This presentation contains all information that you wish to know about Flipkart. This presentation contains a brief introduction and meaning of Flipkart, challenges faced by the company and its evolution. Marketing mix and SWOT analysis of the company is also providing.

1. FLIPKART

2. QUICK INFORMATION:FOUNDER
FOUNDED ON
Sachin Bansal & Binny
Bansal
2007, 12 years ago
Headquarters Bengaluru, India
Owner Walmart (81.3%)
CEO Kalyan Krishnamurthy
Subsidiaries •Myntra
•Jabong.com
•PhonePe
•Ekart
•Jeeves
•2GUD

3. FLIPKART IN SIMPLE TERMS MEAN:
‘Flipping things into your

4. CHALLENGES FACED BY FLIPKART DURING
ITS LAUNCH…
One major challenge was to get tie-ups with the
major book vendors as they did not have an off-line
book store. They have somehow managed to
persuade them and now most of the vendors are
supporting us. The second major challenge was to get
the approval for the credit card payment gateway. We
did want to use CC Avenue as their interface is really
confusing. So they had to convince Axis Bank for the
payment gateway and that was not easy given the fact
that they are a self-funded startup and they don’t

5. TAGLINE:
'AB HAR WISH HOGI POORI'
VISION :
“TO BECOME AMAZON OF INDIA”
MISSION:
“PROVIDING A DELIGHTFUL AND
MEMORABLE CUSTOMER
EXEPERIENCE”

7. MARKETINGMIX
THE 4 P’S

8. PRODUCT:
Flipkart sells products in more than 80+
categories ranging from books, clothing to
electronics, mobiles and appliances. Flipkart
can be considered as a service platform which
acts as an interface between sellers and buyers.
Hence the product offering in its marketing mix
is divided broadly into two:
• Product to the Seller
• Product to Buyer
PRICE:
• Flipkart does not charge for its delivery
service if the order is more than Rs 500
• Availability of E- wallet and E-gifts
facility and offers discounts.
• EMI facility for certain products.
• Plus Coins
PLACE:
• The first warehouse was opened in Bangalore and
later in Delhi, Mumbai, Chennai, Hyderabad, Pune,
Noida and Kolkata.
• At least 80% of the orders placed are handled and
controlled via warehouses.
• Delivery service through E-kart and postal
services.
• Their delivery network is spread over thirty-seven
cities.
PROMOTIONS:
• creative and interesting advertisements: “No
Kidding No Worries”.
• Affiliate marketing.
• Uses its app to send pop ups to its customers
of the latest offers.
• Makes use of data mining and ad words to
send dedicated ads to prospective customers.

9. UNIQUEIDEAS:
•Plus Coins
•Digi flip
•2GUD

10. VARIETIES OF PRODUCTS

11. FLIPKART MAINTAINS SEVERAL HOUSE BRANDS,
INCLUDING CITRON (HOME APPLIANCES) AND DIGIFLIP
(FORMERLY FOR ELECTRONICS AND ACCESSORIES).
In 2017, Flipkart launched additional brands, including :
Billion (smartphones)
Smart buy (electronics accessories, effectively replacing Digiflip)
MarQ (for large appliances, although its launch was faced with a
trademark dispute with an existing company, Marc Enterprises).

13. Expansion
of
business
Supply ch
ain
Expandin
g their
Product
categorie
s:
India’s Largest
E-commerce
Retailer
Experienc
ed
founders
Strength Acquisiti
on
Own Payment
gateway &
Logistic arm
Opportunities
Weaknesse
s
Limited
Distribution
channel
reach
Cost of
Acquisition
Power in the
hand of buyers
Changing
mentality of
Indian
customers
Competitio
n
Governmen
t
regulations
Threats

15. AMAZON VS FLIPKART
BIASES FLIPKART AMAZON
Founder/Founded founded in 2007 by Binny
Bansal and Sachin Bansal,
in India
founded by Jeff Bezos in
1994, in Seattle,
Washington.
Revenue (in INDIA) estimated at US$2.8
billion as at 2017
estimated at US$2.7
billion as at 2017
Area served India Worldwide
Subsidiaries PhonePe, which is a
mobile payments service,
Myntra, Ekart, Jeeves and
Jabong.com.
Amazon Prime, Amazon
Air, body labs, goodreads,
zappos, graphiq, Amazon
game studios, and Abe
books.

16. ACHIEVEMENTS
•The company created a record by selling 1 lakh
books in single day in 2013.
•Flip kart crossed the 100 million mark in
registered customers in 2016.
•Flipkart achieved the Young Turk of the year
Award at CNBC TV 18’s “India Business Leader
Awards 2012”

17. THANK YOU!!
BY: PRAGYA BISHT