Dongen,  Nijmegen ,   Wepp, Checkit, ACSI,  Digitaal Communicatie Lab ,LIO  netwerk, content management, SEA,  Strategie ,...
Communication in the digital age 9292OV op je mobiel   Fotograaf: Mark de Bruin
Communication in the digital age  Mobile - Inleiding 1/2 Of human  beings are ‘mobile’
Communication in the digital age  Mobile - Inleiding Wereldwijd Meer mobiele aansluitingen dan pc’s.
Communication in the digital age  Mobile - Inleiding 20.000.000 Mobiele telefoonaansluitingen in Nederland. Dat is 22% mee...
Communication in the digital age  Mobile - Geschiedenis 1972 2009
Communication in the digital age  Mobile - Geschiedenis
Communication in the digital age Mobile - Flatfee voor mobiel Internet
Communication in the digital age  Mobile – Even wat cijfers <ul><li>6 miljoen mobiele telefoons die internet aankunnen </l...
<ul><li>Overdrachtscapaciteit </li></ul><ul><ul><li>Snelheden altijd lager dan theoretische snelheden: </li></ul></ul><ul>...
<ul><li>0 G </li></ul><ul><li>PTT </li></ul><ul><li>MTS </li></ul><ul><li>IMTS </li></ul><ul><li>AMTS </li></ul><ul><li>0....
Communication in the digital age  Mobile - Toekomstverwachting <ul><li>2009: Data Roaming, € 1,- per MB </li></ul>
Communication in the digital age Getuige zijn
Communication in the digital age  Prijzen checken
Communication in the digital age Even regelen..
Communication in the digital age Mobile – Marketing Cascade Bron: Hot SMS
Communication in the digital age  Mobile  Mobile Messaging Mobile Advertising Mobile Marketing Bulk SMS SMS Votings SMS & ...
Communication in the digital age  Mobile - Messaging Mobile Messaging Bulk SMS SMS Votings SMS & TV SMS & Win
Communication in the digital age  Mobile - Messaging SMS = HOT Afgelopen jaarwisseling: 29 miljoen smsjes tussen 22.00 en ...
Communication in the digital age  Mobile - Messaging: bulk SMS
Communication in the digital age  Mobile   - Messaging Case Mobillion 2008
Mobile Marketing Communication in the digital age  Mobile Marketing
Communication in the digital age  Mobile Mobile Advertising Mobile internet / advertising Mobile Content Direct SMS
Communication in the digital age  Mobile - Advertising   Case Mobillion 2008
Communication in the digital age  Mobile - Advertising
Communication in the digital age  Mobile - Advertising
Communication in the digital age  Mobile –  Advertising
Communication in the digital age  Mobile – Advertising Content
Communication in the digital age  Mobile -Advertising Content
Communication in the digital age  Mobile -Advertising – Direct SMS
Communication in the digital age  Mobile Marketing Mobile Marketing Augmented Reality Shotcodes Bluetooth Marketing Digita...
Communication in the digital age  Mobile Marketing – Augemented Reality Youtube  Video
Communication in the digital age  Mobile Marketing – Shotcodes
Communication in the digital age  Mobile - Marketing – Shotcodes
Communication in the digital age Mobile- barcodes
Communication in the digital age  Mobile – Mobile Coupons
Communication in the digital age  Mobile – Bluetooth Marketing
Communication in the digital age  Mobile– Bluetooth Marketing <ul><li>Touristische info over </li></ul><ul><li>Hotels </li...
Communication in the digital age  Mobile – Bluetooth Marketing <ul><li>Concert (zaal) toepassingen </li></ul><ul><li>Progr...
Communication in the digital age  Mobile– Bluetooth Marketing <ul><li>Musea </li></ul><ul><li>Tentoonstellingsagenda </li>...
Communication in the digital age  Mobile – Digital Grafiti <ul><li>Digital Grafiti </li></ul><ul><li>Leuke / inspirerende ...
Communication in the digital age  Mobile – Digital Grafiti
Communication in the digital age  Mobile – Digital Grafiti
Communication in the digital age  Mobile – Digital Grafiti
Communication in the digital age  Mobile - voorbeelden
Communication in the digital age  Mobile – Digital Grafiti
Communication in the digital age  Mobile – Digital Grafiti
Communication in the digital age  Mobile – Digital Grafiti
Communication in the digital age  Mobile – Txtual Healing Txtual Healing Youtube  video
Communication in the digital age  Mobile - Applicaties
Communication in the digital age  Mobile Applicaties
Communication in the digital age Mobile Applicaties
Communication in the digital age Mobile Applicaties
Communication in the digital age Mobile Applicaties
Communication in the digital age Mobile- Applicaties
Communication in the digital age Mobile   Applicaties: wikitude
Communication in the digital age Mobile   Applicaties: ING geldautomaten
Communication in the digital age Mobile Applicaties
Communication in the digital age Mobiele Applicaties
Communication in the digital age Mobiele Applicaties
Communication in the digital age Mobiele Applicaties
Communication in the digital age  Mobile Marketing Mobile Messaging Mobile Advertising Mobile Marketing Bulk SMS SMS Votin...
Communication in the digital age  Mobile Marketing - Samenvatting Bron: Hot SMS Mobile Messaging Mobile Advertising Mobile...
Communication in the digital age Location based services
Communication in the digital age Location based services
Communication in the digital age Location based services
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20090323 Dcla Mderksen Communication In The Digitale Age Mobile

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  • 20090323 Dcla Mderksen Communication In The Digitale Age Mobile

    1. 1. Dongen, Nijmegen , Wepp, Checkit, ACSI, Digitaal Communicatie Lab ,LIO netwerk, content management, SEA, Strategie , Online Marketing Management van Stokkom , Ondernemer, gezin, Coaching , Training, Arnhem Projectmanagement .
    2. 2. Communication in the digital age 9292OV op je mobiel Fotograaf: Mark de Bruin
    3. 3. Communication in the digital age Mobile - Inleiding 1/2 Of human beings are ‘mobile’
    4. 4. Communication in the digital age Mobile - Inleiding Wereldwijd Meer mobiele aansluitingen dan pc’s.
    5. 5. Communication in the digital age Mobile - Inleiding 20.000.000 Mobiele telefoonaansluitingen in Nederland. Dat is 22% meer dan dat er inwoners zijn.
    6. 6. Communication in the digital age Mobile - Geschiedenis 1972 2009
    7. 7. Communication in the digital age Mobile - Geschiedenis
    8. 8. Communication in the digital age Mobile - Flatfee voor mobiel Internet
    9. 9. Communication in the digital age Mobile – Even wat cijfers <ul><li>6 miljoen mobiele telefoons die internet aankunnen </li></ul><ul><li>2 miljoen umts </li></ul><ul><li>4 miljoen gprs </li></ul><ul><li>1,45 miljoen flatfee abbonnementen </li></ul><ul><li>Juni 2008, 1.600.000 Mobiele surfers </li></ul><ul><li>December 2008, 2.000.000 Mobiele surfers </li></ul><ul><li>Groei van 25% in het laatste half jaar!* </li></ul>Bron: Multiscope en OMI
    10. 10. <ul><li>Overdrachtscapaciteit </li></ul><ul><ul><li>Snelheden altijd lager dan theoretische snelheden: </li></ul></ul><ul><ul><ul><li>GPRS/EDGE – 56kb/s t/m 128 kb/s </li></ul></ul></ul><ul><ul><ul><li>UMTS: 384kb/s </li></ul></ul></ul><ul><ul><ul><li>HSDPA: 14Mbps, haalbaar rond 2Mbit </li></ul></ul></ul><ul><ul><ul><li>Wi/fi – 54Mbps (haalbaar rond 14Mbp/s) </li></ul></ul></ul><ul><ul><li>Rekening houden met kleiner scherm </li></ul></ul><ul><ul><li>Beperkt toetsenbord </li></ul></ul>Communication in the digital age Mobile Marketing Communication in the digital age Mobile – Nog meer cijfers
    11. 11. <ul><li>0 G </li></ul><ul><li>PTT </li></ul><ul><li>MTS </li></ul><ul><li>IMTS </li></ul><ul><li>AMTS </li></ul><ul><li>0.5 G </li></ul><ul><li>Autotel/PALM </li></ul><ul><li>ARP </li></ul><ul><li>1 G </li></ul><ul><li>NMT </li></ul><ul><li>AMPS </li></ul><ul><li>Hicap </li></ul><ul><li>CPDP </li></ul><ul><li>Mobitex </li></ul><ul><li>DataTac </li></ul><ul><li>2 G </li></ul><ul><li>GSM </li></ul><ul><li>IDEN </li></ul><ul><li>D-AMPS </li></ul><ul><li>IS-95/cdmaOne </li></ul><ul><li>PDC </li></ul><ul><li>CSD </li></ul><ul><li>PHS </li></ul><ul><li>2.5 G </li></ul><ul><li>GPRS </li></ul><ul><li>HSVSD </li></ul><ul><li>WDEN </li></ul><ul><li>2.75 G </li></ul><ul><li>CDMA2000 1xRTT/IS-2000 </li></ul><ul><li>Edge </li></ul><ul><li>3 G </li></ul><ul><li>W-CDMA </li></ul><ul><li>UMTS </li></ul><ul><li>FOMA </li></ul><ul><li>CDMA2000 1xEV/IS-2000 </li></ul><ul><li>TD-SCDMA </li></ul><ul><li>3.5 G </li></ul><ul><li>HSDPA </li></ul><ul><li>3.75 G </li></ul><ul><li>HSUP </li></ul><ul><li>4 G </li></ul>Communication in the digital age Mobile - Generaties Bron: Wikipedia
    12. 12. Communication in the digital age Mobile - Toekomstverwachting <ul><li>2009: Data Roaming, € 1,- per MB </li></ul>
    13. 13. Communication in the digital age Getuige zijn
    14. 14. Communication in the digital age Prijzen checken
    15. 15. Communication in the digital age Even regelen..
    16. 16. Communication in the digital age Mobile – Marketing Cascade Bron: Hot SMS
    17. 17. Communication in the digital age Mobile Mobile Messaging Mobile Advertising Mobile Marketing Bulk SMS SMS Votings SMS & TV SMS & Win Mobile Internet Advertising Mobile Content Direct SMS Augmented Reality Shotcodes Bluetooth Marketing Digital Grafiti Mobile Tickets / Coupons Mobiele (java) Applicaties
    18. 18. Communication in the digital age Mobile - Messaging Mobile Messaging Bulk SMS SMS Votings SMS & TV SMS & Win
    19. 19. Communication in the digital age Mobile - Messaging SMS = HOT Afgelopen jaarwisseling: 29 miljoen smsjes tussen 22.00 en 4.00 via Vodafone, KPN & Telfort: 40% meer dan vorig jaar!
    20. 20. Communication in the digital age Mobile - Messaging: bulk SMS
    21. 21. Communication in the digital age Mobile - Messaging Case Mobillion 2008
    22. 22. Mobile Marketing Communication in the digital age Mobile Marketing
    23. 23. Communication in the digital age Mobile Mobile Advertising Mobile internet / advertising Mobile Content Direct SMS
    24. 24. Communication in the digital age Mobile - Advertising Case Mobillion 2008
    25. 25. Communication in the digital age Mobile - Advertising
    26. 26. Communication in the digital age Mobile - Advertising
    27. 27. Communication in the digital age Mobile – Advertising
    28. 28. Communication in the digital age Mobile – Advertising Content
    29. 29. Communication in the digital age Mobile -Advertising Content
    30. 30. Communication in the digital age Mobile -Advertising – Direct SMS
    31. 31. Communication in the digital age Mobile Marketing Mobile Marketing Augmented Reality Shotcodes Bluetooth Marketing Digital Grafiti Mobile Tickets / Coupons Mobiele (java) Applicaties
    32. 32. Communication in the digital age Mobile Marketing – Augemented Reality Youtube Video
    33. 33. Communication in the digital age Mobile Marketing – Shotcodes
    34. 34. Communication in the digital age Mobile - Marketing – Shotcodes
    35. 35. Communication in the digital age Mobile- barcodes
    36. 36. Communication in the digital age Mobile – Mobile Coupons
    37. 37. Communication in the digital age Mobile – Bluetooth Marketing
    38. 38. Communication in the digital age Mobile– Bluetooth Marketing <ul><li>Touristische info over </li></ul><ul><li>Hotels </li></ul><ul><li>Musea </li></ul><ul><li>Hotels </li></ul><ul><li>Restaurants </li></ul>
    39. 39. Communication in the digital age Mobile – Bluetooth Marketing <ul><li>Concert (zaal) toepassingen </li></ul><ul><li>Programma </li></ul><ul><li>Aanbiedingen </li></ul><ul><li>Bandspecifiek </li></ul><ul><li>Ringtones </li></ul><ul><li>Video </li></ul><ul><li>Lyrics </li></ul><ul><li>Set list </li></ul>
    40. 40. Communication in the digital age Mobile– Bluetooth Marketing <ul><li>Musea </li></ul><ul><li>Tentoonstellingsagenda </li></ul><ul><li>Plattegrond </li></ul><ul><li>Uitleg in alle talen </li></ul><ul><li>Info kunstwerken </li></ul>
    41. 41. Communication in the digital age Mobile – Digital Grafiti <ul><li>Digital Grafiti </li></ul><ul><li>Leuke / inspirerende graphics (afbeeldingen) </li></ul><ul><li>Veelgebruikte SMS Techniek </li></ul><ul><li>Beamer </li></ul>
    42. 42. Communication in the digital age Mobile – Digital Grafiti
    43. 43. Communication in the digital age Mobile – Digital Grafiti
    44. 44. Communication in the digital age Mobile – Digital Grafiti
    45. 45. Communication in the digital age Mobile - voorbeelden
    46. 46. Communication in the digital age Mobile – Digital Grafiti
    47. 47. Communication in the digital age Mobile – Digital Grafiti
    48. 48. Communication in the digital age Mobile – Digital Grafiti
    49. 49. Communication in the digital age Mobile – Txtual Healing Txtual Healing Youtube video
    50. 50. Communication in the digital age Mobile - Applicaties
    51. 51. Communication in the digital age Mobile Applicaties
    52. 52. Communication in the digital age Mobile Applicaties
    53. 53. Communication in the digital age Mobile Applicaties
    54. 54. Communication in the digital age Mobile Applicaties
    55. 55. Communication in the digital age Mobile- Applicaties
    56. 56. Communication in the digital age Mobile Applicaties: wikitude
    57. 57. Communication in the digital age Mobile Applicaties: ING geldautomaten
    58. 58. Communication in the digital age Mobile Applicaties
    59. 59. Communication in the digital age Mobiele Applicaties
    60. 60. Communication in the digital age Mobiele Applicaties
    61. 61. Communication in the digital age Mobiele Applicaties
    62. 62. Communication in the digital age Mobile Marketing Mobile Messaging Mobile Advertising Mobile Marketing Bulk SMS SMS Votings SMS & TV SMS & Win Mobile Internet Advertising Mobile Content Direct SMS Augmented Reality Shotcodes Bluetooth Marketing Digital Grafiti Mobile Tickets / Coupons Mobiele (java) Applicaties
    63. 63. Communication in the digital age Mobile Marketing - Samenvatting Bron: Hot SMS Mobile Messaging Mobile Advertising Mobile Marketing
    64. 64. Communication in the digital age Location based services
    65. 65. Communication in the digital age Location based services
    66. 66. Communication in the digital age Location based services

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