A Short Guide On How To Get A Following
You will often hear me speak of becoming a Niche Celebrity. This is where
people know you as the go-to person in your industry.
At the beginning of your journey into the entrepreneurial world this may seem
like a daunting concept.
How are you going to become a Niche Celebrity when you don’t even
have a business yet?
And if you have just started your business how can you become a Niche
The Quick Answer:
First you need to stand for one thing and one thing only.
I say to my clients imagine you were standing on Speakers Corner in Hyde
Park, what would you preach about…? If this is in line with your business
(which I would hope it is, as passion is key in business) then you know the
one thing you want to get known for:
• It is the one thing that you can speak about for hours
• It is the one thing that you are talented at
• It is the one thing that people need help with
For example: if I were to stand on Speakers Corner I would preach (speak)
about how life is too short to be building someone else’s dreams and why you
must make following your passions your full time job. I am soooo passionate
about this, I am pretty darn hot at helping people achieve this, and I know that
people will pay me to help them. Their pain is big enough, and I have the
So it’s clear what I want to be known for.
Secondly, once you are clear, you need to be visible in a way that people
know what you stand for, and know that you are there for them.
So here is a quick outline of how to get known as a Niche Celebrity:
1) Choose a Niche to be known in. You cannot be jack-of-all- trades, you
have to be known to help one particular niche of people. To start with
you need to know the 3 dominant pains that your services can help
your ideal client overcome. Once you know this you can drill down on
whom you want to serve.
2) You need to know how to articulate what you do and for whom. You
may have heard this referred to as a Marketing Message or a Pitch.
But to give you a quick idea it needs to easily describe what you do in
the language of a 7 year old… no jargon, just plain and simple English.
3) You must brand yourself and your business. These are two different
things, although they will cross over. You cannot underestimate the
power of having you as the go-to person. Your business will have its
own branding, but in the end people buy people. Don’t ever think
otherwise. We buy Apple products for Steve Jobs and his vision, and
Virgin for the delightful Richard Branson and his ability to provide
excellent customer service (although Virgin Broadband is not always in
my good books).
4) You have to have a great product/service for people to buy. This
weekend I ate at Aqua in the Shard. I went expecting great food,
spectacular views and amazing customer service. I received poor
food, spectacular views and shoddy customer service. I paid a huge
price for poor value. If I had had great value I would have been happy
to pay a fair price. The product and service was not great, and
because of this I will not become part of their tribe (following).
When you want to be a Niche Celebrity, and be the go-to
person/business you have to make sure you provide HUGE value.
Until you have a great product or service make it your mission to keep
working on what you do to make it better.
5) Market your great product/service consistently. Depending on how
long you have been on my list, you will have had an email from me on
a Thursday, at 6:30am like clockwork. I keep in touch at least once a
week. (More if the next intake of my program is about to close, which it
is on the 5th
You will also see more of me if we are connected on LinkedIn, Twitter
or Facebook as I am very consistent there too.
To get a following you have to make sure people know you are there,
so once you are clear on who you serve you have to start to build your
The more present and visible you are on social media, the more
speaking gigs you do - the more people you share your message
with, the more you will get a following. And you can do this without
even having a website built (although I would suggest that a website is
something you should have built pretty darn quickly).
6) Blog like there is no tomorrow. What better way is there to spread the
word than to put pen to paper and share your thoughts? If you want to
get known for something blog 4 times a week. If you can share your
thoughts and knowledge regularly people will start to speak about
what you do. Seth Godin is famous for his daily marketing blog.
Sometimes there are less than 300 words written, but he has a
massive following because he is consistent and shares his views. He
stands for something.
7) Do not sit on the fence. If you sit on a picket fence trying not to upset
anyone, people will walk on by and not see you. Like I said before, you
MUST stand for something, or you will be overlooked.
8) If you really want to make a difference to your life and the world, then
you have to be your number one fan, and shout about yourself more
than anyone else. You may annoy the ‘wotsits’ out of some people, but
you will certainly start to create a tribe and get a following. Those who
resonate with you will love you. You will learn to ignore the rest.
So in a nutshell, to get a following you must:
• Stand for something
• Choose a group of people you wish to help
• Clearly articulate how you help them
• Brand yourself and your business
• Have a great product/service
• Market consistently
• Blog so people see you as an expert
• Do not sit on the fence
• Be your number one fan
I would love to hear what you want to be known for, and who you want to
help. Even if your idea is just that, an idea, do share it with me… I love to
follow people who want to be more and do more.
Have a great week folks… and for those who know that there is no other
choice than to start making following your passion your full time job, I suggest
you get in touch quickly… we have a week to go until launch of the next intake
of The Corporate Escape Programme. Click here to email Stephanie and she
will organise a call for us.
Amanda specialises in helping people stuck in the corporate jungle, escape
the cubicle and turn their passion into a full time job.
The Corporate Escape Programme is an award winning 6-month business
incubator that has helped 100’s of new and aspiring entrepreneurs transition
with ease to become Thriving Entrepreneurs. She also is the founder of The
Corporate Escape Club, a monthly event held in the City in London for those
exploring leaving their day job.
For further information please visit www.amandacwatts.com