2. Research, Branding, and Motion Design for Nudge Design Studio
Dan Goldberg
Identified Problem
• At Hofstra University, the commuter parking lots are filled in excess
throughout several hours of each day.
There is not enough space for every one at peak hours of the day.
3. Research, Branding, and Motion Design for Nudge Design Studio
Observation
• Steven, a commuter student continuously struggles with finding a parking
space.
Steven is always late for class.
• Sometimes it takes Steven upwards of 20 minutes just to find a spot.
• Steven is not alone.
4. Research, Branding, and Motion Design for Nudge Design Studio
Dan Goldberg
Observation
• Hofstra University does not calculate the ratio of
commuter students to the amount of parking spaces
available.
5. Research, Branding, and Motion Design for Nudge Design Studio
Observation
• Students are only driving themselves to and from Hofstra
University.
• This is an issue.
6. Research, Branding, and Motion Design for Nudge Design Studio
Design Tip
To encourage people to engage in a behavior where the
positive outcome is delayed, introduce present benefits
to make the desired outcome more appealing.
7. Research, Branding, and Motion Design for Nudge Design Studio
Desired Behavioral Outcome
• Influence car-pool campaign to consolidate
space and fix the problem.
• Group students based on;
Similar starting locations
Similar Schedules
8. Research, Branding, and Motion Design for Nudge Design Studio
Dan Goldberg
Desired Behavioral Outcome
• The program will;
Alternate drivers in a fashion that is fair.
After time, provide a reward for proof of carpooling.
Students will appreciate the movement and spread the
word in order to see results.
9. Research, Branding, and Motion Design for Nudge Design Studio
Suggested Solution
• Create a mobile application that;
Utilizes an aerial drone which pinpoints where open
parking spots are located.
Motivates students to work together with other peers to
change the situation.
10. Research, Branding, and Motion Design for Nudge Design Studio
Dan Goldberg
Research, Branding, and Motion Design for Nudge Design Studio
Naming and Logo Design Process
11. Research, Branding, and Motion Design for Nudge Design Studio Commuter Survey
• Timestamp
• Offering Ride/ Need Ride
• Where are you carpooling from?
• Other area
• Closest major intersection of your point of origin
• Contact info
• Name
• Any additional information about your commute?
12. Research, Branding, and Motion Design for Nudge Design Studio
Dan Goldberg
Mobile app
In Progress…
13. Research, Branding, and Motion Design for Nudge Design Studio
Dan Goldberg
Naming and Logo Design Process
• Influence in Italian: Macchina; AutoPozza
• Influence in Finnish: Joukkue
• Revise in German; Pendeln, Commute
• Autokue, Macchinakue
14. Research, Branding, and Motion Design for Nudge Design Studio
Dan Goldberg
Naming and Logo Design Process
15. Research, Branding, and Motion Design for Nudge Design Studio
Dan Goldberg
Naming and Logo Design Process
16. Research, Branding, and Motion Design for Nudge Design Studio
Dan Goldberg
Naming and Logo Design Process
