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Palestra telles gestão social media senado ok2
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Digital Age 2.0 - Brian Solis
1.
Innovation and
Digital Marketing @briansolis
2.
3.
Top Down Bottom
Up
4.
5.
Social Media is
About Sociology and Psychology More So Than Technology
6.
We are defining
a new era of society…
7.
Social “Me”dia
8.
Content Context is
King
9.
The dawn of
the contextual networks
10.
Love Passion Life
Interests Politics Business
11.
12.
An Audience with
Audiences
13.
14.
The Center of
Attention
15.
16.
17.
Closer…
18.
Yes!
19.
20.
21.
22.
23.
24.
25.
People “People” =
the 5th Element
26.
27.
28.
Consumer Peer Decision
Maker Advisor Idea Generator Influencer Customer Adversary Advocate
29.
Consumer The Last
Mile: The socialization of business Service Brand + Brand Representatives Brand Voice Public Relations Experience Trust Zone Peers Consumer Intent Sales Purpose Experts Influencers Perception Marketing Influence Value Support
30.
The 5 I’s
of Social Marketing
31.
No Brand is
an Island
32.
Word of Mouth
doesn’t work, tell everyone you know
33.
34.
35.
Social Objects are
the future of marketing and communications
36.
Paid Social Graph
Word of Mouth Social Media Optimization Sponsored Syndication Banners SEO Sponsored Posts Paid Tweets & Posts Virtual Goods Value Ads Apps Likes The Social Media Ecosystem Widgets Broadcast Brand Empathy Relevance Video Retweets Sharing Trending INFLUENCE REFERRALS Podcasts Tweets Images Tabs Shares Story Check-ins Updates Content Marketing Wall Posts Blogs Tweets Posts Livestreams Video Search Engine Optimization Owned Earned Viral FoFs Participatory
37.
Social Media Optimization
38.
Syndicating Social Objects
Social Object www.com
39.
The art and
science of influence
40.
Influence…The ability to
inspire desirable and measurable action and outcomes
41.
Viral Videos aren’t
“Viral” Until They Go Viral…
42.
Influencers won’t “magically”
find your content…
43.
We Must
Connect the Dots
44.
Do you know
who is influencing your markets?
45.
1 + 1
= Many
46.
Social Nicheworks
47.
McAWilliams.com Real Time
vs. Right Time
48.
49.
50.
Social Media is
Rich with Emotion
51.
Social Media is
rich with emotional connections
52.
53.
Behaviorgraphics
54.
55.
Be Transparent Authentic
Yourself Believable
56.
RRS Relevance.Resonance.Significance
57.
58.
Micro Disruption Theory
& The Social Effect Attention Aperture Disruption Point Time Resonance
59.
Metrics: The Value
+ Innovation Cycle Engage Listen Engage Learn + Adapt + Create Measure
60.
#Engage This is
your time to…
Download now