This webinar will provide guidance to attendees on how to drive more engineering decisions using simulation tools. Today, there are lots of different options. You can provide automation tools to simulation analysts to improve their productivity or you could provide CAD-embedded simulation tools to engineers for early simulation feedback on a daily basis. What is recommended can vary by company size. What works for a large company can and should be dramatically different than a small design shop. Our panel of experts from Lifecycle Insights, Dassault Systems SIMULIA, Siemens PLM Software and Ansys will present their respective best practices.

1. Best Practices on
Driving Design Decisions
With Simulation

2. q This webinar will be available afterwards at
www.designworldonline.com & email
q Q&A at the end of the presentation
q Hashtag for this webinar: #DWwebinar
Before We Start

3. Moderator Presenters
Chad Jackson
Lifecycle Insights
S. Ravi Shankar
Siemens PLM Software
Fabien Letailleur
Dassault Systemes
SIMULIA
Sin Min Yap
ANSYS, Inc.

5.
1
or
less
2
or
3
4
or
5
6
or
7
8
or
more
1
or
less
10%
13%
16%
19%
42%
2
or
3
11%
24%
20%
22%
23%
4
or
more
26%
27%
18%
16%
12%
Average
number
of
projects,
out
of
10,
launched
on
time
Average
number
of
projects,
out
of
10,
with
3+
system-­‐level
prototype
failures
THE PLM STUDY, 760 RESPONDENTS

6. CONCEPT SIMULATION
• Dedicated
personnel
• Design
exploration
to
verify
the
feasibility
of
alternative
product
concepts
• Used
to
define
requirement
bounds
• Dedicated
configurable
and
abstracted
geometry
models
Concept
Design
Detailed
Design
Prototyping
&
Testing

7. CONCEPT SIMULATION
• Dedicated
personnel
• Design
exploration
to
verify
the
feasibility
of
alternative
product
concepts
• Used
to
define
requirement
bounds
• Dedicated
configurable
and
abstracted
geometry
models
Concept
Design
Detailed
Design
Prototyping
&
Testing
DETAILED DESIGN SIMULATION (ENGINEER)
• Common
engineers
• Simplified
physics,
Directional
feedback
• Iterative
design
changes
and
analyses
• CAD
‘connected’
models

8. CONCEPT SIMULATION
• Dedicated
personnel
• Design
exploration
to
verify
the
feasibility
of
alternative
product
concepts
• Used
to
define
requirement
bounds
• Dedicated
configurable
and
abstracted
geometry
models
Concept
Design
Detailed
Design
Prototyping
&
Testing
DETAILED DESIGN SIMULATION (ENGINEER)
• Common
engineers
• Simplified
physics,
Directional
feedback
• Iterative
design
changes
and
analyses
• CAD
‘connected’
models
DETAILED DESIGN SIMULATION (ANALYST)
• Expert
Analyst
• Accuracy
important
(extended
physics)
• Sensitivity
studies
or
Design
of
Experiments
• CAD
imported
models,
iterations

9. CONCEPT SIMULATION
• Dedicated
personnel
• Design
exploration
to
verify
the
feasibility
of
alternative
product
concepts
• Used
to
define
requirement
bounds
• Dedicated
configurable
and
abstracted
geometry
models
Concept
Design
Detailed
Design
Prototyping
&
Testing
DETAILED DESIGN SIMULATION (ENGINEER)
• Common
engineers
• Simplified
physics,
Directional
feedback
• Iterative
design
changes
and
analyses
• CAD
‘connected’
models
DETAILED DESIGN SIMULATION (ANALYST)
• Expert
Analyst
• Accuracy
important
(extended
physics)
• Sensitivity
studies
or
Design
of
Experiments
• CAD
imported
models,
iterations
VALIDATION SIMULATION (ANALYST)
• Expert
Analyst
• Accuracy
critical
(multi-­‐physics)
• Satisfy
specific
requirements
• CAD
imported
models

10. What
simulation
strategy
should
you
pursue?

11. What
simulation
strategy
should
you
pursue?
Our
panelists
are
here
to
provide
guidance.

12. Fabien Letailleur
Dassault Systemes
SIMULIA

13. Insights into the Product Performance
What helps driving good design decisions?
People
Computers
Simulation
CAD-­‐‑integrated
User-­‐‑friendly
Open
?
Cloud-­‐‑based

14. Collaboration
People

15. Conceptual
Design
Detailed
Design
Prototyping
& Validation
Conceptual Designer
Validation Analyst
Detailed Design Analyst
Detailed Design Engineer

16. Conceptual Design
Detailed Design
Prototyping & Validation
Conceptual Designer
Validation
Analyst
Detailed
Design Analyst
Detailed Design Engineer
Single Source
of Data
Shared User
Experience

17. Computers
Optimization &
Automation

18. Computers
Optimization

19. IP Capture and Deployment
Conceptual
Design
Detailed
Design
Prototyping
& Validation
Conceptual Designer
Validation Analyst
Detailed Design Analyst
Detailed Design Engineer

20. IP Capture and Deployment
Conceptual Designer
Validation Analyst
Detailed Design Analyst
Detailed Design Engineer
Optimization methods
Validation methods
Capture &
Automate
Deploy
Phase 1
Phase 2

21. Insights into the Product Performance
What helps driving good design decisions?
People
Computers
Collaboration
Optimization &
Automation

22. S. Ravi Shankar
Siemens PLM Software

23. Make earlier and broader use of simulation
Adopt an open, multi-­‐‑discipline environment
Empower designers with simulation tools
Enable enterprise-­‐‑wide access to simulation insights
Best practices for driving engineering
decisions with simulation

24. Make earlier and broader use of simulation
Best practices for driving engineering
decisions with simulation

25. 1D Simulations
LMS Imagine.Lab
Hybrid Approaches
LMS Test.Lab
3D Simulations
NX CAE, LMS Virtual.Lab
Siemens solutions enable earlier and broader use of
simulation in all stages of development

26. “LMS Amesim enables to imagine new
solutions with a better understanding
of the system. In particular, the
simulation enables to focus on
variables which cannot be measured,
and test new concepts without the
need of expensive prototype.”
Gilles Lemaire
Scientific Support Manager
Poclain Hydraulics
Case Study: Poclain Hydraulics
• Business challenges:
o Reduce time-to-market when
designing heavy-duty transmissions
o Rapidly consider various new
design concepts
• Keys to success:
o Use of LMS Imagine.Lab
• Results:
o Significantly reduced need for
testing and physical prototypes
o Accelerated design process

27. Make earlier and broader use of simulation
Adopt an open, multi-­‐‑discipline environment
Best practices for driving engineering
decisions with simulation

28. Siemens’ NX CAE
§ Work with any CAD source
§ Fast, easy-to-use geometry tools and
automatic clean up of CAD models
§ Robust and comprehensive meshing
§ Multiple simulation disciplines and
open support for external solvers
§ Integrated & extensible environment
Open, multi-discipline environment for
simulation experts

29. "We believe that significant
cost savings and productivity
gains can be accomplished
with careful and strategic CAE
tool standardization."
Nathan Christensen
Senior Manager
Engineering Tools and
Analysis
• Business challenges:
o Redesigning launch-pad structures
• Keys to success:
o Integrated design and analysis (FEA
and motion) using NX
• Results:
o Faster creation of analysis models
o Analysis plays a greater role in the
design process
o Less analysis rework
Case Study: ATK

30. Make earlier and broader use of simulation
Adopt an open, multi-­‐‑discipline environment
Empower designers with simulation tools
Best practices for driving engineering
decisions with simulation

31. NX CAE provides options for designers
to use simulation with confidence
§ Wizards, designer applications
§ Templates built by simulation experts
for use by non-experts
§ Same underlying solver technology
trusted by the experts
§ Scalable environment
Empowering designers with simulation tools

32. • Business challenges:
o Time-consuming, iterative analyses
required for engineered-to-order products
• Keys to success:
o Integrated NX modeling and analysis
o NX Open automated process
• Results:
o 40-hour iterative analysis process drops
to 15 minutes
o Automated processes can be run by non-
analysts
"The NX toolset is world-
class functionality."
John Lambert
President, CEO
Case Study: Design Automation Associates

33. Make earlier and broader use of simulation
Adopt an open, multi-­‐‑discipline environment
Empower designers with simulation tools
Enable enterprise-­‐‑wide access to simulation insights
Best practices for driving engineering
decisions with simulation

34. Siemens’ Teamcenter Simulation
§ Manage simulation data in-context
with product data
§ Enable complete traceability for
decisions
§ Manage and standardize access to
simulation tools
§ Provide visibility for program
management to make decisions
Enabling enterprise-wide visibility and access

35. "What we re-engineer is our
analysis. Our analysis is very
important to us and is a
measure of our success,
even as much as our
design."
Marc Solomon
PLM Chief Engineer and Engineering
Systems Architect
Case Study: United Launch Alliance
• Business challenges:
o Hundreds of disconnected in-house and
commercial analysis tools
o Terabytes of unmanaged simulation data
• Keys to success:
o Deploying the Teamcenter simulation
process management solution
• Results:
o Ability of engineers to trace analysis chain
and understand how decisions were made,
o Smarter decisions, improved deliverables

36. Sin Min Yap
ANSYS, Inc.

37. Steve Jobs
There’s a tremendous amount of craftsmanship
in between a good idea and a great product.
The idea changes and grows, and you find there
are tremendous tradeoffs you have to make.
This is where simulation makes the difference.
Realize a GREAT product

38. Simulation-Driven Product Development™
Tradi&onal
Product
Development
Process
Concept
Detailed
Design
Produc&on
Physical
Tes&ng
Simula&on-­‐Driven
Product
Development
Process
Innova&on
Time-­‐to-­‐Market
Quality

39. NVH
Heat
Protec&on
Cooling
Antenna
Integra&on
EMC
Aerodynamics
Vehicle
Dynamics
Safety
Durability
Embedded
Code
TIME
CONSUMING
&
SUB-­‐OPTIMAL
RAPID
AND
OPTIMAL
Companies Need to Innovate Rapidly

40. Simulate Complete Virtual Prototype

41. All Electric
0 – 60 in 3.1 sec
Aluminum Body
5 Star Crash Rating
17” High Def Touchscreen
Good ideas to great designs

42. Questions?
Chad Jackson
Lifecycle Insights
Chad.jackson@lifecyscleinsights.com
Srinivasa Shankar
Siemens PLM Software
Srinivasa.shankar@siemens.com
Fabien Letailleur
Dassault Systemes SIMULIA
Fabien.letailleur@3ds.com
Sin Min Yap
ANSYS Inc.
Sinmin.yap@ansys.com

43. Thank You
q This webinar will be available at
designworldonline.com & email
q Tweet with hashtag #DWwebinar
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