2. “
“
INSPIRE.
SHARE IDEAS.
CAPTURE THE IMAGINATION.
Since the dawn of mankind, people have been telling
stories to share ideas, capture the imagination, and inspire
future generations to pursue greatness. Huddled around
the warmth of an open flame, humans first discovered
social media -- not digitally, but through companionship,
under moonlight, and fueled by the warmth of a campfire.
3. We tell epic stories - Glorifying the
everyday victories and shining light
on the stories that compel people
to action. We celebrate a story’s
ability to connect people through
the human experience and to bring
us together the same way stories did
when humans first shared wisdom
around campfires so many years ago.
WE ARE SAGA.
4. TRUELY CONNECT AND CHANGE
THE WORLD.
Tell Epic Stories
In this vast universe we share a planet,
memories and experiences. The best stories
are rooted in human experiences and inspire
emotion. Epic stories come in many forms.
Some are legends of heroism and failure.
Others are tales mother’s love or heart break.
THE DAYS OF DISCONNECTED
MARKETING ARE COMING TO AN END.
The new generation of consumers wants to
know they are supporting causes that matter
to them directly. It is more important than
ever to continuely engage with your market.
Crafting a successful saga is a process, but
those that truly connect can cut through
the noise and change the world.
Mercury
Venus
5. IMMERSION
This is our discovery phase. We dive
deep into your brand to experience
who you are.
CRAFT
We construct beautifully authentic
narratives and strategies that invite
your market into your brand.
PUBLISH
This is the re-launch of your narrative
and the beginning of our campaign.
Unforgettable. Tailored. In Your Face.
DIALOUGE
Measure. Learn. Evolve. As we execute
the campaign we listen to the market
and innovate fluidly on-the-go.
TELLING AN EPIC
OUR SERVICES
OUR PROCESS
Branding
Marketing
Outreach
Messaging
Graphic Design
Photography
Market Research
Illustration
Web Development
Video
Animation
Social Media
Through using outreach and
traditional media, we meet the
consumer where they are to create
a lasting impression. We use digital
tools to bridge gaps and create a
consistent method of engagement to
build a genuine connection between
brands and their market.
We look forward to telling your
story.
6. We work with our clients to uncover their
remarkable, yet untold stories, and we build
campaigns that share these stories.
OUR STORIES.
8. CHILDREN ARE OUR FUTURE.
200 students
OUR GOAL
Ensuring the solid education of that future is no easy task.
Our campaign with Cornerstone Schools allowed us the flexibility to
show how they use their community to do just that. We attended
the events that parents would attend in order to explain to them first
hand what the mission is, and spread the message online to start a
dialogue.
Enroll students, fill classrooms, and build
awareness of the Cornerstone brand.
WE ALL AGREE
9. Social Media
Digital Engagement
Facebook Ads
Radio Spots
12 Billboards
40+ Transit Ads
For months we spoke with families, rallied supporters, and shared what Cornerstone had to offer.
The school’s amazing! The
students are amazing! The
teachers are amazing! So we
created a full campaign that
showed just how amazing
Cornerstone really is.
JOURNEY
ENROLLMENT
INTRODUCTION
TO
PERSONAL
CONNECTION
OPEN THE DOORS
SPREAD THE
GOSPEL
Enroll
10% ATTENDEE
CONVERSION
#1
THE BEST EDUCATION IN METRO DETROIT.
enroll.cornerstoneschools.org
campaign handouts
campaign specific lead-capture site
updated branding for outreach
Mass Media
Targeted
engagement
Cornerstone Open
Houses
Face-to-face
Community
Outreach
10. THE STUDENTS
Every step of the way, our campaign has been about showing people what the
most important part of Cornerstone Schools is:
47,945,061
CAMPAIGN
IMPRESSIONS
FIRST ENROLLMENT
INCREASE IN
3 YEARS
TWO ADDITIONAL
EARLY CHILDHOOD
CLASSES ADDED
RESULTS
211 students
ENROLLED
200 YARD SIGNS
distributed to
Cornerstone Families
11. THERE MAY NOT BE A
WORD FOR WHAT YOU
DO, BUT THERE IS A
STORY.
13. THEY DIDN’T HAVE A VOICE.
MOVIES. BOWLING. GAMES. FINE DINING.
EMAGINE ALMOST HAD IT ALL.
EMAGINE IS NO LONGER
JUST MOVIES.
We changed the voice of Emagine. The
goal was to get visitors excited. We
wanted them talking. We wanted to
know why they love coming back. And
we wanted them to experience all that
Emagine had to offer.
They’re bowling, food, events, and fun,
and we aimed to show that.
THE ONLY THING MISSING,
14. When the Hunger Games, Mockingjay Part 1 was in
theaters, we ran a contest focused on the winner
getting a private screening with 50 friends.
Emagine is an entertainment complex for adults
to spend their evenings. We crafted the look to be
sleek and sophisticated. Our new messaging spoke
to their true offerings. Play. Dine. Emagine.
From social media
ads to movie pre-
roll and signage,
Emagine now
had a uniform
presentation.
LIFE-LONG FRIENDS
BUILDING A DATABASE AND CUSTOMER LOYALTY
THE EMAGINE VOICE
AND IMAGE
Lead Capture
intergrated into
facebook
Copy and Design
inspired by Hunger
Games
15. Engaging and exciting conversations with
consumers proved most effective in the
theater and digital space. The methods that
we used were so well received, that they are
still in use by Emagine today.
RESULTS
Jan. MarchFeb. Apr. May June July Aug. Sep. Oct. Nov. Jan.Dec.
Previous Campaign
444
New Likes
988
New Likes
619,026
Total Reach
975,292
Total Reach
1,327 Contest Entries in New Likes in Total Reach
HUNGER GAMES CONTEST 222% INCREASE 157% INCREASE
OUR CAMPAIGN
*Facebook Reach
975,292
TOTAL REACH*
WE FOUND EMAGINE’S VOICE AND MADE A REAL CONNECTION
WITH MOVIE GOERS AND FANS.
Actual Facebook Graphic showing the difference in activity during our management.
During 17-day Period Facebook Facebook
16. OUR SHORTS.
Sometimes, it’s the short stories that leave
the most lasting impressions. For the shorter
campaigns that need support, we provide
the tools needed to deliver the greatest and
most memorable impact.
17. We created a Web App for
the UAW-Ford to gather
relevant information
on their members and
lay the ground work for
future communication.
While the Tablet version is designed
to be administered by staff, the
mobile version is designed for
member use.
UAW-FORD
INTERNAL DATA COLLECTION - WEB APP
EASY.
INTUITIVE.
MULTI-PURPOSE.
Tablet Version
Mobile Version
18. GDAHC
REBRAND - BRAND DEVELOPMENT
The reimagined GDAHC brand uses bright
colors and shapes inspired by the medical
industry. The bold and clean nature of the
branding allows it to stand out.
MEMBERSHIP
OUTREACH VIDEOS
A BRAND 70 YEARS
IN THE MAKING.
GDAHC Brand
Animated PSA
Membership Outreach
Before After
19. SAGA’S HEROES (OUR CLIENTS)
Tales of heroes are shared and declared. We work closely
with our clients to ensure that tales of their remarkable
moments are heard and spread to the masses.
2015 CLIENTS
20. YOUR SAGA STARTS
TODAY.
277 Gratiot Ave. Suite 600
Detroit, MI 48226
(248) 867-3011
write@sagamktg.com
www.SagaMKTG.com
