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BINNY BANSAL SACHIN BANSAL
BINNY BANSAL
➢ Born in 1982 – chandigarh
➢ Studied at IIT delhi
➢ He had been rejected by Google twice
➢ He worked with sarnoff corporations for a
while
➢ He developed a lane sensor device for cars
which would warn you and beep
automatically if you changed lanes without
giving a signal while his working in sarnoff
➢ He worked for amazon up to 9 months
SACHIN BANSAL
➢ Born 1981- chandigarh
➢ Graduated from IIT delhi
➢ In 2005 Joined in a company called Tech
span and worked up to few months
➢ In 2006 joined in amazon.com India as a
senior software engineer.
➢ He left the amazon 2007
The big step
 Binny and sachin bansal left from amazon to start
their own dream.
 They initially thought of starting a comparison
search engine but realized that the market for e-
commerce in India was very small
 Sachin and binny rode their luck but to overlook it
is a cognitive failure called survivorship bias .
Entrepreneurial success is not predictable even in
hindsight . There is no frame work that we can use
to reduce success and failure.
FLIPKART
 Every story in inevitably centered around flipkart.
There is admiration for what flipkart’s founders
have achieved and genuine cheer, the media
painted them as “technology super heros” who
deserves to be idolized.
 They choose entrepreneurship because they saw a
good opportunity in the market around e-
commerce. Also regular job was not as challenging.
 Flipkart was started by binny bansal with sachin
bnasal on 5th September 2007 and website was
launched on 15th October 2007.
When we started flipkart , we were really
focusing on books , just one category and
focusing on getting customer experience for
our books and we take as easy to sell books
through online.
And we used to stand out side gangaram
book store on a street of delhi and handover
flipkart book marks to the people coming out
with books
- Sachin bansal
 The mistake they made was that they thought
selling electronics would be exactly like selling
books .
 Online shoppers in the early days were far more
‘risk- averse’ when it comes to purchasing high
value electronics vs low value books
 Cut throughout competition, flipkart faced losses
many times
 Due to international competitor such as
amazon.com ,ebay.com , alibaba.com flipkart has
to change its strategy according to the competitors
MARKETING
 Big saving days
 Flipkart Summer sales
 Super coins days
 Best of season sales
 Monsoon appliances dhamaka
And for festivals
 Flipkart newyear sale
 The republic day sale
 Valentines’s day sale
 Holi sales
 Big freedom & independence day sale
 Raksha bandan sale
 Big billion days sale
 Dussehra sale
 Diwali sale
 Christmas sale
FLIPKART SUBSIDIARIES
Flipkart has subsidiaries like
 Myntra
 Phonepay
 E bay
 Ekart
 Jeeves
 Jabong
Today flipkart has over 100 million registered users and 100
thousand sellers, and 21 state-of-the-art warehouses.it also
boats about 10 million daily page visits
It is recently launched a digital platform for kiranas and MSMEs
in october 2020
In 2015, binny along with sachin was named as the
86th richest person in India with the net worth of
$1.3 billion by forbs India rich list.
India today ranked binny #26th along with sachin in
India’s 50 most powerful peoples list of 2017.
Flipkart got nominated for ‘india MART’ leader of
tomorrow awards 2011
Best entrepreneur of the year award to sachin
bansal in 2013
Business excellence award for flipkart
 Flipkart were developed so well and in 2018
walmart acquired $16 billion that is 77% stake in
flipkart group, which was the largest online e-
commerce acquisition in the world In the period.
After acquisition binny bansal assumed the role of
chairman and continued as group CEO. He
resigned from flipkart in November 2018 on
allegations of personal misconduct.
 Sachin bansal is still in the position as a chairman
in flipkart
KARISHMARAO
“What separates good content from great content
is a willingness to take risks and push the
envelope”

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Binny bansal & sachin bansal

  • 1.
  • 3. BINNY BANSAL ➢ Born in 1982 – chandigarh ➢ Studied at IIT delhi ➢ He had been rejected by Google twice ➢ He worked with sarnoff corporations for a while ➢ He developed a lane sensor device for cars which would warn you and beep automatically if you changed lanes without giving a signal while his working in sarnoff ➢ He worked for amazon up to 9 months
  • 4. SACHIN BANSAL ➢ Born 1981- chandigarh ➢ Graduated from IIT delhi ➢ In 2005 Joined in a company called Tech span and worked up to few months ➢ In 2006 joined in amazon.com India as a senior software engineer. ➢ He left the amazon 2007
  • 5. The big step  Binny and sachin bansal left from amazon to start their own dream.  They initially thought of starting a comparison search engine but realized that the market for e- commerce in India was very small  Sachin and binny rode their luck but to overlook it is a cognitive failure called survivorship bias . Entrepreneurial success is not predictable even in hindsight . There is no frame work that we can use to reduce success and failure.
  • 6. FLIPKART  Every story in inevitably centered around flipkart. There is admiration for what flipkart’s founders have achieved and genuine cheer, the media painted them as “technology super heros” who deserves to be idolized.  They choose entrepreneurship because they saw a good opportunity in the market around e- commerce. Also regular job was not as challenging.  Flipkart was started by binny bansal with sachin bnasal on 5th September 2007 and website was launched on 15th October 2007.
  • 7. When we started flipkart , we were really focusing on books , just one category and focusing on getting customer experience for our books and we take as easy to sell books through online. And we used to stand out side gangaram book store on a street of delhi and handover flipkart book marks to the people coming out with books - Sachin bansal
  • 8.  The mistake they made was that they thought selling electronics would be exactly like selling books .  Online shoppers in the early days were far more ‘risk- averse’ when it comes to purchasing high value electronics vs low value books  Cut throughout competition, flipkart faced losses many times  Due to international competitor such as amazon.com ,ebay.com , alibaba.com flipkart has to change its strategy according to the competitors
  • 9. MARKETING  Big saving days  Flipkart Summer sales  Super coins days  Best of season sales  Monsoon appliances dhamaka And for festivals  Flipkart newyear sale  The republic day sale  Valentines’s day sale  Holi sales  Big freedom & independence day sale  Raksha bandan sale  Big billion days sale  Dussehra sale  Diwali sale  Christmas sale
  • 10. FLIPKART SUBSIDIARIES Flipkart has subsidiaries like  Myntra  Phonepay  E bay  Ekart  Jeeves  Jabong Today flipkart has over 100 million registered users and 100 thousand sellers, and 21 state-of-the-art warehouses.it also boats about 10 million daily page visits It is recently launched a digital platform for kiranas and MSMEs in october 2020
  • 11. In 2015, binny along with sachin was named as the 86th richest person in India with the net worth of $1.3 billion by forbs India rich list. India today ranked binny #26th along with sachin in India’s 50 most powerful peoples list of 2017. Flipkart got nominated for ‘india MART’ leader of tomorrow awards 2011 Best entrepreneur of the year award to sachin bansal in 2013 Business excellence award for flipkart
  • 12.  Flipkart were developed so well and in 2018 walmart acquired $16 billion that is 77% stake in flipkart group, which was the largest online e- commerce acquisition in the world In the period. After acquisition binny bansal assumed the role of chairman and continued as group CEO. He resigned from flipkart in November 2018 on allegations of personal misconduct.  Sachin bansal is still in the position as a chairman in flipkart
  • 13. KARISHMARAO “What separates good content from great content is a willingness to take risks and push the envelope”