2. Research, Branding, and Motion Design for Nudge Design Studio
Dan Goldberg
Identified Problem
• At the dawn of every Fall semester at Hofstra
University, the commuter parking lots are filled in
excess throughout several hours of each day.
There is not enough space for every one at peak
hours of the day.
3. Research, Branding, and Motion Design for Nudge Design Studio
Observation
• As a junior commuter student, Steven continuously
struggles with finding a parking space in a timely
fashion to reassure that he is not late for class.
Sometimes it takes Steven upwards of 20 minutes
just to find a spot.
• Steven is not alone.
4. Research, Branding, and Motion Design for Nudge Design Studio
Dan Goldberg
Observation
• Along with currently enrolled commuting students, it
appears that Hofstra University does not calculate
the ratio of accepted freshman students to the
amount of parking spaces available.
5. Research, Branding, and Motion Design for Nudge Design Studio
Observation
• The majority of these commuting students are only
driving themselves to and from Hofstra University.
The reason for that this is an issue is because there
is not an approximate number of parking spaces per
commuting student.
6. Research, Branding, and Motion Design for Nudge Design Studio
Design Tip
• To encourage people to engage in a behavior
where the positive outcome is delayed, but in
progress if enough people partake. Introduce
present benefits to make the desired outcome
more appealing.
7. Research, Branding, and Motion Design for Nudge Design Studio
Desired Behavioral Outcome
• Influence an alternative car-pool campaign
that brings commuting students with similar
starting locations, and schedules together to
consolidate space and fix the problem.
• Implement a program that alternates in a
fashion that is fair, along with a possible
reward for proof of carpooling.
• Students will appreciate the movement and
spread the word in order to see results.
8. Research, Branding, and Motion Design for Nudge Design Studio
Suggested Solution
• Suggest a method of car pooling and organize it
based on location, and schedule, in order to
consolidate spaces and open up parking spots.
Create a mobile application that utilizes an aerial
drone which pinpoints where open parking spots are
located. Work together with other peers to change a
situation that effects yourself as well as other
students.
Use it as an opportunity to get to know other peers,
and make friends.
10. Research, Branding, and Motion Design for Nudge Design Studio Commuter Survey
• Timestamp
• Offering Ride/ Need Ride
• Where are you carpooling from?
• Other area
• Closest major intersection of your point of origin
• Contact info
• Name
• Any additional information about your commute?
