Communication in the digital age. Hanneke van Stokkom/ Marco Derksen 20 april 2008 Verschillende marketingmiddelen
Bron:E-Consultancy 2005 Communication in the digital age Welke middelen zet ik in en voor welke doelstellingen?
Communication in the digital age Welke middelen zet ik in en voor welke doelstellingen? Klantwaarde? Cost-per-sale (CPS) C...
Bron: Forrester Communication in the digital age Welke middelen zet ik in en voor welke doelstellingen?
Communication in the digital age  Campagne proces Bron: Rembrand Smit
<ul><li>Adverteerder </li></ul><ul><li>Doelgroep campagne </li></ul><ul><li>Doelstelling campagne </li></ul><ul><li>Concep...
Communication in the digital age  Adverteerder <ul><li>Welke categorie? </li></ul><ul><li>1 e  keer of ervaren? </li></ul>...
Communication in the digital age  Doelgroep campagne <ul><li>Communicatie doelgroep </li></ul><ul><li>Media doelgroep </li...
Communication in the digital age  Doelstelling campagne <ul><li>Kwantificeer </li></ul><ul><li>Hoe te meten? </li></ul><ul...
<ul><li>Middelenvrij concept </li></ul><ul><li>DM concept </li></ul><ul><li>Interactief concept </li></ul><ul><li>Inhoud/V...
<ul><li>Offline media </li></ul><ul><li>Eigen media </li></ul><ul><li>Onlinemedia, wat en waarom </li></ul><ul><ul><li>Kan...
<ul><li>Online budget vs offline </li></ul><ul><li>Percentueel en absoluut </li></ul><ul><li>Model </li></ul><ul><ul><li>C...
<ul><li>Overall periode </li></ul><ul><li>Seizoenen </li></ul><ul><li>‘ Dripping’ of ‘Bursting’ </li></ul>Bron: Rembrand S...
<ul><li>Views, clicks, acties </li></ul><ul><li>Postclick en postview </li></ul><ul><li>Admanagement </li></ul><ul><li>Voo...
<ul><li>Wie is verantwoordelijk? </li></ul><ul><li>Screendumps </li></ul><ul><li>Ad-request vs vertoning </li></ul><ul><li...
Communication in the digital age Search Engine Marketing
<ul><li>Verdeeld in  </li></ul><ul><li>SEA (Search engine advertising) en  </li></ul><ul><li>SEO (Search engine optimaliza...
Advertising Advertising Organic Communication in the digital age  Search Engine Marketing
Communication in the digital age Search Engine Marketing:Heatmap
Communication in the digital age  Search Engine Marketing
Communication in the digital age  Search Engine Spiders
<ul><li>De drie pijlers: </li></ul><ul><li>Populariteit: Links  </li></ul><ul><li>Techniek: Codes (op)bouw website </li></...
Communication in the digital age  Search Engine Marketing: SEO
Communication in the digital age Search Engine Marketing: SEO Linkbuilding
Communication in the digital age  Search Engine Marketing: SEO Pagerank
Communication in the digital age Search Engine Marketing: SEO url’s
Communication in the digital age Search Engine Marketing: SEO url’s
Communication in the digital age Search Engine Marketing: SEO url’s
Communication in the digital age Search Engine Marketing: SEO kruimelpad
<ul><li>Goed: </li></ul><ul><li>www.directwonen.nl/zoeken/woning-huren/nijmegen.aspx  </li></ul><ul><li>Gemiddeld </li></u...
<ul><li>Zoek een voorbeeld van een website die met een mooie titel, omschrijving én url in Google vindbaar is én zoek een ...
Communication in the digital age Search Engine marketing:   Long Tail Source: Gapingvoid.com
<ul><li>Google vindt dit de belangrijkste teksten op een webpagina: </li></ul><ul><li>Paginatitel in browser (65 karakters...
Communication in the digital age  Search Engine Marketing: Content
Communication in the digital age Search Engine Marketing: zoekwoordonderzoek <ul><li>Brainstorm </li></ul><ul><li>Synoniem...
Communication in the digital age  Search Engine Marketing
Communication in the digital age  Search Engine Marketing
<ul><li>SEA </li></ul><ul><li>Zoekwoordonderzoek </li></ul><ul><li>Actiematig </li></ul><ul><li>Hoge prijzen </li></ul><ul...
Communication in the digital age  Search Engine Marketing: SEA
Communication in the digital age  Search Engine Marketing: SEA
Communication in the digital age Search Engine Marketing: SEA <ul><li>Broad: </li></ul><ul><li>Phrase </li></ul><ul><li>Ex...
<ul><li>Zoek binnen Google naar het aantal kliks wat te realiseren is op de zoekterm “opleiding communicatie” en wat de ko...
Communication in the digital age  Online advertising
Communication in the digital age Online advertising
Skyscrapers: Communication in the digital age  Online advertising
Rectangles Communication in the digital age  Online advertising
Rectangle en Pop-up Communication in the digital age  Online advertising
Banners en buttons Communication in the digital age  Online advertising
Communication in the digital age  Mobile - Inleiding 1/2 Of human  beings are ‘mobile’
Communication in the digital age  Mobile - Inleiding Wereldwijd Meer mobiele aansluitingen dan pc’s.
Communication in the digital age  Mobile - Inleiding 20.000.000 Mobiele telefoonaansluitingen in Nederland. Dat is 22% mee...
Communication in the digital age  Mobile - Geschiedenis 1972 2009
Communication in the digital age  Mobile - Geschiedenis
Communication in the digital age Mobile - Flatfee voor mobiel Internet
Communication in the digital age  Mobile – Even wat cijfers <ul><li>6 miljoen mobiele telefoons die internet aankunnen </l...
<ul><li>Overdrachtscapaciteit </li></ul><ul><ul><li>Snelheden altijd lager dan theoretische snelheden: </li></ul></ul><ul>...
<ul><li>0 G </li></ul><ul><li>PTT </li></ul><ul><li>MTS </li></ul><ul><li>IMTS </li></ul><ul><li>AMTS </li></ul><ul><li>0....
Communication in the digital age  Mobile - Toekomstverwachting <ul><li>2009: Data Roaming, € 1,- per MB </li></ul>
Communication in the digital age Getuige zijn
Communication in the digital age  Prijzen checken
Communication in the digital age Even regelen..
Communication in the digital age Mobile – Marketing Cascade Bron: Hot SMS
Communication in the digital age  Mobile  Mobile Messaging Mobile Advertising Mobile Marketing Bulk SMS SMS Votings SMS & ...
Communication in the digital age  Mobile - Messaging Mobile Messaging Bulk SMS SMS Votings SMS & TV SMS & Win
Communication in the digital age  Mobile - Messaging SMS = HOT Afgelopen jaarwisseling: 29 miljoen smsjes tussen 22.00 en ...
Communication in the digital age  Mobile - Messaging: bulk SMS
Communication in the digital age  Mobile   - Messaging Case Mobillion 2008
Mobile Marketing Communication in the digital age  Mobile Marketing
Communication in the digital age  Mobile Mobile Advertising Mobile internet / advertising Mobile Content Direct SMS
Communication in the digital age  Mobile - Advertising   Case Mobillion 2008
Communication in the digital age  Mobile - Advertising
Communication in the digital age  Mobile - Advertising
Communication in the digital age  Mobile –  Advertising
Communication in the digital age  Mobile – Advertising Content
Communication in the digital age  Mobile -Advertising Content
Communication in the digital age  Mobile -Advertising – Direct SMS
Communication in the digital age  Mobile Marketing Mobile Marketing Augmented Reality Shotcodes Bluetooth Marketing Digita...
Communication in the digital age  Mobile Marketing – Augemented Reality Youtube  Video
Communication in the digital age  Mobile Marketing – Shotcodes
Communication in the digital age  Mobile - Marketing – Shotcodes
Communication in the digital age Mobile- barcodes
Communication in the digital age  Mobile – Mobile Coupons
Communication in the digital age  Mobile – Bluetooth Marketing
Communication in the digital age  Mobile– Bluetooth Marketing <ul><li>Touristische info over </li></ul><ul><li>Hotels </li...
Communication in the digital age  Mobile – Bluetooth Marketing <ul><li>Concert (zaal) toepassingen </li></ul><ul><li>Progr...
Communication in the digital age  Mobile – Bluetooth Marketing <ul><li>Musea </li></ul><ul><li>Tentoonstellingsagenda </li...
Communication in the digital age  Mobile – Digital Grafiti <ul><li>Digital Grafiti </li></ul><ul><li>Leuke / inspirerende ...
Communication in the digital age  Mobile – Digital Grafiti
Communication in the digital age  Mobile – Digital Grafiti
Communication in the digital age  Mobile – Digital Grafiti
Communication in the digital age  Mobile – Digital Grafiti
Communication in the digital age  Mobile – Digital Grafiti
Communication in the digital age  Mobile – Digital Grafiti
Communication in the digital age  Mobile – Digital Grafiti
Communication in the digital age  Mobile – Txtual Healing Txtual Healing Youtube  video
Communication in the digital age  Mobile - Applicaties
Communication in the digital age  Mobile - Applicaties
Communication in the digital age Mobile - Applicaties
Communication in the digital age Mobile - Applicaties
Communication in the digital age Mobile - Applicaties
Communication in the digital age Mobile- Applicaties
Communication in the digital age Mobile -   Applicaties: wikitude
Communication in the digital age Mobile -   Applicaties: ING geldautomaten
Communication in the digital age Mobile - Applicaties
Communication in the digital age  Mobile Marketing Mobile Messaging Mobile Advertising Mobile Marketing Bulk SMS SMS Votin...
Communication in the digital age  Mobile Marketing - Samenvatting Bron: Hot SMS Mobile Messaging Mobile Advertising Mobile...
Communication in the digital age Nog vragen? Bedankt voor jullie aandacht!
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20090420 Dcla Hvstokkom Communication In The Digital Age Verschillende Middelen Mcv.V Han

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  • 20090420 Dcla Hvstokkom Communication In The Digital Age Verschillende Middelen Mcv.V Han

    1. 1. Communication in the digital age. Hanneke van Stokkom/ Marco Derksen 20 april 2008 Verschillende marketingmiddelen
    2. 2. Bron:E-Consultancy 2005 Communication in the digital age Welke middelen zet ik in en voor welke doelstellingen?
    3. 3. Communication in the digital age Welke middelen zet ik in en voor welke doelstellingen? Klantwaarde? Cost-per-sale (CPS) Cost-per-action (CPA) Cost-per-click (CPC) Cost-per-mille (CPM)
    4. 4. Bron: Forrester Communication in the digital age Welke middelen zet ik in en voor welke doelstellingen?
    5. 5. Communication in the digital age Campagne proces Bron: Rembrand Smit
    6. 6. <ul><li>Adverteerder </li></ul><ul><li>Doelgroep campagne </li></ul><ul><li>Doelstelling campagne </li></ul><ul><li>Concept </li></ul><ul><li>Middelen </li></ul><ul><li>Budget en inkoop </li></ul><ul><li>Periode </li></ul><ul><li>Prognose </li></ul><ul><li>Rapportage </li></ul><ul><li>Afhandeling </li></ul>Bron: Rembrand Smit Communication in the digital age Campagne proces
    7. 7. Communication in the digital age Adverteerder <ul><li>Welke categorie? </li></ul><ul><li>1 e keer of ervaren? </li></ul><ul><li>Concurrenten en voorbeelden? </li></ul><ul><li>Denkt uit angst of kans? </li></ul><ul><li>Rechtstreeks of Bureau </li></ul>Bron: Rembrand Smit
    8. 8. Communication in the digital age Doelgroep campagne <ul><li>Communicatie doelgroep </li></ul><ul><li>Media doelgroep </li></ul><ul><li>Kwantificeer </li></ul><ul><li>USP online m.b.t. doelgroep </li></ul><ul><li>Huidige klantgroep </li></ul>Bron: Rembrand Smit
    9. 9. Communication in the digital age Doelstelling campagne <ul><li>Kwantificeer </li></ul><ul><li>Hoe te meten? </li></ul><ul><li>Kennis/Houding/Gedrag </li></ul><ul><li>Doelstelling vs budget (CPA) </li></ul><ul><li>Gelaagde doelstelling? </li></ul><ul><li>Deel online vs offline </li></ul>Bron: Rembrand Smit
    10. 10. <ul><li>Middelenvrij concept </li></ul><ul><li>DM concept </li></ul><ul><li>Interactief concept </li></ul><ul><li>Inhoud/Vorm/Context </li></ul>Bron: Rembrand Smit Communication in the digital age Concept
    11. 11. <ul><li>Offline media </li></ul><ul><li>Eigen media </li></ul><ul><li>Onlinemedia, wat en waarom </li></ul><ul><ul><li>Kanaal </li></ul></ul><ul><ul><li>Vorm </li></ul></ul><ul><ul><li>Uitgever/merk </li></ul></ul><ul><ul><li>Gebruikersgroep Sites </li></ul></ul><ul><ul><li>=STIR </li></ul></ul>Bron: Rembrand Smit Communication in the digital age Middelen
    12. 12. <ul><li>Online budget vs offline </li></ul><ul><li>Percentueel en absoluut </li></ul><ul><li>Model </li></ul><ul><ul><li>CPM (Cost per mille) </li></ul></ul><ul><ul><li>CPC (Cost per click) </li></ul></ul><ul><ul><li>CPA (Cost per action) </li></ul></ul><ul><ul><li>Hybride </li></ul></ul><ul><ul><li>Fixed </li></ul></ul><ul><ul><li>GRP (Kijkdichtheid) </li></ul></ul>Bron: Rembrand Smit Communication in the digital age Budget en inkoop
    13. 13. <ul><li>Overall periode </li></ul><ul><li>Seizoenen </li></ul><ul><li>‘ Dripping’ of ‘Bursting’ </li></ul>Bron: Rembrand Smit Communication in the digital age Periode
    14. 14. <ul><li>Views, clicks, acties </li></ul><ul><li>Postclick en postview </li></ul><ul><li>Admanagement </li></ul><ul><li>Voorgaande campagnes </li></ul><ul><li>Seizoen </li></ul><ul><li>Verstorende factoren </li></ul><ul><li>Absolute grenzen </li></ul>Bron: Rembrand Smit Communication in the digital age Prognose
    15. 15. <ul><li>Wie is verantwoordelijk? </li></ul><ul><li>Screendumps </li></ul><ul><li>Ad-request vs vertoning </li></ul><ul><li>Meetverschillen </li></ul><ul><li>Detail niveau </li></ul><ul><li>Wat wil de klant? </li></ul>Bron: Rembrand Smit Communication in the digital age Rapportage
    16. 16. Communication in the digital age Search Engine Marketing
    17. 17. <ul><li>Verdeeld in </li></ul><ul><li>SEA (Search engine advertising) en </li></ul><ul><li>SEO (Search engine optimalization) </li></ul><ul><li>Samen genoemd: </li></ul><ul><li>SEM: search engine marketing. </li></ul>Communication in the digital age Search Engine Marketing
    18. 18. Advertising Advertising Organic Communication in the digital age Search Engine Marketing
    19. 19. Communication in the digital age Search Engine Marketing:Heatmap
    20. 20. Communication in the digital age Search Engine Marketing
    21. 21. Communication in the digital age Search Engine Spiders
    22. 22. <ul><li>De drie pijlers: </li></ul><ul><li>Populariteit: Links </li></ul><ul><li>Techniek: Codes (op)bouw website </li></ul><ul><li>Content: teksten </li></ul><ul><li>Goede ranking én relevantie! </li></ul>Communication in the digital age Search Engine Marketing: SEO
    23. 23. Communication in the digital age Search Engine Marketing: SEO
    24. 24. Communication in the digital age Search Engine Marketing: SEO Linkbuilding
    25. 25. Communication in the digital age Search Engine Marketing: SEO Pagerank
    26. 26. Communication in the digital age Search Engine Marketing: SEO url’s
    27. 27. Communication in the digital age Search Engine Marketing: SEO url’s
    28. 28. Communication in the digital age Search Engine Marketing: SEO url’s
    29. 29. Communication in the digital age Search Engine Marketing: SEO kruimelpad
    30. 30. <ul><li>Goed: </li></ul><ul><li>www.directwonen.nl/zoeken/woning-huren/nijmegen.aspx </li></ul><ul><li>Gemiddeld </li></ul><ul><li>http://www.kluwer.nl/portal.jsp?gc=WKNL_KL_PNP_KLUWER_JUR_JURIDISCH_pp_rechtalgemeen </li></ul><ul><li>Slecht: </li></ul><ul><li>http://www.otto.nl/is-bin/INTERSHOP.enfinity/WFS/Otto-OttoNL-Site/nl_NL/-/EUR/ONL_BrowseCatalog-Start;sid=LmDY23Mjuk1M2zTaA6DFGSZz4oSID8o0KpZTHGPF5VIVIaXl0DhTHGPFiuEdBw==?CategoryName=modul_lingerie_fs </li></ul>Communication in the digital age Search Engine Marketing: SEO url’s
    31. 31. <ul><li>Zoek een voorbeeld van een website die met een mooie titel, omschrijving én url in Google vindbaar is én zoek een voorbeeld van een website die dat alles niet heeft. </li></ul>Communication in the digital age Search Engine Marketing: Opdracht
    32. 32. Communication in the digital age Search Engine marketing: Long Tail Source: Gapingvoid.com
    33. 33. <ul><li>Google vindt dit de belangrijkste teksten op een webpagina: </li></ul><ul><li>Paginatitel in browser (65 karakters) </li></ul><ul><li>URL </li></ul><ul><li>Kop op het hoogste niveau (H1: belangrijkste zoekterm) </li></ul><ul><li>Hyperlinks: inkomend en uitgaand </li></ul>Communication in the digital age Search Engine Marketing: Content
    34. 34. Communication in the digital age Search Engine Marketing: Content
    35. 35. Communication in the digital age Search Engine Marketing: zoekwoordonderzoek <ul><li>Brainstorm </li></ul><ul><li>Synoniemen huidige zoektermen </li></ul><ul><li>Concurrenten </li></ul><ul><li>Zoekmachine op eigen website </li></ul><ul><li>Zoekwoordhulpprogramma’s </li></ul>
    36. 36. Communication in the digital age Search Engine Marketing
    37. 37. Communication in the digital age Search Engine Marketing
    38. 38. <ul><li>SEA </li></ul><ul><li>Zoekwoordonderzoek </li></ul><ul><li>Actiematig </li></ul><ul><li>Hoge prijzen </li></ul><ul><li>Gevraagde bezoekers </li></ul><ul><li>SEO </li></ul><ul><li>Lange termijn </li></ul><ul><li>Hoge score zoekmachine </li></ul><ul><li>Landingpagina’s </li></ul><ul><li>Ook ongevraagde bezoekers </li></ul>Communication in the digital age Search Engine Marketing
    39. 39. Communication in the digital age Search Engine Marketing: SEA
    40. 40. Communication in the digital age Search Engine Marketing: SEA
    41. 41. Communication in the digital age Search Engine Marketing: SEA <ul><li>Broad: </li></ul><ul><li>Phrase </li></ul><ul><li>Exact </li></ul><ul><li>Uitsluitingszoektermen </li></ul><ul><li>KeyWord insertion </li></ul>
    42. 42. <ul><li>Zoek binnen Google naar het aantal kliks wat te realiseren is op de zoekterm “opleiding communicatie” en wat de kosten van een derde positie zijn. </li></ul>Communication in the digital age Search Engine Marketing: Opdracht
    43. 43. Communication in the digital age Online advertising
    44. 44. Communication in the digital age Online advertising
    45. 45. Skyscrapers: Communication in the digital age Online advertising
    46. 46. Rectangles Communication in the digital age Online advertising
    47. 47. Rectangle en Pop-up Communication in the digital age Online advertising
    48. 48. Banners en buttons Communication in the digital age Online advertising
    49. 49. Communication in the digital age Mobile - Inleiding 1/2 Of human beings are ‘mobile’
    50. 50. Communication in the digital age Mobile - Inleiding Wereldwijd Meer mobiele aansluitingen dan pc’s.
    51. 51. Communication in the digital age Mobile - Inleiding 20.000.000 Mobiele telefoonaansluitingen in Nederland. Dat is 22% meer dan dat er inwoners zijn.
    52. 52. Communication in the digital age Mobile - Geschiedenis 1972 2009
    53. 53. Communication in the digital age Mobile - Geschiedenis
    54. 54. Communication in the digital age Mobile - Flatfee voor mobiel Internet
    55. 55. Communication in the digital age Mobile – Even wat cijfers <ul><li>6 miljoen mobiele telefoons die internet aankunnen </li></ul><ul><li>2 miljoen umts </li></ul><ul><li>4 miljoen gprs </li></ul><ul><li>1,45 miljoen flatfee abbonnementen </li></ul><ul><li>Juni 2008, 1.600.000 Mobiele surfers </li></ul><ul><li>December 2008, 2.000.000 Mobiele surfers </li></ul><ul><li>Groei van 25% in het laatste half jaar!* </li></ul>Bron: Multiscope en OMI
    56. 56. <ul><li>Overdrachtscapaciteit </li></ul><ul><ul><li>Snelheden altijd lager dan theoretische snelheden: </li></ul></ul><ul><ul><ul><li>GPRS/EDGE – 56kb/s t/m 128 kb/s </li></ul></ul></ul><ul><ul><ul><li>UMTS: 384kb/s </li></ul></ul></ul><ul><ul><ul><li>HSDPA: 14Mbps, haalbaar rond 2Mbit </li></ul></ul></ul><ul><ul><ul><li>Wi/fi – 54Mbps (haalbaar rond 14Mbp/s) </li></ul></ul></ul><ul><ul><li>Rekening houden met kleiner scherm </li></ul></ul><ul><ul><li>Beperkt toetsenbord </li></ul></ul>Communication in the digital age Mobile Marketing Communication in the digital age Mobile – Nog meer cijfers
    57. 57. <ul><li>0 G </li></ul><ul><li>PTT </li></ul><ul><li>MTS </li></ul><ul><li>IMTS </li></ul><ul><li>AMTS </li></ul><ul><li>0.5 G </li></ul><ul><li>Autotel/PALM </li></ul><ul><li>ARP </li></ul><ul><li>1 G </li></ul><ul><li>NMT </li></ul><ul><li>AMPS </li></ul><ul><li>Hicap </li></ul><ul><li>CPDP </li></ul><ul><li>Mobitex </li></ul><ul><li>DataTac </li></ul><ul><li>2 G </li></ul><ul><li>GSM </li></ul><ul><li>IDEN </li></ul><ul><li>D-AMPS </li></ul><ul><li>IS-95/cdmaOne </li></ul><ul><li>PDC </li></ul><ul><li>CSD </li></ul><ul><li>PHS </li></ul><ul><li>2.5 G </li></ul><ul><li>GPRS </li></ul><ul><li>HSVSD </li></ul><ul><li>WDEN </li></ul><ul><li>2.75 G </li></ul><ul><li>CDMA2000 1xRTT/IS-2000 </li></ul><ul><li>Edge </li></ul><ul><li>3 G </li></ul><ul><li>W-CDMA </li></ul><ul><li>UMTS </li></ul><ul><li>FOMA </li></ul><ul><li>CDMA2000 1xEV/IS-2000 </li></ul><ul><li>TD-SCDMA </li></ul><ul><li>3.5 G </li></ul><ul><li>HSDPA </li></ul><ul><li>3.75 G </li></ul><ul><li>HSUP </li></ul><ul><li>4 G </li></ul>Communication in the digital age Mobile - Generaties Bron: Wikipedia
    58. 58. Communication in the digital age Mobile - Toekomstverwachting <ul><li>2009: Data Roaming, € 1,- per MB </li></ul>
    59. 59. Communication in the digital age Getuige zijn
    60. 60. Communication in the digital age Prijzen checken
    61. 61. Communication in the digital age Even regelen..
    62. 62. Communication in the digital age Mobile – Marketing Cascade Bron: Hot SMS
    63. 63. Communication in the digital age Mobile Mobile Messaging Mobile Advertising Mobile Marketing Bulk SMS SMS Votings SMS & TV SMS & Win Mobile Internet Advertising Mobile Content Direct SMS Augmented Reality Shotcodes Bluetooth Marketing Digital Grafiti Mobile Tickets / Coupons Mobiele (java) Applicaties
    64. 64. Communication in the digital age Mobile - Messaging Mobile Messaging Bulk SMS SMS Votings SMS & TV SMS & Win
    65. 65. Communication in the digital age Mobile - Messaging SMS = HOT Afgelopen jaarwisseling: 29 miljoen smsjes tussen 22.00 en 4.00 via Vodafone, KPN & Telfort: 40% meer dan vorig jaar!
    66. 66. Communication in the digital age Mobile - Messaging: bulk SMS
    67. 67. Communication in the digital age Mobile - Messaging Case Mobillion 2008
    68. 68. Mobile Marketing Communication in the digital age Mobile Marketing
    69. 69. Communication in the digital age Mobile Mobile Advertising Mobile internet / advertising Mobile Content Direct SMS
    70. 70. Communication in the digital age Mobile - Advertising Case Mobillion 2008
    71. 71. Communication in the digital age Mobile - Advertising
    72. 72. Communication in the digital age Mobile - Advertising
    73. 73. Communication in the digital age Mobile – Advertising
    74. 74. Communication in the digital age Mobile – Advertising Content
    75. 75. Communication in the digital age Mobile -Advertising Content
    76. 76. Communication in the digital age Mobile -Advertising – Direct SMS
    77. 77. Communication in the digital age Mobile Marketing Mobile Marketing Augmented Reality Shotcodes Bluetooth Marketing Digital Grafiti Mobile Tickets / Coupons Mobiele (java) Applicaties
    78. 78. Communication in the digital age Mobile Marketing – Augemented Reality Youtube Video
    79. 79. Communication in the digital age Mobile Marketing – Shotcodes
    80. 80. Communication in the digital age Mobile - Marketing – Shotcodes
    81. 81. Communication in the digital age Mobile- barcodes
    82. 82. Communication in the digital age Mobile – Mobile Coupons
    83. 83. Communication in the digital age Mobile – Bluetooth Marketing
    84. 84. Communication in the digital age Mobile– Bluetooth Marketing <ul><li>Touristische info over </li></ul><ul><li>Hotels </li></ul><ul><li>Musea </li></ul><ul><li>Hotels </li></ul><ul><li>Restaurants </li></ul>
    85. 85. Communication in the digital age Mobile – Bluetooth Marketing <ul><li>Concert (zaal) toepassingen </li></ul><ul><li>Programma </li></ul><ul><li>Aanbiedingen </li></ul><ul><li>Bandspecifiek </li></ul><ul><li>Ringtones </li></ul><ul><li>Video </li></ul><ul><li>Lyrics </li></ul><ul><li>Set list </li></ul>
    86. 86. Communication in the digital age Mobile – Bluetooth Marketing <ul><li>Musea </li></ul><ul><li>Tentoonstellingsagenda </li></ul><ul><li>Plattegrond </li></ul><ul><li>Uitleg in alle talen </li></ul><ul><li>Info kunstwerken </li></ul>
    87. 87. Communication in the digital age Mobile – Digital Grafiti <ul><li>Digital Grafiti </li></ul><ul><li>Leuke / inspirerende graphics (afbeeldingen) </li></ul><ul><li>Veelgebruikte SMS Techniek </li></ul><ul><li>Beamer </li></ul>
    88. 88. Communication in the digital age Mobile – Digital Grafiti
    89. 89. Communication in the digital age Mobile – Digital Grafiti
    90. 90. Communication in the digital age Mobile – Digital Grafiti
    91. 91. Communication in the digital age Mobile – Digital Grafiti
    92. 92. Communication in the digital age Mobile – Digital Grafiti
    93. 93. Communication in the digital age Mobile – Digital Grafiti
    94. 94. Communication in the digital age Mobile – Digital Grafiti
    95. 95. Communication in the digital age Mobile – Txtual Healing Txtual Healing Youtube video
    96. 96. Communication in the digital age Mobile - Applicaties
    97. 97. Communication in the digital age Mobile - Applicaties
    98. 98. Communication in the digital age Mobile - Applicaties
    99. 99. Communication in the digital age Mobile - Applicaties
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