Part of https://craigschwartza2media.wordpress.com/

1. AUDIENCE
QUESTIONNAIRE ANALYSIS

2. What kind of link do you like
to see between a music
video and the song?
This question was designed to see what kind of music video the audience liked in
general. The results show that the majority of the recipients preferred to have a
video which represents the mood and style of the song, this is what I had planned
for my video initially and so enables me to stick to some of the same ideas.
The other results are much less favoured by the audience and so I will not need to
take these results into consideration as I have an obvious result to follow.
The way I will use this in my production will be by using colours, lighting and mise
en scene that match the mood and feel of the song, this mood will be determined
by a later question to find what kind of style I will be representing in my video.

3. Do you prefer to see a
narrative or visual video?
The use of this question was to find out whether I should be focusing on a narrative
based video or more of an aesthetic video. The results are a 50/50 split and so not
much can actually be gleaned from this however it does mean that whatever
option I choose it should be well suited for the audience.
I will most likely choose a visual video since that it is what my original idea was
however if needed, I can change the video to have a basic narrative.
A visual video would be achieved by having a variety of shots with different
compositions and styles put together to make the video visually appealing to the
audience.

4. Do you like the characters in
the video to be the same as
the audience of the song?
From this question I was hoping to find what kind of actor I should be using in the
video. The results show a very strong pattern favouring the actors to be the same
as the audience. From looking at the demographic of the EDM (look at the
previous post), I can see this is a young, white male. This will probably be the
basis of choosing my actor for the video as it is shown to be a clear idea the
audience like.
The other results show that 30% don’t mind who the actor is and so by whoever I
choose for the character, It wont bother these members of the audience. One
person said they disagree with the majority however I think this can be ignored
since that it is a too small result to act upon.
The way I will use these results is by taking consideration when choosing my
actor/s so that they will appeal to the audience and successfully represent the
song and dance genre.

5. What outfits do you like the
actors to wear?
By the use of this question it will show me what kind of clothing I will need to use
when planning and shooting my production. The results show that most of the
answers are favouring plain clothes and clothes suited to the song. I could actually
use both ideas in my final video as it will consist of many different shots and so I
could mix up different clothing styles for each shot therefore appealing to as many
people as possible.
10% suggested using casual clothes and none decided it doesn’t matter. Both
these results are fairly insignificant since that not enough results for these answers
were received and so I will not use these ideas for the video.
When choosing the clothing for my video I will include some clothing to be plain
such as basic white, grey and black t-shirts and some clothing to be representing
the EDM genre such as brightly coloured outfits and designs since that this is the
kind of clothing that is linked with festivals and clubs.

6. What setting do you like to
see for a video?
This question was designed to find out where I should be planning to film my video
in order to start looking for the necessary locations. The results show a variety of
spread answers, 40% said that it needs to match the style of the song and so this
means I will need to look at what kind of locations would be best at recreating the
atmosphere and mood of the song. Another 40% said many locations would be
needed and that they should switch between them throughout the video, this is a
common convention that I’ve seen in other videos where there will be many
different settings that are shown from different shots and is an effective way of
stopping the video become boring. Also there is an even split between urban and
rural locations which doesn’t give much closure on what setting to use however of
combined with the idea of different locations, the two contrasting settings could
work well.
I can glean from this, that by using a mix of urban and rural locations which suit
the style of the song I will be able to achieve an effective video which has a lot of
interest.

7. How would you describe the
chosen song?
In order to make sure my music video reflects the mood of the song, I first need to find out what the mood of
the song is from this question. The results show a wide variety of moods and so I will group the common
answers for easier analysis.
”Strange but cool” & “It has some disturbing/spooky features but with house song sounds.” – These answers
suggest that the song is a mix of common club sounds and a “Strange” mood.
“Electronic” & “Clubby” – These results show that the song has conventional dance music aspects.
“Dark” – This answer links into one of the previous answers of being “Disturbing”, this is quite a difficult mood
to reflect but with consideration it can be done.
“happy” & “Jazzy and Groovy.” – This shows that there is a lighter side to the song and so helps balance out
the ‘darker’ moods.
“im not sure”, “nothing” & “Doesn’t really have a mood for me” – These results don’t show any results that
could be used to plan the video
When planning the video I will need to consider all the results given. The results that suggest the song being
clubby means that I will need to conform to certain conventions of EDM music videos. The dark and disturbing
moods means that I will need to have some abstract shots and disorientating camera angles to reflect this
vibe. The happy feeling means that I can use some high key shots to present a lighter side to the song.

8. If you had to choose a colour
to suit the song, which
colour would you use?
This question had two purposes, to determine a colour scheme for the video and
to give a better description of what mood the song is showing. The most popular
colours were blue and purple, these are colours associated with EDM music and
so will fit well for the music video. Also they are cold colours and so supports the
dark and mysterious mood from the previous question. The yellow and orange are
not as popular but have 30% of the results and a good contrast against the blue
and purple. They give connotations of happiness and so would provide a good
colour scheme for the high key shots.
The way I will use these colours is by selecting clothing and props to match these
colours, also by adding filters in the editing stage and by using colour grading I
can apply these colours to tint the footage to give it certain connotations.

9. Do you think a day shoot or
a night shoot would fit the
song better?
This question shows me what time of day I should plan to do my filming for the
music video. The majority of the results suggest a night shoot would be better, I
will most likely follow this as the night shoot would work well with a blue/purple tint
filter however I can still use day shoots for other shots and maybe apply an
orange/yellow filter to represent the lighter mood of the song.
By using the night shoots I would be able to better achieve the spooky and dark
mood I am aiming for and so I think the majority of the shots will be filmed at night.

10. Do you find that a repetitive
video would become boring
for this song?
The aim of this question was to help me decide if I should continue with my initial
idea of a repeating shot video or whether that idea will be too boring and the
audience will lose interest. The results suggest that it could work as long as there
is not too much repetition occurring. This will allow me to stick with my previous
idea however I must ensure that I have a wide variety of shots that are all different
if I want this idea to work.
I think the idea of having the exact same shot with slight changes each repeat will
most likely not work however I could do something similar by maybe doing the
same shot but in different locations or have other short shots inbetween the main
shot.

11. After hearing the song, do
you think a narrative or
video is better suited to the
song?
This question is similar to the second question however it is more focused on the
chosen song rather than being a general question. I am glad that I included this in
the questionnaire since that the original question didn’t produce any helpful result.
The results from this question show that a visual video is better suited to the track
and so my initial ideas will work still. However since that 40% said they would
prefer a narrative video, I think that it would be a good idea to include a very loose
narrative. It may only be a very weak plot but it will still keep some interest on the
video.

12. What have I learned from this questionnaire?
This questionnaire has given me a clearer idea on what I am aiming to achieve when producing my music video in order to
appeal to the target audience and maximize the viewers. Most of the results have shown that my initial ideas are still valid to
use and provided more of a closure on what my plan is whereas the other questions have shown me what mood and emotions
I am trying to represent and convey in the final production.
I will use these results and analysis‘s when planning, filming and editing my final product to achieve the highest quality
production I am able to produce.