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Cannes Lions workshop: 5 best practices for better brand experience design

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On 18 June 2013, Jack Morton ECD NY Johnny Marques led a workshop on the 5 principles of brand experience harmony at the Cannes Lions.

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Cannes Lions workshop: 5 best practices for better brand experience design

  1. @JackMorton @TheMarquesman
  2. JOHNNY MARQUES, Executive Creative Director of brand experience agency JACK MORTON WORLDWIDE, led a workshop at the 2013 Cannes Lions Festival. The slides that follow are a partial representation of the workshop’s major focus: the five principles of great brand experiences, which brands can use to design meaningful experiences to connect with consumers. For more information, check out the workshop trailer (http://vimeo.com/67731106) and summary on the Cannes Lions Festival website (http://www.canneslions.com/the_festival/progra mme/event_detail.cfm?event_id=928).
  3. OVERSTAY CHECKOUT.
  4. vv
  5. COMMUNITY + PURPOSE USEFUL + PURPOSE SHAREABLE+ PURPOSE
  6. After the presentation, workshop delegates were given the opportunity to apply these five principles to a real- life creative brief. Each team presented their best idea to the group. To learn more about Jack Morton Worldwide, visit us online at jackmorton.com, read our blog at blog.jackmorton.com, or follow us on Twitter @jackmorton.
  7. @JackMorton @TheMarquesman

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