Marketing plan of MED 360 android application

1. Android application
Android application

2. Are you too busy to find
and book a doctor’s
appointment ?

3. Here’s the solution

4. How does it help ?

5. Marketing Plan
• Executive Summary
• Situation Analysis
• Goal
• Strategy
• Tactics
• Implementation

7. • Many busy working class people spend
lot of time on finding and scheduling
doctor appointments and for purchase of
medicines.
• Med-360 is an application which allows
its customers to find the required doctor
and schedule the appointments from a
single place and saves lot of time and
money.
• Generating prescriptions , lab centres
with pricing ,real time availability of
medicines in the stores , maintaining
EMR’s ,diet monitoring and many more
are the basic functions of the application

9. Core Competencies
• One place for booking doctor
appointments, medicine delivery and
for any other related queries.
• Saves time, effort and money of the
customers
• 24/7 available service
• Excellent Customer Care.

10. Strategic Assets
• In-App advertisements which increase the revenue.
• Affiliations with many reputed hospitals, labs and pharmacies .
• Ensuring good customer service and providing customer support.

11. • Technology is changing the dynamics of the healthcare industry which is
growing at a rapid pace of 17% per year to expand to $160 billion by 2017 and
$280 billion by 2020.
• Health mobile applications have become a key tool of taking the care to the
hands of people
• The Indian healthcare IT market is valued at $1billion in 2015 and is likely to
grow about 1.5 times by 2018, according to a report by IT industry body
Nasscom.

12. Opportunities
• Increase in the use of smartphones and availability of internet
• Fast growing health care and health care IT markets
• Increase in population and people adopting to technological trends
to do their day to day activities

13. Threats
• New to market
• POD being nullified by already well established companies
• Low capital for promotion.

15. • To get 1 million downloads in the first
year
• To collaborate with 75+ doctors in every
the area of operation.
• To achieve at least 20% of free to premium
conversion rate in the first year

16. Strategy

17. • Start Small with proper promotion
• Adapt to the market conditions
• Highlight the Points of Difference
• Innovate and Expand

18. Target Customers
Working Professionals Families

19. Competition
Points of Parity Points of Difference
Booking
Appointments
Maintaining
EMR’S
Medicine Delivery
Priority appointments
Premium lab test
packages at discount
rates.
Free Delivery
Information about
medicines
Can check availability
of medicines at
pharmacies

20. Major Competitors

21. • Local doctors and clinics
• Multi speciality hospitals
• Specialized Doctors
• Pharmacies
• Labs
• Delivery agencies
• Advertising agencies
• Health Insurance
providers
Collaborations

22. Company Values
• Ensuring privacy and safety of medical
records of customers.
• Respect and Trust
• Committed at the core
Customer Values
• Customer Satisfaction
• 24/7 customer care support
• Save time and money
• Feedback

23. Tactics

24. Product
• Easy to use
• User friendly interface
Med 360 application

25. Service
• Saves time and money of the
customers and helps them in
reaching the best doctors
available with the help of
user ratings
• Provides other related
information like medicine
uses, side effects etc at one
place
• Data care and security are of
primary importance

26. • Locating doctors and booking appointments
• Diet monitoring
• Home delivery of medicines and lab reports
• Maintaining EMR’s
• Premium lab test packages and
health care gadgets at cheaper
rates
• Priority booking
• Free and fast delivery of
medicines and lab reports
• Direct contact with the doctor

27. • The free version will helps attracting new users and
increasing the number of users
• Premium version will be priced at $29 per year which is
cheaper compared to other competitors price.
Pricing

28. Feedback
Feedback of the customers
after using the application is
closely monitored and used
in improving the efficiency of
the service being provided

29. Incentives
• Refer and Earn
• Promo codes and
coupons
• Special membership
offers

30. Communication
• Through collaborators
• E-mails ,Websites and Blogs

31. Distribution
From official website

32. Implementation

33. Organizational Structure
CEO
Technical
Marketing
& Sales
Operations Logistics Finance

34. Business Process & Scheduling
Introduction and keeping up with market trends
Creating value and communicating
Developing the app and testing
Setting up Business strategy
Setting up market positioning
Market Research 6 weeks
2 weeks
4 weeks
6 weeks
4 weeks

35. DISCLAIMER
Created by Anurag Palaparthi, CBIT Hyderabad, during a marketing
internship by Prof. Sameer Mathur, IIM Lucknow.