A detailed PPT on Flipkart, The Indian Major in e-commerce

1. The Online Megastore
Prepared by:ABDUL AFEEF
http://www.abdulafeef.com

2. Alexa rank 7, fresh capital of $1 billion,
14000 employees and day by day inching
towards becoming India’s first $100
billion internet company.

3. Introduction
 Flipkart is an Indian electronic commerce company
founded in 2007
 Founded by Sachin Bansal and Binny Bansal
 Headquartered in Bangalore, Karnataka
 Registered in Singapore, and owned by a Singapore-
based holding company
 Legally, Flipkart is not an Indian company since it is
registered in Singapore and majority of its
shareholders are foreigners.

4. Founders
Binny Bansal
COO and Co-founder
Sachin Bansal
CEO and Co-founder

5. Sachin Bansal And Binny Bansal
Binny and Sachin crossed paths thrice before starting
Flipkart. At school where they didn’t know each other
well; later, at IIT Delhi, they came close and became
good friends, as they were in the same course; and,
finally, at Amazon, where Binny joined in Jan 2007, a
year after Sachin (who joined in Jan 2006), and quit
in a few months (Sep 2007) to start Flipkart.

6. Fund Rising

7. Funding
 Initially funded by the Bansals themselves with 4
lakh(INR)
 Flipkart has later raised funding from venture
capital funds Accel India (US$1 million in
2009)and Tiger Global (US$10 million in 2010
and US$20 million in June 2011)
 On 24 August 2012, Flipkart announced the
completion of its 4th round of $150 million funding
from MIH (part of Naspers Group) and ICONIQ
Capital.

8. In 10 July 2013,$200 million from existing investors
In July 2013, Flipkart raised USD 160 million from
private equity investors
In October 2013, additional $160 million from new
investors Dragoneer Investment Group, Morgan
Stanley Wealth Management,Sofina SA and Vulcan
Inc.with participation from existing investor Tiger
Global.

9.  On 26 May 2014, Flipkart announced that it has
raised $210 million from Yuri Milner’s DST Global
and its existing investors Tiger Global, Naspers and
Iconiq Capital.
 On 29 July 2014, Flipkart announced that it raised $1
billion from Tiger Global Management LLC, Accel
Partners, and Morgan Stanley Investment
Management and a new investor Singapore
sovereign-wealth fund GIC

10. Acquisitions

11. Acquisitions
• 2010: WeRead, a social book discovery tool.
• 2011: Mime360, a digital content platform
company.
• 2011: Chakpak.com, a Bollywood news site
that offers updates, news, photos and videos.

12. • 2012: Letsbuy.com, an Indian e-retailer
in electronics. Flipkart has bought the
company for an estimated US$25
million. Letsbuy.com was closed down
and all traffic to Letsbuy have been
diverted to Flipkart.
• 2014: Acquired Myntra.com in an
estimated INR 2,000 crore deal

13. Competitors

14. Competitors

15. In-house Products
 Digiflip Pro XT 712 Tablet.
Networking Router, under its own brand name
named DigiFlip WR001 300 Mbit/s Wireless N
Router.
In September 2014 Flipkart launched its in-house
home appliances and personal healthcare brand
Citron. The label includes a wide range of cooking
utilities and grooming products.

16. Exclusive Product Launches

17. Exclusive Product Launches
 Moto G
 Moto X
 Xiaomi Mi3
 Xiaomi Redmi
 Partnered with Jumbo Electroncis to launch
Yota Phone (worlds first dual-scree
Smart Phone.)

18. Big Billion Day

19. Big Billion Day
Flipkart has redefined ‘big’ in many ways in
the year 2014
Achieved its sales target of $100 million in
GMV in a matter of 10 hours only
There were more than 10000 field staff to
make sure that the ordered product during
the deal day is delivered on time.

20. Conclusion
• E-Commerce currently accounts for about 1%
of India’s $500-billion retail sector.
• India’s Online retail industry is estimated to
reach $6 billion (about INR 36,800 Crore) in
size in 2015, according to research firm
Gartner.

21. THANK YOU
Abdul Afeef