Best Practices on
Driving Design Decisions
With Simulation
q  This webinar will be available afterwards at
www.designworldonline.com & email
q  Q&A at the end of the presentation
q  Hashtag for this webinar: #DWwebinar
Before We Start
Moderator Presenters
Chad Jackson
Lifecycle Insights
S. Ravi Shankar
Siemens PLM Software
Fabien Letailleur
Dassault Systemes
SIMULIA
Sin Min Yap
ANSYS, Inc.
 	
   1	
  or	
  less	
   2	
  or	
  3	
   4	
  or	
  5	
   6	
  or	
  7	
   8	
  or	
  more	
  
1	
  or	
  less	
   10%	
   13%	
   16%	
   19%	
   42%	
  
2	
  or	
  3	
   11%	
   24%	
   20%	
   22%	
   23%	
  
4	
  or	
  more	
   26%	
   27%	
   18%	
   16%	
   12%	
  
Average	
  number	
  of	
  projects,	
  
out	
  of	
  10,	
  launched	
  on	
  time	
  
Average	
  
number	
  of	
  
projects,	
  out	
  of	
  
10,	
  with	
  	
  
3+	
  system-­‐level	
  
prototype	
  
failures	
  
THE PLM STUDY, 760 RESPONDENTS
CONCEPT SIMULATION
•  Dedicated	
  personnel	
  
•  Design	
  exploration	
  to	
  verify	
  the	
  
feasibility	
  of	
  alternative	
  product	
  
concepts	
  
•  Used	
  to	
  define	
  requirement	
  bounds	
  
•  Dedicated	
  configurable	
  and	
  abstracted	
  
geometry	
  models	
  
Concept	
  Design	
   Detailed	
  Design	
  
Prototyping	
  
&	
  Testing	
  
CONCEPT SIMULATION
•  Dedicated	
  personnel	
  
•  Design	
  exploration	
  to	
  verify	
  the	
  
feasibility	
  of	
  alternative	
  product	
  
concepts	
  
•  Used	
  to	
  define	
  requirement	
  bounds	
  
•  Dedicated	
  configurable	
  and	
  abstracted	
  
geometry	
  models	
  
Concept	
  Design	
   Detailed	
  Design	
  
Prototyping	
  
&	
  Testing	
  
DETAILED DESIGN SIMULATION (ENGINEER)
•  Common	
  engineers	
  
•  Simplified	
  physics,	
  Directional	
  feedback	
  
•  Iterative	
  design	
  changes	
  and	
  analyses	
  
•  CAD	
  ‘connected’	
  models	
  
CONCEPT SIMULATION
•  Dedicated	
  personnel	
  
•  Design	
  exploration	
  to	
  verify	
  the	
  
feasibility	
  of	
  alternative	
  product	
  
concepts	
  
•  Used	
  to	
  define	
  requirement	
  bounds	
  
•  Dedicated	
  configurable	
  and	
  abstracted	
  
geometry	
  models	
  
Concept	
  Design	
   Detailed	
  Design	
  
Prototyping	
  
&	
  Testing	
  
DETAILED DESIGN SIMULATION (ENGINEER)
•  Common	
  engineers	
  
•  Simplified	
  physics,	
  Directional	
  feedback	
  
•  Iterative	
  design	
  changes	
  and	
  analyses	
  
•  CAD	
  ‘connected’	
  models	
  
DETAILED DESIGN SIMULATION (ANALYST)
•  Expert	
  Analyst	
  
•  Accuracy	
  important	
  (extended	
  physics)	
  
•  Sensitivity	
  studies	
  or	
  Design	
  of	
  Experiments	
  
•  CAD	
  imported	
  models,	
  iterations	
  
CONCEPT SIMULATION
•  Dedicated	
  personnel	
  
•  Design	
  exploration	
  to	
  verify	
  the	
  
feasibility	
  of	
  alternative	
  product	
  
concepts	
  
•  Used	
  to	
  define	
  requirement	
  bounds	
  
•  Dedicated	
  configurable	
  and	
  abstracted	
  
geometry	
  models	
  
Concept	
  Design	
   Detailed	
  Design	
  
Prototyping	
  
&	
  Testing	
  
DETAILED DESIGN SIMULATION (ENGINEER)
•  Common	
  engineers	
  
•  Simplified	
  physics,	
  Directional	
  feedback	
  
•  Iterative	
  design	
  changes	
  and	
  analyses	
  
•  CAD	
  ‘connected’	
  models	
  
DETAILED DESIGN SIMULATION (ANALYST)
•  Expert	
  Analyst	
  
•  Accuracy	
  important	
  (extended	
  physics)	
  
•  Sensitivity	
  studies	
  or	
  Design	
  of	
  Experiments	
  
•  CAD	
  imported	
  models,	
  iterations	
  
VALIDATION SIMULATION (ANALYST)
•  Expert	
  Analyst	
  
•  Accuracy	
  critical	
  (multi-­‐physics)	
  
•  Satisfy	
  specific	
  requirements	
  
•  CAD	
  imported	
  models	
  
What	
  simulation	
  strategy	
  
should	
  you	
  pursue?	
  
	
  
What	
  simulation	
  strategy	
  
should	
  you	
  pursue?	
  
	
  
Our	
  panelists	
  are	
  here	
  to	
  
provide	
  guidance.	
  
Fabien Letailleur
Dassault Systemes
SIMULIA
Insights  into  the  Product  Performance	
What  helps  driving  good  design  decisions?	
People	
 Computers	
Simulation	
CAD-­‐‑integrated	
User-­‐‑friendly	
Open	
?
Cloud-­‐‑based
Collaboration	
People
Conceptual	
Design	
Detailed  
Design	
Prototyping  	
&  Validation	
Conceptual  Designer	
Validation  Analyst	
Detailed  Design  Analyst	
Detailed  Design  Engineer
Conceptual  Design	
Detailed  Design	
Prototyping  &  Validation	
Conceptual  Designer	
Validation  	
Analyst	
Detailed  	
Design  Analyst	
Detailed  Design  Engineer	
Single  Source  
of  Data	
Shared  User  
Experience
Computers	
Optimization  &	
Automation
Computers	
Optimization
IP Capture and Deployment
Conceptual	
Design	
Detailed  
Design	
Prototyping  	
&  Validation	
Conceptual  Designer	
Validation  Analyst	
Detailed  Design  Analyst	
Detailed  Design  Engineer
IP Capture and Deployment
Conceptual  Designer	
Validation  Analyst	
Detailed  Design  Analyst	
Detailed  Design  Engineer	
Optimization  methods	
Validation  methods	
Capture  &	
Automate	
Deploy	
Phase  1	
Phase  2
Insights  into  the  Product  Performance	
What  helps  driving  good  design  decisions?	
People	
 Computers	
Collaboration	
Optimization  &	
Automation
S. Ravi Shankar
Siemens PLM Software
Make  earlier  and  broader  use  of  simulation	
Adopt  an  open,  multi-­‐‑discipline  environment	
Empower  designers  with  simulation  tools	
Enable  enterprise-­‐‑wide  access  to  simulation  insights	
Best practices for driving engineering
decisions with simulation
Make  earlier  and  broader  use  of  simulation	
Best practices for driving engineering
decisions with simulation
1D  Simulations	
LMS  Imagine.Lab	
Hybrid  Approaches	
LMS  Test.Lab	
	
3D  Simulations	
NX  CAE,  LMS  Virtual.Lab	
Siemens solutions enable earlier and broader use of
simulation in all stages of development
“LMS Amesim enables to imagine new
solutions with a better understanding
of the system. In particular, the
simulation enables to focus on
variables which cannot be measured,
and test new concepts without the
need of expensive prototype.”
Gilles Lemaire
Scientific Support Manager
Poclain Hydraulics
Case Study: Poclain Hydraulics
•  Business challenges:
o  Reduce time-to-market when
designing heavy-duty transmissions
o  Rapidly consider various new
design concepts
•  Keys to success:
o  Use of LMS Imagine.Lab
•  Results:
o  Significantly reduced need for
testing and physical prototypes
o  Accelerated design process
Make  earlier  and  broader  use  of  simulation	
Adopt  an  open,  multi-­‐‑discipline  environment	
Best practices for driving engineering
decisions with simulation
Siemens’ NX CAE
§ Work with any CAD source
§ Fast, easy-to-use geometry tools and
automatic clean up of CAD models
§ Robust and comprehensive meshing
§ Multiple simulation disciplines and
open support for external solvers
§ Integrated & extensible environment
	
Open, multi-discipline environment for
simulation experts
"We believe that significant
cost savings and productivity
gains can be accomplished
with careful and strategic CAE
tool standardization."
Nathan Christensen
Senior Manager
Engineering Tools and
Analysis
•  Business challenges:
o  Redesigning launch-pad structures
•  Keys to success:
o  Integrated design and analysis (FEA
and motion) using NX
•  Results:
o  Faster creation of analysis models
o  Analysis plays a greater role in the
design process
o  Less analysis rework
Case Study: ATK
Make  earlier  and  broader  use  of  simulation	
Adopt  an  open,  multi-­‐‑discipline  environment	
Empower  designers  with  simulation  tools	
Best practices for driving engineering
decisions with simulation
NX CAE provides options for designers
to use simulation with confidence
§ Wizards, designer applications
§ Templates built by simulation experts
for use by non-experts
§ Same underlying solver technology
trusted by the experts
§ Scalable environment
Empowering designers with simulation tools
•  Business challenges:
o  Time-consuming, iterative analyses
required for engineered-to-order products
•  Keys to success:
o  Integrated NX modeling and analysis
o  NX Open automated process
•  Results:
o  40-hour iterative analysis process drops
to 15 minutes
o  Automated processes can be run by non-
analysts
"The NX toolset is world-
class functionality."
John Lambert
President, CEO
Case Study: Design Automation Associates
Make  earlier  and  broader  use  of  simulation	
Adopt  an  open,  multi-­‐‑discipline  environment	
Empower  designers  with  simulation  tools	
Enable  enterprise-­‐‑wide  access  to  simulation  insights	
Best practices for driving engineering
decisions with simulation
Siemens’ Teamcenter Simulation
§ Manage simulation data in-context
with product data
§ Enable complete traceability for
decisions
§ Manage and standardize access to
simulation tools
§ Provide visibility for program
management to make decisions
	
Enabling enterprise-wide visibility and access
"What we re-engineer is our
analysis. Our analysis is very
important to us and is a
measure of our success,
even as much as our
design."
Marc Solomon
PLM Chief Engineer and Engineering
Systems Architect
Case Study: United Launch Alliance
•  Business challenges:
o  Hundreds of disconnected in-house and
commercial analysis tools
o  Terabytes of unmanaged simulation data
•  Keys to success:
o  Deploying the Teamcenter simulation
process management solution
•  Results:
o  Ability of engineers to trace analysis chain
and understand how decisions were made,
o  Smarter decisions, improved deliverables
Sin Min Yap
ANSYS, Inc.
Steve  Jobs	
There’s  a  tremendous  amount  of  craftsmanship    
in  between  a  good  idea  and  a  great  product.  
The  idea  changes  and  grows,  and  you  find  there  
are  tremendous  tradeoffs  you  have  to  make.	
This  is  where  simulation  makes  the  difference.	
Realize a GREAT product
Simulation-Driven Product Development™
Tradi&onal	
  Product	
  Development	
  
Process	
  
Concept	
  
Detailed	
  Design	
  
Produc&on	
  
Physical	
  Tes&ng	
  
Simula&on-­‐Driven	
  Product	
  
Development	
  Process	
  
Innova&on	
  
Time-­‐to-­‐Market	
  
Quality	
  
NVH	
  
Heat	
  Protec&on	
  
Cooling	
  
Antenna	
  Integra&on	
  
EMC	
  
Aerodynamics	
  
Vehicle	
  Dynamics	
  
Safety	
  
Durability	
  
Embedded	
  Code	
  
TIME	
  CONSUMING	
  &	
  SUB-­‐OPTIMAL	
  RAPID	
  AND	
  OPTIMAL	
  
Companies Need to Innovate Rapidly
Simulate Complete Virtual Prototype
All  Electric	
0  –  60  in  3.1  sec	
Aluminum  Body	
5  Star  Crash  Rating	
17”  High  Def  Touchscreen	
Good ideas to great designs
Questions?
Chad Jackson
Lifecycle Insights
Chad.jackson@lifecyscleinsights.com
Srinivasa Shankar
Siemens PLM Software
Srinivasa.shankar@siemens.com
Fabien Letailleur
Dassault Systemes SIMULIA
Fabien.letailleur@3ds.com
Sin Min Yap
ANSYS Inc.
Sinmin.yap@ansys.com
Thank You
q  This webinar will be available at
designworldonline.com & email
q  Tweet with hashtag #DWwebinar
q  Connect with Design World
q  Discuss this on EngineeringExchange.com

Best Practices on Driving Design Decisions with Simulation

  • 1.
    Best Practices on DrivingDesign Decisions With Simulation
  • 2.
    q  This webinarwill be available afterwards at www.designworldonline.com & email q  Q&A at the end of the presentation q  Hashtag for this webinar: #DWwebinar Before We Start
  • 3.
    Moderator Presenters Chad Jackson LifecycleInsights S. Ravi Shankar Siemens PLM Software Fabien Letailleur Dassault Systemes SIMULIA Sin Min Yap ANSYS, Inc.
  • 5.
        1  or  less   2  or  3   4  or  5   6  or  7   8  or  more   1  or  less   10%   13%   16%   19%   42%   2  or  3   11%   24%   20%   22%   23%   4  or  more   26%   27%   18%   16%   12%   Average  number  of  projects,   out  of  10,  launched  on  time   Average   number  of   projects,  out  of   10,  with     3+  system-­‐level   prototype   failures   THE PLM STUDY, 760 RESPONDENTS
  • 6.
    CONCEPT SIMULATION •  Dedicated  personnel   •  Design  exploration  to  verify  the   feasibility  of  alternative  product   concepts   •  Used  to  define  requirement  bounds   •  Dedicated  configurable  and  abstracted   geometry  models   Concept  Design   Detailed  Design   Prototyping   &  Testing  
  • 7.
    CONCEPT SIMULATION •  Dedicated  personnel   •  Design  exploration  to  verify  the   feasibility  of  alternative  product   concepts   •  Used  to  define  requirement  bounds   •  Dedicated  configurable  and  abstracted   geometry  models   Concept  Design   Detailed  Design   Prototyping   &  Testing   DETAILED DESIGN SIMULATION (ENGINEER) •  Common  engineers   •  Simplified  physics,  Directional  feedback   •  Iterative  design  changes  and  analyses   •  CAD  ‘connected’  models  
  • 8.
    CONCEPT SIMULATION •  Dedicated  personnel   •  Design  exploration  to  verify  the   feasibility  of  alternative  product   concepts   •  Used  to  define  requirement  bounds   •  Dedicated  configurable  and  abstracted   geometry  models   Concept  Design   Detailed  Design   Prototyping   &  Testing   DETAILED DESIGN SIMULATION (ENGINEER) •  Common  engineers   •  Simplified  physics,  Directional  feedback   •  Iterative  design  changes  and  analyses   •  CAD  ‘connected’  models   DETAILED DESIGN SIMULATION (ANALYST) •  Expert  Analyst   •  Accuracy  important  (extended  physics)   •  Sensitivity  studies  or  Design  of  Experiments   •  CAD  imported  models,  iterations  
  • 9.
    CONCEPT SIMULATION •  Dedicated  personnel   •  Design  exploration  to  verify  the   feasibility  of  alternative  product   concepts   •  Used  to  define  requirement  bounds   •  Dedicated  configurable  and  abstracted   geometry  models   Concept  Design   Detailed  Design   Prototyping   &  Testing   DETAILED DESIGN SIMULATION (ENGINEER) •  Common  engineers   •  Simplified  physics,  Directional  feedback   •  Iterative  design  changes  and  analyses   •  CAD  ‘connected’  models   DETAILED DESIGN SIMULATION (ANALYST) •  Expert  Analyst   •  Accuracy  important  (extended  physics)   •  Sensitivity  studies  or  Design  of  Experiments   •  CAD  imported  models,  iterations   VALIDATION SIMULATION (ANALYST) •  Expert  Analyst   •  Accuracy  critical  (multi-­‐physics)   •  Satisfy  specific  requirements   •  CAD  imported  models  
  • 10.
    What  simulation  strategy   should  you  pursue?    
  • 11.
    What  simulation  strategy   should  you  pursue?     Our  panelists  are  here  to   provide  guidance.  
  • 12.
  • 13.
    Insights  into  the Product  Performance What  helps  driving  good  design  decisions? People Computers Simulation CAD-­‐‑integrated User-­‐‑friendly Open ? Cloud-­‐‑based
  • 14.
  • 15.
    Conceptual Design Detailed   Design Prototyping   & Validation Conceptual  Designer Validation  Analyst Detailed  Design  Analyst Detailed  Design  Engineer
  • 16.
    Conceptual  Design Detailed  Design Prototyping &  Validation Conceptual  Designer Validation   Analyst Detailed   Design  Analyst Detailed  Design  Engineer Single  Source   of  Data Shared  User   Experience
  • 17.
  • 18.
  • 19.
    IP Capture andDeployment Conceptual Design Detailed   Design Prototyping   &  Validation Conceptual  Designer Validation  Analyst Detailed  Design  Analyst Detailed  Design  Engineer
  • 20.
    IP Capture andDeployment Conceptual  Designer Validation  Analyst Detailed  Design  Analyst Detailed  Design  Engineer Optimization  methods Validation  methods Capture  & Automate Deploy Phase  1 Phase  2
  • 21.
    Insights  into  the Product  Performance What  helps  driving  good  design  decisions? People Computers Collaboration Optimization  & Automation
  • 22.
  • 23.
    Make  earlier  and broader  use  of  simulation Adopt  an  open,  multi-­‐‑discipline  environment Empower  designers  with  simulation  tools Enable  enterprise-­‐‑wide  access  to  simulation  insights Best practices for driving engineering decisions with simulation
  • 24.
    Make  earlier  and broader  use  of  simulation Best practices for driving engineering decisions with simulation
  • 25.
    1D  Simulations LMS  Imagine.Lab Hybrid Approaches LMS  Test.Lab 3D  Simulations NX  CAE,  LMS  Virtual.Lab Siemens solutions enable earlier and broader use of simulation in all stages of development
  • 26.
    “LMS Amesim enablesto imagine new solutions with a better understanding of the system. In particular, the simulation enables to focus on variables which cannot be measured, and test new concepts without the need of expensive prototype.” Gilles Lemaire Scientific Support Manager Poclain Hydraulics Case Study: Poclain Hydraulics •  Business challenges: o  Reduce time-to-market when designing heavy-duty transmissions o  Rapidly consider various new design concepts •  Keys to success: o  Use of LMS Imagine.Lab •  Results: o  Significantly reduced need for testing and physical prototypes o  Accelerated design process
  • 27.
    Make  earlier  and broader  use  of  simulation Adopt  an  open,  multi-­‐‑discipline  environment Best practices for driving engineering decisions with simulation
  • 28.
    Siemens’ NX CAE § Workwith any CAD source § Fast, easy-to-use geometry tools and automatic clean up of CAD models § Robust and comprehensive meshing § Multiple simulation disciplines and open support for external solvers § Integrated & extensible environment Open, multi-discipline environment for simulation experts
  • 29.
    "We believe thatsignificant cost savings and productivity gains can be accomplished with careful and strategic CAE tool standardization." Nathan Christensen Senior Manager Engineering Tools and Analysis •  Business challenges: o  Redesigning launch-pad structures •  Keys to success: o  Integrated design and analysis (FEA and motion) using NX •  Results: o  Faster creation of analysis models o  Analysis plays a greater role in the design process o  Less analysis rework Case Study: ATK
  • 30.
    Make  earlier  and broader  use  of  simulation Adopt  an  open,  multi-­‐‑discipline  environment Empower  designers  with  simulation  tools Best practices for driving engineering decisions with simulation
  • 31.
    NX CAE providesoptions for designers to use simulation with confidence § Wizards, designer applications § Templates built by simulation experts for use by non-experts § Same underlying solver technology trusted by the experts § Scalable environment Empowering designers with simulation tools
  • 32.
    •  Business challenges: o Time-consuming, iterative analyses required for engineered-to-order products •  Keys to success: o  Integrated NX modeling and analysis o  NX Open automated process •  Results: o  40-hour iterative analysis process drops to 15 minutes o  Automated processes can be run by non- analysts "The NX toolset is world- class functionality." John Lambert President, CEO Case Study: Design Automation Associates
  • 33.
    Make  earlier  and broader  use  of  simulation Adopt  an  open,  multi-­‐‑discipline  environment Empower  designers  with  simulation  tools Enable  enterprise-­‐‑wide  access  to  simulation  insights Best practices for driving engineering decisions with simulation
  • 34.
    Siemens’ Teamcenter Simulation § Managesimulation data in-context with product data § Enable complete traceability for decisions § Manage and standardize access to simulation tools § Provide visibility for program management to make decisions Enabling enterprise-wide visibility and access
  • 35.
    "What we re-engineeris our analysis. Our analysis is very important to us and is a measure of our success, even as much as our design." Marc Solomon PLM Chief Engineer and Engineering Systems Architect Case Study: United Launch Alliance •  Business challenges: o  Hundreds of disconnected in-house and commercial analysis tools o  Terabytes of unmanaged simulation data •  Keys to success: o  Deploying the Teamcenter simulation process management solution •  Results: o  Ability of engineers to trace analysis chain and understand how decisions were made, o  Smarter decisions, improved deliverables
  • 36.
  • 37.
    Steve  Jobs There’s  a tremendous  amount  of  craftsmanship     in  between  a  good  idea  and  a  great  product.   The  idea  changes  and  grows,  and  you  find  there   are  tremendous  tradeoffs  you  have  to  make. This  is  where  simulation  makes  the  difference. Realize a GREAT product
  • 38.
    Simulation-Driven Product Development™ Tradi&onal  Product  Development   Process   Concept   Detailed  Design   Produc&on   Physical  Tes&ng   Simula&on-­‐Driven  Product   Development  Process   Innova&on   Time-­‐to-­‐Market   Quality  
  • 39.
    NVH   Heat  Protec&on   Cooling   Antenna  Integra&on   EMC   Aerodynamics   Vehicle  Dynamics   Safety   Durability   Embedded  Code   TIME  CONSUMING  &  SUB-­‐OPTIMAL  RAPID  AND  OPTIMAL   Companies Need to Innovate Rapidly
  • 40.
  • 41.
    All  Electric 0  – 60  in  3.1  sec Aluminum  Body 5  Star  Crash  Rating 17”  High  Def  Touchscreen Good ideas to great designs
  • 42.
    Questions? Chad Jackson Lifecycle Insights Chad.jackson@lifecyscleinsights.com SrinivasaShankar Siemens PLM Software Srinivasa.shankar@siemens.com Fabien Letailleur Dassault Systemes SIMULIA Fabien.letailleur@3ds.com Sin Min Yap ANSYS Inc. Sinmin.yap@ansys.com
  • 43.
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