Professional Online Identity Across Multiple Platforms

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Creating a simple toolset for your professional online identity that can be applied to any social media profile.

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  • Institute for the Future’s Future Work Skills 2020 Project “analyzes key drivers that will reshape the landscape of work and identifies key work skills needed in the next 10 years.”
  • Professional Online Identity Across Multiple Platforms

    1. 1. PROFESSIONAL ONLINE IDENTITY ACROSS MULTIPLE PLATFORMS LORI WAHL
    2. 2. DEFINITION Professional online identity is how you describe or represent yourself in the World Wide Web through various social media tools, websites and applications. Sometimes called a personal brand. It is the information about you that is housed in the Profile or About Me section of most websites. It is the first impression you make online.
    3. 3. WHY IS THIS IMPORTANT? In 2013, 94% of US companies used social networks and media as part of job recruiting. Jobvite Social Recruiting Survey 2013 We use the web to find people for work or for collaboration, to learn about a person before we meet them, and to become more involved in our industries and organizations. You want to be in control of content about yourself on the web.
    4. 4. NEW MEDIA “New media is placing new demands on attention and cognition. It is enabling new platforms for creating online identity while at the same time requiring people to engage in activities such as online personal reputation and identity management.” Davies, A., Fidler, D., & Gorbis, M., Future Work Skills 2020, (2011), Institute for the Future for University of Phoenix Research Institute
    5. 5. CONNECTING How can people find me? How can I find people and potential employers? How do I know I have found the person that I am looking for and not someone else with the same name?
    6. 6. WE ARE ONE OF MANY Retrieved from: http://inmaps.linkedinlabs.com
    7. 7. HOW CAN I STAND OUT FROM THE CROWD? HERE I AM!!!
    8. 8. PROJECT GOALS To create a consistent online professional identity To manage or enhance an existing online professional identity Tie your online professional identity to traditional professional tools such as a resume or a C.V.
    9. 9. TARGET AUDIENCE Anyone who has or wants to create and/or maintain a professional online identity
    10. 10. WHERE DO I START???? THIS IS SO OVERWHELMING
    11. 11. STEP 1: GOOGLE YOURSELF! What is out there already? Do you like what you see? The results of that search is what you look like on the web to anyone looking for you.
    12. 12. From Google+ (this is me) There are other Lori Wahl’s out there not me! me!me!
    13. 13. CLEAN UP Remember that anything posted to the web is available to anyone that can find it. This includes potential employers. Remove any party pictures and references related to drinking, illegal drugs, sexual content, and profanity. Remember that posts from friends can also be viewed unless they are made private. Check your profile settings. No typos or bad grammar anywhere! Jobvite Social Recruiting Survey 2012
    14. 14. STEP 2: FIRST IMPRESSIONS How do you want others to see you? Name and Title/Headline are the first items on a profile and should be descriptive of you and your abilities
    15. 15. TITLE/HEADLINE This is much more interesting than “writer and educator”.
    16. 16. STEP 3: THE BIO Also called a Summary or “About Me” Used across multiple digital platforms Can also be used at the top of your resume or as part of the job application Tell us about you and what you do and the attributes that make you interesting
    17. 17. The summary elaborates on your Title or Headline. The summary tells us more about you. LINKEDIN SUMMARY
    18. 18. STEP 4: PHOTO Use a consistent, quality photo across all digital tools No babies or pets! Photo should be of you so people can recognize you Dated Not me & not professional Clear image
    19. 19. STEP 5: DIGITAL PLATFORM SELECTION Where will I make most of my connections? Be consistent across all digital platforms with name, bio, and contact information! Be the same person regardless of platform.
    20. 20. IS THIS THE SAME PERSON?
    21. 21. OTHER IDENTITIES Connecting your Real Name to alternate user names in your profile. Second Life (SL) name is Diantha Petrov Real Life (RL) name and email are listed in profile
    22. 22. POTENTIAL OUTCOMES/NEEDS MET Consistent representation across multiple platforms results in more ways to find you. Consistency demonstrates attention to detail. You know what content is online and how potential employers will perceive you.
    23. 23. INITIAL STATE OF DIGITAL PROFILES LORI WAHL ACROSS SIX DIGITAL PLATFORMS
    24. 24. LINKEDIN
    25. 25. TWITTER
    26. 26. COROFLOT
    27. 27. GOOGLE+
    28. 28. PINTEREST
    29. 29. SCOOP IT
    30. 30. PROBLEMS! Inconsistent title/description or headline Three different pictures Background design varies …at least my name is the same
    31. 31. CONSISTENT PROFILE INFORMATION LORI WAHL IMPROVED
    32. 32. LINKEDIN IMPROVED
    33. 33. TWITTER IMPROVED
    34. 34. COROFLOT IMPROVED
    35. 35. GOOGLE+ IMPROVED
    36. 36. PINTEREST IMPROVED
    37. 37. SCOOP IT IMPROVED
    38. 38. PROJECT SUCCESSES Consistent profiles! Appearing as the same person regardless of online profile location Establishing a toolset of information that can be easily applied to other online profiles Having a bio/summary that can be used for other offline applications as a whole or in parts as needed
    39. 39. TOOLSET Picture Summary/Bio Title/Headline Freelance Apparel Designer, Distance Educator, University Faculty, Second Life User, Digital Collaborator
    40. 40. SAVE YOUR TOOLSET Save your summary somewhere that you can find it and edit it outside of a user profile on a website Include your Title/Headline in the summary document too Make a folder and put your summary and picture in it Make a backup copy somewhere else
    41. 41. CHALLENGES Time cost of initial creation of photo, title/headline, and summary Time cost of revising existing digital platform accounts Deciding what online tools/websites to use and what one to part with Do I include my gaming name and profiles or not?- I still don’t have the answer to this one
    42. 42. WHAT DOES THE FUTURE HOLD?
    43. 43. FUTURE
    44. 44. MORE PEOPLE MORE CONNECTIVITY Lifespans are longer People will be working well past traditional retirement age New job types require new ways of working Virtual collaboration provides opportunities to work without geographic restrictions More inter- and trans- disciplinary collaborations to solve bigger more complex problems How do you find virtual team members? Davies, A., Fidler, D., & Gorbis, M., Future Work Skills 2020, (2011), Institute for the Future for University of Phoenix Research Institute
    45. 45. BE INTERESTING BE CONSISTENT
    46. 46. LESSONS LEARNED Periodically review your user profiles to see if they are still accurate and still presenting you in the way you want Keep profile pictures up to date. Did you age a bit since the last picture? Change your hair dramatically right before a convention or job interview? Did you learn a new skill, change jobs, or launch in a new direction? You may need an improved toolset to update your Professional Online Identity.
    47. 47. CITATIONS Jobvite Social Recruiting Survey 2013, Retrieved from: http://web.jobvite.com/rs/jobvite/images/Jobvite_SocialRecruiting20 13.pdf Davies, A., Fidler, D., & Gorbis, M., Future Work Skills 2020, (2011), Institute for the Future for University of Phoenix Research Institute http://www.iftf.org/futureworkskills/

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