Sachin Bansal and Binny Bansal launched Flipkart in 2007 as an online bookstore. It has since diversified to sell media, electronics, computers, healthcare products, and home appliances. Flipkart advertises on television, newspapers, magazines, and social media sites. The objective of this document is to understand customer satisfaction with Flipkart's products and study consumer behaviors. Flipkart allows payment through cash on delivery, credit/debit cards, net banking, e-gift vouchers, and card swipe on delivery.