Market Plan for an android app named "The Easy Health" App

1. The Easy–Health App
Market Plan

3. Have you ever experienced
waiting at Hospital
for your turn ?

4. Or.. Lets say
Do you want to be
Better At 70 ?

5. OR.. How would you feel
if someone else make
your Task Easy ?

7. Introducing
The Easy–Health App
...Helping people live easier life

9. Select the doctor
nearby using
various filters
Enjoy wait free
check up
Wait for doctors
approval within
an hour
Select your time
slot (e.g. 6-7 PM)

11. Core Competencies
Efficient search of nearby
doctors based on ratings and
filters(Price, profession, etc.).
App compatibility on various
versions and OS.
Implementation of search
engine optimization and app
store optimization.

12. Strategic Assets
 In-app purchases of articles,
in keeping with the Freemium
model.
Commission from doctors,
medial store operator and
laboratory people, per
customer.

13. Market Overview
The mobile Health app market is growing faster than a beanstalk.
OPPORTUNITIES:
People are becoming more
health cautious.
Apps like Practo are not doing
well.
Ocean of information.
THREATS:
Practo is planning to expand
and increase its market share.
Relatively new concept may
take additional effort and time

14. TARGET CUSTOMERS AND COLLABORATORS

15. COMPETITORS

17. FIRST YEAR GOALS SECOND YEAR GOALS ALL TIME GOALS
• EXPANSION IN 5+ CITIES
IN INDIA
• 5000+ DOCTORS TIE-UP
• 10000+ MEDICAL STORES
TIE-UP
• 3000+ LABORATORIES
TIE-UP
• 10000+ APP DOWNLOADS
• TURNOVER OF AROUND
10 Cr INR.
• EXPANSION IN 15+ CITIES
IN INDIA
• 15000+ DOCTORS TIE-UP
• 30000+ MEDICAL STORES
TIE-UP
• 15000+ LABORATORIES
TIE-UP
• 50000+ APP DOWNLOADS
• TURNOVER OF AROUND
30 Cr INR.
• MAKING APP USER
FRIENDLY.
• IMPROVED CUSTOMER
SATISFACTION.
• INTRODUCING LATEST
HEALTH REALATED ARTI-
CLES, ON REGULAR BASIS.

18. STRATEGY

19. Our strategy will be
very simple, to build
strong relations with
doctors, medical stores
and to target more key
customers by providing
them access to millions
of health related
articles at a very
nominal price.

20. VALUE PROPOSITION
CUSTOMERS
FOR CUSTOMERS
• FAST AND EASY ACCESS TO ALL THE INFORMATION
• UPDATES ON NEARBY HEALTH CHECKUP AT LOW
PRICES
• REGULAR TIPS ON TOPICS YOU LIKE
FOR COLLABORATORS
• NAME WILL BE DISPLAYED ON TOP BASED ON
RATINGS
• Positive work environment, good pay, growth potential,
opportunity to pursue interests
FOR COMPANY

21. TACTICS

22. FREE
VERSION
 Book your appointment with doctor,
laboratorian at clinic/home.
 Order medicines online.
 Free access to All Articles for 15 days
 BMI calculator.
 Heartbeat Calculator.

23. PREMIUM
VERSION
 Regular updates from what you view
and what you like.
 Order medicines online at discounted
price. (Delivery charges not applicable
for order above 399)
 Free access to All Articles and Videos.
 Updates on nearby health check up
programs.

24. Easy–Health
LOGO:
NAME:
TAG LINE: “..helping people live easier life.”

25. The free version of the App will help in generating traffic which
Will help in increasing our customer base and
Identifying their needs more accurately.
For Premium members: (1st year)
Price depth Price
Monthly 1.99 USD
Quarterly 3.99USD
Half-Yearly 7.99 USD
Yearly 12.99 USD
 5 % Commission from doctors per
Appointment using App.
 5% Commission from Medical Store
Operator per order.
** Prices will increase in subsequent year

26. INCENTIVES
To customers
A discount coupon is credited in the customer’s
account every-time the customer’s referral code is
used by another to place an order.
Seasonal discounts on purchasable content.
To Employees
Reward, Bonus & Recognition.

27. •Health Blogs
•Full-Featured Company Website
•Promo Videos on YouTube
•Social Media platforms
•Google Ads
•Featuring E-mails
•Advertisements
•Events in malls of all cities
•Asking collaborators to spread
the words

28. DISTRIBUTION
Apple App
Store
On following
Platforms

30. I
N
F
R
A
S
T
R
U
C
T
U
R
E
TECHNICAL TEAM
MARKETING TEAM
OPERATIONS TEAM
LOGISTICS TEAM
FINANCE TEAM

31. IMPLEMENTATION SCHEDULE
1) Market Research for identifying possible cities with more number of target customers.
1) Crafting Market positioning by building strong relations with collaborators.
2) Preparing editorial calendar with promotional activities and news of app release.
App launch. Promotion of app on social media, creation of blog posts.
App featured on various app review sites. Maintaining and updating app features.
1) Fostering customer relations and updating them with new features and updates
through Email, SMS etc.
2) Planning to expand in other cities as Well.

32. LETS RECAP

33. DISCLAIMER
Created by Rajat Surana, NIT Raipur, during Marketing Internship
by Prof. Sameer Mathur, IIM Lucknow.