Self-marketing is an important skill for
professionals in any industry.
Here’s our list we have compiled of
Do’s and Don’ts.
// SET UP YOUR
PROFESSIONAL SOCIAL MEDIA
LinkedIn and Twitter: share and discuss your professional
interests, and your area of expertise. This gives you a great
opportunity to share relevant content and interact with
potential clients, colleagues and referrers, in a way that
can only happen online.
Networking is essential for anyone seeking to self-promote,
self-market or build a career. Networking also allows you
to begin building professional relationships that can lead
to countless opportunities, both now and into the future.
Whether we like it or not, ‘sometimes it’s not what you
know, it’s who you know’.
// PUBLISH AND / OR PRESENT!
Publish material about your area of expertise, whether it is
on your blog, as a linkedIn status, or presenting seminars
internally or externally. Make yourself heard, and known for
what you know and do!
// JOINING A COMMITEE
Make yourself an active member in any form of a committee.
Anything from professional and/ or industry bodies to
community organisations and even local sporting and
recreation groups. Lawyers often forget how simple it is to
garner work from those around you.
// LEAVE YOUR SOCIAL
MEDIA PROFILE OPEN
Drunken photos from last Saturday night are the last thing
prospective employers want to see. Your social media
activity that is available for future employers can create a
lasting first impression, and it may not be the best!
It is okay to show your individuality, but remember to
still remain integral.
When talking or writing about yourself, don’t forget to
include the things that really make you stand out.
It’s important not to forget that there can be a fine line
between selling and bragging and it is my advice to
always err on the side of caution. Nobody wants to listen
to someone who only wants to talk about ‘me’.
It’s about showing that you can truly add value.
// DON’T SELL YOURSELF SHORT,
BUT CAREFUL NOT TO BRAG
// DON’T GIVE UP!
Literally, do not give up! Persistence definitely pays oﬀ.
The opportunities will be oﬀered up to those who are
proactive and determined to develop their careers.