An overview of the long tail of travel and travel social media. You\'ll get some insight into what makes social media work, why it has caught on, and how you can use these new tools and technologies to promote your destination.
Who is Stephen Joyce? President
& CEO of Sentias President of IFITT North America Executive Committee of Canadian E-Tourism Council Chair North Vancouver Chamber of Commerce Publisher of the Tips from the T-List Avid Travel Industry Blogger 14 Years of Internet Consulting Experience
“ Social computing is not
a fad. Nor is it something that will pass you or your company by. Gradually, social computing will impact almost every role, at every kind of company, in all parts of the world.” Forrester Research Social Computing
Improving information Relevance (fit) &
trust can increase shopper satisfaction & improve loyalty. Effect of Utilitarian & Hedonic Motivations on Consumer Satisfaction with Travel Websites. University of Central Florida, Ohio State University Information Technology & Tourism, Vol. 10 pp. 75 - 89