BCA I Year, BBA I Year, ICAI

1. DEVELOPING BUSINESS
COMMUNICATION
Dr. Mrs.Anuradha D. Kshirsagar
Head and Associate Professor
Vasundhara kala Mahavidyalaya.
Jule solapur

2. Why Do we communicate?
 To understand people and their problems.
 To maintain healthy relations & to create mutual understanding.
 To share ideas, perspective, news, information, & to convince/ influence.
 To voice objections and disapprovals.
 To articulate needs and desires.
 To present personal views, opinions etc.
 To pass orders and judgments.
 To inform people about new things.
 To build trust amongst people.
 To develop better relationship.
 To meet professional/ organizational goals.
 To express ourselves, to give or take instructions.
 To generate business.

3. How do we communicate?
We communicate either one way or two way.
Formally or informally.
Using written or spoken words.
Using verbal or non verbal communication.
Through silence.
Through symbols and sign language.
Through appearance.
Through touch and through maintaining distance.

4. Different types of communication
Upward communication.
Downward communication.
Horizontal communication.
Formal communication.
Informal communication.
Oral communication.
Written communication.
Reporting.
Speech.
Non-verbal communication.
Para language communication.(we won the match)
Space language. Intimate 18 inches, personal 18 inches to 4 feet,social-
4too 12 feet, public-12 feet minimum

5. FACTORS THAT DECIDE YOUR COMMUNICATION.
Attitude
Past experiences.
Mind movie - Present.
Positive- negative thoughts.
Out of 60,000 thoughts a day,
What you focus, becomes your
reality.
YOUR PERSONALITY TYPE
EXTROVERT OR INTROVERT
APPROCH & ATTITUDE

6. Positive attitude
• Three C’s influence: comparison, complaint, criticism.
• Follow your dream 97% people are afraid.
• For child everything is possible.
• when you want something, the entire universe conspires
to give it to you.
• Ship is safe in the harbor but it is not made for the
harbor.
• People believe what they want to believe, so don’t bother
about the world.
• One can not be liked by all. Love yourself others opinion
about you should not be considered.
• A person is what he thinks about all day long.

7. Importance of verbal communication.
Language determines destiny.
Your self talk is a communication with your higher self.
Don’t waste your time criticizing others.
What you nourishes more it becomes true.
Don’t interfere and ask about others personal lives.
Avoid unnecessary sentences, record and observe it.
Words can heal any prejudice.
Criticism kills peace of mind it affects trees too.
Never open mouth unless breaking the silence is worth.
The quality of life depends on the quality of your thoughts &
language.

8. • Overcome the greet anxiety. (spider web)
• Under estimate or over estimate both things are bad.
• Ask questions to the people.
• Be true to yourself. Pay more attention on your
genuine feelings. Don’t think of future consequences.
• Use conversational lg to Know about the client,
company, organization or institution, it gives courage.
• Do not keep any negative opinion about the person
unless you get one. Face without prejudice.
• Opinion about the client is bad or negative there are
100% chances of failure.
BUT WHY many PEOPLE FAIL in communication the
real reason is BARRIER.
DO’S IN COMMUNICATION

9. COMMUNICATION BARRIERS
Prejudice: Assumption.
Gossips.
Socio-Cultural and regional difference.
Interest and bias of the listener.
Judging or criticizing.
Complaints.
Excuses.
Exaggeration or lying.
Rumors.
Dogmatism & argument
Stating opinion strongly without accepting others
The ability to observe without evaluating is the highest form of
intelligence.
J. Krushnamurti

10. The communication Process
Source: Speaker
Message:
Encoding: process of taking and transferring information.
Channel: method or methods telephonic or face to face.
Decoding: when receiver receive the message.
Receiver: listens based on his own perception.
Feedback: can be used to understand your success.

11. HOW TO OVERCOME TERROR BARRIER OF PUBLIC
SPEAKING?
85% people are afraid of public speaking.
ONLY BARRIER THAT EXISTS IS YOU. PAST FAILURE MAY
NOT BE TODAYS REALITY.
PRACTICE- MIRROR PRACTICE IS BEST.
ACCEPT YOURSELF.
BE COMFORTABLE SO THE LISTENER MAY FEEL.
IF TENSED COUNT BACKWARD, USE TONGUE TWISTERS.
BE PRESENT IN PRESENT.
ASK QUESTIONS.

12. Who is good speaker?
The one who follows 7 Cs
• 1.CORRECTNESS
• 2. CLARITY
• 3.CONCISENESS
• 4.COMPLETENESS
• 5.CONSIDERATION
• 6.CONCRETENESS
• 7.COURTSEY

13. WHAT 7 C’s for effective communication.
1.CORRECTNESS:Implies using the right language correct use of
Grammar,spelling, punctuation and stating accurate facts and
figures.
2.CLARITY:No complex sentences, easy sentence and language.
3.CONCISENESS: Not lengthy, precise, avoiding needless words.
4.COMPLETENESS:All necessary information with detail should
be there that the sender desires.
5.CONSIDERATION:Understanding other human being by
putting oneself in receiver’s place while composing messages.
6. CONCRETENESS: be confident and firm with facts and figures
avoid the word probably, I think it is 19 or 20 crores.
7. COURTSEY: Respectful towards the person with whom one
deals. It is valuing the feelings of the receiver be sincere, polite. In
business everything starts and ends with courtesy.
Be kind without reason.
WHAT IS MORE IMPORTANT?

14. Non verbal communication signs.
Eye to eye contact.
Standing position.
Folding hand gesture.
Open palm gesture .
Palm rubbing gesture .
Hand steeple gesture.
Your toe speaks more about you .
How to be a good listener.
Scratching ear lobe.
Hand clasp walk .
How to recognize a liar.

15. Use body language more effectively
• Don’t try to create self-protective barrier between
oneself and client, like keeping a brief case on knees,
folded arms or crossed legs, it creates bad impression.
• Actually if one finds among the strangers the body’s
defense mechanism naturally react with folding hand
gestures, be true &, try to be very natural.
• Mark Twain that “If you tell the truth, you never have
to remember anything.”
Take a permission to sit on a chair. Show a positive and
confident attitude to introduce yourself.
• Don’t hesitate to make eye contact.
• Be comfortable and face the interviewer effectively.
• Thus both verbal and non-verbal aspects important.

16. Do you have
Any question?