Implementing nudge design to influence car pooling at Hofstra University.

1. ETHICAL
TRANSPORTATION
SYSTEM

2. Research, Branding, and Motion Design for Nudge Design Studio
Dan Goldberg
IDENTIFIED PROBLEM
At the dawn of every Fall semester at Hofstra
University, the commuter parking lots are
filled in excess throughout several hours of
each day. There is not enough space for
every one at peak hours of the day.

3. Research, Branding, and Motion Design for Nudge Design Studio
OBSERVATION
 As a junior commuter student, Steven
continuously struggles with finding a parking
space in a timely fashion to reassure that he is
not late for class. Sometimes it takes Steven
upwards of 20 minutes just to find a spot.
 Steven is not alone.

4. Research, Branding, and Motion Design for Nudge Design Studio
Dan Goldberg
OBSERVATION
 Along with currently enrolled commuting students, it
appears that Hofstra University does not calculate the
ratio of accepted freshman students to the amount of
parking spaces available.

5. Research, Branding, and Motion Design for Nudge Design Studio
OBSERVATION
 The majority of these commuting students are only
driving themselves to and from Hofstra University. The
reason for that this is an issue is because there is not
an approximate number of parking spaces per
commuting student.

6. Research, Branding, and Motion Design for Nudge Design Studio
DESIRED BEHAVIORAL OUTCOME
 Influence an alternative car-pool
campaign that brings commuting
students with similar starting locations,
and schedules together to consolidate
space and fix the problem.
 Implement a program that alternates in a
fashion that is fair, along with a possible
reward for proof of carpooling.
Students will appreciate the movement
and spread the word in order to see
results.

7. Research, Branding, and Motion Design for Nudge Design Studio
DESIGN TIP
To encourage people to engage in a
behavior where the positive outcome is
delayed, but in progress if enough people
partake. Introduce present benefits to make
the desired outcome more appealing.

8. Research, Branding, and Motion Design for Nudge Design Studio
PRESENT BENEFIT
 Work together with other peers to change a situation that
ef fects yoursel f as wel l as other students.
 Use it as an oppor tunity to get to know other peers, and .

9. Research, Branding, and Motion Design for Nudge Design Studio
PHOTOMONTAGE

10. Research, Branding, and Motion Design for Nudge Design Studio COMMUTER SURVEY
 Timestamp
 Of fering Ride/ Need Ride
 Where are you carpooling f rom?
 Other area
 Closest major intersection of your point of origin C
 Contact info
 Name
 Any additional information about your commute?