If you want to know the success of Flipkart, then you have to know the who made it

1. Presented by : Naushama Yasmin

2. Background
 Sachin Bansal was born on 5th August 1981 in
Chandigarh
 He went to the St.Anne’s convent school and was an
topper from his schooling days
 His father was running a business and mother was a
homemaker
 He went to one of the most prestigious engineering
colleges of India and graduated as a Computer Science
Engineer from the Indian Institute of Technology (IIT),
Delhi in 2003
 Sachin got a job in Techspan and later in 2006, he joined
Amazon.com as a senior software engineer
 At Amazon, he learned about the dynamics of online
business
 Sachin Bansal and his co-founder Binny Bansal met each
other and both became employees at Amazon

3. Cont...
 Binny Bansal was born in 1983 at Chandigarh and he was also
studied at St. Anne’s school in Chandigarh
 His father was first in the army. His mother is a government
employee. After retirement, his father is an employee chief manager
in the bank
 He received his BTech degree in Computer Science degree from the
Indian Institute of Technology Delhi – IIT Delhi
 After receiving the BTech degree, Bansal worked for Sarnoff Corp,
a research and development company and he had no brother &
sister
 In 2007, Sachin Bansal and his business partner realized that the E-
commerce market in India was very small
 After leaving Amazon in 2007, they planned to launch an online
bookstore

4. Introduction
 In 2007, they started the Flipkart journey by selling books
online. But now, over a decade later, story is quite different
and one of India’s leading technology powerhouses that is
disrupting the way India shops online
 It started with a primary focus on online book sales and soon,
expanded to lifestyle products, electronics, home essentials
and groceries. Today, Flipkart is the biggest online Indian
marketplace competing with the world leader Amazon
 Since 2010, the company has made a number of acquisitions
including Letsbuy, Myntra, Jabong, eBay India, etc. In
addition to its main office in Bengaluru, Flipkart has branch
offices at Delhi and Mumbai. Apart from India, the firm is
registered in Singapore. In 2018, the US-based retail chain
Walmart acquired majority stake in Flipkart.

5. Cont...
 From a start-up with the investment of just 4 lakhs
Rupees but now it has grown into a $100 million in just 5
years
 It sells nearly 30 products per minutes
 Multiple payment methods available for customers to
make payment more easy like; credit card, debit card, net
banking and COD, etc.
 The COD model adopted by Flipkart has proven to be a
great significant since credit card and net banking
penetration is very low in India

6. Mission
• To become Amazon
of India
Vision
• Providing a delightful
and memorable
customer experience

7. Thoughts of Sachin Bansal
 "Age Doesn't Matter ifYou Have the Attitude
and the Drive to Succeed“
 “Strategic alignment with funding partner is
very important. In the long terms it matters a
lot“
 "A Better Service Is KeepingThe PromiseYou
MadeToThe Customer"

8. Flipkart Business Strategies
 Membership cards & premium facilities
 Extended range of all products
 Multiple language option on website
 Friendly user interface
 Gift packaging (discount and gift vouchers)
 Providing sponsorships and space for local
retailers
 Market penetration by funny advertisements

9. Cont…
 Special offers on occasions such as Diwali ,
Republic day, etc
 Branding
 Measuring effectiveness by rating given by
customers
 Partnership with Motorala and Xiaomi for
exclusive product launches

14. Competitors

15. Business Results of Flipkart.com
Flipkart’s reported sales as follows:-
 In FY 2008-2009 – 40 millions
 In FY 2010-2011 – 750 millions
 In FY 2011-2012 – 5 billions
 In FY 2018-2019 - $6.14 billions

16. Awards And Recognition
 Co-Founder of Flipkart Sachin Bansal, got
Entrepreneur of theYear Award 2012- 2013 from
EconomicTimes, leading Indian Economic Daily
 Flipkart.com was awardedYoungTurk of theYear
at CNBCTV 18’s India Business Leader Awards
2012’(IBLA)
 Flipkart.com got nominated for IndiaMART
leaders ofTomorrow Awards 2011
 Flipkart.com, secured second position in the List
of Cheapest Mobile Store 2013, compiled by
Indian e-commerce observer Zoutons.com

17. Thank You
For Your Attention