2. Research, Branding, and Motion Design for Nudge Design Studio
Dan Goldberg
Identified Problem
• At Hofstra University, the commuter parking lots
are filled in excess throughout several hours of
each day.
• There is not enough space for every one at peak
hours of the day.
3. Research, Branding, and Motion Design for Nudge Design Studio
Observation
• Commuter student, Steven, continuously struggles
with finding a parking space.
• Steven is always late for class.
• Sometimes it takes Steven upwards of 20 minutes
just to find a spot.
• Steven is not alone.
4. Research, Branding, and Motion Design for Nudge Design Studio
Dan Goldberg
Observation
• Hofstra University does not calculate the ratio of
commuter students to the amount of parking spaces
available.
5. Research, Branding, and Motion Design for Nudge Design Studio
Observation
• The majority of these commuting students are only
driving themselves to and from Hofstra University.
• This is an issue.
• There is not an approximate number of parking
spaces for each commuting student.
6. Research, Branding, and Motion Design for Nudge Design Studio
Design Tip
• To encourage people to engage in a behavior
where the positive outcome is delayed,
introduce present benefits to make the desired
outcome more appealing.
7. Research, Branding, and Motion Design for Nudge Design Studio
Desired Behavioral Outcome
• Influence car-pool campaign to consolidate
space and fix the problem.
• Group students based on;
Similar starting locations
Similar Schedules
8. Desired Behavioral Outcome
• The program will;
Alternates in a fashion that is fair.
After time, provide a reward for proof of
carpooling.
Students will appreciate the movement
and spread the word in order to see
results.
9. Research, Branding, and Motion Design for Nudge Design Studio
Suggested Solution
• Create a mobile application that;
Utilizes an aerial drone which pinpoints where open
parking spots are located.
Motivates students to work together with other peers to
change the situation.
10. Research, Branding, and Motion Design for Nudge Design Studio
Dan Goldberg
Research, Branding, and Motion Design for Nudge Design Studio
Present Benefit
11. Research, Branding, and Motion Design for Nudge Design Studio Commuter Survey
• Timestamp
• Offering Ride/ Need Ride
• Where are you carpooling from?
• Other area
• Closest major intersection of your point of origin
• Contact info
• Name
• Any additional information about your commute?
13. Research, Branding, and Motion Design for Nudge Design Studio
Dan Goldberg
Naming and Logo Design Process
• Influence in Italian: Macchina; AutoPozza
• Influence in Finnish: Joukkue
• Revise in German; Pendeln, Commute
• Autokue, Macchinakue
