2. I come from a foster home in Baltimore
Maryland,I come from a place where I did not
know when my next meal was going to be. But I
am the type of person where my background
does not defy one who I am or what I will be.
Wanting to succeed gave me passion, wanting
out of where I was gave me strength. Football
gave me a way out. My goals and vision are to
be a college football coach and then a football
analyst for ESPN or NFL Network. My love for
the game is never ending, it gave me so much
and it molded me into the man I am today. You
can hear passion when I talk, but I am also
passionate about life and I believe you have to
do everything in life with passion. As a high
school football coach I try everyday to spread
my passion to my players, to help them
everyday in life not matter what part of life they
might need help in. I try to be to them what I
IDENTITY
Picture of You
Goes Here
3. PROFESSION
Potential Job Titles:
• College football coach
• Sports Analyst
BRAND ARCHETYPE - Hero
Goals, I set goals to achieve
everyday.
Strategy, I take action everyday with
a strategy to over come challenges.
Fear, It is a weakness to me, I try to
go everyday being fearless and less
vulnerable than the next person
[BROAD OCCUPATION] for [INDUSTRY/ MARKET]
Picture Relevant
to Your Industry
Goes Here
4. [CATEGORY of PEOPLE]
TARGET AUDIENCE
Jim Gaiero
Outreach Plan:
• Email his assistant
• Email or follow him and his assistant on a social media
platform
• 2 weeks after email has been sent.
PROFILE
PICTURE
[Producer] at [ESPN]
Charlie Yook
Outreach Plan:
• Email a resume and a letter about my passion for the
sport and what I have done to take the proper steps
PROFILE
PICTURE
[Producer] at [NFL Media]
FIRST LAST NAME
Outreach Plan:
• Explain one task you will complete to prepare for initial
contact with this person.
• Explain one method or mode of communication you will
use to make your initial contact with this person.
• Explain one manner and timeframe in which you will
follow up with this person.
PROFILE
PICTURE [TITLE] at [COMPANY]
5. GOALS
Short Term: (Immediately After Graduation, 2024)
• Specific goal you want to achieve in short term.
‣ Coach College football for a few years
Mid Term: (2029)
• Specific goal you want to achieve in mid term.
‣ Make the jump to a football analyst
Long Term: (2040)
• Specific goal you want to achieve in long term.
‣ Multiple years as a Football analyst and to be
the best analyst on TV.
6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Video Creation
SOFT
HARD
Novice / Adept / Expert
Web page creation and editing
software
Novice / Adept / Expert
Analyze news information
obtained
Novice / Adept / Expert
Write informational material Novice / Adept / Expert
Spread sheet software
SOFT
HARD
Novice / Adept / Expert
Data base user interface Novice / Adept / Expert
Speech Clarity Novice / Adept / Expert
Written Comprehension Novice / Adept / Expert
7. I help kids do better by just being there.
[WHO?] [WHAT?] [HOW?]
PROMISE
8. CREDENTIALS
Work Experience:
• Woodson High Pass game coordinator
Varsity football coach,
Education:
• Great Mills High School, Diploma 2012
• Sports broadcasting, B.S., Full Sail University (Exp. 2024)
Awards:
• Any awards? 2015 State Champ
9. BRAND POSITION
For [Football fans] who [love the sport], I provide
[WEEKLY UPDATES ON
GAMES,STATS,INJURIES AND HEISMAN
TROPHY VOTES] because [WHY WAIT FOR BI-
WEEKLY UPDATES WHEN YOU GET THEM
WEEKLY.]
C
10. NETWORKING &
MARKETING
Industry Events & Organizations
• AFCA convention
‣ 01/08/23 | Charlotte North Carolina
• Nike Coaches Clinic
‣ 06/12/2020 | Chantilly Virginia
Digital Marketing
• Primary Content: Resume and coaching videos
• Primary Tools: Twitter and LinkedIn, post content every day.
• Website: Make sure it is up to date.
Picture of You
Goes Here
11. DERICK LAW
You know THE ISSUE WITH COLLEGE FOOTBALL ANALYST IS THAT
THEY DON’T PROVIDE EVERYDAY UPDATES? Well, what I do is PRIVED
UPDATES EVERY DAY FOR EVERY TEAM. In fact, HERE IS THE LINK
TO MY PORTFOLIO AND YOUTUBE SITE.
Picture of You
Goes Here
Editor's Notes
Forbes Most Valuable Brands List (2017): https://www.forbes.com/powerful-brands/list/
Apple 2. Google 3. Microsoft 4. Facebook 5. Coca-Cola 6. Amazon 7. Disney 8. Toyota 9. McDonald’s 10. Samsung
Methodology:
Forbes valued more than 200 global brands by looking at three years of earnings and allocating a percentage of those earnings based on the role brands play in each industry (e.g., high for luxury goods and beverages, low for airlines and oil companies). We applied the average price-to-earnings multiple over the past three years to these earnings to arrive at the final brand value.
