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Ethical Transportation System
Research, Branding, and Motion Design for Nudge Design Studio 
Dan Goldberg 
Identified Problem 
• At the dawn of every Fall semester at Hofstra 
University, the commuter parking lots are filled in 
excess throughout several hours of each day. 
There is not enough space for every one at peak 
hours of the day.
Research, Branding, and Motion Design for Nudge Design Studio 
Observation 
• As a junior commuter student, Steven continuously 
struggles with finding a parking space in a timely 
fashion to reassure that he is not late for class. 
Sometimes it takes Steven upwards of 20 minutes 
just to find a spot. 
• Steven is not alone.
Research, Branding, and Motion Design for Nudge Design Studio 
Dan Goldberg 
Observation 
• Along with currently enrolled commuting 
students, it appears that Hofstra University 
does not calculate the ratio of accepted 
freshman students to the amount of parking 
spaces available.
Research, Branding, and Motion Design for Nudge Design Studio 
Observation 
• The majority of these commuting students are only 
driving themselves to and from Hofstra University. 
The reason for that this is an issue is because there 
is not an approximate number of parking spaces per 
commuting student.
Research, Branding, and Motion Design for Nudge Design Studio 
Design Tip 
• To encourage people to engage in a behavior 
where the positive outcome is delayed, but in 
progress if enough people partake. Introduce 
present benefits to make the desired outcome 
more appealing.
Research, Branding, and Motion Design for Nudge Design Studio 
Desired Behavioral Outcome 
• Influence an alternative car-pool campaign 
that brings commuting students with similar 
starting locations, and schedules together to 
consolidate space and fix the problem. 
• Implement a program that alternates in a 
fashion that is fair, along with a possible 
reward for proof of carpooling. 
• Students will appreciate the movement and 
spread the word in order to see results.
Research, Branding, and Motion Design for Nudge Design Studio 
Suggested Solution 
• Suggest a method of car pooling and 
organize it based on location, and 
schedule, in order to consolidate 
spaces and open up parking spots. 
Create a mobile application that utilizes 
an aerial drone which pinpoints where 
open parking spots are located. Work 
together with other peers to change a 
situation that effects yourself as well as 
other students. 
Use it as an opportunity to get to know 
other peers, and make friends.
Research, Branding, and Motion Design for Nudge Design Studio 
Present Benefit
Research, Branding, and Motion Design for Nudge Design Studio Commuter Survey 
• Timestamp 
• Offering Ride/ Need Ride 
• Where are you carpooling from? 
• Other area 
• Closest major intersection of your point of origin 
• Contact info 
• Name 
• Any additional information about your commute?
Mobile app

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Parking

  • 2. Research, Branding, and Motion Design for Nudge Design Studio Dan Goldberg Identified Problem • At the dawn of every Fall semester at Hofstra University, the commuter parking lots are filled in excess throughout several hours of each day. There is not enough space for every one at peak hours of the day.
  • 3. Research, Branding, and Motion Design for Nudge Design Studio Observation • As a junior commuter student, Steven continuously struggles with finding a parking space in a timely fashion to reassure that he is not late for class. Sometimes it takes Steven upwards of 20 minutes just to find a spot. • Steven is not alone.
  • 4. Research, Branding, and Motion Design for Nudge Design Studio Dan Goldberg Observation • Along with currently enrolled commuting students, it appears that Hofstra University does not calculate the ratio of accepted freshman students to the amount of parking spaces available.
  • 5. Research, Branding, and Motion Design for Nudge Design Studio Observation • The majority of these commuting students are only driving themselves to and from Hofstra University. The reason for that this is an issue is because there is not an approximate number of parking spaces per commuting student.
  • 6. Research, Branding, and Motion Design for Nudge Design Studio Design Tip • To encourage people to engage in a behavior where the positive outcome is delayed, but in progress if enough people partake. Introduce present benefits to make the desired outcome more appealing.
  • 7. Research, Branding, and Motion Design for Nudge Design Studio Desired Behavioral Outcome • Influence an alternative car-pool campaign that brings commuting students with similar starting locations, and schedules together to consolidate space and fix the problem. • Implement a program that alternates in a fashion that is fair, along with a possible reward for proof of carpooling. • Students will appreciate the movement and spread the word in order to see results.
  • 8. Research, Branding, and Motion Design for Nudge Design Studio Suggested Solution • Suggest a method of car pooling and organize it based on location, and schedule, in order to consolidate spaces and open up parking spots. Create a mobile application that utilizes an aerial drone which pinpoints where open parking spots are located. Work together with other peers to change a situation that effects yourself as well as other students. Use it as an opportunity to get to know other peers, and make friends.
  • 9. Research, Branding, and Motion Design for Nudge Design Studio Present Benefit
  • 10. Research, Branding, and Motion Design for Nudge Design Studio Commuter Survey • Timestamp • Offering Ride/ Need Ride • Where are you carpooling from? • Other area • Closest major intersection of your point of origin • Contact info • Name • Any additional information about your commute?