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- 3. WHAT IS FLIPKART Flipkart.com is an Indian electronic commerce company based in Bengaluru, India. Founded by Sachin Bansal and Binny Bansal in October 2007, the company initially focused on book sales, before expanding into other product categories such as consumer electronics, fashion, and lifestyle products.
- 4. ABOUT FOUNDERS Sachin Bansal was (Ex. CEO Flipkart) born and raised in Chandigarh. He graduated from Indian Institute of Technology Delhi in 2003 with a degree in computer science engineering. In 2006, he joined Amazon.com as a senior software engineer. Even though he originally wanted to be a professional gamer, soon he and Binny Bansal , left Amazon to start Flipkart. Binny Bansal is from Chandigarh and graduated from the Indian Institute of Technology Delhi with a degree in computer science and engineering. He joined Amazon.com for 9 month. In 2007 he co-founded the e- commerce platform Flipkart with Sachin Bansal and was serving as the chief operating officer.
- 5. INTRODUCTION • Founders - Sachin Bansal , Binny Bansal • Type of Company - E-commerce • Establish - 2007 , Bangluru ( INDIA ) • CEO - Kalyan Krishnamurthy, (Ex. CEO Sachin Bansal) • Website – www.flipkart.com • Service - Online • Headquater - Bangluru ( INDIA )
- 6. INVESTMENT & FUNDING Sachin & Binny Bansal had spent ₹400,000 (US$5,800) only for making the website to set up the business. FY (2008-09) - Accel India (US$1 million) FY (2009-10) - Tiger Global (US$10 million) FY (2010-11) - Tiger Global (US$20 million) FY (2011-12) - Naspers Group and ICONIQ Capital (US$150 million) FY (2012-13) -US$160 million from new investors Dragoneer Investment Group FY (2013-14) - US$210 million from Yuri Milners DST Global and its existing investors Tiger Global, Naspers and Iconiq Capital.
- 7. INVESTMENT & FUNDING FY (2014-15) - US$1 billion from Tiger Global Management LLC, Accel Partners, and Morgan Stanley Investment Management, and a new investor, Singapore sovereign-wealth fund. FY (2015-16) - US$550 million from some of its existing investors FY (2016-17) - US$11.6 billion, including eBay, Microsoft, and Tencent. On 10 August 2017, Softbank Vision Fund invested another US$2.5 billion in Flipkart.
- 8. PRODUCTS OF FLIPKART Flipkart divided our Product in seven category • Electronics • TV & Applications • Men • Women • Baby & Kids • Home & Furniture • Sports, Books & More
- 17. STRENGTHS & WEEKNESSES Experienced founders - Ex-Amazon employees Own Payment gateway – Phone pay Own Logistic - E-kart Fast customer support – 24*7 , others Big Billion days & other Holiday offer Fast Delivery Full specification of product High cost of Shipping Product flops Not delivery Village or town Can not touch the Product
- 18. OPPORTUNITIES & THEATS Delivery on Village & Town Flipkart Plus International Level Sea of Ecommerce Competition ( Amazone , Paytmmall , etc. ) Government Rules & Regulations
- 19. USEFUL & SOURCE OF INCOME Employee Public Youtubers Social media Seller (Manufacture)
- 20. EMPLOYEE Flipkart provides employment to thousands of people, people have been given their own work according to capacity and education, which has increased the country's income.
- 21. PUBLIC People have benefited from Flipkart today, he can order any item sitting in the house and comes to his house within two to three days. That item is not available. The item of big big brand. With the help of the product that is being launched today we have 2 to 3 days and we can choose the payment mode accordingly. Postpaid and prepaid depend on you and if the product is bad then there is a defect. Can change and get your money back.
- 22. YOUTUBER’S Any company that wants to advertise their objectives deal with YouTube and show their ad in YouTube's video, which results in earnings on Youtuber .
- 24. SELLER (MANUFACTURE) Seller is the person who produces the item, after creating the object, directly to Flipkart, which does not have to advertise the item nor sell it, which saves a lot of expenses
- 25. KEY OF SUCCESS Exceptional Supply chain - They have their own logistics branch "Ekart" which operates as a different entity itself offering heavy Discounts time and again - "Big Billion day" for example is a great deal day. Excellent Customer Service - Flipkart has been keeping that birds eye on customers ever evolving needs. Quick resolution to the issue, is all what customers needs and flipkart has been delivering very nicely on that front. Smart marketing Strategy - Their television advertising strategy has been great and has given them more popularity. They have also been targeting the online audience through YouTube and other channels. One if their very interesting featured ad has kids portraying as adults which has been a hit and has caught attention of many. Provide New products Continuous – Flipkart is making almost all the item of people needs available on its website .
- 26. AWARDS & APPRECIATION In April 2016, Sachin Bansal & Binny Bansal were named in 100 most influential people by TIME . In September 2015, Sachin Bansal and Binny Bansal entered Forbes India Rich List debuting at the 86th position with a net worth of s1.3 billion each. Co-Founder of Flipkart, Sachin Bansal, got Entrepreneur of the Year Award 2012- 2013 from Economic Times, leading Indian Economic . Daily Flipkart.com was awarded Young Turk of the Year at CNBC TV 18's 'India Business Leader Awards 2012' (IBLA) Flipkart.com-got Nomina ted for IndiaMART Leaders of Tomorrow Awards 2011.
- 27. ACQUISITION OF FLIPKART BY WALMART US retail giant Walmart Inc will pick up a 77% stake in India’s largest online retailer Flipkart for $16 billion the country’s largest acquisition and the world’s biggest purchase of an ecommerce company. Flipkart cofounder Sachin Bansal exits while the other cofounder Binny Bansal remains invested.