This document outlines the creation of a personal web portfolio and resume site with the goal of informing potential future employers of the creator's skills, experiences, and work. The site will include sections about the creator, their photography, journalism work, resume, and contact information. It will have a clean and simple design focused on showcasing the creator's work. The intended audience is future employers. The site is being marketed through emails attached to job applications and through an online job search site in order to get the attention of potential employers. Initial traffic to the site has been modest but in line with expectations given the narrow target audience.

2. THE PROJECT
What: A personal web portfolio/resume.
Goal: To provide and information base of
my work and experience to inform future
employers of my skills, desires and past
experiences.

3. WHY?
As our society transitions from using
print mediums to one that embraces
the web, online resumes are becoming
more popular and in most cases
preferred.
Potential visitors will be possible future
employers, so the point of viewing my
web page will be to inform and provide
materials that they need to be able to
make an accurate evaluation.

4. SECTIONS
About me:
This section will tell about me and about the
opportunities and experiences I am pursuing.
I will include a small portion about my history
and where I plan to go.
Here I will also share why I do what I do.

5. SECTIONS
Photo: (Major)
In this photo section, I plan to host my best
photography.
I will either have a slide show, or develop
different sections to display the photos.

6. SECTIONS
Journalism: (Major)
Here I will post all of my previous journalism
stories.
I will post stories I have done for class and any
other journalistic work.

7. SECTIONS
Resume
Here I plan to include a written resume.

8. SECTIONS
Contact:
The last page will be a contact page that
includes contact information.

9. THEME
I plan to create a website that is
inviting, focused, and informative.
I want to keep the site simple and elegant, but
creative and interesting as well.
My project will be unique in the sense that it
will feature my work, photography and
history.

10. COLOR & THEME
Color: I want to
keep it simple
and clean
Theme: Vortex
seems to work
well. I have a
few others in
mind I am still
thinking on.

11. AUDIENCE
This website will be for my personal
resume/portfolio so it will be geared toward
future employers
Also, I would love for this to be a place for
others to just view my work.

12. MULTIMEDIA
From a former class, I have an audio piece I
would like to include.
I would also like to use a slideshow for my
pictures.
I will post excerpts from my Storify featuring
social media skills.
I will probably add more as I discover new
interactive features.

13. WEBSITE

18. MARKETING PLAN
Since I am only marketing to future employers I used email
and a job search site to promote my website.
Through email I have emailed job applications along with a
cover letter. In the application I attach a resume and on
that resume I have my website link.
For marketing this, each recipient gets a little different
message depending on the job description. Because I
have many interest, I have applied to a variety of fields.
The message is straight forward for each potential
employer. I promote my skills & experience in seeking a
job.

19. The second place my website is being promoted is through
an online job search site called internships.com. This
sight makes it easier for me to submit to different
internships/jobs while also promoting my resume for
potential employers to see.

20. Why email and a job search site?
I chose email and a job search site as my main
means of marketing because of the content of
my website. My audience is future employers
and the best way to get their attention is
through a direct email or job site.
The purpose of this website is to show employers
my work and experience. I do this mainly when I
am applying for a job/internship or searching
for one.

21. RESULTS:
General overview of the interaction for the month of November.

22. RESULTS
Unique visitors
Out of the 9 views I got, 5 of them were unique visitors. Given I have applied to
around 7 places, I am hoping that some of these 5 are from potential employers.

23. Audience Analytics:
Most of my views came from Midland, my hometown. This can be partly because
my family is there. Another reason is that I have applied to a few jobs back home
for a position after graduation. Its nice to see some interaction from cities such
as Austin and Dallas.

24. CONCLUSION
I feel like I got about the amount of traffic I was
expecting with this project. Because I have
such a narrow audience with who I was
targeting, I was surprised to see that some of
my page views came from Dallas, a place where
I applied for a future job. It was also nice to see
that the bounce rate wasn’t that high, around
11%, so that shows me that the people who are
visiting are actually staying for some time, and
that’s what its all about.

25. MOVING FORWARD
Facebook & Twitter: I wasn’t really sure how to promote my
personal resume on social media at the beginning. I felt like it
would be odd to post my resume on my twitter to all of my
friends. But the more I thought about it, using my content to
push the message will be a great way for me to expand on my
page views. Instead of just promoting to potential employers
alone, I can push my content just for the sake of sharing
content. Through that, I believe I will find more success with
page views.
LinkedIn: Get one!! This seems like a great self promoting
opportunity, so I will definitely take time to create and promote
myself through this outlet as well.

26. THANK YOU!