15. Virtual Santa asked
passengers what
they wanted for
Christmas.
WestJet employees
scrambled to
purchase, wrap, and
label all of the gifts
during the flight.
16. Virtual Santa asked
passengers what
they wanted for
Christmas.
Presents addressed
to passengers came
out at baggage
claim.
WestJet employees
scrambled to
purchase, wrap, and
label all of the gifts
during the flight.
17. Virtual Santa asked
passengers what
they wanted for
Christmas.
WestJet employees
scrambled to
purchase, wrap, and
label all of the gifts
during the flight.
Presents addressed
to passengers came
out at baggage
claim.
19 million views in
the first week.
18. Old Spice’s Man Your
Man Could Smell Like viral
video campaign.
OfficeMax’s annual Elf
Yourself campaign for the
holidays.
21. Isaiah Mustafa created
a series of viral videos
based on consumer
ideas.
236 million YouTube
views and 80,000
Twitter followers in 2
days.
22. Isaiah Mustafa created
a series of viral videos
based on consumer
ideas.
Facebook Interaction
increased 800% with
the personalized videos
– more than 1.5 million
Facebook Fans now.
236 million YouTube
views and 80,000
Twitter followers in 2
days.
23. Isaiah Mustafa created
a series of viral videos
based on consumer
ideas.
236 million YouTube
views and 80,000
Twitter followers in 2
days.
Facebook Interaction
increased 800% with
the personalized videos
– more than 1.5 million
Facebook Fans now.
Sales figures increased
by 107%.
24. Google Glass YouTube
campaign follows Glass
Explorers on their journey.
Samsung Galaxy Gear video
campaign shows evolution
of technology.
27. Samsung compares
Galaxy Gear watch to
old movie and TV clips,
showing how
advanced the tech is.
3 million+ YouTube
views for “Long Time
Coming.”
28. Samsung compares
Galaxy Gear watch to
old movie and TV clips,
showing how
advanced the tech is.
16 million+ YouTube
views for “Evolution.”
3 million+ YouTube
views for “Long Time
Coming.”
29. Samsung compares
Galaxy Gear watch to
old movie and TV clips,
showing how
advanced the tech is.
3 million+ YouTube
views for “Long Time
Coming.”
16 million+ YouTube
views for “Evolution.”
Samsung aptly
explained why the
average consumer
would want its
smartwatch.
33. Campaign asked
consumers to submit
ideas to revitalize their
community and awarded
them grants for projects.
34. Campaign asked
consumers to submit
ideas to revitalize their
community and awarded
them grants for projects.
Fostered two-way
communication with the
customer.
35. Campaign asked
consumers to submit
ideas to revitalize their
community and awarded
them grants for projects.
6 million visits to Refresh
Facebook Page.
Fostered two-way
communication with the
customer.
36. Campaign asked
consumers to submit
ideas to revitalize their
community and awarded
them grants for projects.
Fostered two-way
communication with the
customer.
6 million visits to Refresh
Facebook Page.
700+ video
submissions, 4 million
views, and 100,000+
submissions via text.
37. American Express launched
campaign urges small
business purchases on the
Saturday after Black Friday.
Visa launched a stealth
campaign urging
Consumers to use their
Visa for small purchases.
40. Small Business Saturday
launched in 2010,
advising consumers to
shop support local shops
on the Saturday after
Thanksgiving.
Secured 1.2 million likes
on Facebook in 1 month.
41. Small Business Saturday
launched in 2010,
advising consumers to
shop support local shops
on the Saturday after
Thanksgiving.
Small businesses earned
$5.5 billion in sales in
2012.
Secured 1.2 million likes
on Facebook in 1 month.
42. Small Business Saturday
launched in 2010,
advising consumers to
shop support local shops
on the Saturday after
Thanksgiving.
Secured 1.2 million likes
on Facebook in 1 month.
Small businesses earned
$5.5 billion in sales in
2012.
In 2011, U.S. Senate
recognizes Small
Business Saturday as an
official holiday.
43. Google Chrome launched
“For Everyone” campaign.
Microsoft relaunched Internet
Explorer as the “Browser You
Love(d) to Hate.”
46. Nostalgic campaign
playing on how far
Internet Explorer has
come over the past
few years.
Included pop culture
references to connect
to its target audience.
47. Nostalgic campaign
playing on how far
Internet Explorer has
come over the past
few years.
47 million+ views on
YouTube videos.
Included pop culture
references to connect
to its target audience.
48. Nostalgic campaign
playing on how far
Internet Explorer has
come over the past
few years.
Included pop culture
references to connect
to its target audience.
47 million+ views on
YouTube videos.
Integrated across
platforms, including
social, mobile, video,
and out-of-home.
50. Spotify launched an
interactive website showing
music preference statistics.
Facebook launched a “Year in
Review” campaign which
included user history and
trending topics.
53. “Year in Review”
showcased top music
moments, songs, and
trends from 2013.
Combined trends with
personal history to give
a comprehensive
overview of the year.
54. “Year in Review”
showcased top music
moments, songs, and
trends from 2013.
Allowed Spotify users
generate their own year
in review.
Combined trends with
personal history to give
a comprehensive
overview of the year.
55. “Year in Review”
showcased top music
moments, songs, and
trends from 2013.
Combined trends with
personal history to give
a comprehensive
overview of the year.
Allowed Spotify users
generate their own year
in review.
24 million active users
streamed more than
4.5 billion hours of
music in 2013.
56. Heineken Star Player game
allowed Champion League
fans to place real-time bets.
Coca-Cola launched ahh.com, an
online gaming experience.
58. Coke created an online
gaming campaign with
games and experiences
for the teen market.
59. Coke created an online
gaming campaign with
games and experiences
for the teen market.
Average time spent per
domain is 2 minutes, 20
seconds.
60. Coke created an online
gaming campaign with
games and experiences
for the teen market.
60+ subdomains and
70% of traffic is organic.
Average time spent per
domain is 2 minutes, 20
seconds.
61. Coke created an online
gaming campaign with
games and experiences
for the teen market.
Average time spent per
domain is 2 minutes, 20
seconds.
60+ subdomains and
70% of traffic is organic.
5 million consumers
have visited the
ahh.com URLs.
62. Microsoft released a report
on how the corporation is
fighting cyber-crime.
New York Times released
“Snow Fall” story with
innovative website design.
64. Helped to evolve digital
journalism by telling a
story in a new and
engaging way.
65. Helped to evolve digital
journalism by telling a
story in a new and
engaging way.
Got roughly 18
million page views.
66. Helped to evolve digital
journalism by telling a
story in a new and
engaging way.
22,000 visitors at the
peak of the launch.
Got roughly 18
million page views.
67. Helped to evolve digital
journalism by telling a
story in a new and
engaging way.
Got roughly 18
million page views.
22,000 visitors at the
peak of the launch.
Incorporated several
multimedia tactics on
the webpage, including
video, animation,
and storytelling.
71. Lowe’s launched a social
media campaign called
“Fix in Six” focused on
showing quick fixes on
Vine.
72. Lowe’s launched a social
media campaign called
“Fix in Six” focused on
showing quick fixes on
Vine.
16,500+ engagements
on Facebook.
73. Lowe’s launched a social
media campaign called
“Fix in Six” focused on
showing quick fixes on
Vine.
3,000 shares on Vine.
16,500+ engagements
on Facebook.
74. Lowe’s launched a social
media campaign called
“Fix in Six” focused on
showing quick fixes on
Vine.
16,500+ engagements
on Facebook.
3,000 shares on Vine.
Lowe’s had better
success on social
media on more
relevant channels for
their audience.
75. Starbucks’ “Tweet a Coffee”
allows you to give a friend $5
for coffee through Twitter.
On National Cat Day, Uber
brings kittens to
the masses and offers
chance for adoption.
79. Since its inception,
27,000 fans have used
the program so far.
34% of users bought
multiple gift cards, and
32% of the purchases
occurred on the first day.
Prompted about $180,000
in purchases.
80. Since its inception,
27,000 fans have used
the program so far.
Prompted about $180,000
in purchases.
34% of users bought
multiple gift cards, and
32% of the purchases
occurred on the first day.
Starbucks has linked
54,000 users Twitter IDs
to their mobile phones
and customer IDs.
81. Downy used to “Bring out the
#SoftSide” of life with hard,
everyday situations.
Tide partnered with NFL
players to post
pictures that capture
colorful moments.
83. One player per NFL
team is the Tide Color
Captain and in charge
of posting personal
pictures to Twitter.
84. One player per NFL
team is the Tide Color
Captain and in charge
of posting personal
pictures to Twitter.
@TideNFL has 1,030
followers and tweets at
fans with #ourcolors.
85. One player per NFL
team is the Tide Color
Captain and in charge
of posting personal
pictures to Twitter.
1,076 posts on
Instagram with #ourcolors.
@TideNFL has 1,030
followers and tweets at
fans with #ourcolors.
86. One player per NFL
team is the Tide Color
Captain and in charge
of posting personal
pictures to Twitter.
@TideNFL has 1,030
followers and tweets at
fans with #ourcolors.
1,076 posts on
Instagram with #ourcolors.
Tide was strategic
by using an existing
partnership to
create a social
media campaign.
