• Adopting new technology.
• Membership cards and premium
facilities.
• Providing sponsorships.
• Vernacular language option on
website.

13. Thank you