2. Research, Branding, Motion Graphic for Nudge Design Studio Brandon Chivers
Identified Situation
Much of the city relies on the subway as its main source
of transportation, over 5 million people ride the transit
network each weekday.
https://en.wikipedia.org/wiki/Mass_transit_in_New_York_City
3. Research, Branding, Motion Graphic for Nudge Design Studio Brandon Chivers
• Overcrowding, fare increases, and lack of Wi-Fi hotspots.
4. Research, Branding, Motion Graphic for Nudge Design Studio Brandon Chivers
Subway Stations in NYC that have Wi-Fi and/or Cell Service.
Nothing in Brooklyn, Queens or the Bronx.
Shaded in areas= Wi-Fi and/or Cell Service capable
5. Research, Branding, Motion Graphic for Nudge Design Studio Brandon Chivers
Desired Behavioral Outcome
Maintaining a more customer-friendly environment, the
proper disposal of newspapers and other forms of litter
also helps to prevent track fires and system flooding—long
term reducing delays and safety.
6. Research, Branding, Motion Graphic for Nudge Design Studio Brandon Chivers
Design Tip
To encourage people to select a specific option, make it
the default; likewise to discourage people from selecting
an option, don’t make it the default.
7. Research, Branding, Motion Graphic for Nudge Design Studio Brandon Chivers
Proposed Design Solution
Create a series of trash cans that could be implemented in
the subway system making it the desirable way to dispose
of trash and waste.
8. Research, Branding, Motion Graphic for Nudge Design Studio Brandon Chivers
Illustrated Solution
Trash
compactor
Compacting
every 30 mins.
9. Research, Branding, Motion Graphic for Nudge Design Studio Brandon Chivers
Name & Logo Design Process
Persuasive in German: überzeugend
Influence in Portuguese: influência
Motivate in Swedish: motivera
10. Research, Branding, Motion Graphic for Nudge Design Studio Brandon Chivers
Name & Logo Design Process
Überzeugend + motivera = Tüvera
