Self-marketing is an important skill for professionals in any industry. Here’s our list we have compiled of Do’s and Don’ts.

1. The Do’s & Don’ts
SELF - MARKETING
THE DO’S
LinkedIn and Twitter: share and discuss your professional interests, and your
area of expertise. This gives you a great opportunity to share relevant content
and interact with potential clients, colleagues and referrers, in a way that can
only happen online.
// SET UP YOUR
PROFESSIONAL SOCIAL MEDIA
Self-marketing is an important skill for professionals in any
industry. Here’s our list we have compiled of Do’s and Don’ts.
Share & Enjoy
www.alexcorreaexecutive.com.au
// NETWORK, NETWORK, NETWORK
Networking is essential for anyone seeking to self-promote,
self-market or build a career. Networking also allows you to begin
building professional relationships that can lead to countless
opportunities, both now and into the future. Whether we like it or
not, ‘sometimes it’s not what you know, it’s who you know’.
// PUBLISH AND / OR PRESENT!
Publish material about your area of expertise, whether it is on your blog, as a
linkedIn status, or presenting seminars internally or externally. Make yourself
heard, and known for what you know and do!
// JOINING A COMMITEE
Make yourself an active member in any form of a committee. Anything from
professional and/ or industry bodies to community organisations and even
local sporting and recreation groups. Lawyers often forget how simple it is to
garner work from those around you.
THE DON’TS // LEAVE YOUR SOCIAL
MEDIA PROFILE OPEN
Drunken photos from last Saturday night
are the last thing prospective employers
want to see. Your social media activity
that is available for future employers can
create a lasting first impression, and it
may not be the best! It is okay to show
your individuality, but remember to still
remain integral.
// DON’T SELL YOURSELF SHORT,
BUT CAREFUL NOT TO BRAG
When talking or writing about yourself, don’t forget to include the things that
really make you stand out. It’s important not to forget that there can be a fine
line between selling and bragging and it is my advice to always err on the side
of caution. Nobody wants to listen to someone who only wants to talk about
‘me’. It’s about showing that you can truly add value.
// DON’T GIVE UP!
Literally, do not give up! Persistence definitely
pays off. The opportunities will be offered up
to those who are proactive and determined to
develop their careers.