The document discusses lessons learned from taking a New Media Driver's License course. It teaches the importance of having a positive, professional online presence through platforms like LinkedIn and blogs, as well as knowing how to differentiate between professional and personal social media profiles. A professional presence should highlight one's education, job, and region, while a personal presence can share photos and hobbies but there is a fine line between the two. The course helps people better understand social media and how to brand and market themselves professionally online.

1. New Media Driver’s License

2. What Has the New Media Driver’s License Course Taught You?

3. Building a Better, More Positive Online Presence…

4. In today’s time, we use the internet for virtually everything

5. The Beginning…. Very close-minded about social media groups Virtually no online presence FACEBOOK ONLY! (and more the wrong reasons) Uploading party/ vacation pictures Catching up on the latest “gossip” Using status updates to send subliminal messages Sitting around with friends “critiquing” other peoples profiles

7. The End Result… Before, the internet was solely for entertainment/ personal use. I have since learned the importance of gaining and maintaining a positive, professional online presence. “Googleing” Myself LinkedIn Blogs New Media Driver’s License Course Site

8. Some Pros and Cons of Social Media Pros Allows you to shape an image for yourself Provides the opportunity to network with people who you may otherwise not be able to Enables the displaying of profession/personal Cons Your name follows you wherever you go Sometimes things can be misinterpreted There is a fine line between professional/ personal

9. When Building and Online Presence Always Remember There’s a Difference Between…

10. Professional Online Presence…

11. Your Professional presence should act as a “virtual resume.” Highlighting things such as - your educational background - professional photo (emphasis on professional) - field of interest - what area/ region you are in Take care/ pride in the image you put out there because it represents you on a professional level.

12. Personal Online Presence…

13. Here is where it is more appropriate to “let your hair down.” Personal / family photos Likes and dislikes Hobbies Relationship status Personal online presence allows you to let the world see who you are, but remember that your name follows you wherever you go. So this means that there is a fine line. Where to draw the line?

14. There is a difference between this…..

15. And this….

16. DESPITE WHAT U THINK…. SOCIAL MEDIA NETWORKS HAVE CLEAR, INTEDED PURPOSES

17. Wrap Up As young, budding professionals, we are our greatest investment. Meaning, we should be branding and creating an image for ourselves that represents who we are professionally. From the coursework of New Media Driver’s License we should all be able to - better market ourselves - properly use social media groups - be able to differentiate between our professional/ personal presences