Dr. Goulston shows the audience of entrepreneurs how to look at their world through the eyes of Steve Jobs by using a 4 step formula that he unconsciously followed.

1. HACKING
STEVE
JOBS
THE SECRET TO CREATING “GOTTA HAVE IT!

2. JOBS VISIONARY MOMENT

3. 1. “Whoa!
2. “Wow!”
3. “Hmmm…”
4. “Yes!”
“WHOA” + “WOW” + “HMMM” + “YES”
= “GOTTA HAVE IT!”

4. KEN + GOTTA HAVE IT =
BUSINESS ROCKSTARS

5. WHICH OF THESE IS A
“GOTTA HAVE IT?”

7. WHICH OF THESE IS A
“GOTTA HAVE IT?”

8. WHICH OF THESE IS A
“GOTTA HAVE IT?”

9. WHICH OF THESE IS A
“GOTTA HAVE IT?”

13. WHICH OF THESE IS A
“GOTTA HAVE IT?”

15. WHICH OF THESE IS A
“GOTTA HAVE IT?”

16. HOW IS THIS FOR A “WHOA!”

17. GOTTA HAVE IT ASSESSMENT™

18. YOUR HOMEWORK
Go back to your company or organization and ask your
marketing team how often do customers respond with “I
Gotta Have It!” after they have heard, seen or read anything
about your products, services or company?
If it’s not frequently or you don’t know, FIX IT!
Now ask your people when then describe your company to
friends working in other companies, how often do those friends
say, “I Gotta Work There!”
If that’s not frequently or you don’t know, FIX THAT!
OR contact us to help you fix both at: info@goulstongroup.com

19. HOW YOU CAN HELP ME
I’d like your help with the launch of my book, Talking to
Crazy, due out October 21. To help me, please email me at:
info@goulstongroup.com and I will send you what you can
send out to your networks on Twitter, Facebook and LinkedIn
as well as an email you can send out.
And also let me know if you want to become part of my
Book Launch Team where by joining you’ll:
• receive a copy of Talking to Crazy
• receive an invitation to special events
• be able to participate in a bi-weekly Free (to you) coaching
call on how to deal with the irrational and impossible
people in your life.