The document discusses a parking issue at a school where the parking lot is full by 9:30am, leaving no parking for students with later classes. It proposes using behavioral design tips to nudge commuter students towards taking public transportation instead of driving by highlighting the gains of public transportation like direct access, rather than focusing on the loss of parking. A design will be proposed to show commuter students how public transportation can benefit them.

1. Research, Branding, Motion Graphics For Nudge Design Studio David Kempen

2. Current Situation
There is no parking for commuter students that have class past 9:30 AM.
Research, Branding, Motion Graphics For Nudge Design Studio David Kempen

3. Here is the parking lot at 9:00 am.
Research, Branding, Motion Graphics For Nudge Design Studio David Kempen

4. Here is the parking lot filled at 9:30 am.
Research, Branding, Motion Graphics For Nudge Design Studio David Kempen

5. There is no one regulating the gate to the parking lot.
Research, Branding, Motion Graphics For Nudge Design Studio David Kempen

6. Desired Behavior
Get commuter students to take public transportation to school.
Research, Branding, Motion Graphics For Nudge Design Studio David Kempen

7. Design-Tip Employed
Gain Vs Loss Principle – it is always more effective to highlight what a
subject gains from a situation
Research, Branding, Motion Graphics For Nudge Design Studio David Kempen

8. Nudge Design Proposal
Research, Branding, Motion Graphics For Nudge Design Studio David Kempen
Show commuter students that they have direct access to public
transportation.