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Develop A Personal Brand


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Develop A Personal Brand

  1. 1. Personal Branding Use Social Media to Sell… You! Larry R. Jennings Jr. December 10, 2009
  2. 2. Agenda <ul><li>What is Personal Branding? </li></ul><ul><li>Background </li></ul><ul><li>Personal branding in the News: </li></ul><ul><li>How to establish “Brand You” </li></ul><ul><li>General Social Media Tips to Increase your Brand Awareness </li></ul><ul><li>Use Twitter </li></ul><ul><li>Use LinkedIn </li></ul><ul><li>Use Facebook (And what Not to do) </li></ul><ul><li>Put it all together </li></ul><ul><li>Conclusion </li></ul><ul><li>For More Information </li></ul><ul><li>Questions </li></ul>
  3. 3. What is Personal Branding? <ul><li>How you project yourself to the world </li></ul><ul><li>Your career & personal life are all bundled into one </li></ul><ul><li>What You can do </li></ul><ul><li>What You are about </li></ul><ul><li>What You can do for others </li></ul><ul><li>Its about separating yourself out from the rest of the pack </li></ul>Source: the undercover recruiter
  4. 4. Background <ul><li>Personal Branding </li></ul><ul><ul><li>Coined by Tom Peters in 1997 </li></ul></ul><ul><ul><li>Article called “The Brand Called You” </li></ul></ul><ul><ul><li>You need to be able to say “Who am I and What Makes Me Different Then Everyone Else!” </li></ul></ul>Source: FastCompany Magazine
  5. 5. CNN: Me 2.0 Branding Yourself Online <ul><li>The Internet is making personal branding accessible to everyone </li></ul><ul><li>Personal branding means promoting your own skills and strengths </li></ul><ul><li>Blogging and social networks are ways of reaching your target audience </li></ul>Source: CNN.COM
  6. 6. How to Establish “Brand You” <ul><li>Things to ask yourself before starting </li></ul><ul><ul><li>Who are you? </li></ul></ul><ul><ul><li>What do you want to do professionally? </li></ul></ul><ul><ul><li>What is your dream job </li></ul></ul><ul><ul><li>What are your strengths and weaknesses? </li></ul></ul><ul><ul><li>Who is your Target Audience? </li></ul></ul><ul><ul><li>Who is your competition & What sets you apart from them? </li></ul></ul>
  7. 7. And Then…. <ul><li>Try to write down your “brand” in a 15 word sentence </li></ul><ul><ul><li>If you don’t think that the answer would really pop. Then you need to work at it more. </li></ul></ul><ul><ul><li>What have you done to make yourself stand out? </li></ul></ul><ul><ul><li>What would your colleagues say is your greatest and clearest strength? </li></ul></ul><ul><ul><li>What sets you apart from other people. </li></ul></ul><ul><ul><ul><li>What is your niche? </li></ul></ul></ul><ul><ul><li>What have I done that sets you apart from other people. </li></ul></ul><ul><ul><li>What do I want to be famous for? </li></ul></ul>Source: FastCompany Magazine
  8. 8. Now What? <ul><li>Now that we know who we are.. How can we use our tools to tell everyone else? </li></ul><ul><li>Remember the 3 Cs of personal branding: </li></ul><ul><ul><li>Clarity – be clear about who you are and who you are not. </li></ul></ul><ul><ul><li>Consistency – steadfastly express your brand across all communications vehicles. </li></ul></ul><ul><ul><li>Constancy – strong brands are always visible to their target audience. </li></ul></ul><ul><li>Our tools: </li></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>LinkedIn </li></ul></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>Podcasts </li></ul></ul><ul><ul><li>Blogs / Video Blogs </li></ul></ul>Source:
  9. 9. General Social Media Branding Tips <ul><li>Be Social & Build Your Network </li></ul><ul><li>Keep information & Profile Picture Consistent </li></ul><ul><li>Reserve your name on other networks </li></ul><ul><li>Join Groups & Conversations in your area. </li></ul><ul><li>Show that you ARE an expert in your area </li></ul><ul><li>Claim your Google Profile </li></ul>
  10. 10. Use Twitter to Build Your Brand! <ul><li>Profile </li></ul><ul><ul><li>Give honest information </li></ul></ul><ul><li>Tweets </li></ul><ul><ul><li>ReTweet pertinent information and articles in your area </li></ul></ul><ul><li>Privacy </li></ul><ul><ul><li>Keep Privacy Low </li></ul></ul><ul><li>Use Hashtags </li></ul><ul><ul><li>Helps Others See Your Tweets! </li></ul></ul><ul><li>Share </li></ul><ul><ul><li>Allow your readers to share your information </li></ul></ul><ul><li>Follow other experts in a field and have them follow you. </li></ul><ul><li>BUILD YOUR REPUTATION! </li></ul>Source: Career Rocketeer
  11. 11. Use LinkedIn to Build Your Brand. <ul><li>Fill Out your Profile Completely! </li></ul><ul><li>Headline </li></ul><ul><ul><li>List job you want not one you have </li></ul></ul><ul><li>Summary </li></ul><ul><ul><li>Gear this towards the job you want. </li></ul></ul><ul><li>Get your own Unique URL! </li></ul><ul><ul><li> </li></ul></ul><ul><li>Keywords </li></ul><ul><ul><li>Helps bump your results to the top! </li></ul></ul><ul><li>Websites </li></ul><ul><ul><li>Make these other websites that you use (Blog, Twitter) </li></ul></ul><ul><li>Applications </li></ul><ul><ul><li>Add apps to showcase your blog or link to Slideshare </li></ul></ul>Source: Mashable
  12. 12. Using Facebook to Build Your Brand <ul><li>Things to do. </li></ul><ul><ul><li>Use Privacy Settings </li></ul></ul><ul><ul><li>Be mindful of your comments </li></ul></ul><ul><ul><li>Update Often </li></ul></ul><ul><ul><li>Be Real </li></ul></ul><ul><li>Things to Not Do </li></ul><ul><ul><li>Post anything unprofessional if you are friends with your boss </li></ul></ul><ul><ul><li>Post pics of yourself in your underwear </li></ul></ul>Source: brand-
  13. 13. Where Should All of this Lead? <ul><li>Your Central Hub </li></ul><ul><ul><li>All of your information in 1 place. </li></ul></ul><ul><ul><ul><li>Blog </li></ul></ul></ul><ul><ul><ul><li>E-Portfolio </li></ul></ul></ul><ul><ul><ul><li>Personal Website </li></ul></ul></ul><ul><ul><ul><ul><li>Examples </li></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Gary Vanderchuk </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Leo LaPorte </li></ul></ul></ul></ul></ul>
  14. 14. In Conclusion <ul><li>Personal branding Can help you maintain your image and assist in your career. </li></ul><ul><li>Is happening weather you want it to or not with the advent of the internet </li></ul><ul><li>Grabbing the right niche can be fun and lucrative (If your willing to go that far) </li></ul><ul><li>Don’t start a brand just to start one. Make sure that it is something that you want to do and maintain. </li></ul>
  15. 15. Questions? Special thanks to Saurav Amatya for showing us about Diigo.
  16. 16. For More Information <ul><li>History of Personal Branding: </li></ul><ul><ul><li>The Brand Called You </li></ul></ul><ul><li>Why a Personal Brand?: </li></ul><ul><ul><li>Me 2.0: Branding yourself online </li></ul></ul><ul><ul><li>Personal Branding Becomes a Necessity in Digital Age </li></ul></ul><ul><ul><li>Gary Vaynerchuk Teaches Basic Social Media Principles to CNN (Video) </li></ul></ul><ul><ul><li>Personal Behavioral Branding Could Impact Your Next Job </li></ul></ul><ul><li>Defining your Brand: </li></ul><ul><ul><li>The Personal Branding Worksheet: 10 Steps to Defining Your Authentic Personal Brand </li></ul></ul><ul><ul><li>Personal Branding - People Only See You As You See Yourself </li></ul></ul><ul><ul><li>The Secret of Personal Branding </li></ul></ul><ul><li>BLOGS & People to follow </li></ul><ul><ul><li>Personal Branding Blog </li></ul></ul><ul><ul><li>Gary Vaynerchuk </li></ul></ul><ul><ul><li>Mashable </li></ul></ul><ul><ul><li>Leo LaPorte </li></ul></ul>
  17. 17. Sources <ul><li>HOW TO: Build Your Personal Brand on LinkedIn - July 27th, 2009 | by Dan Schawbel </li></ul><ul><li> </li></ul><ul><li>How to use the features of LinkedIn to enforce your personal brand </li></ul><ul><li>YouTube - Web 2.0 Expo NY: Gary Vaynerchuk (Wine Library), Building Personal Brand Within the Social Media Landscape OreillyMedia September 19, 2008 </li></ul><ul><li>Video about how to create and use your Personal brand </li></ul><ul><li>Develop Your Career Like a Business | Personal Branding Blog - Dan Schawbel Greg Rollett on October 29th, 2009 </li></ul><ul><li>General Tips about making and using a personal brand </li></ul><ul><li>Personal Branding on Facebook: The Do's and Dont's | Blog November 12, 2009 by Evan Watson </li></ul><ul><li> </li></ul><ul><li>Tiups on what to do or not do when using facebook to communicate your personal brand. </li></ul><ul><li>20 Personal Branding Tips for Twitter | Career Rocketeer - Career Search and Personal Branding Blog By Chris Perry Sunday, July 19, 2009 </li></ul><ul><li>Tips on how to use Twitter to further your personal brand </li></ul>
  18. 18. Sources <ul><li>The Secret of Personal Branding | The Undercover Recruiter By Jörgen Sundberg 25 November 2009 </li></ul><ul><li>Some overhead on what is Personal Branding </li></ul><ul><li>The Personal Branding Worksheet: 10 Steps to Defining Your Authentic Personal Brand - Work Babble by Meg Guiseppi Nov 15 2009 </li></ul><ul><li>How to define your personal brand </li></ul><ul><li>10 Ways to Wreck Your Personal Brand By William Arruda October 29, 2009 </li></ul><ul><li>Tips on what NOT to do for your personal brand </li></ul><ul><li>Personal Branding - People Only See You As You See Yourself By Melanie Phillibert No Date Available </li></ul><ul><li> </li></ul><ul><li>General Article about Personal branding </li></ul><ul><li>Me 2.0: Branding yourself online - By Mark Tutton November 10, 2009 </li></ul><ul><li>Article about how with the internet on the rise and there is greater ability to see everyone, you need to carve out your own little spot for yourself. </li></ul><ul><li>The Brand Called You | Fast Company By: Tom Peters Tue Dec 18, 2007 </li></ul><ul><li> </li></ul><ul><li>The original article that began the concept of “personal branding” </li></ul><ul><li>18 Sources of Personal Branding Credibility | Personal Branding Blog Dan Schawbel on November 16th, 2009 </li></ul><ul><li>How to increase your expertise on something </li></ul>