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Audience research presentation
1.
2. 1. Gender?
2. Age ?
3. Should the protagonist in my video have a talking role first?
4. Do you want more dancing or acting scene in the video?
5. Should there be a boy in the video or only a girl playing the
boy role?
6. What role should she play?
7. Favourite music genre?
8. Should the costumes look like rags or normal clothes?
9. How many characters do you feel should be in the music
video?
10. What kind of colours should I use in my music video?
11. Do you prefer short or long music video?
3.
4.
5. The questionnaire was grouped into 10 males and 10 females; therefore getting a proportionate
representative of my target demographic. This prevents biased results and an equal amount of
opinions from both genders.
The research showed me that:
- I need to consider that the content of my music video will be not inappropriate
- Will have a message behind it
- Their favorite music genre are R&B (30%) and Rock (30%).
- They want more dancing ( 80%)
- They want normal clothes to see in my video (60%)
- My protagonist should have a speaking role first; which could be something like โLadies,
2012, itโs time to switch the rolesโ or โThey canโt hold us downโ (75%)
- There should be only a girl playing the boy role (60%)
- I should use black and white colors scheme- to point of stereotype. (85%)
- My protagonist should play the role of powerful young lady (38%)
- However, people arenโt sure if I should produce long or short music videos, which means I
have only two opinions, go and ask for advice my media teachers, or decided by myself.
(50% , 50%)