We hear excuses all the time about every part of marketing sales. Too far north/south, east/west. Town is too small/big. Prospects are too dumb/smart.
Buyers are buyers with the same patterns. Stop projecting what you will make work on your prospects/clients
LinkedIn SSI is in the teens. HR is a very active community.
Information and insight is what matters
Marketing isn’t only about who you do attract, it’s about who you filter out
You wouldn’t stop servicing client just because you didn’t move the retention needle.
We threw content in a “black hole” for what seemed like forever. Now you have the advantage of using technology to at least know when it is being consumed
But, a little bit of time done consistently continues to build. Also, as you build an online content presence, that is part of your sales team working 24.7/365
Most aren’t simply looking for ideas, they are looking for someone to help execute those ideas. They are also looking for someone they believe will continue to bring ideas/tools
Would you ever choose to not show up for a prospect meeting?
If you can honestly look at your daily calendar and tell me that you aren’t spending 15 minutes or a half hour doing something that wouldn’t be better spent on marketing, I’ll give you a pass. I don’t expect to be handing out many passes.
This is where it starts and is what makes everything easier
Buyers are 60% - 90% of the way to a buying decision before meeting a salesperson If you want to influence a majority of the buying decision, you have to commit to marketin
Top 10 Excuses for Not Marketing
Top 10 Excuses
And by “top”, we