A Marketing Plan on eHealth

1. A Marketing Plan on:
eHealth
HelpingYou atYour Doorstep
Made By: Keval Varotaraia (CSPIT)

2. Executive Summary
Situation Analysis
Goal
Strategy
Tactics
Implementation

3. Executive Summary
eHealth is an online medicine retail store where
the consumers can avail medicines at heavy
discounts and special offers.
The application also provides Click and Send
pathology reports along with Patient Tracker
and Doctor on Call.

4. Executive Summary
Situation Analysis
Goal
Strategy
Tactics
Implementation

5. Company Overview
eHealth is an online medicine retail store where the
consumers can avail medicines at heavy discounts and special
offers.
The application also provides Click and Send pathology
reports along with Patient Tracker and Doctor on Call.
We also have the city’s best doctors on eHealth in order to
provide you a world class service, along with their free
regular fitness and health blogs.

6. Market Overview
In the last decade we have seen a huge boost in e-commerce
where you can get most of the things required to be used in
your daily life.
But there has been always a need to have a flexible and
online medical store, which has the capability to offer all the
medicines available in the market.
Till the date, we are used to buying medicines from the local
medicine store where there are near to ZERO discounts.
eHealth has crossed the barriers to provide you medicines at
your doorstep.

7. Target Customers
Doorstep
Delivery
Enthusiast
Senior Citizens
Middle Class
Segment
Health Conscious
Youths
People who need
Daily Tracker for
their health

8. Executive Summary
Situation Analysis
Goal
Strategy
Tactics
Implementation

9. Goals
We at eHealth are dedicated to provide premium
and valued service to our customers. Our goal is to
become one of the largest retailers in e-commerce
industry.
We also have city’s best doctors as our partners.
Our goal is also to provide premium service to our
clients.
We also plan to double fold our revenue through
sales and advertising in next 5 years.

10. Executive Summary
Situation Analysis
Goal
Strategy
Tactics
Implementation

11. Customer Needs
• Middle Class people want medicines at
competitive prices.
• People( especially aged people) want Doctor
on call feature.
• Free Blogs on Health and Fitness for Fitness
Freaks.
• Comparable Medicine Prices according to
their Chemical Composition and Generic Name.
• Online Medicine Retail Dtore.

12. Collaborators
We will collaborate with almost all the popular
medicine manufacturing firms, and plan to
reduce the prices of the medicines as compared
to a physical retail store price
We will also have Doctors with high class
expertise who will be our partners and will
provide service to our consumers and clients
through our application.

13. Company
Our Company is divided into different units which
will perform according to their expertise.
Our key departments Include:
1. Executive Managemnt Team
2. Developing and IT Support Team
3. Marketing Department
4. Customer Support Team
5. Partner and Collaborator Relations Team

14. Competitors

15. Customer Value Proposition
Our Tagline: “Helping You atYour Doorstep”
will surely help our company position from
customer’s point of view. It will also create a
psychological impact as we will be providing
medicines at a discount rate and along with
many other benefits.
We will also provide daily health and fitness
blogs written by the best team of professionals.

16. Collaborator Value Proposition
Our Collaborators will avail special benefits
from our behalf. We will be providing special
offers in advertising and promoting their own
product on our application.
Our Partners which will include a team of
Doctors can also advertise themselves and their
level of expertise on our application which will
in turn increase their Brand Value.

17. Executive Summary
Situation Analysis
Goal
Strategy
Tactics
Implementation

18. Product and Promotion
Our Product will be a rich mix of premium services
from high end doctors along with a large online
retail of medicines offered at discounted rates
We plan to promote our brand through Social
Market along with Newspaper advertising. We will
also give loyalty points to our regular customers
which will make them more loyal to our
application. We will also offer special discounts for
our first 1000 Customers.

19. Place and Price
Our Application will be available on two platforms:
Android and IOS. We will also have a team of IT
Support which will be responsible for bug fixes and
regular updates.
If Customers want to avail doctor on call, data
analytics and Doctor Consultation Service, they
need to pay a fee of Rs 200-500 per month which
will depend on location and type of service.

20. Executive Summary
Situation Analysis
Goal
Strategy
Tactics
Implementation

21. Infrastructure
We will have a dedicated team of developers for
development of our product along with the IT
support. Our Data will be on Cloud, which will
facilitate easy access across the country. Along
with the same, user needs to have specific basic
hardware and software requirements fulfilled
from their side in order to download and run
our application.

22. Process
Users can create an account by registering through valid
email id and password. A verification link will be sent to the
email address. And once the account is verified, customers
can avail many free services along with online retail of
medicines at discounted prices.
Customers who want to avail premium service can upgrade
their account by paying the listed price through our secured
gateway.
Partners can also create their special account which will give
them special access to their patient’s health reports and data
analytics.

23. Executive Summary
Situation Analysis
Goal
Strategy
Tactics
Implementation
OVERVIEW

24. DISCLAIMER
Created by Keval Varotaria, CSPIT, during a
marketing management internship by
Prof. Sameer Mathur, IIM Lucknow.

25. THANK
YOU