5. • Healthcare is one of the most
essential field in the current and
upcoming generations
• Medical Emergency is the need of
the hour in this "fast growing" world
6. The app market space is expanding. The
worldwide medical technology market has
escalated to a sum total value is likely to
reach $477.5 billion by 2020, expanding at an
annual rate of 4.1 percent on the next five
decades, according to a market research
company Evaluate Ltd.
7. • Research suggests that the future of
medical users will be all online with
lesser scope for offline
• So a 24*7 medical assistance is
necessary especially to adults and elderly
people
10. • Introducing Healcare, an app that serves as a
medical companion to every person
• It provides one step Platform for solving any health
related issues of the customers
• Its all in one click of the app for emergency
purposes such as consulting personal Doctors,
ordering medicines, needing Blood of certain
Blood Group, counselling for stress issues and
many more…
13. Core Competencies
• Collaboration with top medical experts and hospitals
• Authentic Distribution of Medicines
• Nationwide connection with medical institutes
• Most helpful Blood Bank Database
• Trained Psychologists for counselling
• Fitness Level Tracking
14. Strategic Assets
• Wide User base as no one can be 100 percent
healthy
• Healthcare field is permanent
• Medical Advertisements adding revenue
• Attracting customers from various private medical
channels
15. Current Product Line
• Medicine
• Health
• Hygiene
• Fitness
• Wellness
• Protection
• Lifestyle
Domains
• Casualty
• Diagnostics
• Counselling
• Online Orders
• Health Articles
• Fitness Tips
• Check Ups
Features
16. •
• "Healcare" will be positioned itself as a "Medical App
Assistant" to the people
• It will serve as one big source of Healthcare benefits
that many consumers will tend to use in case of illness
• It will occupy a unique position in Market hoping to
garner a greater market share since it serves
multipurposely than its competitors
Market Position
18. Sales
1st Qtr 2nd Qtr 3rd Qtr 4th Qtr
Potential Customers
33%
27%
20%
13%
7%
Age Wise Distribution
Elders
Babies
School Children
Adults
College Students
19. Notable Global Healthcare Apps
• Docasap - Search for Doctors and appointments
• Practo - Book Doctors, Labs, Gyms, Spa & Salon
• Doctor Now - Personalised Video Calls to Doctors
• Skyscape - Medical Library and Nursing References
• Medscape - Medical News, Clinical Trials, Guidelines
• TouchCare - Video Appointments with Physician
• Epocrates - Drug Information and Interaction
• Isabel - Diagnosis Assistance
20. Strengths
• Serves "Multi-purposes"
• Not much prevalent competition
currently in India
• Consumers started preferring online
than offline
• Relatively cheaper alternative
• Large connection with field experts
21. Weaknesses
• Authenticity of Medicine distribution
• Currently less relative awareness for
online medical care
• Expert appointments may be costly
• Offline medical sellers' opposition
22. Opportunities
• Internet resource widely available
• Plenty of medical related information
• Extensive use of smartphones
• Need of the hour for elderly people
emergency
23. Threats
• Medicine distribution going out of rules
• Revenue may decrease if experts
demand more
• Illegal use of medicines
• Difficult to get many efficient doctors
and counsellors
• App to be approved by FDA
24.
25. -
Demographic Segmentation
Age - Mainly Elder People ( ~ above 50 years)
Income - Middle and Upper Class
Education - Anyone can operate smartphone these days !
Generation - Current and Upcoming
31. Distinguishing Characteristics of Consumers
• People who are health conscious
• Affordable Users- Middle and Higher class
• People with higher workload prefer online
• Regular Smartphone Users
33. Their Strategic Goals
• Shared Revenue
• Channel Publicity and Promotion
• Positive Recognition and Credit
• Gain New Consumers
• Establish Brand Image
34. Healcare's Strategic Business Unit
• Marketing, Communication and Distribution
• Finance and Accounts
• Human Resource
• Public Relations
• Business Development
36. Points of Parity
• Ordering Medicines Online
• Booking Doctors Appointment
• Health Checkups and Tips
• Fitness Tracker
37. Points of Difference
• All in One Platform
• Emergency Blood requirement
• Everything related to healthcare available
under one roof
• Many Competitors facilitate professionals than
general consumers
38. Situational Contexts
• Mobile App Market is getting bigger
• In 2015, 1 billion smartphones are sold
• Average mobile app user spends more than 30 hours a month on more than two dozen
apps
• By 2017, its expected that over 268 billion downloads will generate $77 billion worth of
revenue.
• 46 percent of app users report having paid for their apps
40. Product Benefits
Free Features
• Finding and connecting with Blood Donor
in tieup with Hospitals
• Regular Health Tip Articles
• Fitness Tracker
• Primary Health Check Ups
41. Premium Features
• Personal Video Call with Physician
• Medicine Distribution
• Doctor Appointments
• Additional Health Tips from Experts
• Extra Counselling Offer
42. • Name Healcare
• Symbol
• Slogan Lifeline App
• Jingle Livelong…Lifelong…
Brand !
43. Price
• Doctors Consultation Fee + Booking
Charges
• Medicine MRP + Home Delivery Charges
(wherever applicable)
• Video Call – Rs 400 / 30 Min
• Deal with Doctors Revenue
44. Incentives
• Booking Charge is Less on subsequent app usage
• Lesser Product rate for buying more items
• Free Home Delivery for Bulk Orders
• Cashback offers for app invites and installs
• Free Consultations on special occasions, eg.
Mothers Day, Cancer Day etc.
46. • Infrastructure: An excellent working team consisting mainly of
IITians, NITians and entrepreneurs and start up enthusiasts
• Processes: A typical Start Up company Implementation
process with applied innovation and technology
• Schedule: Preliminary Schedule Plan for first 1 year
Secondary plan for consecutive years
48. DISCLAIMER
These slides were done by B V Dinesh, IIT Hyderabad,
as part of an Internship Project under the guidance of
Prof. Sameer Mathur, IIM Lucknow.
