2. Research, Branding, and Motion Design for Nudge Design Studio Dan Goldberg
Iden%fied
Problem
• At Hofstra University, the commuter parking lots are filled in excess
throughout several hours of each day.
• There is not enough space for every one at peak hours of the day.
3. Research, Branding, and Motion Design for Nudge Design Studio Dan Goldberg
Observa%on
• Commuter student, Steven, continuously struggles with finding a parking
space.
• Steven is always late for class.
• Sometimes it takes Steven upwards of 20 minutes just to find a spot.
• Steven is not alone.
4. Research, Branding, and Motion Design for Nudge Design Studio Dan Goldberg
Observa%on
• Hofstra University does not calculate the ratio of commuter students to the
amount of parking spaces available.
5. Research, Branding, and Motion Design for Nudge Design Studio Dan Goldberg
Observa%on
• The majority of these commuting students are only driving themselves to
and from Hofstra University.
• This is an issue.
• There is not an approximate number of parking spaces for each
commuting student.
6. Research, Branding, and Motion Design for Nudge Design Studio Dan Goldberg
Design
Tip
• To encourage people to engage in a behavior where the positive
outcome is delayed, introduce present benefits to make the
desired outcome more appealing.
7. Research, Branding, and Motion Design for Nudge Design Studio Dan Goldberg
Desired
Behavioral
Outcome
• Influence car-pool campaign to consolidate space and fix the
problem.
• Group students based on;
Similar starting locations
Similar Schedules
8. Desired
Behavioral
Outcome
• The program will;
Alternates in a fashion that is fair.
After time, provide a reward for proof of carpooling.
Students will appreciate the movement and spread the
word in order to see results.
9. Research, Branding, and Motion Design for Nudge Design Studio Dan Goldberg
Suggested
Solu%on
• Create a mobile application that;
Utilizes an aerial drone which pinpoints where open parking spots are located.
Motivates students to work together with other peers to change the situation.
10. Research, Branding, and Motion Design for Nudge Design Studio Dan Goldberg
Research, Branding, and Motion Design for Nudge Design Studio Dan Goldberg
Present
Benefit
11. Research, Branding, and Motion Design for Nudge Design Studio Dan Goldberg
Commuter
Survey
• Timestamp
• Offering Ride/ Need Ride
• Where are you carpooling from?
• Other area
• Closest major intersection of your point of origin
• Contact info
• Name
• Any additional information about your commute?
13. Research, Branding, and Motion Design for Nudge Design Studio Dan Goldberg
Naming
and
Logo
Design
Process
• Influence
in
Italian:
Macchina;
AutoPozza
• Influence
in
Finnish:
Joukkue
• Revise
in
German;
Pendeln,
Commute
• Autokue,
Macchinakue
